Mission: We strive to encourage Tech students and local Atlantans to partici-pate in defeating homeless hunger this holiday season simply by dining at local restaurants and cafes.

Objectives:Decrease the amount of food wasted or disposed of by food production services

Stir food production services to achieve local acclaim by transporting their excess

food to homeless shelters

Help feed the homeless during the holiday season

Promote small businesses near the Georgia Tech campus

Heroes

Changing

Homeless

Hunger

David Varner, Morgan Strickland, Ying Yao, Saejoung Kou

Philosophy and Strengths:A Breakdown

We aspire to form alliances with local food production services for the benefit of reducing excess food waste and giving to the large percentage of homeless people, many of which are children, that live in our city of At-lanta. The holiday season sparks joy and warmth in our hearts and provides us with the perfect time to share this feeling with those who are struggling to live without a home. We consider it a local injustice as a part of a college community to have the availability of warm, cooked meals to enjoy amongst ourselves when there exists a plethora of individuals who need them more. Utilization of this program will provide the funding necessary for local food service businesses to transport their excess food to homeless shelters.

Instead of standard ways of collecting donations, our innovation elimi-nates the regular process of throwing change into a bucket by providing a visual aid every time a person donates a percentage of their restaurant bill towards the delivery of the restaurant’s excess food to homeless shelters. These visual aids will be posted on the restaurant’s wall to commemorate those who are generous and charitable this holiday season. The wall will also double as symbol of the restaurant’s commitment to their local com-

Heroes Change Homeless Hunger(HHH)

Local Restaurants/Cafés

Homeless Shelters

Atlantians/ GT Students and Faculty

-Promotion/recognition by local customers-Caring employees/customer satisfaction-Business growth and profit-Efficient food storage and transportation-Food donations

-Opportunity to fight a facet of homelessness in Atlanta-Statistics gained from the innovation for future growth and improvement-Creates and distributes donation stickers

-Good reason to donate-Consumer satisfaction and quality service-Visual representation of community donations

-Receive good quality food-General satisfaction and good treatment-Holiday cheer and hope during winter-time

Statistics

Statistics/results Satisfaction

Supply w/ donation stickers

Program and in-structions

VolunteersCustomer

Satisfaction

Even divide of any excess donations

Excess food and the trans-portation of such

Quality food and service

Environmental consideration

Donations for food transit service

Donation

Stakeholder/Consumer Profile

Charitable organization dedicated to providing services to persons and families in crisis.

Organization promoting the distribution of food that would be wasted to homeless shel-ters where it is needed.

Organization that feeds hungry families, provides presents to needy children, and heats the homes of the elderly.

Competitive Analysis

Organization dedicated to ending hunger among the elderly and dis-abled and providing living assistance.

Strengths Weaknesses/Limitations

Limited to the elderly and the disabled

Limited delivery of goods

Limited audience -Christian based

May not appeal to members of religions

Religiously focused organization, limiting reachable audienceLimited to districts of Cherokee, Mari-etta, and SmyrnaOnly accepts canned goods for donations to homeless shelters

Limited to Atlanta areaSolely food basedNew program -Subject to change and improve-ments throughout the trial and error process

Delivers goods and provides services di-rectly to homes

Meals excel in nutrition

Aids in a wide variety of needs

Many forms of donation -includes volunteer work, monetary, clothing, etc.

Many ways to donate or give -including real estate, life insurance, or stocks

We provide a means of food delivery to Homeless shelters

Businesses, communities, and homeless shelters are all positively affected

Benefits:The benefits of our program begin with the consumer being presented with phil-anthropic opportunities to better the lives of others and accomplish a personal fulfillment. Businesses are also benefitted through this program by being promoted for their image of generosity towards the homeless. Ecologically this program is re-ducing the amount of food wasted daily by local food production services, benefit-ting the environment. The homeless are also benefitted in that they receive fresh and well prepared food for consumption and their spirits are brightened during the holiday season.

