2011 PRSA Northeast District Conference

September 28, 2011 - Rochester, NY

The Spin Doctors: PR Best Practices for

Social Media

Rinse

the doctors

Nicole RavlinPartner, PMG Public Relations

Michael McDougall, APRManaging Partner, McDougall Travers Collins

M.D. … just kidding ;)

the procedure

Four examples of companies doing it right

Rapid fire: Five things you should be learning/doing NOW

Q&A

#PRSpinDR#PRSAned11

Recruitment Social Gaming

Customer-Driven NPD

Geolocation

Geolocation tools now have robust backend analytics.

Infographics

Just from the SocialGrocery blog:

Five things you need to consider NOW.

Use insights to bolster your results

Tap social media to pitch journalists

Meld influence and outreach data to hyper-target influencers

Broadcast Online (Twitter chats, LiveStreams, etc.)

Q & A

Contact Us

• Mike McDougall, APR | McDougall Travers Collins

@mikemcdoug www.McDougallTC.com

• Nicole Ravlin | PMG Public Relations@pmgnicole www.PeopleMakingGood.com