the student hotel amsterdam brochure

Introducing

AMSTERDAM

2014

Library

INTRODUCING THE STUDENT HOTEL AMSTERDAMI. INTRODUCING THE STUDENT HOTEL AMSTERDAM

• The Student Hotel: everything under one roof for one price

• Facilities and services

• Room types:

• The Standard & Executive

• The Suite

• The Friends & Family Room

• The Kitchen: heart of the community

• Flexible contracts and online booking

II. THE STUDENT HOTEL: COMPANY & MODEL

• Company & vision

• Management model

• The Student Hotel offers value for money

05

07

09

11

13

15

16

18

19

21

TABLE OF CONTENTS

A HOTEL THAT FEELS LIKE HOME

INTRODUCING THE STUDENT HOTEL AMSTERDAM

THE STUDENT HOTEL AMSTERDAM:ALL-INCLUSIVE, EVERYTHING UNDER ONE ROOF

The demand for accommodation in Amsterdam is evolving. Students, interns and researchers increasingly require flexibility, quality and comfort. Security and certainty ahead of time are very important aspects for our guests. The Student Hotel offers exactly this: fully-serviced, affordable and furnished hotel accommodation close to the beautiful, historical centre of Amsterdam. You can book now!

The Student Hotel offers guests:

• Fully-furnished rooms with private bathroom.

• Choice of several room types and sizes.

• Flexible length of stay: one (5 months) or two semesters (10 or 12 months), one month, one week or just a few days.

• Hotel rooms designated for visiting family members and friends.

• Many inclusive services and shared facilities, such as high-bandwidth internet, the use of lounges, study rooms, the library, fitness room,

an own bicycle and all expenses for gas, water and electricity.

• Access to on-site bar/restaurant.

• Always available: on-site staff and security.

• Rooms can be reserved in advance through an online booking system.

Who are our guests?

• International & Dutch students. For many of our students, The Student Hotel represents the first time they live on their own. The security and reliability ensure

peace of mind. Staying with many other students from the Netherlands and around the world, the communal facilities and the optional social, sports and cultural

activities facilitate socialising and making friends.

• PhDs, interns, teachers & Professors. Scholars and academics often come to town for conferences, research, internships or to teach. They look for affordable

accommodation with the comfort of their own home, a stylish room with a comfortable bed, private bathroom, working space and free WiFi.

• Friends & family of long-term guests. Many of our guests that study for shorter or longer periods of time in Amsterdam have family and friends visiting them at

some point, whom are looking for quality accommodation in the near proximity. The Student Hotel designates hotel rooms specifically for family and friends.

• The flash packer. The tourists keen on making short term visits to cosmopolitan cities for shopping, culture or particular events/festivals, find themselves looking

for affordable yet comfortable accommodation in a young, stylish and urban environment.

| 5

Reception and 24 hour security

Lounges and library

Game room

FACILITIES ANDSERVICES

Bar-restaurant for breakfast, lunch, dinner and snack

Everyone gets their own Van Moof bike

Designated study rooms INTRODUCING THE STUDENT HOTEL AMSTERDAM

MODERN FACILITIES AND EXTRASERVICES ENSURE A CAREFREE STAY ANDGOOD STUDY RESULTSThe Student Hotel distinguishes itself from traditional student accommodation through a unique Live & Learn concept. Guests and students enjoy meticulously developed facilities for learning, resting and meeting new friends. Which is important if you are starting a new study and don’t know anyone yet. The shared facilities and hotel services are all part of the all-inclusive rates.

Our Live & Learn philosophy is present in all the state-of-the-art hotel amenities, such as a fitness centre, library and the study rooms. Safety is ensured with a reception and 24 hour surveillance service. And each guest can get a bike so he or she can get to the city and the university quickly. For breakfast, lunch, dinner or a snack, guests can visit the bar-restaurant.

The available all-inclusive facilities and services of The Student Hotel are:

• Lobby with reception and 24 hour security

• Lounge with tables and chairs where students can relax

• A games room with pool tables, table tennis and table football

• Restaurant / Bar, open from morning until late evening with varied and affordable meals

• Fitness with modern equipment for cardio and strength training and other forms of sport

• Library and study rooms conducive to quiet studying

• Laundry with washing machines and dryers

• A Van Moof bike with covered shelter

• 10 MB/second internet (wifi) connection,

• Cable television with international channels

| 7

THE STANDARD & EXECUTIVE

The Executive room Luxury bathroom

The Standard room Communal kitchen

The Standard:

