o’dwyer’s profiles of healthcare & medical pr firms · 24 october 2007 • • advertising...

OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION24

Healthcare & Medical PR firmsO’Dwyer’sProfiles of

AGNES HUFFCOMMS. GROUP

6601 Center Dr. West, #100Los Angeles, CA 90045310/641-2525www.ahuffgroup.com

Agnes Huff, PhD, President/CEOAnna Jerden, Account Director

Agnes Huff CommunicationsGroup (AHCG) is a full service PRagency specializing in strategiccommunications, brand building,media relations and crisis/reputationmanagement. The firm’s healthcarepractice has achieved mindshare forclients by educating consumers andcreating preference in fields com-prising pharmaceutical, biotechnol-ogy, diagnostic devices, healthcare

consumer technology, hospital anduniversity, specialty services, prac-tice management, nutraceutical andveterinary medicine.

Employing SmarterPhDMarketing Solutions© founded onthe disciplines of psychology, thefirm focuses on key research, deliv-ering effective solutions, includingstrategic public relations counseling,media relations, online marketing,product launches, promotions,events and community outreach. Anintegrated methodology combinestraditional and emerging media,applying a 360-degree spectrum tomaximally impact core audiences.

AHCG’s strategists have devel-oped global launch campaigns forAllergan’s ophthalmic and derma-tology divisions, Philips’ Sonicarebrand and Medtronic MiniMed’sdiabetes insulin pump. The firm’s

team has also handled communica-tions for Los Angeles’ historic 100-year-old Orthopaedic Hospital,Santa Monica-UCLA MedicalCenter, Nelson Spine Institute,Doheny Eye Institute, VCA-Antechand the Joint Replacement Institute,among others.

Established in 1995, the agencyfounded the PR Agency Networkwith affiliates in Boston, Chicago,Dallas, Los Angeles, Miami, NewYork, and Washington, D.C.

AIRFOIL PR1000 Town Center Drive, Suite 600 Southfield, MI 48075248/304-1435 Fax: 248/[email protected]

As Airfoil’s most specializedpractice area, our healthcare teamleverages targeted public relationsstrategies to help providers, insur-ers, medical device makers andthe technologists that enable themto attain their strategic communi-cations objectives. This practiceis built to facilitate communica-tions amongst the key publics inthe healthcare continuum: fromthe patients to the physicians, thepayers to the providers, and thecommunities and the legislatorsthat shape them. Healthcareorganizations find exceptionalvalue in Airfoil’s capabilities toshape the perspectives of con-stituents.

AKER PARTNERS2000 K Street, NWWashington DC 20006202/789-2424www.akerpartners.com

Colburn Aker, Managing PartnerDave Narsavage, Senior PartnerSanda Pecina, Partner

The Aker Partners has been serv-ing healthcare clients since itsfounding in 1983. Most recently, itwas chosen to launch a break-through product that stops life-threatening arterial bleeding in com-bat and accident victims.

The firm launched the firstgeneric version of one of thenation’s most prescribed drugs;developed a national campaign tostem the use of smokeless tobaccoby youths; worked to increaseawareness of contributions made by

clinical researchers; and earned mil-lions of media impressions aboutresearch affecting pregnant womenworldwide.

It has represented proprietary andgeneric drug manufacturers, med-ical organizations and societies, andPharmaceutical Research andManufacturers of America.

APCO WORLDWIDE700 12th Street, N.W.Suite 800Washington, D.C. 20005202/778-1000www.apcoworldwide.com

Margery Kraus, President/CEONeal Cohen, CEO, Americas

Founded in 1984, APCOWorldwide is an independentlyowned global communication con-sultancy, specializing in corporate,investor and internal communica-tion; crisis and issue management;government relations; litigationcommunication; media relations;coalition building; opinion research;market entry; corporate responsibil-ity and online communication.

APCO’s expert healthcare team iscomprised of former healthcareadministrators and senior govern-ment and regulatory agency offi-cials; senior executives from leadingpharmaceutical companies, andmedical device experts. The teamworks in all sectors of the healthcareindustry and leverages its experi-ence to support clients’ businessobjectives.

With offices throughout theAmericas, Europe, Middle East,Africa and Asia, APCO includesamong its clients seven of the top 10companies on Fortune’s Global 500.

ASHTON PARTNERS

33 N. LaSalle St., Suite 1800Chicago, IL 60602312/553-6700www.ashtonpartners.com

Beth Saunders, Fndng Ptnr, CEOChristian Hodges, Fndng Ptnr, Pres.Michael Geczi, Exec. VP, Corp. Comms.

For over a decade, AshtonPartners has delivered a uniqueblend of traditional and non-tradi-tional investor and media relationscapabilities specifically designed toearn recognition and support for our

James V. Luck Jr., M.D., Pres.CEO of LA OrthopaedicHospital (center) is joined by board member Jack R.Borsting, Ph.D., (L) and Gerald Levey, M.D., Vice Chancellorand Medical Sciences Dean at the David Geffen School ofMedicine (R), at the groundbreaking ceremony for theSanta Monica-UCLA Medical Center in Santa Monica,California. Agnes Huff Comms. handles PR for the hospital.

life science, pharmaceutical,biotechnology and medical deviceclients.

Whether it’s rebuilding investorbases, establishing a corporate brandand messages, managing reputa-tion, preparing for and/or mitigatingcrises, or educating potential audi-ences about new drugs or drug treat-ments, Ashton Partners’ combinedIR and communications capabilitiesensure our clients address the rightaudiences at the right time.

With offices in Chicago, Bostonand San Francisco, Ashton Partnerseffectively manages and positionsthe critical information that affectsour clients’ credibility, reputationand, ultimately, its valuation.

BERNIE ILSON PR65 West 55th StreetNew York, NY 10019212/[email protected]

Bernard Ilson, Ph.D, PresidentMartin Hassner, Associate

We are one of the most successfulsmall agencies in the PR businessand have been known for our place-ment and creative campaigns for 40years.

We are very active in health andmedical areas and bolster it with ourcontacts and national clients in pub-lishing and entertainment.

Among our medical and healthclients, past and present, areHypertension Center at NY-CornellHospital, Sister to Sister-EveryoneHas a Heart Foundation, theAmerican Society for Hypertension,Procter & Gamble, ShakleeVitamins, American DigestiveDisease Society, Liberty Mutual,Bristol-Myers and Green MountainWeight Control Community.

We were instrumental in startingthe Atkins Weight Loss craze for Dr.Atkins and also the need for vita-mins and supplements when wehelped to make H. E. Newbold's"Meganutrients" a ten year best sell-er.

We have been sought out byalmost all of the top ten PR agenciesto help them bring originality andplacements to new product cam-paigns.

BIOSECTOR 2545 West 20th Street, 3rd Floor New York, NY 10011 www.biosector2.com 212/845-5600Fax: 212/845-5650

Ellen G. Miller, Managing Director

As a pure-play healthcare publicrelations agency, located in NewYork, Los Angeles and London,Biosector 2, an inVentiv Healthcompany, is dedicated to servicingclients in the biotechnology, emerg-ing and specialty pharmaceuticalsectors. B2 is focused on partneringwith clients to help align corporatevision, scientific innovation andmarket dynamics. We aim to deliv-er what our clients truly need: richand diverse communications expe-riences, in-depth perspectives onhealthcare, and the ability to quick-ly respond and “turn on a dime”with communications solutions thatmeet emerging business needs. Wework with clients as strategic part-ners, integrating with their leader-ship, communications and market-ing teams.

BURSON -MARSTELLER

230 Park Ave. SouthNew York, NY 10003212/[email protected]

Ame Wadler, Global Chair,Healthcare Practice

Burson-Marsteller’s Healthcarepractice creates integrated commu-nications campaigns that matchhealthcare knowledge and expertisewith reputation management, mediarelations, marketing communica-tions, public affairs, multiculturalmarketing, grassroots marketing,FDA regulatory process and crisiscommunications.

Our team of seasoned profession-als has a successful track record andbrings decades of relevant experi-ence in product marketing, managedcare, consumer products, medicalpractice, association management,public health and policy/regulationto assist our client partners withresults-driven, measurable pro-grams.

B&Y COMMUNICATIONS31 South Fullerton Ave., #2Montclair, NJ 07042-3358973/746-8183www.BYcommunications.com

Susan Youdovin, Founder/Pres.Kathryn Kempf, Vice President

B&Y Communications is a sen-ior-level PR firm specializing instrategic corporate communica-tions for global pharma/medical

technology companies, pharmaindustry service providers andhealthcare nonprofits. The firm’sThinking PartnerSM approach,extensive industry and media rela-tionships, depth of talent and com-mitment to client service makeB&Y a leading choice for compa-nies seeking a boutique firm orstrategic alliance partner. Top-tier and mid-size companiesappreciate the firm’s value as anextension of in-house capabilitiesbecause of B&Y’s track record inreputation management, publicaffairs, corporate philanthropy,internal communications, market-ing communications and organiza-tional change.

CAPSTRAT1201 Edwards Mill Road, Suite 102Raleigh, NC 27607919/828-0806www.capstrat.com

Ken Eudy, CEOKaren Albritton, Executive VP

Capstrat recognizes that thechanging face of healthcare chal-lenges every sector of the industry.We bring extensive experience inthe complex regulatory and politi-cal environments in which healthinsurers, pharmaceutical compa-nies, biotechnology firms andhealth advocates must operate.We’ve helped businesses from thelargest health insurer in NorthCarolina to a tiny medical start-upfind innovative ways to reachshareholders, customers and themedia. We know how to communi-cate complex content in ways thatresonate with the audiences thatmatter most.