Innovation Offering & Core

Value Proposition

Features:Our program exists during the holiday season, so many of our promotional products such as stick-ers and flyers reflect a holiday theme. This theme inspires philanthropy, family closeness and con-nections, and joy within those involved with the program. This program is very short and simple pro-gram that doesn’t require a large commitment by participants. Each small contribution through the program gives back to the community and builds up over time. Our organization is unique in that it dedi-cates its time to analyze how each small contribu-tion plays into a larger goal of combatting hunger among the homeless and reducing waste and lack of efficiency within our community.

A customer, let’s call him Tim, dines at one of his favorite local restaurant. They make awesome steak.

He finishes his tasty steak and asks the waiter for his check. The waiter asks whether he would like to pay an additional small extra charge the proceeds of which goes toward a lo-cal homeless shelter of his choice.

Tim proclaims “Of course I would like to do-nate to a charitable cause!” He happily pays the extra charge on his bill and designates a home-less shelter. The waiter hands him a holiday-shaped sticker and instructs him to write down his name.

His sticker is placed on the “Heroes of Holiday Hunger” donor wall among many other kind-heart-ed individuals within the communitiy. The wall also doubles as a symbol of the restaurant’s com-mitment to that community.

The collected donations help finance the de-livery of the restaurant’s excess food to Tim’s chosen homeless shelter.

The shelter happily accepts the donated food. Atlanta’s homeless enjoys a locally cooked meal during the holidays.

At the end of the season we venture out and collect information from the restaurants and homeless shelters. With our newly acquired data we will expand our orignal innovation every year to include other charities/organi-zations and accept volunteers.

ver. 2.0

Storyboard

User Experience Criteria

It was necessary for this program to be simplistic and easy for the participation of consumers. For many people, time and effort are just as valuable as money, so we felt the simplicity of process would greatly affect the quantity of people willing to participate. We provided this simplicity by allowing consumers the option to donate a small percentage added to their bill to-wards the feeding of the homeless simply by checking a box on their bill. We then provide participants with a donor slip representing how they gave back to the community and helped someone in need. This donor slip, in the cheerful shape of a holiday tree, is then placed on a wall with their names upon it to show our apprecia-tion and give them a sense of fulfillment. We guide the consumer through a simplis-tic yet emotionally tied experience.

Value Network Placing our Heroes Changing Homeless Hunger logo on the window of participating businesses during the holiday season tells consumers that the business is a HHH supporter, delivering food to the needy.

Consumers enjoy food at the restaurant or cafe. When consumers receive their bill, they are given the option to donate a small fee towards the delivery of food to a homeless shelter. When consumers buy a meal, a meal is given to a home-less person. This consum-er in return will receive a holiday donor slip for display at the restaurant as a thank you for their donation.

Businesses are promoted by this notion of holiday generosity and therefore acquire more business.

Any remaining food from the restaurant is then prepared and de-livered to the nearest homeless shelter. This delivery is funded through donations. There the food is distributed among the homeless.

Our innovation is presented to restaurants as a mu-tually beneficial partnership. We supply them with the supplies necessary for them to promote charity among their customers so that homeless shelters will receive quality meals from their local business-es. In return, the restaurant keep a large appropria-tion of the charge placed on the customer’s bill to help finance the delivery of their excess food and keep the busines growing.

Posters listing restaurants partici-pating in this partnership are put up around campus encouraging students to dine as well as do-nate.

“Heroes of Homeless Hunger” banners are posted outside res-taurants to inform local residents of their philanthropical charity.

Total: $11.56

Donate 3%?

3% of bill =

An average of 150customers enter a restau-rant daily. Within our pro-gram, we began with an estimation of 8 participating businesses. Given that only 45% of consumers donate to the program, the busi-ness will have collected an average of $194 based on an average $12/meal and a 3% charge. Delivery costs are about $20, leaving an estimated profit of $174. for the business. We then take a 40% cut from the busi-nesses profit to support and expand our program.

A New Way to Donate

ver. 2.0

At the end of the holiday season, we venture out and collect data and assessments from restau-rants and homeless shelters. They answer questions such as:• How many customers have cho-

sen to donate?• How much donations have you

collected in a given week?• Are we sufficiently aiding the

homeless in regards to hunger?

After assessing our collected data, we will plan to expand our innova-tion service through a few possible ways:• Include other charities/organiza-

tions on our list to receive mon-etary donations

• Extend our service to businesses beyond Atlanta

Where Do We Go From Here?