OctOber 4-5, 2013AmsterdAm, the NetherlANds

the wOrld’s best plAtfOrmfOr permANeNt mAke-up

expANd yOur busiNess, brOAdeN yOur kNOwledge, streNgtheN yOur tAleNt!

exclusively fOr permANeNt mAke-up prOfessiONAls

www.pmuwOrldcONfereNce.cOm

This second edition will provide a tremendous incentive for the development of every

permanent make-up professional and is guaranteed to spark their enthusiasm.

During the two-day event, you will be able to choose from a wide range of interesting

sector-related themes. Your development as a professional is important for the

success of your business. The World Conference will offer you the opportunity to

learn the newest techniques, to find out about the latest developments in the sector

and to network with other professionals. Leading experts will give presentations on

wide range of themes from which you can choose.

the permANeNt mAke-up wOrld cONfereNce, the wOrld’s best plAtfOrm fOr permANeNt mAke-up!

dAte, time ANd plAce

The Permanent Make-Up World Conference - don’t miss out!

The World Conference is being organized for all national and international permanent

make-up professionals. It does not matter if you work alone or in a team: our goal is to

strengthen your talent,broaden your knowledge and expand your business irrespective

of the brand you work with.

certificAte

After the Permanent Make-Up World Conference has ended, you will receive a

certificate of participation that will prove to your customers that you know all about the

latest developments and techniques. The certificate will enhance your professionalism

and dependability as a permanent make-up specialist and will persuade potential

customers to choose you more readily!

The Permanent Make-Up World Conference is being organized at the NH Grand

Hotel Krasnapolsky in Amsterdam. The NH Grand Hotel Krasnapolsky is situated in

the heart of Amsterdam, with a large number of restaurants, places of entertainment

and hotels in the immediate vicinity.

Date: October 4-5, 2013

Agenda: Friday, October 12th from 12:00 - 6:00 p.m.

Followed by Meet & Greet network drinks until 7.30 p.m.

Saturday, 13 October from 9:00-5:00 p.m.

Followed by the World Conference Gala Dinner from 7:30-10:00 p.m.

Location: NH Grand Hotel Krasnapolsky

Dam 9

1012 JS Amsterdam

The Netherlands

dON’t miss Out!

preseNtAtiONs & demONstrAtiONs

Permanent make-up has a great many possibilities and disciplines. During the World

Conference, widely ranging themes will be presented. As a participant, you will be

able to choose to attend up to 11 presentations on various sector-related themes and

compile your own conference programme of subjects that interest you!

The Conference Speakers are internationally renowned experts in the field of permanent

make-up, plastic surgery and beauty. Big names like Terri Folker (USA), Karen Betts

(UK), Rosemarie Beauchemin (USA), Wayne Shi (China), Anna Maria Finelli (Italy)

and many other speakers are pleased to convey their knowledge to you. For more

information on the speakers, please visit our website www.pmuworldconference.com.Dirk Lewe

Cathy Brown

Saskia Kusters

Wayne Shi

Lin van Son

Anna Maria Finelli

Frida Werensteyn

Marcel Reintjens

Karen BettsMajken Villefrance

Joyce Jacobs

Fleur Paijens

Terri Folker

Rosemarie Beauchemin

Presentation 3

EARN MORE THAN € 100.000 by Marcel Reintjens

Whether you’re a one-person operation or 100 employee company, the name of the

game is improvement. No business is static. Your business is on an upward track or

on its way down. Making improvements to make your business better is a conscious

choice. Not only must you balance your time but choose the right marketing tools

that will make the biggest impact. These 10 tips should help you focus on the areas of

business offering the biggest gain

Presentation 4

BE FAMOUS ON INTERNET by Fleur Paijens

With today’s developments, online marketing like websites, social media, digital

newsletters, et cetera are far-out the most important marketing tools to reach your

clients. Online marketing differentiates from traditional/industrial media in many

aspects such as quality, reach, frequency, usability, immediacy and permanence.

Internet users continue to spend more time with social media sites than any other

type of site. In her presentation Fleur clearly explains what opportunities you have to

easily enter the digital highway to your existing and new clients.

preseNtAtiONs

Presentation 1

PIGMENT INNOVATION by Dirk Lewe

A thorough overview of permanent make-up and today’s pigmentation technology.

You will learn exactly learn the background of pigments, the chemistry of pigments,

ingredients and which aspects effect the color perception. The safety of pigments will

also be discussed and what the risks associated with lower quality pigments. A very

valuable presentation for permanent make-up specialists to learn everything there is

to know about the effect of pigmentation.

Presentation 2

FACIAL EXPRESSIONS AND EMOTIONS by Wayne Shi

Every person has an unique face which reflects for a major part the character of

that person. When analyzing the face, you not only look at technical details like the

face shape, position of the eyes, position of the nose, et cetera. You also have to

analyze your clients character, expressions and emotions. This presentation gives

you a completely new insight, tips and techniques how to analyze facial expressions

and emotions and how to emphasize your client’s best features or how to soften

unwanted features, without changing the characteristics of the facial expression.