Capstrat was founded in 1994and is one of the largest independ-ent agencies in the Southeast.

CARMICHAELLYNCH SPONG

110 N. Fifth StreetMinneapolis, MN 55403612/375-8500www.carmichaellynchspong.com

Douglas K. Spong, APR, Pres.Curtis Smith, Director of BusinessDevelopment

Health and wellness is a corner-stone of Carmichael Lynch Spong’scapabilities. Our Living Well™team offers a broad range of expert-ise representing products, servicesand organizations that better peo-ple’s lives. From education aboutnutrition, functional foods and

nutraceuticals to empowering com-munities through fair trade to com-plementary and alternative medi-cine, our Living Well™ team haspassion for managing a vast portfo-lio of strategic public relationscampaigns including education ini-tiatives; influencer relations; repu-tation-building programs; mediaoutreach campaigns; word-of-mouth and grassroots marketing;experiential marketing; and inte-grated marketing campaigns.Carmichael Lynch Spong under-stands the importance of workingwith industry leaders, nutritionists,healthcare providers, consumergroups, academia, and commoditygroups on a regular basis to furtherclients’ objectives.

Carmichael Lynch Spong repre-sents leaders in the health and well-ness arena including BoehringerIngelheim Vetmedica, Fair TradeCertified, American HumaneAssociation, Martek Biosciences,The Clorox Company, TRANE’sindoor air quality and energy effi-ciency initiative and QUITPLANServices.

Carmichael Lynch Spong is afull-service PR firm that representsa select but envied portfolio of big-name clients. Ranked among the 20largest firms in the country,Carmichael Lynch Spong hasearned a national reputation as theundisputed champion of best prac-tices.

CHARLES RYANASSOCIATES

300 Summers St., BBT Sq., #1100Charleston, WV 25301877/342-0161Fax: 304/342-1941www.charlesryan.com

Ken Eudy, CEOKaren Albritton, Executive VP

CRA has been the prescriptionfor smart healthcare marketing forover three decades. We havedeveloped fully integrated cam-paigns for hospitals, managedcare facilities, health centers,medical insurance companiesand non-profit organizations.

Featuring media campaigns,concentrated public relationsefforts and innovative interactivework we provide precise strategyto help protect and enhance bothimage and brand equity. CRA hasbeen a trusted partner for hospitalsand healthcare organizations inthe midst of many complex situa-tions; guiding media interviews,labor negotiations and employeeinitiatives.

Profiles of Healthcare & Medical PR Firms

ADVERTISING SECTION • OCTOBER 2007 • WWW.ODWYERPR.COM 25


COMMUNICATIONSSTRATEGIES

135-137 Main St.Madison, NJ 07940973/635-6669Fax: 973/[email protected]

Donna Pepe, CEO, Pres., FounderSusan Patton, Group VPEileen Murray, Senior Counselor

Innovative, award-winningprograms. Market-driving strate-gies. Senior-level counsel. CSI isa full-service marketing commu-nications firm that provides phar-maceutical companies with cre-ative concepts/solutions to drivethe market and build marketshare. CSI was at the helm of thePR launch of the innovative oralcontraceptives Seasonale® andSeasonique™, as well as Plan B®.Services include strategic branddevelopment, MR, editorialdevelopment and special eventsplanning. If you need the kind ofchange that grows your market,moves your share, and shifts theparadigm for your brand thenCSI is your company. CSI ...because experience matters.

COONEY/WATERSGROUP

90 Fifth Avenue, Suite 800 New York, New York 10011www.cooneywaters.com

Lenore Cooney, Chairman

Cooney/Waters Group pro-vides the full range of public rela-tions and public affairs services tohealthcare, pharmaceutical, andbiotechnical enterprises in thenon-profit, government, academ-ic, NGO and industrial sectorsthroughout the world. Rankedamong the top five independenthealthcare agencies in the U.S.,Cooney /Waters has depth ofexperience in counsel and imple-mentation around complex situa-tions – developing new markets,interpreting technical informationfor audiences, ranging from poli-cy makers to consumers, estab-lishing positions on high-profileissues, pre-empting crises andmanaging emergencies. Allclients benefit from the closeattention of senior management.Our recommendations aregrounded in strategy developedfrom thorough understanding ofclients’ goals and needs and our

knowledge of the health policyand competitive environment.Headquartered in New York, witha staff of more than 35,Cooney/Waters serves clients ona global basis through multipleaffiliate relationships forged overthe course of our 15-year history.

Clients include AbbottLaboratories, Cephalon, sanofipasteur, National Foundation forInfectious Diseases, NationalMeningitis Association, SolsticeNeuroscience.

COOPERKATZ & CO.708 Third Ave.New York, NY 10017212/455-8030www.cooperkatz.com

Andy Cooper, PrincipalRalph Katz, PrincipalAnne Green, Senior VP, GeneralManager

CooperKatz & Co. is a mid-sized, New York City-based PRagency offering full-service capa-bilities to a national client base.The firm has deep expertise insupporting the needs of healthproviders and payers, as well asconsultants that serve healthorganizations.

Prior experience includesCapgemini Health (acquired byAccenture in June 2005), a leadingU.S. healthcare consultancy.CooperKatz helped the companyenhance its reputation by earningcoverage in business, health andtechnology publications, manag-ing a comprehensive speaker’sbureau and creating/placing adver-tising in healthcare trade publica-tions.

CooperKatz launched MindBody, New York, an integrativemedical center that combines con-ventional and complementarymedical therapies; provided mar-keting/public relations services toOxford Molecular, a developer ofsoftware solutions for drug dis-covery research; and currentlyserves as agency-of-record forU.S. Preventive Medicine, a com-pany working to organize andadvance a culture of preventionthroughout America. In addition,CooperKatz currently providespublic relations services to thehealthcare division of Noblis, anonprofit organization that helpsclients solve complex systems,process and infrastructure prob-lems, as well as Tefen USA, aninternational management consult-ing firm that designs and imple-ments innovative business strate-gies and solutions.

CRT/TANAKA101 West Commerce RoadRichmond, VA 23224804/7675-8100www.crt-tanaka.com

Mark Raper, CEODeborah Myers, Senior VicePresident/Health Practice Leader

CRT/tanaka is an award-win-ning public relations and mar-keting firm known for creativesolutions and workplace cul-ture. With offices in Richmond,New York, Los Angeles andNorfolk, Va., CRT/tanaka hasHealth, Consumer andCorporate practices.

The Health Practice provides360 degree marketing and pub-lic relations counsel acrosshealthcare channels, creatingsynergies that drive brand dif-ferentiation and behavioralchanges. The practice’s areas ofemphasis include pharmaceuti-cals; hospitals and health sys-tems; biotech companies; insur-ance providers; medical equip-ment companies; medical sup-pliers; clinical trials companies;advocacy groups and associa-tions.

The Health Practice’s capa-bilities include branding; repu-tation management; media rela-tions; crisis communicationsand training; product and serv-ice launches; public aware-ness/education campaigns; mar-keting to women; new media;and internal corporate/employeecommunications.

Client experience includes:VHA, Inc., a healthcareprovider alliance that servicesmore than 1,400 hospitals andmore than 21,000 non-acutecare providers; Bon SecoursHealth System; AMERIGROUPCorporation; Wyeth; Pfizer;Bristol-Myers Squibb; Owens &Minor; American PhysicalTherapy Association; New YorkDowntown Hospital; and SageProducts, among others.

CUSHMAN/AMBERGCOMMUNICATIONS

180 N. Michigan AvenueSuite 1600Chicago, IL 60601312/263-2500Fax: 312/263-1197www.cushmanamberg.com

Thomas L. Amberg, CEO

From the moment your brand

launches, its reputation will bechallenged.

At Cushman/Amberg, wemake every effort to build yourbrand’s reputation to withstandmedia scrutiny, along with acampaign that will driveresults.

We don’t simply rely on pressreleases. Instead we use anintegrated approach, tappingour team to implement mediarelations, advocacy, communityand corporate communications.We also have a strong directmarketing and in-house designteam to implement key target-ing strategies.

Our clients: Abbott AnimalHealth, American DentalHygienists Association, BaxterBioscience, GE HealthcareFinance, Illinois OptometricAssociation, WalgreensSpecialty Care, Centrix, CAHGAccel Health, and Fresinius.

We have handled programs invirtually every extension ofhealthcare, from pharmaceuti-cals to hospitals, HMOs, PPOs,specialty practice groups,equipment manufacturers, asso-ciations and advocacy groups.

DAVIES

808 State St.Santa Barbara, CA 93101805/963-5929Fax: 805/962-4550bedwards@daviespublicaffairs.comwww.DaviesPublicAffairs.com

Brandon Edwards,President/COORobb Rice, Executive VPJoanne Thornton, Director

DAVIES assists healthcareclients facing high stakes,defining, and controversialissues.

The firm has extensive expe-rience with M&A, crises of allstripes, union organizing andstrikes, litigation, CON andfacility expansions, hospitalclosures, and difficult payorcontract negotiations.

