october 2007. agenda carbon labelling and the consumer —pepsico and climate change —walkers, the...
TRANSCRIPT
![Page 1: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/1.jpg)
October 2007
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October 2007
Agenda
Carbon Labelling and the Consumer
— PepsiCo and climate change
— Walkers, the Carbon Trust and carbon foot-printing
— Consumer response to carbon labelling
— Learnings, challenges, key questions and the journey ahead
But first, why Birmingham is the right
place to hold this seminar…..
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October 2007
Birmingham (circa 1750)
Carbon Labelling and the Consumer
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October 2007
James Watt and Matthew Boulton bring the steam engine
to Birmingham….
Carbon Labelling and the Consumer
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October 2007
…and kick-start the industrial revolution.
Carbon Labelling and the Consumer
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October 2007
Birmingham in 1840
Carbon Labelling and the Consumer
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October 2007
Climate change
Carbon Labelling and the Consumer
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October 2007
Climate change and our business
Carbon Labelling and the Consumer
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October 2007
Climate change threats are tangible, and can be costed
Carbon Labelling and the Consumer
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October 2007
Walkers and the Carbon Trust
Carbon Labelling and the Consumer
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October 2007
Walkers and the Carbon Trust
Carbon Labelling and the Consumer
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October 2007
Walkers and the Carbon Trust
Carbon Labelling and the Consumer
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October 2007
Carbon footprint
Carbon Labelling and the Consumer
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October 2007
Carbon footprint
Carbon Labelling and the Consumer
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October 2007
Carbon footprint
Carbon Labelling and the Consumer
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October 2007
Carbon footprint
Carbon Labelling and the Consumer
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October 2007
Carbon footprint
Carbon Labelling and the Consumer
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October 2007
Carbon labelling
Carbon Labelling and the Consumer
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October 2007
Media response
Carbon Labelling and the Consumer
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October 2007
Media response
Carbon Labelling and the Consumer
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October 2007
Media response
Carbon Labelling and the Consumer
![Page 22: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/22.jpg)
October 2007
Media response
Carbon Labelling and the Consumer
![Page 23: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/23.jpg)
October 2007
Media response
Carbon Labelling and the Consumer
![Page 24: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/24.jpg)
October 2007
Media response
Carbon Labelling and the Consumer
![Page 25: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/25.jpg)
October 2007
Media response
Carbon Labelling and the Consumer
![Page 26: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/26.jpg)
October 2007Carbon Labelling and the Consumer
![Page 27: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/27.jpg)
October 2007
Consumer awareness
Carbon Labelling and the Consumer
Source: Populus
![Page 28: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/28.jpg)
October 2007
Consumer awareness
Carbon Labelling and the Consumer
Source: Populus
![Page 29: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/29.jpg)
October 2007
Consumer understanding
Carbon Labelling and the Consumer
Source: Populus
![Page 30: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/30.jpg)
October 2007
Consumer understanding
Carbon Labelling and the Consumer
Source: Populus
![Page 31: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/31.jpg)
October 2007
Product recall
Carbon Labelling and the Consumer
Source: Populus
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October 2007
Product recall
Carbon Labelling and the Consumer
Source: Populus
![Page 33: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/33.jpg)
October 2007
Carbon Labelling is positively received, and can drive awareness of the environmental impact of products
Carbon Labelling and the Consumer
Source: Populus
![Page 34: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/34.jpg)
October 2007
Carbon Labelling is positively received, and can drive awareness of the environmental impact of products
Carbon Labelling and the Consumer
Source: Populus
![Page 35: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/35.jpg)
October 2007
Carbon Labelling is positively received, and can drive awareness of the environmental impact of products
Carbon Labelling and the Consumer
Source: Populus
![Page 36: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/36.jpg)
October 2007
Carbon Labelling is positively received, and can drive awareness of the environmental impact of products
Carbon Labelling and the Consumer
Source: Populus
![Page 37: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/37.jpg)
October 2007
Carbon Labelling is positively received, and can drive awareness of the environmental impact of products
Carbon Labelling and the Consumer
Source: Populus
![Page 38: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/38.jpg)
October 2007Carbon Labelling and the Consumer
Source: Populus
Carbon Labelling is viewed by consumers as a way to personally make a difference in a ‘small way’
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October 2007Carbon Labelling and the Consumer
Source: Millward Brown
Our internal tracking also shows positive feedback for Carbon Labelling
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October 2007Carbon Labelling and the Consumer
Source: Millward Brown
Carbon Labelling has had a positive impacton opinion about Walkers
![Page 41: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/41.jpg)
October 2007Carbon Labelling and the Consumer
Source: Millward Brown
Carbon Labelling has had a positive impacton opinion about Walkers
![Page 42: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/42.jpg)
October 2007Carbon Labelling and the Consumer
Source: Millward Brown
Carbon Labelling has had a positive impacton opinion about Walkers
![Page 43: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/43.jpg)
October 2007Carbon Labelling and the Consumer
Source: Millward Brown
Carbon Labelling has had a positive impacton opinion about Walkers
![Page 44: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/44.jpg)
October 2007Carbon Labelling and the Consumer
Source: Millward Brown
Carbon Labelling has had a positive impacton opinion about Walkers
![Page 45: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/45.jpg)
October 2007
Key lessons
Carbon Labelling and the Consumer
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October 2007
Key lessons
Carbon Labelling and the Consumer
![Page 47: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/47.jpg)
October 2007
Key lessons
Carbon Labelling and the Consumer
![Page 48: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/48.jpg)
October 2007
Key lessons
Carbon Labelling and the Consumer
![Page 49: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/49.jpg)
October 2007
Key lessons
Carbon Labelling and the Consumer
![Page 50: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/50.jpg)
October 2007
Key lessons
Carbon Labelling and the Consumer
![Page 51: October 2007. Agenda Carbon Labelling and the Consumer —PepsiCo and climate change —Walkers, the Carbon Trust and carbon foot-printing —Consumer response](https://reader035.vdocument.in/reader035/viewer/2022062714/56649d225503460f949f7626/html5/thumbnails/51.jpg)
October 2007
Other learnings
Carbon Labelling and the Consumer
• Learning through doing can be uncomfortable, but it makes things happen. • A consumer-facing carbon reduction commitment means all decisions are made through a carbon lense.• If you are serious about carbon management, it is not enough to focus on what you control directly• Agricultural supply chains need to be engaged. Urgently.• Carbon foot-printing and labelling is in danger of becoming a “greenrush”, with multiple global workstreams.
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October 2007
“Are full carbon foot-prints simply too expensive for
all products? Should there be a
Lite version?”
“Would consumers
want a Carbon GDA?”
“Is detailed foot-printing
information more powerful for
consumers, or a commitment to
reduce carbon?”
“What margins of error on foot-printing are
acceptable?”
“Should a global approach to carbon foot-printing or labelling be
developed? How, and by whom?”
“What type of label do consumers really want:
comparative factual/GDA, comparative
banded/Traffic Light, Fairtrade-style award,
A-E scale”?
Carbon Labelling and the Consumer
Challenges and key questions
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October 2007
The journey ahead
Carbon Labelling and the Consumer
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October 2007
One last thought….
Carbon Labelling and the Consumer