Presentation 5

EYEBROWS FOR ALL FACE SHAPES by Cathy Brown

In theory you measure the brow shape following the basic rules of cosmetics. But

there is more to it than only measuring the brows. Analyzing the face shape, how are

the eyes set, what kind of type is your client and many more aspects have to be taken

into account to decide what eyebrow shape suits best, make corrections and to give

an advice to your client. After this presentation you will become an eyebrow expert.

Presentation 6

SKETCHING AND DRAWING by Lin van Son

Before you start with your permanent make-up treatment, you need to sketch or

draw the eyebrows, designer eyeliner, lipliner or areola for your client to approve

the shape and position. Sketching and drawing is one of the most important

preparations of your work as this is the starting point of permanent make-up

treatment. During sketching and drawing you can make corrections, which can’t

be done anymore when your work is ready. In this presentation you will get tips

& tricks to improve your drawing skills, important points of interest and different

techniques to draw better and faster.

Presentation 7

ALOPECIA AND CLEFT LIP by Karen Betts

There is a huge difference between cosmetic permanent make-up up treatment

for clients who want to enhance their natural beauty and corrective treatments for

patients who have a problem which can be solved with permanent make-up. Alopecia

patients or patients who have a cleft lip are not only having a physical problem, but

also a problem with their self esteem. You can give back their self respect and make

them feel like any other person without visible deviations. This presentation with a

wide variety of examples gives you all tools how to approach, handle, treat and help

these patients.

Presentation 8

CORRECT THAT COLOR by Rosemarie Beauchemin

One of the most common corrections to be made are eyebrows which turn

reddish, pink or grey/blue when they fade. There are several methods to prevent

discoloring on forehand, but when a client needs a correction you can use different

techniques to create beautiful natural eyebrows again. Rosemarie will explain in this

presentation why eyebrows can change color while fading, how to prevent brows

turning red and which techniques to apply to correct the color.

Presentation 9

META THERAPY by Saskia Kusters

Meta Therapy is the latest skin rejuvenation technique and an entirely new practice

in the beauty industry. This face-lift alternative is a newcomer in the field of invasive

treatments. The presentation will discuss the possibilities and results offered by Meta

Therapy. What does it do to the skin, how does the Meta Therapy treatment work,

how can you use this method successfully in your salon and what are the profit

margins. A presentation you must attend if you would like to expand your business

and increase your success.

Presentation 10

CORRECTIVE MAKE UP ART AND MICROPIGMENTATION by Anna Maria Finelli

Anna Maria Finelli is a prestigious name in the permanent make-up field as well

as a permanent make up technician. This presentation explains everything about

the importance of the knowledge of the ‘corrective make up art’ applied to the

micropigmentation in order to be a complete permanent make up technician. The

strong professional helps to develop several advanced permanent make up techniques.

Presentation 11

Q&A WITH ALL SPEAKERS

During the Permanent Make-Up World Conference you probably want extra

information on a subject or have a question that might be interesting for other

attendants. On Friday and Saturday the panel of all speakers will give answers to

questions. You can hand in your questions at the information desk and at the end of

each day the panel of speakers will give answers. A moderator will read aloud the

questions, so you don’t have to feel uncomfortable to stand up and speak in public.

demONstrAtiONs

Demonstration 1

EYEBROW SHAPES by Rosemarie Beauchemin

The most beautiful eyebrows are the most natural ones, the unaltered eyebrows

that make every woman look unique, young and beautiful. This presentation with

demonstration teaches all aspects about face shapes, facial zones and eyebrow

analysis which are important to create the perfect eyebrow shape for your clients.

Demonstration 2

HAIRSTROKE TECHNIQUES FOR EYEBROWS by Karen Betts

You can create the most beautiful eyebrows with the hair stoke technique, where

every individual hair is pigmented in the skin. There is more to it than just making

strokes. The shape and the flow of the stokes determine the end result. Learn the

latest techniques to create the most natural eyebrows you can imagine.

Demonstration 4

DUAL COLOR WASH EYELINER by Majken Villefrance

Designer eyeliner is much more than regular eyeliner. This can be combined with working

in duo-tone with 2 colors and shading to create a spectacular effect. Offer your clients a

wide range of eyeliners to choose from. You will become the eyeliner expert.

Demonstration 3

ASIAN HAND TOOL TECHNIQUE VERSUS MICROPIGMENTATION by Wayne Shi

East meets West in this demonstration. Eyebrows can be made with blades in a manual

technique or by using a micropigmentation device with needle modules. Wayne Shi

demonstrates his unique Asian hand tool method and explains how to create the

same amazing results using a Nouveau Contour device. Two totally different methods

merged in one technique.