DAVIES has operated in 39states “from Florida toCalifornia to Hawaii” protect-ing reputations, pressuringhealth plans for a new con-tracts, securing CON approvalor regulatory relief, and over-coming the toughest challenges.

DAVIES was founded in1983 with offices in Californiaand on the East Coast. DAVIESwas named Public Affairs Firmof the Year for 2006 by TheHolmes Report.



DKC386 Park Avenue SouthNew York, NY 10016212/685-4300

Sean Cassidy, PresidentRobert Leonard, Executive VPTim Sullivan, Senior VP

DKC offers expertise in devel-oping and implementing brand-building marketing and public rela-tions campaigns for healthcareproviders, pharmaceutical compa-nies, academic institutions andhealth-focused not-for-profitorganizations.

Established in 1991, New York-based DKC is one of the nation’slargest independent public relationsand marketing firms. DKC main-tains one of the highest grossing andmost well-connected provider-based healthcare practices in theUnited States.

The firm’s experience includescampaigns on behalf of: ContinuumHealth Partners, HYTHIAMPharmaceuticals, Pfizer, MailmanSchool of Public Health atColumbia University, Ortho-McNeil, Children’s Health Fund,Saint Vincent Catholic MedicalCenters, Departments of Neuro-Oncology and Radiology at NYUMedical Center, Children’s Hospitalat Montefiore, Stony BrookUniversity Medical Center andRudolph Giuliani Trauma Center.

DONLEY COMMUNICATIONS232 Madison Avenue, Suite 802New York, NY 10016212/751-6126

Newton W. Lamson, Pres. & CEOAnna Ray-Jones, VP, HealthcarePeter Cullum, VP, Healthcare

Donley Communications hasover 20 years of major media andPR counseling experience in sever-al healthcare areas including:employee health benefits, consumerdriven health plans, disease man-agement, Medicare Part D, longterm care, the healthcare insuranceindustry, disability coverage, healthcare legislation analysis, the man-aged care market and healthcarecosts indexes.

The agency has long-standingrelationships with the healthcarenews media, trade publications, TVproducers and reporters, and aca-demic journals serving the medicalprofession and the pharmaceutical

industry. Donley has provided PR strate-

gies to Milliman’s Care Guidelinessince 1992, proactively fieldingmedia inquiries as the Guidelinesbecame the major source of bestpractice recommendations throughthe 1990s to date. Donley has fur-ther advised Milliman on messagepoints and arranged interviews withpublications like The �ew YorkTimes, The Wall Street Journal,�ewsweek, USA Today and theFinancial Times. It has alsoarranged special events and mediabriefings for key healthcare reportswritten by Milliman’s consultantsacross the company’s healthcarepractice.

EDELMAN1500 BroadwayNew York, NY 10036212/[email protected]

With a mastery of multiple com-munications channels and expertisein building trusting relationships,Edelman has helped many of theworld’s leading organizations andbrands thrive in the business ofhealth. Our staff – more than threehundred dedicated, smart and cre-ative individuals – has collaboratedwith clients to address importantglobal issues, including chronicdisease prevention, the health tech-nology revolution, infectious dis-ease pandemics, and access tohealthcare. Edelman’s offeringincludes specialties in Rx Health,Consumer Health, Health Policy &Public Affairs, Corporate Health,Life Sciences, Health Alliances,and Health Media, as well asBioScience Communications, ourfull-service medical relations, edu-cation and publishing company.

FLEISHMAN -HILLARD

200 N. Broadway St.St. Louis, MO 63102314/982-1755Fax: 314/982-8642www.fleishman.com

Global Practice Group Leaders:Michael Rinaldo, New YorkAnne St. Peter, Kansas City

Fleishman- Hillard’s healthcarepractice is one of the largest andbest-regarded in the communica-tions industry. We are passionateabout delivering solid strategicthinking, appropriate creativeapproaches, and execution that is

delivered on time, on strategy, andon budget. We work in virtuallyevery sector of the industry — forprofit and not-for-profit — repre-senting all of the largest pharma-ceutical companies as well as lead-ing health foundations and insti-tutes, patient advocacy and medicalprofessional associations, state andfederal government health initia-tives, medical device manufactur-ers, biotech companies, leadinghospital systems and academicmedical centers, contract researchorganizations, insurance compa-nies, and HMOs. This breadth ofexperience is invaluable to ourclients because it means we providecounsel and strategy based on solidrelationships with the key playersin the industry and our deep under-standing of the nuances of the leg-islative and regulatory areas andclinical research.

Our healthcare team is com-prised of marketing and communi-cations professionals, formerhealthcare journalists, healthcarepolicy experts, healthcare lawexperts, former government offi-cials, patient recruitment special-ists, and crisis communicationsspecialists who have had substan-tial experience with all facets ofhealthcare communications.

Fleishman- Hillard’s healthcarestaff has developed and managedpre-launch and launch communica-tions for more than 100 products inover 40 therapeutic categories. Wehave similar experience with sus-taining marketing programs fordrugs already on the market, hav-ing represented more than 60 drugsspanning all of the leading thera-peutic categories. Communicationsactivities have ranged from the cre-ation of groundbreaking publiceducation campaigns to buildingunderstanding for basic scienceadvances, from counseling on criti-cal corporate issues to leading sen-sitive alliance-building initiativeswith third-party allies.

FRENCH / WEST /VAUGHAN

112 East Hargett St. Raleigh, NC 27601 919/832-6300 www.fwv-us.com

Rick French, President/CEO Lauren Taylor, Executive VP, Partner David Gwyn, Executive VP, Partner Jack Glasure, Chief Marketing Officer

French/West/Vaughan (FWV) isthe Southeast’s largest independentpublic relations, public affairs andemerging media agency, and is the

nation’s 19th largest independentlyowned PR firm. Headquartered inRaleigh, N.C., the agency also hasoffices in both New York City andTampa. Founded in 1997, FWVcelebrates its 10th anniversary thisyear.

FWV’s healthcare practice con-tinues to demonstrate exceptionalgrowth, and has ranked among thetop 20 largest private agency prac-tices in the United States every yearsince its inception in 2003.

FWV specializes in helping itshealthcare clients increase brandawareness among key decisionmakers for their product lines andservices through targeted mediacoverage, public affairs, specialevents, trade show support, emerg-ing media applications and crisiscommunications. The agency pro-vides a full range of services tohealthcare clients including privateand clinical practices, research labs,health IT companies, laboratoryand medical device manufacturers,drug development firms and largepharmaceutical manufacturers.

FWV’s present and past health-care clients include Pfizer,GlaxoSmithKline, New HopeFertility Center, bioMérieux,Structure House, TriangleOrthopaedic Associates, A4 HealthSystems, Cardinal Health,CeNeRx, Foresight,MDeverywhere, Medcryption,Proctor & Gamble (Prilosec),Southtech, Sterling Healthcare andWakeMed.

GIBBS & SOELL600 Third Avenue, 6th FloorNew York, NY 10016212/697-2600 www.gibbs-soell.com

Cos Mallozzi, President & CEO,New YorkChrista Miller, Client ServiceManager, Raleigh

Gibbs & Soell, one of the 10largest independent PR firms,blends strategic counsel, creativity,quality writing, and professionalmedia relations with deep industryknowledge to the daily benefit of itsclients’ businesses. The agency’sdedicated healthcare team providesclients – ranging from top-tierpharmaceutical companies, health-care information technologyproviders and large CROs to devicecompanies and biotechnology start-ups – with real-world experiencethat spans virtually every therapeu-tic area.

Core services include corporate


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communications, marketing com-munications, event marketing,employee communications, leader-ship positioning, new media and e-communications, and communica-tions training.

Gibbs & Soell also providesclients with medical writing andregulatory communications servic-es through a team of experts whohave senior level industry experi-ence and Ph.D.s in pharmacology.

With offices in New York,Chicago, Raleigh, San Franciscoand Zurich, as well as affiliates andinternational partners in Europe,the Pacific Rim and Latin America,Gibbs & Soell provides interna-tional counsel as well as tacticalimplementation that is relevant andeffective in the markets that mattermost to each client.

GYMR

1825 Connecticut Ave., N.W., Ste 300 Washington, DC 20009-5708202/745-5100Fax: 202/234-6159www.gymr.com

Pattie Yu, Patrick J. McCabe,Sharon M. Reis, Partners

GYMR is a Washington, D.C.-based public relations agency thatprovides health/healthcare clientswith strategic communications thatcapitalize on the dynamics unique toWashington. GYMR’s uniquestrength is the background of itsteam - government, advocacy, asso-

ciations, foundations, corporationsand nonprofit organizations - whoexecute strategies that include imageand alliance building, public educa-tion campaigns or media relations toharness the formidable forces ofWashington and produce successfulresults for clients. The agency hascounseled a wide range of clients,including trade associations, healthvoluntary organizations, coalitions,foundations, corporations, federaland state agencies and nonprofitgroups.

Clients include: Academy ofManaged Care Pharmacies,AdvaMed, Advertising Council,American Academy ofDermatology, American Academyof Family Physicians, AmericanCollege of Emergency Physicians,American College ofNeuropsychopharmacology,American College of Obstetriciansand Gynecologists, AmericanPsychiatric Association, Bristol-Myers Squibb, Heart RhythmSociety, Markle Foundation,National Association of PublicHospitals, National Institutes ofHealth, National Sleep Foundation,Robert Wood Johnson Foundation,University of California at SanDiego, and Vision Council ofAmerica.

