océ social media for internal communications intranet 2010 congres
DESCRIPTION
Presentation about social media for internal communications, given by Samuel Driessen, Information Architect, and Jan van Veen, Manager Internal Communications during the intranet 2010 seminar in Utrecht, the Netherlands, March 2010.TRANSCRIPT
Social media for Internal Communications
Samuel Driessen, Information Architect
Jan van Veen, Manager Internal Communications Congress Intranet 2010
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Corporate Profile
Océ today:
21,500 people worldwide
Annual revenue 2009:
€ 2,648 Billion
Net Income 2009:
€ - 47,134 Million
Worldwide distribution in 90 countries
Direct sales and services in 30 countries
10 R&D-sites in 9 countries
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Document Printing
Office Systems
Printroom Systems
Océ Product & Services
Production Printing
TransPromo Systems
Graphic Arts Systems
Wide FormatPrinting Systems
Imaging Supplies
Technical Document Systems
Display Graphics Systems
OcéBusiness Services
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Employees
23%
20%
30%
7%
10%
10%
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Océ around the world
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Life before the crisis
We don’t remember, but it looked something like this
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Crisis!
Decline in sales USA from September 2007 First lay-offs Q1 2008 Full crisis hits NL September 2008 Total headcount reduction 2.350 Severe cost cutting measures Budget down from 350.000 to 5.000 Euro Intranet development and roll-out stopped!
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Life after the crisis
All we had left was our creativity
How to reach everyone?
How to prepare for the external social media revolution?
Our decision: use social media for internal communications
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What did we introduce?
Improved news service on our intranet Rumorbuster Wiki’s Blogging Idea Management Microblogging Social bookmarking OcéTV
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Improved news service intranet
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Rumorbuster
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Océ TV
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Wiki’s
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Blogs
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Idea Management
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Microblogging
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Social Bookmarking
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Lessons Learned
Money is not the issue Organization is the issue! You can start bottom-up Consumerization of IT Cross-functional approach (Communications & IM) Where do I share and store my info?
Information Architecture Did we teach people to be a knowledge worker?
Culture > Ask questions Social Media Guidelines Security Social media lab
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