permissioncorp overview 2010
TRANSCRIPT
Your direct connection to customers onlineLeading International Provider of Online Marketing & Advertising
• Introduction
• PermissionCorp overview
• Product overview
• Case Studies
• Email as an Effective Sales Driver
• Why Partner With Us?
• Contact Details
Index
The PermissionCorp consumer network brands
Your direct connection to consumers online
AUSTRALIA NEW ZEALAND TAIWAN UNITED KINGDOM
The PermissionCorp Group
Our Clients Include…
• Permission Email
• Consumer Market Insights
• Online Shopping Network
• Customer Acquisition
• Banner Advertising
• Text-based Advertising
Our Services…
Who is RewardsCentral?
• Established 1999
• Multi-award winner
• Leading provider of permission marketing services to bluechip companies
RewardsCentral, part of the PermissionCorp group of companies, is one of Australia’s leading providers of online marketing and advertising
About RewardsCentral
• Australia’s largest virtual mall
• $20m+ direct online mall sales p.a.
• 1.3 million+ registered members
• Over 500,000 active members
• $10m+ spent on member acquisition
• 10 years online experience
• Numerous #1 Hitwise awards
• BRW magazine’s Fast 100
Recent Awards
No. 1 Hitwise Shopping and Classifieds Rewards and Directories Category, 2007
Ranked 97th in the prestigious BRW Fast 100
No. 1 Hitwise Shopping and Classifieds Rewards and Directories Category, 2008
No. 1 Hitwise Shopping and Classifieds Rewards and Directories Category, 2009
• PermissionCorp rewards its huge membership base for shopping online at its Reward Partners, by rewarding them with points for each and every purchase
• These points can then be redeemed for cash and prizes or donated to a Charity
Online Shopping Network
How the Program Works For Consumers
Step 1 - Member signs in and searches for a product or shop
Step 2 - Member selects a Reward Partner, clicks on a tracked referral link and starts shopping
How the Program Works For Consumers
Step 3 - Member selects and purchases product from Reward Partner’s website
How the Program Works For Consumers
Step 4 - A claim for rewards is made for the Reward Partner via an automatic or manual claiming process
How the Program Works For Consumers
Database Snapshot
B2C & B2B Profiling
32% are parents with kids under 18 living at home
57% are travel enthusiasts
8% work in managerial positions
74% have broadband connections at home
35% have over 2 credit cards
10% are seniors over 55 years old
Recent Poll Questions
Member Demographics
Member Demographics
Member Demographics
A Few of Our Campaigns
A Few of Our Campaigns
AdNews Australia, June 5th 2009SYDNEY - A study has found that:
• 47% of Australian respondents make purchases online or offline as a result of opening an email
• The average Australian receives over 180 emails a week, 10% more than other Asia Pacific respondents (The Epsilon’s Global Consumer Email Study of 4000 consumers in 13 countries)
• However, this is less than those in Europe (200) and North America (300)
• In Australia, on average 85 of a consumers emails received per week are considered spam
Email as an Effective Sales Driver
AdNews Australia, June 5th 2009 (cont’d)Epsilon spokesperson Dominic Powers said:
• 61% of Australian respondents opened a permission based email on the basis of the "from" line
• 21% opened it from the subject line
• Subject lines that compelled Australian respondents to open a permission based email were largely associated with bargains. Free product offers stood at 68% and discount offers 62%
Email as an Effective Sales Driver
AdNews Australia, June 5th 2009 (cont’d)Epsilon spokesperson Dominic Powers said:
• Special offers were also high on the preferred emails that Australian respondents would like to receive at 32%
• The new definition of spam included irrelevance and contact saturation
• “Marketers need to work harder to create emails which have a high level of relevance, personalisation and ensure that the timing of emails is what the user wants.”
The survey was conducted by ROI Research.
Email as an Effective Sales Driver
LEADING PROVIDERWith Proven success
EXTENSIVE REACHLargest
consumer panel
CLEAN, FRESH DATA5,000 new opt-in members p/wk
TARGETED MESSAGINGUnlimited targeting / segmentation
with 3-day turnaround
RESULTS DRIVEN Comprehensive Reporting – live for each campaign
Why Partner With Us?
Head OfficeAustralia
Level 10, 201 Pacific HighwaySt Leonards NSW 2065
Telephone: +61 2 9409 8600Facsimile: +61 2 9409 8690Email: [email protected]
www.permissioncorp.com
Contact Details