HAGER SHARP1090 Vermont Ave., N.W.

Washington, DC 20005

202/842-3600

Fax: 202/842-4032

www.hagersharp.com

Celebrating its 34th year, HagerSharp Inc. is a woman-owned firmthat provides communications and

public relations services to govern-ment and not-for-profit clients.Firmly rooted in social marketingand behavior change theory, HagerSharp is a leader in national healthand public information programs.

Hager Sharp delivers highly per-sonal service and creativity instrategic planning, design andimplementation of award-winningnational health media campaigns,often concentrating on multicultur-al outreach.

Current health clients include :National Institute of Diabetes andDigestive and Kidney Diseases;National Heart, Lung, and BloodInstitute; Office on Women’sHealth; Annie E. CaseyFoundation’s KIDS COUNT;National Institute of EnvironmentalHealth Science’s Sister Study (astudy designed to examine theunderlying causes of breast can-cer); and President’s Cancer Panel.

These health campaigns includea full range of communicationssupport including audienceresearch, message development,engaging partners, producing tar-geted materials for health care pro-fessionals, the media and the public– especially at-risk audiences.

HEALTHSTAR PUBLIC RELATIONS90 Fifth Ave., 9th FloorNew York, NY 10011212/532-0909www.healthstarpr.com

Helene Ellison, President & CEOErinn White, GM / EVP RX Alicia Cimbora, GM/EVPConsumer

HealthSTAR Public Relationsis a full service agency dedicatedsolely to healthcare, medical andpharmaceutical communications.HSPR uses strategic media rela-tions to measurably enhance cor-porate image and increase brandshare-of-voice in connection clin-ical, regulatory and marketingmilestones and in coordinationwith medical education, promo-tion and direct-to-consumeradvertising.

HSPR’s senior leadership teamhas over 40 years of experience,cumulatively launching or man-aging more than 100 pharmaceu-tical, biotech, device, diagnosticsor consumer health products.

Headquartered in New YorkCity, HSPR is a part ofHealthSTAR CommunicationsInc., the largest independent med-ical communications company inthe nation.

KATCHER VAUGHN& BAILEY

401 Church St., #2100

Nashville, TN 37219

615/248-8202

Fax: 615/248-8120

[email protected]

www.kvbpr.com

At Katcher Vaughn & BaileyPublic Relations, we have theinside perspective on healthcare.

With evolving technology, anever-changing reimbursementenvironment and increased market-ing competition, the healthcareindustry faces distinctive commu-nications challenges.

Our award-winning track recordincludes strategically planning andimplementing expansion projects,business development, professionalrecruiting, physician office com-munications, patient and communi-ty relations, employee communica-tions, grassroots advocacy cam-paigns and crisis planning andmanagement.

KVBPR’s spectrum of experi-ence includes programs for suchclients as BlueCross BlueShield ofTennessee, Hospital Alliance ofTennessee, Nashville Health CareCouncil and the Tennessee MedicalAssociation, among others.

KETCHUM1285 Avenue of the Americas New York, NY 10019 646/935-3900 www.ketchum.com

Ann Moravick, EVP/Dir., GlobalHealthcare & Brand AdvocacyNancy Hicks, SVP/Assoc. Dir., N.America Healthcare PracticeAmy McCarthy, SVP/Dir., NYHealthcare PracticeSusan Newberry, SVP/Dir., Wash.D.C. Healthcare Practice

Ketchum, a global full-servicepublic relations agency, is uniquelypositioned to help today's healthcareorganizations navigate a dynamicand complex healthcare environ-ment. Our specialists have expertisespanning the healthcare spectrum —pharmaceutical, medical devicesand biotech, managed care andhealth insurers, patient advocacy,professional associations and gov-ernment institutions.

We apply these capabilities to anarray of healthcare categoriesincluding, but not limited to,AIDS/HIV, anti-infectives, cardio-vascular, central nervous system,dermatology, diabetes, gastrointesti-


Staff at GYMR surround Emmy and Golden Globe Award-winning actress Jane Seymour after a jam packed Hillevent celebrating the “Value of Medical Technology:People Who Make Progress You Can See” on behalf ofAdvaMed. Seymour spoke about her personal experiencewith advanced medical technology that ended her painafter a minimally invasive spinal procedure.

Gibbs & SoellContinued from page 28


nal, oncology, ophthalmology,OTC, respiratory, rheumatology andwomen's health.

Our global network of healthcareexperts and specialists offers clientsinsights and experiences in scientif-ic communications, clinical trialrecruitment, advocacy relations,opinion leader development, corpo-rate reputation, regulatory affairs,product launches, disease education,reimbursement, and health policy.Clients include: BoehringerIngelheim, GlaxoSmithKline,Johnson & Johnson, MontefioreMedical Center, Novartis, Roche,Takeda, Wyeth, Cancer TreatmentCenters of America and Hospital forSpecial Surgery.

L.C. WILLIAMS &ASSOCIATES

150 N. Michigan Avenue, Ste. 3800Chicago, IL 60601312/565-3900Fax: 312/[email protected]

Kim Blazek Dahlborn, PresidentGreg Gordon, Senior VicePresident, Research and Strategy

Founded in 1985, L.C. Williams& Associates (LCWA) has devel-oped and implemented public rela-tions strategies and programs fornumerous healthcare organizationsincluding work in the fields of pedi-atrics, neurology, oncology, den-tistry and orthopedics, as well as forhospitals and insurance companies.

A distinctive and specializedLCWA capability in this arena iscommunications research serv-ices provided to healthcare asso-ciations by the firm’s full-serv-ice, in-house research division.

During the past year alone,LCWA has planned and conduct-ed research of association mem-bers, prospective members,healthcare practitioners, health-care executives and/or consumerson behalf of the AmericanAssociation of Endodontists,American Nurses Association, theAmerican Academy of PhysicalMedicine & Rehabilitation, theNational Council of State Boards ofNursing and the Society forVascular Surgery.

In addition to the presentation ofcomprehensive reports detailingresearch findings, many researchassignments include the criticaldevelopment by LCWA’s publicrelations professionals of fact-basedcommunications messages and rec-ommendations driven by theresearch data.

LUKASZEWSKIGROUP

Ten Bank St., Suite 530White Plains, NY 10606914/681-0000www.e911.com

James E. Lukaszewski, Chairman

The Lukaszewski Group guidessenior management through sensi-tive situations. Jim Lukaszewskihas more than 25 years of experi-ence in the healthcare and medicalindustries and has advised clientsthrough a range of managementcommunication issues.

These include adverse legisla-tion/public policy, animal rights,blood issues, anti-corporate activistaction and community/organizedopposition, boycotts, and confronta-tion.

He also assists with competitivecrises, civil and criminal litigation,executive leadership development,medical waste/ environmental prob-lems, labor negotiations,Medicare/Medicaid fraud investiga-tions, physician attitude and percep-tion problems, privatization of hos-pital facilities, product recalls/tam-pering, and explosively visibleproblems.

MACCABEE GROUP211 N. First St.Minneapolis, MN 55401612/337-0087

Paul Maccabee, PresidentGwen Chynoweth, Vice President

Maccabee Group has handledhealthcare PR campaigns forHazelden Foundation, AmericanMedical Systems, CIGNABehavioral Health, MiracleEar/Amplifon, AddictionIntervention Resources, AdvancedRespiratory, Ergotron, Fleming &Co. Pharmaceuticals, Upsher-SmithLaboratories and TRIA OrthopaedicCenter. The firm, known for its spe-cial expertise in behavioral andmental health communications,recently employed sex expert Dr.Ruth as the spokesperson for its“Keeping Sexual Intimacy Alive”campaign for medical device com-pany American Medical Systems,helping to integrate special events,radio/TV and newspaper interviews,and online/direct marketing to reachmen dealing with erectile dysfunc-tion. Maccabee Group is nowpreparing PR for the 2007 nationallaunch of the book, “It’s Not OK ToBe A Cannibal: How to Keep

Addiction from Eating Your FamilyAlive.”

MAKOVSKY +COMPANY

575 Lexington AvenueNew York, NY 10022212/[email protected]

Ken Makovsky, President & CEOGil Bashe, EVP, Health PracticeKristie Kuhl, SVP, Health Practice

Founded 28 years ago,Makovsky + Company is noted forits “power of specialized thinking,”the driving force behind an agency-wide focus on clients, products andissues requiring a high level of cat-egory understanding and profes-sional experience. MakovskyHealth Practice is well regarded foroutstanding performance in “issues-marketing communications” – theability to take on clinical, legal orpolicy concerns impacting brandsuccess. The measure of our suc-cess, and the reward for our passionfor client delight, has been 96 per-cent client retention during the pastfour years.

2007 clients include: Abbott,Alexion, B. Braun, BioTrove,Covidien, Dyax, Eisai, EmergentBioSolutions, Gene Logic, H. D.Smith, King Pharmaceuticals,Pfizer, Sepracor and Tercica.

MARINA MAHERCOMMUNICATIONS830 Third AvenueNew York, NY 10022212/485-6800www.mahercomm.com

Marina Maher, PresidentMegan Svensen, EVP/Hlthcr Prac. Dir.Frank Funaro, Group SVP/Hlthcr Prac.Janene Ferrara, SVP/Hlthcr Prac.Joanne Marlin, SVP/Hlthcr Prac.Shirley Stadtmueller, SVP/Hlthcr Prac.

