october '10 dealer letter

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© Copyright 2010 Bob Witham Marketing BOB WITHAM MARKETING Automotive Service Marketing Systems 1 1 . . 9 9 0 0 4 4 . . 8 8 7 7 4 4 . . 3 3 0 0 7 7 0 0 [email protected] profits thru service customer promotion systems ..... that pay for themselves PROJECT --------- D D O O U U B B L L E E c c u u s s t t o o m m e e r r S S c c h h e e d d u u l l e e d d M M a a i i n n t t e e n n a a n n c c e e V V I I S S I I T T S S why? to offset: decreases in cp repair income caused by volatile vehicle sales improved product quality and aftermarket competitors and to offset: decreases in cp maintenance visits which result in decreased vehicle sales implementation tools • retention booklets • reception recorders how? improve/upgrade: • communication and • incentives with • customers and • employees L L E E T T S S G G E E T T S S T T A A R R T T E E D D - - C C A A L L L L ! ! ! ! Invest as little as $1,788.00

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PROFITS THRU SERVICE PUBLICATIONS MULTICOLOR

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Page 1: OCTOBER '10 DEALER LETTER

© Copyright 2010 Bob Witham Marketing

BOB WITHAM MARKETINGAutomotive Service Marketing Systems

11 .. 990044 .. 887744 .. 33007700bobwitham@newcardealerloyal ty.com

profits thru servicecustomer promotion systems ..... that pay for themselves

PPRROOJJEECCTT------------------

DDOOUUBBLLEEccuussttoommeerr SScchheedduulleedd

MMaaiinntteennaannccee

VVIISSIITTSS

why?to offset:• decreases incp repair income caused by

volatile vehicle salesimproved product qualityandaftermarket competitors

and to offset:• decreases in cp maintenance visitswhich result indecreased vehicle sales

implementation tools• retention booklets • reception recorders

how?improve/upgrade:• communication

and

• incentiveswith

• customersand

• employees

LLEETT’’SS GGEETT SSTTAARRTTEEDD -- CCAALLLL!!!!Invest as little as $1,788.00