o’dwyer’s profiles of international pr firmsprofiles of international pr firms 20 june 2008 •...
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ADVERTISING SECTION • JUNE 2008 • WWW.ODWYERPR.COM 19
International PR FirmsO’Dwyer’sProfiles of
APCO WORLDWIDEWorldwide Headquarters
700 12th Street, N.W.
Suite 800
Washington, D.C. 20005
202/778-1000
www.apcoworldwide.com
Margery Kraus, President & CEONeal Cohen, CEO, AmericasBrad Staples, CEO, EMEAChris Murck, CEO, Asia
APCO Worldwide is an inde-pendent, majority employee-owned global communicationconsultancy with offices inmajor business, political andmedia capitals throughout theAmericas, Europe, the MiddleEast, Africa and Asia. APCOleverages international expert-ise to provide customized solu-tions to meet the needs ofmultinational clients andaddresses clients’ issues froman integrated communicationand public affairs perspective.Clients include corporations,governments, industry associa-tions and nonprofit organiza-tions.
APCO was founded in 1984,has a Washington, D.C., head-quarters and includes among itsclients seven of the top 10 com-panies on Fortune’s Global500. Core services includeantitrust and competition; busi-ness diplomacy; coalitionbuilding; corporate, financial,internal, investor, litigation andonline communication; corpo-rate responsibility; creativeservices; crisis management;issue management; trade poli-cy; government relations; mar-ket entry; media relations;opinion research; and position-ing. APCO is certified by theWomen’s Business EnterpriseNational Council as a majority
women-owned business.
FLEISHMAN -HILLARD
200 N. BroadwaySt. Louis, MO 63102314/982-1700
John D. Graham, ChairmanDave Senay, President & CEO
A focus on delivering resultshas been at the heart ofFleishman-Hillard’s reputationfor more than 60 years. And thefirm delivers those results witha consistently high level ofclient service, teamwork, andcreativity throughout its world-wide network.
Its 80 offices across six con-tinents make Fleishman-Hillardideal for clients seeking globalreach and access to a full rangeof services and capabilities any-where their business takesthem. Just as important, thefirm’s ability to provide a glob-al standard of quality, whileadapting to local markets andcultures is world-class.
Honored recently as the“International Agency of theYear,” the firm is a consistentwinner in industry award com-petitions the world over. Ablue-chip InternationalAdvisory Board, global repre-sentation in 27 practice groups,international training, and otherinitiatives all reinforce oneglobal mission: “To make our-selves as valuable to our clientsas they are to us.”
FRENCH / WEST /VAUGHAN
112 E. Hargett St.Raleigh, NC 27601919/832-6300www.fwv-us.com
Rick French, President/CEOLauren Taylor, Executive VP, PartnerDavid Gwyn, Executive VP, PartnerJack Glasure, CMO
F r e n c h / W e s t / Va u g h a n(FWV) is the Southeast’slargest independent public rela-tions, public affairs and brandcommunications agency, and isthe nation’s 17th largest inde-
pendently-owned PR firm.Founded in 1997, the agency isheadquartered in Raleigh, N.C.and also has offices in bothNew York City and Tampa.
FWV boasts a diversifiedinternational client roster, work-ing with many of the world’sleading companies and brands.Past and present internationalclients include Ariston appli-ances of Italy, Caroma, Tulikivi,Canada Post Borderfree, DiviResorts, Vincent Shoes LLC,Diageo, the Global WaterFoundation, Comptoir deFamille and bioMérieux.
National clients include theCoca-Cola Company, Wrangler,the Justin Boot Company,Speedo, InternationalGemological Institute, theGatlinburg Department ofTourism, Gemstar-TV Guideand AstroTurf.
FWV is repeatedly recog-nized as a leader on industrylists, and was named a 2006finalist for PR Week magazine’s“Midsize PR Agency of theYear” award, as well as theHolmes Report’s 2004 NationalConsumer Agency of the Year.The agency’s creative arm,FWV Distilled, was establishedin 2007 and provides award-winning advertising, graphicdesign and eMERGING media
services for a wide range ofclients.
THE HOFFMANAGENCY
70 North Second StreetSan Jose, CA 95113408/286-2611www.hoffman.com
Lou Hoffman, CEO
The Hoffman Agency is anindependent technology PRfirm – defining technologybroadly to include everythingfrom semiconductors to soft-ware to Web 2.0 applicationsfor consumers – with a globalfootprint spanning the UnitedStates, Asia and Europe. All ofthe Agency’s offices are whol-ly owned and organicallygrown.