Marina Maher Comms.’healthcare practice specializes inbuilding brand relationships forover-the-counter and prescrip-tion drug brands.

The firm is noted for itsexpertise in marketing to womenand provides domestic and glob-al PR for products and servicesdesigned for their health. MMCsupports investigational, newand mature products, publicizesclinical and regulatory mile-stones, and develops consumerbranded education campaigns.

The firm’s Media ConnectionsGroup, which includes healthspecialists, partners with accountteams to develop media strate-gies to engage the press andmotivate consumer and influenceprofessional audiences. MediaConnections includes LifestyleTrends, which links clients’products and services to currenttrends, and Digital/Social Media,which develops online and viralprograms to engage target con-sumers.

The healthcare practice is ledby EVP, Healthcare PracticeDirector Megan Svensen. Thefirm was awarded several newpieces of business in the pastyear, including Galderma’sAesthetics and Correctives divi-sion, which includes the treat-ments Tri-Luma, Pliaglis andElevess, and domestic and glob-al programming for Pfizer’sinvestigational treatment foroveractive bladder and fesotero-dine.


“Ugly Betty” star America Ferrara shows off the smilethat GlaxoSmithKline insured for $10 million as part ofMarina Maher Communications’ PR launch for newAquafresh White Trays.


M BOOTH & ASSOCIATES

300 Park Ave. SouthNew York, NY 10010212/481-7000www.mbooth.com

Joyce Yaeger, Senior VP, Directorof Healthcare PracticeDennis Tartaglia, Senior VP,Healthcare Practice Media Director

M Booth & Associates pro-vides PR counsel to pharmaceu-tical, healthcare, biotechnology,public health, provider, and bio-medical research institutionsand organizations.

Work has included productand corporate branding pro-grams for Pfizer, ColumbiaUniversity Medical Center,Bristol-Myers Squibb, UnileverBestfoods, Siemens HearingInstruments, Peptor,Brookhaven NationalLaboratory, The Robert WoodJohnson Foundation, AmericanBoard of Medical Specialties,and IPRO.

The firm has created commu-nications programs that includeproduct launches and position-ing; media relations campaigns;reported education and aware-ness programs; crisis communi-cations; patient/professionaleducation and influencer pro-grams and special events to pro-mote products, issues, organiza-tions, and ideas.

MCKINNEY ADVERTISING & PR1520 Penton Media Building1300 East Ninth St.Cleveland, OH 44114216/[email protected]

Judy Cerne, President & CEO

McKinney Advertising & PublicRelations has more than 70 years ofexperience developing and imple-menting successful public relationsprograms. The hallmark of ouragency is our proven expertise todevelop and implement comprehen-sive public relations strategies thattarget key audiences for hospitalsystems, medical/physicians groupsand health related non-profit clients.

With an emphasis on results,McKinney focuses its efforts onmeeting objectives of the publicrelations program as well as clientbusiness goals by delivering theright message to the right audiencethrough the right medium. Whetherbuilding brand awareness or manag-ing media relations, we ensure proj-ects are completed on time, withinbudget and that creative and innova-tive initiatives are continuously gen-erated.

MCS1420 State Highway 206Bedminster, NJ 07921908/234-9900

www.mcspr.com

Joe Boyd, CEOJeff Hoyak, President

MCS is an independent health-care public relations and marketingcommunications agency recog-nized for its strategic focus, creativ-ity and knowledge of issues affect-ing the pharmaceutical industry.Since its founding in 1985, MCShas worked with the world’s lead-ing pharmaceutical and biotechnol-ogy companies. Our expertise inhealthcare communications allowsus to convey our clients’ perspec-tives in a way that enhances credi-bility and trust while providing ameasurable impact on their busi-ness goals.

MOORE CONSULTING GROUP2011 Delta BoulevardTallahassee, Florida 32303850/224-0174Fax: 850/224-9286moore-pr.com

Karen Moore, CEO/President,CRPC, APRTerrie Glover Ard, Senior VicePresident, APR

Moore Consulting Group hasbeen recognized as a leader inhealthcare since 1992, when itachieved international attention andstellar results for promoting innova-tive research to help detectmelanoma cancer. Since then, theintegrated communications firm hashelped hospitals rebrand theirimage, implemented public affairsand advocacy programs forPhRMA, and represented nationaland global pharmaceutical andbiotech companies and majorhealthcare associations, includingthe Florida Academy of FamilyPhysicians, American LungAssociation and NAMI.

Moore Consulting Group hasorchestrated educational outreach tovarious target audiences, includingelected officials, key influentials,provider groups and associations forhealthcare access and preventionissues. Karen Moore has testifiedbefore the U.S. House and SenateHealthcare and AppropriationsCommittees on Medicare andMedicaid. With national rankingsfrom O’Dwyers and PRWeek,Moore Consulting Group has wonmore than 320 communicationsawards for making a difference inthe healthcare industry and our trackrecord of delivering targeted strate-gy and cutting edge results.

MWW GROUPOne Meadowlands PlazaEast Rutherford, NJ 07073201/507-9500

Michael W. Kempner, Pres. & CEO

MWW Group develops integrat-ed programs that communicate cor-porate, product and consumer mes-sages for managed care companies,pharmaceutical and biotech organi-zations, hospitals, patient advocacygroups and foundations to reachkey stakeholders.

The firm has expertise in con-veying key corporate, product andconsumer messages through grass-roots and niche marketing, patienteducation, advocacy and supportprograms and branding. MWWGroup also offers corporate com-munications, government relations,public affairs and financial commu-nications. Clients include MedcoHealth Solutions, Sabin GlobalHealth Institute, Oxford HealthPlans, Roche, StarkeyLaboratories, The NationalHemophilia Foundation, DiabetesCenters of America, CatholicHealth and Human Services andNatural Health Science, LLC.

O’CONNELL &GOLDBERG

450 North Park Road, Suite 600

Hollywood, FL 33021

954/964-9098

www.oconnellgoldberg.com

Since its inception, O’Connell &Goldberg has demonstrated expert-ise in healthcare communications.


Moore Consulting GroupCEO Karen Moore.

To demonstrate the microscopic precision ofCleveland Clinic Hospital’s da Vinci robotic system,O’Connell & Goldberg arranged for an artist to add thesmile on a 3-inch re-creation of Leonardo da Vinci’srenowned Mona Lisa using the surgical system. Theartwork-in-progress was shown on a large screen ascardiac pioneer Dr. Walter Boyd described the rangeof motion and dexterity of the robot’s mechanicalwrists.



Working with physicians, founda-tions and hospitals, the agencyuncovers unique perspectives fromwhich to deliver client messagesand rise above the media clutter.This “What If?” approach results inout-of-the-ordinary campaigns thatgenerate attention.

O’Connell & Goldberg offersclients healthcare expertise in pub-licity and media relations, commu-nication counsel and strategy, com-munity relations, special events,promotions, media training and cri-sis communication. Among itshealthcare clientele, the firm repre-sents 11 Tenet hospitals throughoutSouth Florida.

O&G’s practitioners are a bal-anced mix of former newsreporters, individuals with specialevents expertise, writers and healthspecialists whose know-how, tal-ents and experience provide theplatform from which innovative,effective campaigns are created.

PAINEPR19000 MacArthur Blvd., 8th FloorIrvine, CA 92612949/809-6854www.painepr.com

Daryl McCullough, CEOEric Borsum, GM, Los Angeles –Healthcare Practice LeaderJustin McCarthy, Vice President,Business Development

PainePR, regarded as one of thenation’s leading mid-sized firms,has a reputation for high-qualityservice, strategic brand building,and creative programming.

Clients in the healthcare practiceinclude Aurora ImagingTechnology, Beckman Coulter andCardioNet.

In 2007, PainePR increasedawareness for Aurora ImagingTechnology’s dedicated breast MRIsystem within the medical imaging,breast surgeon and oncology indus-tries. Additionally, PainePR contin-ues to support Beckman Coulter inraising awareness of colorectal can-cer as a preventable disease, and theavailable screening options, includ-ing its Hemoccult ICT product.

In addition to work specificallyfor healthcare companies, PainePRhas an expertise in public educationand social marketing initiatives,leading the charge to change per-ception or activate consumer behav-ior for established brands and public

initiatives including the CaliforniaDepartment of Public Health’sNetwork for a Healthy Californiacampaign to encourage consumersto eat more fruits and vegetablesand be physically active.

PASCALE COMMUNICATIONS430 Devonshire StreetPittsburgh, PA 15213412/526-1756www.pascalecommunications.com [email protected]

Georgette Pascale, President

Pascale Communications (PC)knows the healthcare PR market-place. With combined backgroundsin medical writing, event planning,public relations and integrated mar-keting campaigns, PC understandsthe intricacies of a well-run phar-maceutical brand.

Representing a broad range ofproducts across different subspe-cialties, PC’s current clientsinclude: Advanced Medical Optics,SkinMedica, Iridex and ValeantPharmaceuticals, among others.According to David Kellner,Editorial Director, RefractiveEyecare for Ophthalmologists,“The PC team is simply the bestmedical public relations team Ihave encountered in 30 years.” Inaddition to their relationships withthe media, PC prides themselves ontheir competitive intelligence andhighly strategic goals.

