oc prsa presentation oct 2009
DESCRIPTION
This is the presentation that I gave before the PRSA of Orange County in October 2009. It discusses the business use of online video with specific examples. Hyperlinks to the example videos are included.TRANSCRIPT
August 2009:
116 million Americans viewed online videos
25 Billion videos were viewed worldwide
Source:Comscore.com
There will always be excuses
Excuses
• Our website doesn’t have the capacity
• We don’t have the (equipment, money, expertise, etc…)
• We don’t wanna be associated with “skateboardin’ dawgz.”
• It’s too risky
Thomas Edison Freight Train Movie
Viral Videos have “forwardability”
Tell storiesthat people
want to forward
Video Types
• Moving Pictures (video)• Photographs (Ken Burns Style)• Screen/Whiteboard Captures• Kinetic Typography• Machinima
16 million photographs
http://www.flickr.com/creativecommons/
Kinetic Typography
Kinetic Typography
Mankind is no Island
Machinima
9:00 9:00 9:000
5000
10000
15000
20000
25000
30000
35000
40000
Help People Find Your Stuff
• Search engines love text• Use description fields• Tag well, tag often• Inbound links…give ‘em direction• Put a URL in frame somewhere
Just Do it
Parting shots
Be helpful
“The quality in itis more important than
the quality of it.”
Don’t duplicate…integrate
There’s only one George Lucas
Get Permission
No Intermissions
Don’t Forget Humor
Photo Creditshttp://www.flickr.com/photos/kt
http://www.flickr.com/photos/ripizzo
http://www.flickr.com/photos/maomejia
http://www.flickr.com/photos/islandpodcasting
http://www.flickr.com/photos/umjanedoan
http://www.flickr.com/photos/makelessnoise/
http://www.flickr.com/photos/darkness/
"Scott Beale / Laughing Squid” http://laughingsquid.com
Tim Street/French Maid TV http://frenchmaidtv.com
http://flickr.com/photos/flattop341/
http://www.flickr.com/photos/jurvetson/
http://www.flickr.com/photos/markjsebastian
http://www.flickr.com/photos/17258892@N05/
http://www.flickr.com/photos/navillot
http://www.flickr.com/photos/cc_chapman/
http://www.flickr.com/photos/svilnit/
Photo Credits