The Opportunity

of Mobile

BroadbandBroadband

By Octivius Kahiya,

Telecel Zimbabwe

Changing Lives. Changing Business. Changing Economies.

2,3772,609

80

60

1,747

2,272120

1402,497

2,749

1,556

29

2,023101

1,364 48

1,151

Rest of World

Africa

Individuals using the Internet

1,007 1,1271,335

1,5081,687

1,9432,171

2,3772,609

2012*20072006

17

2013*

1,024

20112005 2009

1,151

2010

24

2008

Source:- www.itu.int/en/ITU-D/Statistics/.../ITU_Key_2006-2013_ICT_data.xls

Active Mobile Broadband Subscriptions

336 450 529788 934165

249

472

768

683

225

1,162

2009

615

2012*

1,556

2011

1,155

2010

778

2007

268 86

422

2013*

2,096

2008

43

+41%Developing

Developed

93

60

38

14

2012* 2013*

+58%

2010 2011

+171%

+55%Africa

Source:- www.itu.int/en/ITU-D/Statistics/.../ITU_Key_2006-2013_ICT_data.xls

4,2403,930

2,450

1,410

+8%

2010

+60%

2013*

+74%

2011 2012

Internet & Mobile Broadband Users in ZimbabweEvolution: Broadband Subscriptions “000s“ Zimbabwe

2010 2013*2011 2012

3330

19

11

+74%

2011

+56%

20122010

+8%

2013*

Evolution: Broadband Penetration % : Zimbabwe

Source:- POTRAZ Post and Telecommunications Regulatory Authority of Zimbabwe

Mobile Device Shipments (millions)

169

384

115

1,165

Netbook

0

58

18

1,953

+68%

35

33

216

136

77

33

51

44

713

BlackBerry (RIM)

Nokia

+44%

495HTC

695

1,343

216

122

115

Notebook

Basic phone

2016

Tablet

Smartphone

Netbook

2012

261

135

216

94

93

77

2012

Apple

Others

Samsung

2011

Nokia

Source:- mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#mobilephonepenetration

500700

380

700

850

825

+95%

Google play

1,675

1,400

880

400

100116

Google & Apple Applications (“000”s)

300500

700

Apple iOS store

Google play

2013201220112010

100

2009

116

10016

Sources:- http://en.wikipedia.org/wiki/Google_Play

http://en.wikipedia.org/wiki/App_Store_%28iOS%29

Fancy Facts

• 40 billion apps download — since the iOS App Store opened in 2008.

• Half of those, 20 billion, were downloaded in 2012.

• 775,000 iOS apps

• 500 million active iTunes accounts, which means the company has that number of customer credit

cards on file.

• Developers, who get a 70 % cut of app sales (Apple takes 30 percent), have made $7 billion since

2008.

Changing LivesSocial Network Statistics Data

Total number of Facebook users worldwide 1.2billion

Total percentage of 18-24 year olds who already use social media 98%

Total percentage of people on Earth who use Facebook 11%

Total amount of minutes people spend on Facebook every month 700 billion

Total amount of people who access Facebook with phone 250 million

Total amount of unique YouTube users per month 490 million

Online

shopping

Apps

Addiction

Instant

News

Changing Business

Broadband

Customer

•customized products

and solutions

Productivity

•increased

employee

productivity

•increased efficiency

due to

•reduced

operational costs

Higher ROI

Broadband

New markets

•enhanced market

reach – geographic

distance is erased

Ground

breaking

Business

models

•Virtual stores

•M2M

•B2B

More effective

advertising

Changing Economies

Some Developmental Equations:

In OECD countries

2X Speed of internet = 0.3% growth in GDP.Arthur D Little & Ericsson

In Developing countries

Good broadband internet access in a country makes a Good broadband internet access in a country makes a

contribution of between 0.25% and 1.4% to

economic growth. WEF April 2013

Sub Saharan Africa

Every 10% growth in broadband access = 1.4% growth in GDP.

Every 1000 new subscribers of broadband Internet = creation of 80

new jobs. World Bank Study.

How is broadband changing Economies?

Broadband

provides a

foundation

for innovation,

job creation and

economic

growth.

Sheer size of

investment

by MNO spurs

the economy +

the spill over.

Efficient improved

Efficient

economy

improved

productivity

(both business

and individuals)

Social GoalImproved

educationHealth

New

Economym-commerce e-commerce. e-government

So what can we do as a nation?

Implications for policy makers and regulators

Broadband

Target 1: Making

broadband policy

universal.

Target 2: Target 4: Broadband

Targets

Target 2: Making

broadband affordable.

Target 3: Connecting homes to

broadband.

Target 4: Getting people online.

Implications for policy makers and regulators cont…

Develop a clear national broadband strategy.

Develop appropriate legislation for the new e-

World.

Foster competition among operators

Encourage investment.

Accelerate penetration of broadband devices.

Develop support infrastructure: roads, energy.

Multi stakeholders approach: local authorities.

Implications for Network Operators

1.Champion affordability to drive adoption.

2.Innovation to suit our unique needs –

customer centric.

3.Infrastructure sharing to drive down costs.3.Infrastructure sharing to drive down costs.

4.Focus on Interoperability to reduce

complexity and thus encourage adoption.

Implications for Business

Evolve towards the most

ideal business model

Embrace

the power

of

technology

to drive

Prepare for

rapid

change as

Generation

X enters the

economic

Mobile

financial

servicesto drive

down costs.

Beware of hidden

dangers: especially

security issues.

economic

main

stream.

Exploit

business

models of

the future:

services

M-health

E-ducation

E-tourism

Cloud

computing

M2M

Implications for the government as a consumer

Government as Embrace the

Positive impact on:

• Tax collection by various

government bodies

• HealthGovernment as

the consumer

Embrace the

appropriate e-

government model –

it’s a step change

• Health

• Education

• Government efficiency

and planning:

• home affairs

• CSO

Implications for Consumers

Try the new

technologies

now on offer:

Bill payment

– cheaper

and saves

you time

Mobile

banking –

saves time,

money and

the hustle

Improve your

lifestyle –

infotainment

End