PUBLIC COMMUNICATIONS35 E. Wacker DriveChicago, IL [email protected]

Dorothy Pirovano, APR, Pres.& CEORuth Mugalian, PrincipalJill Allread, APR, Principal

Public Communications Inc.has a diverse healthcare practiceproviding comprehensive commu-nications services to pharmaceuti-cal and device firms, healthcareproviders and medical associa-tions. Two-thirds of PCI’s clientsare in healthcare; many have beenwith the firm 20 years or more.

Whether announcing a kneereplacement designed for women,informing physicians about dis-ease management guidelines, ordirecting consumers to free healthscreenings, PCI’s counselors, writ-ers and media relations specialists

conduct strategic programsdesigned to meet each client’sgoals.

The American Academy ofDermatology, the AmericanCollege of Allergy, Asthma andImmunology, Baxter Healthcareand Zimmer Inc. are among PCI’slong-term healthcare clients.

PEPPERCOM470 Park Ave. SouthNew York, NY 10016212/931-6100www.peppercom.com

Steven Cody, Managing PartnerEdward Moed, Managing Partner

Peppercom is a mid-sized com-munications agency that special-izes in developing strategic andcreative PR programs for health-care companies.

It represents clients in medicaldevices, imaging, research anddevelopment and tort reform. Inaddition to PR campaigns, servic-es include a positioning programto differentiate a client from itscompetitive set, a crisis manage-ment program called CrisisRx,Pepper Digital, which focuses ondigital initiatives, and Pain-BasedSelling to identify the gap betweenwhat client sales forces think cus-tomers are thinking and what theyactually are, and ways to leverageexisting partnerships or developnew ones.

Peppercom is ranked among thetop 20 largest independent PRfirms in the U.S. by O’Dwyer’s.Clients include Catalent PharmaSolutions and TNS Healthcare.

PERRY COMMS.GROUP

925 L St., #1200, Sacramento, CA 95814916/658-0144Fax: 916/658-0155www.perrycom.com

Kassy Perry, President/CEOCynthia Moore, EVP

Perry Communications Group,Defining Tomorrow’s IssuesTodaySM, is ranked among the topfirms specializing in healthcarePR by O’Dwyer’s. PerryComms. Group is an independ-ent, full-service public relationsand public affairs firm specializ-ing in issues management, mediarelations and coalition building.

Since 1996, Kassy Perry andher award winning team havehad a profound impact on socie-

ty and their clients’ bottomline...with nationally recognizedcampaigns tackling pressingissues facing society includingMedicare, public health, hous-ing, the environment, access toprescription medicines, cancerand mental health.

Clients include: Amgen,Amylin Pharmaceuticals, Inc.,Associated Bodyworks andMassage Professionals,California Rice Commission,California State ParksFoundation, California StateSheriffs’ Association, CaliforniaSubject Matters Project,California TherapeuticCommunities, Eli Lilly and Co.,Governor’s Council on PhysicalFitness and Sports, HealthyMarriage Project of Sacramento,HearingMed, LandmarkPharmasolutions, Inc.,Molecular Biology Consultants,Pharmaceutical Research &Manufacturers of America,REACH Air Medical Services,and Schering-Plough Corp.

PRX COMMS.STRATEGISTS

991 West Hedding, Suite 201San Jose, CA 95126408/287-1700www.prxinc.com

Brenna Bolger, Founder & CEOSteve Mangold, President & COO

Since 1975, PRx has been thehealthcare industry’s prescrip-tion for excellence in publicrelations and strategic market-ing communications. For 32years, we have representedmedical research institutes,biotech and pharmaceuticalcompanies, device manufactur-ers and hospital systems.

A full-service agency, PRxhas graphic designers and Webdevelopers to supply collateralmaterials, ads and online com-munications. Please seewww.first5kids.org.

Clients include Guidant,Becton-Dickinson, CaliforniaMedical Association, AbbottCritical Care, Blue Cross ofCalifornia, Parkinson's Institute,AMI Hospitals, FIRST 5 SantaClara County, Children’s HealthInitiative and National DisplaySystems. PRx has been AOR forSanta Clara Valley Health &Hospital System for 29 years.

PRx introduced the first hos-pital-grade nanodisinfectant as



O’Connell & GoldbergContinued from page 32


well as the first provider ofweb-based communicationtools for hospitals, clinics, lab-oratories and practitioners.PRx also launched a clinicaldata, EMR and practice man-agement application serviceprovider for small and mid-sized physician offices.

A member of InternationalPublic Relations Network, PRxhas affiliates in 30 countries,from Argentina to UAE, fromSingapore to South Africa.

RACEPOINT GROUP404 Wyman St., Suite 375Waltham, MA 02451781/487-4600www.racepointgroup.com

Marijean Lauzier, President & CEOLarry Weber, Chairman

Racepoint Group is a globalpublic relations agency with spe-cial expertise in digital mediarelations.

We leverage the power of tradi-tional and digital media relationsto elevate premium and emerginghealth, science and technologybrands – generating world-classmedia and analyst coverage thatdirectly impacts mindshare andmarketshare. We lead in theapplication of technology to ourcraft and provide clients with alevel of research, analytics andmeasurement that is unmatchedin the public relations industry.

Healthcare clients includeGenzyme, Kingfisher Healthcare,NeuroLogica and HelicosBiosciences.

THE REILLY GROUP1519 West Berteau Ave.Chicago, Illinois 60613773/348-3800Fax: 773/[email protected]

Susan Reilly, President

The Reilly Group is a full-service communications firmspecializing in the pharmaceu-tical, health, food and fitnesssectors. The company providesmedia relations, product sup-port publicity, FDA prepared-ness, issues management andcorporate image programmingand execution.

The firm offers expertise inmedia relations for clinicaladvances as well as launch andpost-launch publicity support.Sister company Diamond CityMusic and Film enables thefirm to provide clients withaccess to full-service broadcastcapabilities including concep-tualization and execution ofeditorial packages and adver-tising.

Client experience includespharmaceutical companies,biopharmaceutical companies,OTC products, diagnosticequipment, food and sports per-formance products, at-homediagnostic tests and medicalorganizations.

TRG’s experience spansacross every major diseasestate with emphasis on cardio-vascular disease, adult andpediatric oncology, infectiousdisease, women’s health, asth-ma and allergies, endocrinolo-gy and dermatology.

ROSICA STRATEGIC PR

95 Route 17 SouthParamus, NJ 07652201/843-5600Fax: 201/843-5680

Chris Rosica, President & CEO

For more than 27 years, RosicaStrategic PR has developed PR pro-grams and garnered media coveragefor such healthcare and medicalclients as Professional DisposablesInternational (PDI), the healthcaredivision of Nice-Pak Products, Inc.,The Rascal Company, The NationalAssociation For Home Care &Hospice, Moore Medical Corp.,Physicians for a National HealthProgram, and the NJ Dept. ofHealth and Senior Services.

Serving PDI’s healthcare andcommercial divisions throughstrategic counsel and expertise,Rosica’s PR program is to educateall audiences about PDI’s pre-mois-tened wipes for proper hygiene andsurface sanitation. Key influencersare infection control, medical andlong term care professionals; deci-sion-makers in hospitals, emer-gency medical services and schools,as well as consumers. Rosica gar-ners media attention by events pro-moting hand hygiene programs inschools, educating consumers onthe prevention of MRSA and fluand cold viruses, and keeping themedical community abreast of newdevelopments and products.Expanding PDI’s presence in thepharmaceutical category, the firmintroduced FDA-approvedCholorascrub, a product with a fastkill time and prolonged antimicro-bial activity; Sani-Hands for Kids,antimicrobial alcohol gel wipes thatreduces absenteeism in places suchas schools and day care centers andSani-Cloth Bleach Wipes that sani-tizes non-porous surfaces.

Our program for the RascalCompany, renowned makers ofelectric scooters that enhancemobility, included the presentationof electric scooters to disabledAmerican veterans in Dallas, TX onMemorial Day and the donation ofscooters to the victims of theBluffton University bus crash inOhio.

For Moore Medical, suppliers ofmedical, surgical and pharmaceuti-cal products, Rosica initiated theMoore Medical Valor Awards thatrecognized exceptional heroism inthe line of duty by EMS and EMTpersonnel.

RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400

Susan Hirsch, Global Head,Health Care, New YorkSusan Smirnoff, Global Head,Health & Wellness, New YorkNancy Glick, Executive VP & Dir.,Hlth & Nut.Affairs, Wash., DC

As one of the recognized industryleaders in providing global andregional communications servicesto pharmaceutical and biopharma-ceutical corporations, medicaldevice companies, and relatedindustries, Ruder Finn Health Carebrings to our clients practice man-agers with diverse experience insuch fields as journalism, hospitalmarketing, publishing, entertain-ment, government relations, publicpolicy, and patient advocacy andintegrates hands-on senior manage-ment on all account teams.

Along with extensive expertise inlaunching, promoting and brandingfirst-in-class drugs and lifesavingtreatments, Ruder Finn specializesin addressing lifestyle issues andregularly works with associationsand clients on partnerships to estab-lish innovative platforms and breaknew ground in communicatingbranded and non-branded informa-tion. RF also has extensive experi-ence executing communicationsprograms surrounding drug pricingand reimbursement, including issuesparticular to emerging markets.