Demonstration 5

NATURAL LIPS by Terri Folker

When your client has pale lips or the natural lip color is fading while ageing, you

can give your client beautiful natural lips again. These clients often don’t want a lip

liner. With the natural lips technique you can give them a very natural lip color again.

Demonstration 6

THE COMEBACK OF THE LIPLINER by Lin van Son

Lip liner is completely back in fashion again. Today lip definition is increased using a

very subtle liner which is then blended softly into the lip area. This treatment is carries

out using a 3-point sloped needle.

Demonstration 7

AREOLA PIGMENTATION by Rosemarie Beauchemin

The pigmentation of the areola following breast reconstruction is the finishing touch that

helps the patient to feel completely again. In this live demonstration the areola is applied

using a 3-dimensional technique which makes the new areola extremely natural.

wOrkshOps

Workshop 1

SLOPED NEEDLES by Frida Werensteyn

Hands-on class in which you can work with the 3-point sloped, 5-point sloped and the

new V-sloped and 10-point sloped needle formation on practice heads. This walk-in

workshop is open during the whole conference and you can attend at any time.

Workshop 2

META THERAPY by Joyce Jacobs

Earn more money by offering your clients more services. In this hands-on class you can

perform a Meta Therapy treatment on a practice head and discover how easy you can

boost you business. This walk-in workshop is open during the whole conference and

you can attend at any time.

pArticipAtiON cOsts

The fee for attending the two-day event is € 495 per person excluding VAT when you

subscribe till August 30. If you subscribe after August 30 the fee will be 595 per person

excluding VAT.

A valuable investment in your future and professionalism that you can easily recover with

earnings from only 2 new customers!

It includes a wide choice of interesting themes, all snacks and drinks, the opportunity

to network during the Meet & Greet network drink and a luxurious lunch on Saturday.

Besides the interesting, instructive and fun program, the Permanent Make-Up World

Conference will offer you the opportunity to meet professionals and experts from different

countries. All participants are invited to the Meet & Greet network drink on Friday.

registrAtiON

Registration in advance is compulsory. The Permanent Make-Up World Conference

will offer you the opportunity to learn the newest techniques, to find out about the latest

developments in the sector and to network with other professionals. Register quickly!

Go to www.pmuworldconference.com and make your choice from no fewer than

20 themes presented by leading experts and compile your own conference program.

If you would prefer to register by telephone, call +31 495 589 570

Final registration date:

You can register from May 1st- September 30th 2013

If the registration period has elapsed and you would still like to participate, please contact

info@pmuworldconference.com and we shall look into the possibilities.

prOgrAmme

FRIDAY, 12 OCTOBER 10:00 a.m. - 12:00 p.m. Registration - Attendees badge pick up 12:30 p.m. - 1:00 p.m. Welcome word and opening 1:00 p.m. - 2:00 p.m. Theme 1*

2:00 p.m. - 3:00 p.m. Theme 2*

3:00 p.m. - 3:30 p.m. Break 3:30 p.m. - 4:30 p.m. Theme 3*

4:30 p.m. - 5:15 p.m. Theme 4*

5:15 p.m. - 6:00 p.m. Theme 5*

6:15 p.m. - 7:30 p.m. Meet & Greet network drink

SATURDAY, 13 OCTOBER 9:00 a.m. - 10:00 a.m. Theme 6*

10:00 a.m. - 11:00 a.m. Theme 7*

11:00 a.m. - 12:00 p.m. Theme 8*

12:00 p.m. - 1:00 p.m. Lunch 1:00 p.m. - 3:00 p.m. Theme 9*

2:00 p.m. - 3:00 p.m. Theme 10*

3:00 p.m. - 3:30 p.m. Break 3:30 p.m. - 4:30 p.m. Theme 11*

4:30 p.m. - 5:15 p.m. Theme 12*

7:30 p.m. - 11:00 p.m. World Conference Gala Dinner

* Presentation or demonstration of your choice

gAlA diNNer

The World Conference will end in style with an exclusive gala dinner. The guest speakers

at the Permanent Make-Up World Conference will be present at the dinner and, whilst

enjoying a sumptuous five-course meal, you will be able to meet these leading experts

from all over the world. The great atmosphere, luxury four-course meal, good company

and live entertainment will give you an unforgettable evening in Amsterdam!

Combine business and pleasure. For € 89,- you can take part in the gala dinner on

Saturday, October 5th. There are only 120 places available, so book quickly!

Commencement: 7:30 - 11:00 p.m.

Additional costs: € 89,- p.p.

Dress code: Black tie

Registration in advance is compulsory.

Go to www.pmuworldconference.com to book a seat at the gala dinner,

or call +31 495 589 570 *

* Booking for the gala dinner is only possible in combination with participation

in the Permanent Make-Up World Conference.