REINZ Business Broker Conference 2009

Online Marketing Tools

1.Why you need to use the web?

2.How to use the web to market your listings?

3.How to use the web to build you profile and network?

4.What are we doing to help you?

4 questions – 20 minutes

Everything is online / about onlineWhy?

Why you need to use the web?Why?

Why you need to appreciate the web?Why?

Why you need to understand the web?

Today more than 1.2 billion people are online viewing over

1,000,000,000,000 web pages

Why?

Why you need to understand the web?Why?

The web is the first and only choice

Choice of media for real estate search in the past week – NZ 2009

78% 9% 31% 12%46% 9%

Why?

One-stop shopping wins

People tend to gravitate to rich content

• 3,669 listings• 15,000 unique visitors per month• #1 website for business broking

How?

Recognise the differing roles online

Comprehensive portal websites

Searching / researching the market & options

Company / individual websites

Identifying / evaluating an advisor / consultant

How?

No substitute for rich contentHow?

How to use the web to build you profile and network?How?

How to use the web to build you profile and network?How?

Online reputation is keyHow?

If you are not found on Google ......How?

.. you are invisible! You need to create a place to be found..

How?

...and then build links to that place

..and people will find youHow?

What we are doing to help youWhat?

What we are doing to help youWhat?

A new site – focused / dedicated / comprehensiveWhat?

www.tinyurl.com/nzrealestate

Realestate.co.nzSupporting Business Brokers

Leading online marketing