Ruder Finn’s Washington officecreates and implements strategicpublic affairs programs that influ-ence public opinion, build supportfor regulatory and legislativeactions, and manage critical issues.For corporations, associations andnon-profit organizations, we utilizea range of coordinated strategies andactivities — from engaging policymakers and advocacy groups, creat-ing coalitions, mounting state andnational media relations programsand targeting attention-gettingadvertising — to achieve ourclients’ policy and business objec-tives.

Ruder Finn also has a demon-strated track record of conductinghigh-impact communications well-ness campaigns for OTC medicines,skincare products, food and nutri-tion programs, and products/ser-vices to promote exercise andweight loss. Clients includeCelgene; Forest Laboratories;Genta; Gerber; Intercultural CancerCouncil; Johnson & Johnson;


Rosica Strategic PR developed a “valor award” for emer-gency medical personnel for client Moore Medical.

PRx Comms. StrategistsContinued from page 34

Profiles of Healthcare & Medical PR FirmsKellogg; Medtronic; New YorkBlood Center; Novartis; Pfizer;Schering-Plough; and, Vertex.

SAWCHUK BROWN& ASSOCIATES

41 State St., Suite 500Albany, NY 12207518/462-0318www.sawchukbrown.com

Pamela Sawchuk Brown, Pres. & CEOSean Casey, Senior Vice President

Since 1979, Sawchuk BrownAssociates has provided servicesto a variety of health-relatedclients, including hospitals, man-aged care organizations, physiciangroups, pharmaceutical companiesand statewide associations. Programs for healthcare clientsthat include strategic communica-tions plans, integrated marketing,crisis communications, mediarelations, research, special events,public affairs and governmentrelations. The firm has worked onissues such as managed care, men-tal health, preventive care andwellness, long-term care and pub-lic health issues.

New clients this year includeThe Kingston Hospital,Benedictine Hospital, Center forDisability Services, St. Peter’sHospital, and expanded projectsfor MVP Health Care and the NewYork State Academy of FamilyPhysicians.

Other clients have included,Adirondack Oral and MaxillofacialSurgery, Albany Medical Center,American Heart Assn., AmericanRed Cross, Bellevue Women’sHospital, Empire Blue Cross andBlue Shield, Healthcare Assn. ofNew York State, Horton MemorialHospital, Kaiser Permanente, NYSHealth Facilities Assn., NYS Dept.of Health, Pfizer, Sterling Drug,SUNY Downstate Medical Center,Trudeau Institute and others.

The firm is an associate ofGolinHarris International.

SCHWARTZCOMMS. INC.

230 Third AvenueProspect Place Waltham, MA 02451781/684-0770www.schwartz-pr.com

Steve Schwartz, CEO & PresidentLloyd Benson, Executive VP

Schwartz Communications wasfounded in 1990 by the husband-and-wife team of Steve and Paula

Mae Schwartz. With offices inWaltham, Mass., San Francisco,Stockholm, and a London officeopening in October, Schwartz hasmore than 210 employees.Schwartz Communications hasgarnered many honors and wasnamed three times to the Inc. 500list of the fastest-growing privatecompanies. Schwartz is one ofNorth America’s leading publicrelations agencies focused on thehigh-technology, medical device,pharmaceutical and biotechnologyindustries.

The healthcare practice ofSchwartz Communications worksto generate media coverage formedical device, pharmaceutical,biotechnology and healthcare ITcompanies.

The firm specializes in patientawareness campaigns, the visibilityof clinical data, publicizing criticalregulatory milestones, clinical trialrecruitment and disease awarenesscampaigns. Schwartz has beenresponsible for significant medicalcampaigns of the past decade.

Clients include AtheroGenics,Panacos Pharmaceuticals, OsirisTherapeutics, Cytyc Corp.,Cyberonics, Caliper Life Sciences,West Pharmaceutical Services,Nanosphere, NxStage Medical,High Throughput Genomics, TheTrizetto Group and others.

SOLOMONMCCOWN & CO.

177 Milk Street, Suite 610

Boston, MA 02109

617/695-9555

www.solomonmccown.com

[email protected]

Helene Solomon, President & CEO

Massachusetts is pioneeringthe route to healthcare reformwhile the nation watches.Solomon McCown & Company(SMA&C) has been a part ofthis groundbreaking effort,engaged by the MassachusettsHospital Association and mostrecently the Health Care Qualityand Cost Council ofMassachusetts, which was cre-ated under the state’s HealthCare Reform Law to createtransparency around hospitaland provider cost and qualityinformation.

Healthcare communicationsrequires understanding the com-plexities of the space, packag-ing and disseminating compli-cated information and strategicthinking to engender the trust of

disparate, and sometimes hard-to-reach audiences.

SMA&C has a proven trackrecord of helping healthcareorganizations carry out theirmission through integratedcommunications programs,including media and communityrelations, thought leadership,strategic partnerships, and whennecessary, issues management.Current clients also includeHarvard Vanguard MedicalAssociates and Atrius Health,Visiting Nurse Association ofBoston, and the InternationalSociety for Infectious Disease.

SPECTRUM SCIENCE COMMS.

2000 K St. N.W.Washington, DC 20006202/955-6222www.spectrumscience.com

John Seng, Founder/PresidentKara McCollum, SeniorVP/Business Development

Spectrum Science Comms. is anindependent healthcare-onlyagency. Spectrum’s servicesinclude product marketing, advo-cacy relations, PA, research com-munications, interactive communi-cations and graphic design.

Spectrum conducts activities ona regional, national and interna-tional scale. It is a founding partnerand chair of GLOBALHealthPR,an international group of inde-pendently owned agencies.

The agency has worked across arange of therapeutic categories,including oncology, cardiology,diabetes, dermatology, cosmeticscience, gastroenterology, pul-monology, rheumatology,women’s health, urology, develop-mental disorders and Alzheimer’sdisease.

Clients include the AmericanCollege of Cardiology, AmericanDiabetes Assn., Genentech, Procter& Gamble, Kennedy KriegerInstitute, Myriad, KingPharmaceuticals and Pfizer Inc.

VERSAGGI BIO-COMMUNICATIONS9 Carolyn Ct.

Mill Valley, CA 94941

415/806-6039

www.versaggibio.com

Charles Versaggi, Ph.D., President

Versaggi Biocommunicationsis a marketing consultancy spe-

cializing in corporate and mar-keting communications for thelife-science industry. Foundedin 1986, the S.F. Bay Area firmprovides an unequaled mix ofexpertise and resources to clari-fy and communicate the mosteffective market position for itsclients, helping them to estab-lish a solid market presence,higher profitability and maxi-mum valuation. The firm servesclients in every stage of devel-opment — from seed fundingthrough R&D, clinical trials,and product launch.

Combining creative strate-gies and tactics with a thoroughunderstanding of healthcaremarkets, the firm works closelywith business and scientificteams to make complex tech-nologies accessible to key audi-ences and market influencers.In addition to its own stable oftalent, the firm draws from anextraordinary creative networkthat includes market research,graphic design, video produc-tion, and Internet services.

V-FLUENCE INTERACTIVE PR

7770 Regents Road, #113-576

San Diego, CA 92122-1937

877/835-8362

www.v-fluence.com

[email protected]

Jay Byrne, President

With 75 percent of Internetusers relying on the web forhealthcare information, it’simperative for brands andcompanies to understand howto assess and discern bothopportunities and risks in Web1.0 and Web 2.0 spaces. Enterv-Fluence Interactive PublicRelations, the Internet market-ing and issues managementleader. v-Fluence’s patent-pending online researchmethodology delivers uniqueanalytics and insights abouthow online consumers engagehealthcare brands, productsand issues, who’s behind whatthey find and how best toshape the online environmentto measurably meet clientgoals. Major brands andorganizations that care aboutconsumer perceptions choosev-Fluence. Discover our dif-ference today. Visit our web-site: www.v-fluence.com.



VOLLMER PR

808 Travis, Suite 501Houston, Texas 77002713/970-2100www.vollmerpr.com

Helen Vollmer, Allen Caudle,Carolyn Mayo

VOLLMER provides health-care clients with the “outside ofthe administrative suite” view ofmarketing needed to achieve theirmarketing goals and protect them-selves from the many risk man-agement issues facing hospitalstoday. Working with organizationsranging from small communityhospitals to large hospital sys-tems, we help administrators andcommunications departmentsdevelop and execute strategiccommunication programs thatmeet their goals. With deepexpertise in issues facing hospi-tals today, we can quickly developand implement the needed com-munication tools. And our in-house media and presentationtraining team can prepare all thekey executives to face the mostdifficult audience with confidenceand the messages necessary.

In addition, with 265 years ofexperience in numerous indus-tries, VOLLMER brings a deepexpertise in tried and true market-ing and community relations tech-niques that make a natural transi-tion to the hospital industry help-ing to promote a hospital’s keyareas of excellence or servicelines. We use our marketing expe-rience to help hospitals achievetheir goals specialty by specialty

as well as support the constantneed to attract the very best physi-cians to their organization.

VOLLMER’s experience inhealthcare services marketingincludes work for CHRISTUSHealth, DePelchin Children’sCenter, Memorial HermannHealthcare System, MethodistHealthcare System, St. Luke’sEpiscopal Hospital, TexasInstitute of Health, The Universityof Texas Health Science Centerand Texas Children’s Hospital.