Hoffman excels at managingmulti-country PR programsthanks to a unique infrastruc-ture and culture that perpetu-ates collaboration. Toward thisend, the firm leverages boththinking and content acrossgeographies, which bringsgreater consistency to the pro-gram regardless of where it isinitiated.
As part of Hoffman’s Building Bridges program, EmilyHemmelgarn (center), in town from the Denver office,“hangs” out with part of Hoffman’s Hong Kong teamduring a press event at a climbing gym.
The July issue ofO’Dwyer’s PR Report will
showcase Travel andTourism PR.
For more info about this issue, please
contact Editor Jon Gingerich at
646/843-2080 or
Profiles of International PR Firms
JUNE 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION20
KCSA STRATEGICCOMMUNICATIONS880 Third AvenueNew York, NY 10022212/[email protected] www.kcsa.comwww.ecpglobal.com
Henry Feintuch, ManagingPartner, Public Relations
KCSA Strategic Comms., nowentering its 40th year, is an inde-pendent integrated communica-tions agency that helps clients tosynchronize their brand messagesacross IR, PR and all other strategicmarketing channels.
The firm is a founding partner ofECP Global Communication(www.ecpglobal.com), an interna-tional alliance of premier independ-ent communication consultancies.Partner firms are based in Canada,France, Germany, Italy,Switzerland, Turkey, UnitedKingdom and the U.S. Together,the firms form a multidisciplinary,multinational communication firmcommitted to providing creative,strategic and results-oriented pro-grams characterized by senior prac-titioner involvement in each andevery client engagement.
KETCHUM1285 Avenue of the AmericasFourth FloorNew York, NY 10019646/935-3900www.ketchum.com
Ray Kotcher, SeniorPartner/CEO
A communications innovator,Ketchum ranks among the largestglobal public relations agencies,operating in more than 50 countriesthroughout North America, LatinAmerica, EMEA and Asia Pacific.At Ketchum, we commit to deliver-ing a measurable return on ourclients’ communications invest-ments. Combining the strengths ofour market-driven practices and cor-porate expertise, we forge completeand integrated communications solu-tions that help meet clients’ businessobjectives. We reinforce thoseefforts with creative programs andstrategic media relations thatenhance credibility for our clients’products and brands.
Ketchum is composed of fiveglobal practices — BrandMarketing, Corporate, Food &Nutrition, Healthcare andTechnology — and specialties thatinclude Concentric Communications(experiential marketing, events andmeetings); Ketchum EntertainmentMarketing; Ketchum GlobalResearch Network; MMG (clinicaltrial recruitment); StrombergConsulting (change managementand workplace communications);The Washington Group (lob-bying and public affairs); and ZócaloGroup (word-of-mouth marketing).In addition, Ketchum has expertsacross the globe who specialize incommunications training, corpo-rate social responsibility, investorrelations, issues & crisis manage-
ECP Global’s board of directors at their May 2008meeting in Istanbul. Left to right: KCSA ManagingPartner Henry Feintuch; Alberto Franchella, SECI,Italy; Carol Friend, PIELLE Consulting, U.K.; PeterStanton, U.S., Stanton Communications; and Jean-Pierre Hulot, CES/Parties Prenantes, France.
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Profiles of International PR Firms
ADVERTISING SECTION • JUNE 2008 • WWW.ODWYERPR.COM 21
ment, litigation communication,media relations, multicultural mar-keting, social media, sports market-ing and women’s marketing.
MWW GROUPOne Meadowlands PlazaEast Rutherford, NJ 07073201/[email protected]
Michael W. Kempner,President and CEO
By marrying the full-serviceofferings of a multinational agencywith the attention and specializa-tion of a boutique firm, MWWGroup delivers dynamic marketingcommunications solutions thatposition our clients as leadersacross the world. The agency isinternationally recognized for itswork in consumer marketing, cor-porate communications, financialcommunications, healthcare, publicaffairs and government relationsand technology. MWW Groupservices multinational companiesthrough its offices in major busi-ness centers around the world and,as a fully owned division of TheInterpublic Group (IPG), it hasaffiliations with more than 100offices in virtually every majormedia, business and governmentcenter.
PEPPERCOMThe Timber Yard107 Drysdale StreetLondon, N1 6ND011-44-2070-332-660
Jacki Vause, Managing Director
With its international partnernetwork (IPN), Peppercom Europehas developed a model that mirrorslarge corporations’ internationalpublic relations operations. Wehave established key account man-agers in each major country acrossthe globe. There is a growing trendfor senior staff at large PR agenciesto cut their ties and set up their ownindependent shops. Peppercom hasbeen fortunate enough to exploitthis and the majority of our partnershave vast experience having heldsenior positions in internationalagencies.