WEBER SHANDWICK

919 Third Ave.

New York, NY 10022

212/445-8000

www.webershandwick.com

Laura Schoen, President, GlobalHealthcare Practice

Weber Shandwick’s globalteam of seasoned healthcarestrategists offers expertise inbiotechnology, pharmaceuti-cals, over-the-counter medica-tions, consumer health prod-ucts, medical devices, insur-ance and health maintenanceorganizations, healthcare asso-ciations, health systems andhospitals.

Weber Shandwick’s globalhealthcare practice consists ofhealthcare public relations pro-fessionals in 26 offices on threecontinents, with regional hubsin New York, Baltimore,Washington, Minneapolis,Toronto, Chicago, London,Brussels, Barcelona, Paris,

Geneva, Munich, Milan, andHong Kong.

Key offerings include newproduct launches, sustainedawareness programs, crisismanagement, advocacy grouprelations, health policy initia-tives, scientific communica-tions and medical education.

Clients include sanofi aven-tis, Boehringer Ingelheim, EliLilly, Gilead, Genentech,Merck, Pfizer, Roche, andSusan G. Komen for the Cure.

WEISSCOMM PARTNERS

1700 Montgomery Street, Suite 485San Francisco, CA 94111415/362-5018www.wcpglobal.com

Jim Weiss, President & CEODiane Weiser, Chief Operating OfficerJennifer Gottlieb, Man. Dir., NYAngela Pennington, Man. Dir., SFAmy Martini, Exec VP, Corp.Comms, &Investor Rels.

WeissComm Partners is thelargest independent communi-cations agency focused exclu-sively on the healthcare indus-try serving the corporate,investor and product communi-cations needs of leadingbiotechnology, pharmaceutical,device and diagnostic compa-nies.

Our senior professionalsspecialize in corporate andproduct PR, investor and advo-cacy relations, clinical trialrecruitment, sports marketingprograms for biotech andgrassroots direct-to-patient PRprograms.

The WeissComm team has abroad base of therapeuticexpertise including cardiology,CNS, dermatology, diagnos-tics, endocrinology, gastroen-terology, infectious disease,molecular diagnostics, oncolo-gy, pain management, pedi-atrics, personalized medicine,respiratory, rheumatology,urology and women’s health.

WeissComm provides a rarecombination of high-levelstrategy, counsel and “hands-on” execution for our clients.We build long-term, multi-faceted relationships that grow.

Ranked among the top inde-pendent PR firms in the UnitedStates, WeissComm servesclients globally with offices inSan Francisco, New York andChicago, and in London via astrategic alliance with ResoluteCommunications.

WESTSIDE PR5215 Sepulveda, Ste. 22ACulver City CA 90230310/398-5565www.westsidepr.com

James Harris, Principal

Westside PR helps healthcaretechnology, managed care andfinancial services companiesbuild brand awareness and enternew markets. Founded in 2000,the agency has extensive experi-ence in marketing to physicians,hospitals, employers and con-sumers. We help launch newproducts in the healthcare infor-mation system, managed care,employee benefits and riskmanagement sectors.

Westside provides position-ing strategy, media relations,marketing communications andtrade show support. Our cam-paigns use traditional and newmedia. Clients include OpusHealthcare Solutions,MidMarket Capital, EvergreenRe, Isabel Healthcare,WebTribesInc.com andMedSynergies.

ZLOKOWER COMPANY

60 Madison Avenue, Suite 910

New York, NY 10010

212/447-9292

www.zlokower.com

Harry Zlokower, PresidentGail Horowitz, Vice PresidentDavid Closs, Vice President

Zlokower Company is notedfor its excellence in healthcarepublic relations. Since 1998 wecreated media campaigns,newsletters, and brochures forGreenwich Hospital, WestchesterMedical Group, The League forthe Hard of Hearing, and TheNathaniel Witherell NursingHome, for doctors specializing inradiation oncology, ophthalmolo-gy, cosmetic surgery and brainsurgery and for GeneLink, agenetic testing service.

We publicized three dimen-sional conformal radiation thera-py for cancer treatment, firstcorneal implant surgery in NewYork City, innovative cosmeticsurgery new hospital buildingopenings and community supportcampaigns.

Zlokower Company won amajor award for its professionalservices public relations skills. �


Westchester Medical Group President Dr. SimeonSchwartz cuts the ribbon to mark the opening ofWMG’s new facility in Rye, New York. He is joined byRye Mayor Steve Otis, WMG’s Medical Director Dr.Barney Newman, Chief Operating Officer NancyLevesque and Port Chester Mayor Dennis Pilla.Zlokower Public Relations handled media relations forthe official ribbon cutting ceremony.

1. Edelman New York $ 92,376,059

2. Ruder Finn New York 52,460,000

3. APCO Worldwide Wash., D.C. 25,425,928

4. Dorland PR Philadelphia 11,167,000

5. Cooney/Waters Group New York 9,177,065

6. Schwartz Comms. Waltham, MA 8,441,043

7. Vox Medica Healthcare Philadelphia 6,920,410

8. HealthStar New York 6,617,000

9. Spectrum Science Comms.Wash., D.C. 6,412,232

10. Communications Strategies Madison, NJ 4,396,682

11. Zeno Group New York 4,069,405

12. DKC/Dan KloresComms.New York 4,000,000

13. GYMR Wash., D.C. 3,727,842

14. MCS Bedminster, NJ 3,309,400

15. CrosbyMarketingComms.Annapolis, MD 3,130,720

16. Makovsky & Co. New York 2,956,000

17. Public Communications Chicago 2,929,504

18. Waggener Edstrom Bellevue, WA 2,717,000

19. Hager Sharp Wash., D.C. 2,429,478

20. French|West|Vaughan Raleigh, NC 2,425,771

21. Capstrat Raleigh 2,200,000

22. Davies Santa Barbara, CA 2,100,000

23. Moore Consulting Tallahassee 2,065,137

24. RF | Binder Partners New York 2,002,000

25. The Rogers Group Los Angeles 1,920,784

26. McNeely Pigott & Fox New York 1,573,977

27. Widmeyer Comms. Wash., D.C. 1,520,000

28. Coyne PR Parsippany, NY 1,460,480

29. Padilla Speer Beardsley Minneapolis, MN 1,346,456

30. M Booth & Assocs. New York 1,280,471

31. Perry Comms. Group Sacramento 1,183,500

32. Rasky Baerlein Boston 961,588

33. Carmen Group Wash., D.C. 901,950

34. PainePR Irvine, CA 897,453

35. John Bailey & Assocs. Troy, MI 863,000

36. Vollmer PR Houston 748,921

37. Qorvis Comms. Wash., D.C. 748,122

38. Regan Comms. Group Boston 700,500

39. 5W PR New York 700,000

40. Katcher Vaughn & Bailey Brentwood, TN 683,000

41. Cerrell Associates Los Angeles 646,838

42. Ron Sachs Comms. Tallahassee 600,477

43. Peppercom New York 496,525

44. Kaplow Comms. New York 492,500

45. PRx San Jose, CA 464,332

46. Rosica Strategic PR Paramus, NJ 372,000

47. L.C. Williams & Assocs. Chicago 348,851

48. Marx Layne & Company Farmington Hills, MI 343,176

49. Charleston/Orwig Hartland, WI 339,491

50. Travers, Collins & Co. Buffalo, NY 337,558

51. Gibbs & Soell New York 307,300

52. Toplin & Assocs. Washington, PA 306,608

53. Cooper Katz & Co. New York 302,799

54. Stanton Crenshaw New York 300,000

55. New West Louisville, KY 300,000

56. Maccabee Group Minneapolis, MN 295,627

57. Dudell & Assocs. Oakland, CA 282,480

58. Jackson Spalding Atlanta 268,508

59. Transmedia Group Boca Raton, FL 250,000

60. Rhea & Kaiser Naperville, IL 249,193

61. Bridge Global Strategies New York 227,700

62. Standing Partnership St. Louis 220,760

63. Lambert, Edwards &Assocs. Grand Rapids, MI 204,322

64. Praco PR Colorado Spring, CO 198,000

65. v-Fluence Interactive PR St. Louis 186,812

66. Airfoil Detroit 182,541

67. Valencia, Perez & Echeveste S. Pasadena, CA 160,115

68. Schneider Assocs. Boston 156,708

69. Maloney & Fox New York 156,000

70. Landis Comms. San Francisco 153,900

71. Pierpont Comms. Houston 134,113

72. Morris + King Co. New York 119,068

73. Richmond PR Seattle 115,000

74. Access PR San Francisco 113,918

75. Thorp & Co. Coral Gables, FL 103,355

76. Bader Rutter Brookfield, WI 100,000

77. Hope-Beckham Atlanta 90,000

78. Zeppos & Assocs. Milwaukee 87,627

79. Bliss, Gouverneur & Assocs.New York 85,000

80. Dawson + Murray + Teague Dallas 81,423

O’DWYER’S RANKINGSTOP HEALTHCARE & MEDICAL PR FIRMS

© 2007 J.R. O’Dwyer Co.

Firm Net Fees Firm Net Fees

o’dwyer’s profiles of healthcare & medical pr firms · 24 october 2007 • • advertising...

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