Peppercom Europe acts as thecenter of global PR for its clientsoffering a wide range of servicesincluding corporate and productpositioning, crisis and issues man-agement, launch campaigns anddigital communications.Peppercom’s international clientsspan many industries but all are
unified in their need forPeppercom’s unique understandingof the needs of diverse multination-al corporations.
Peppercom’s focus is on deliver-ing results through the appropriatestrategy and implementation foreach territory. We connect with theindividual client businesses in eachcountry, helping them build the cor-porate and individual business sto-ries for their respective markets.Flexibility is our mantra. The wayour IPN is set up means that clientscan focus on territories as and whenneeded. Clients are not bound bycomplicated contracts in multiplecountries giving them flexibilityand the option to work smart with-in their budgets. Clients who havebenefited from this approachinclude GE, AT&T, Avaya andMarsh, and Rohn and Haas.
PUBLIC RELATIONSGLOBAL NETWORKU.S. contact: 1388 Sutter St., #901San Francisco, CA 94109415/561-0888, ext. [email protected]
European contact:[email protected]
Frank Cullen, PRGN PresidentDavid Landis, LCI
The Public Relations GlobalNetwork (PRGN) (www.prgn.com)is the leading international networkof independent, owner-run publicrelations agencies. Formed in 1992,PRGN currently has 38 memberswith 50-plus offices across six conti-nents. PRGN’s member agenciesoffer geographical and industry-spe-cific expertise, with comprehensivepublic relations experience spanningconsumer public relations, businessto business, crisis communications,media training, community rela-tions, ethnic public relations market-ing, event planning and more.
RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.com
David Finn, ChairmanKathy Bloomgarden & PeterFinn, Co-CEOs
Ruder Finn is an independentPR agency employing over 600professionals. Under the core busi-ness categories of Health &
Wellness, Corporate & PublicTrust, Global Connectivity andLife Style, practice areas includehealthcare, technology, corporatestrategy and branding, as well ascultural and social issues.
Clients include: Audi, Citibank(Ruder Finn Asia) Infonet/BT,Sony Electronics, NEC, JamaicaTourism Board, Air France,Kellogg’s, Target Stores, TheNorth Face, Perdue Chicken,Gerber, Johnson & Johnson,Novartis, Pfizer, and U.S. TunaFoundation.Offices located in New York,
Chicago, Los Angeles, SanFrancisco, Washington, DC,London, Paris, Berlin, Basel,Jerusalem, Beijing, Hong Kong,Guangzhou, Shanghai, Singaporeand Sydney. Ruder Finn has affil-iate agencies in major cities in theUS, Europe, Latin America andAsia-Pacific.
TEXT 100352 Park Avenue South, 7th FloorNew York, NY 10010www.text100.com
Aedhmar Hynes, CEO
Text 100 is a global technologypublic relations firm servingcompanies that use technologyfor competitive advantage. Builtorganically from the ground up,Text 100 uniquely offers the ded-ication of local agencies and thepower and reach of a global firm.With award-winning practicescovering all public relations dis-ciplines, Text 100 representsleading brands in 31 officesaround the world. Clients of thecompany include Fujifilm, IBM,Philips, Cisco and Xerox. Text
100 is at the cutting edge ofemerging media technologies andpublic relations techniques andwas the first public relations con-sultancy to establish a presenceinside Second Life, a rapidlygrowing virtual world in whichpeople can interact, create, edu-cate, play, and work in a 3-Denvironment.
WORLDCOM PUBLIC RELATIONS
GROUP542 Allens Creek RoadRochester, NY 14618800/955-WORLD (9675) (US and Canada)212/286-9550212/[email protected]
Daisy M. Guthin, APR, ChiefOperating Officer
WORLDCOM, the world’sleading partnership of independ-ently owned public relationsfirms, has 112 offices, 2,000employees, 3,200 client compa-nies worldwide and combinedrevenues of more than US $227million in 2007.
Worldcom was formed so thatleading independent public rela-tions firms could serve national,international and multi-nationalclients while retaining the flexibil-ity and client-service focus inher-ent in independent agencies.Through Worldcom, clients haveon-demand access to in-depthcommunications expertise fromprofessionals who understand thelanguage, culture and customs ofthe geographic arenas in whichthey operate. �
Left to Right: Scott Hanson (HMA Public Relations,Phoenix), new PRGN President Frank Cullen (CullenCommunications, Dublin), new PRGN Vice President JoseLuiz Schiavoni (S2 Comunicacao Integrada, Sao Paulo).