• Rooms from 13 m2

• Full, modern furnishing with high-quality finish

• Private luxury bathroom, shower, toilet, washbasin

• Beds are 120 or 140 cm wide with quality mattress

• Soft duvets and pillows (linen can be purchased)

• Desk and chair

• Closets with ample storage space for clothes and books

• Modern furniture and full-length mirror

• Flat screen television with broad selection of international content

• Individually-adjustable heating

• Ability to freely decorate

• Blackout curtains

• Intercom


| 9

The Student Hotel Amsterdam offers guests a choice of different types of rooms. The Standard & Executive rooms are luxuriously furnished. It provides all necessary amenities such as a private bathroom, internet, flat screen TV and study desk. The kitchen is shared with other guests.

THE STANDARD & EXECUTIVE

The Executive:

• Rooms from 18 m2

• Beds 140 cm wide with

quality mattress

Communal kitchens

• equipped for clusters of 8 to 13 rooms

• tastefully furnished and equipped with large refrigerators, freezer with personal compartments, several cookers and microwave ovens and sitting area with TV

Layout of typical Standard room Layout of typical communal kitchen

THE SUITE

The Suite: more space and more private amenities

THE SUITEINTRODUCING THE STUDENT HOTEL AMSTERDAM

| 11

For guests who require more space and privacy, The Student Hotel has created a suite. The Suite is a spacious and fully equipped room. The Suite has a kitchenette, queen sized bed and private bathroom with bath.

Advantages of The Suite:

• Suites starting from 21 m2

• Luxurious bathroom with private bath, toilet and washbasin

• Private kitchenette

• 160 cm wide bed with quality mattress

• Fully furnished and designed with style

• Soft duvets and pillows (linen can be purchased)

• Desk and chair

• Large closets with plenty of storage space for clothes and books



• Individually adjustable air conditioning and heating


• Intercom

Private bathroom

En-suite kitchenette

Ample storage space

Layout of typical Suite

THE FRIENDS & FAMILY ROOMS


| 13

THE FRIENDS & FAMILY ROOMSThe Friends & Family rooms are specifically designed for family and friends of students staying with us for shorter or longer periods of time. The rooms are the ideal solution to their search for quality accommodation in the near proximity.

The rooms are also very suitable for PhDs, interns, teachers & professors often coming to town for conferences, research projects, internships or teaching assignments. We provide them with affordable accommodation with the comfort of their own home, a stylish room with a queen size bed, private bathroom, working space and free WiFi.

Advantages of hotel room:

• Rooms from 15 m²

• Fully furnished and designed with style

• Luxurious bathroom with shower, toilet and washbasin

• Beds are 140 or 160 cm wide bed with quality mattress

• Soft duvets and pillows

• Desk and chair

• Large closets with plenty of storage space for clothes and books



• Individually adjustable air conditioning and heating


• Intercom

• Private bathroom with shower

• Ample storage space and flat screen TV

| 15

HEART OF THE COMMUNITY


The heart of every home is the kitchen. That’s where we meet our old and new friends, where you get your coffee and take a break. It’s where we enjoy a meal and have a conversation. Every The Student Hotel therefore includes a unique and high quality on-site Food & Beverage concept called The Kitchen. It is public, so people from surrounding neighbourhoods can also benefit from this Berlin-style bar-restaurant where they can meet, hang-out, eat, work and study from early in the morning till late at night.

• The Kitchen serves breakfast, lunch, dinner and snacks seven days a week.

• Guests and students can choose upfront from different meal plan options. These can be added to your monthly

service plan and paid online.

• A range of cultural and community activities happen on a weekly basis. It’s the ideal place for showing a movie,

throwing a party, giving a presentation or having an informal meeting.

• The Kitchen is developed and managed by Jelle Maijer, founder of De Stadskantine.

• Jelle Maijer and his team are specialised in providing healthy, fast and affordable food within an environment in

which people immediately feel at home .

• The target group and innovative concept provide a unique platform for partners to raise brand awareness and

introduce their best and latest products and services.


16 |

WWW.THESTUDENTHOTEL.COM

SEE FOR YOURSELF HOWYOU CAN BOOK A ROOM INSIX EASY STEPS ON:

THE EASE OF FLEXIBILITY AND THE SAFETY OF ONLINE BOOKINGAt The Student Hotel, guests can choose and book rooms and suites through our own online reservation system. Certainty ahead of time is ensured.

• The Student Hotel offers contracts from one night up to twelve months. This enables us

to cater to the accommodation requirements of different types of guests. This is particularly

advantageous for students with divergent lengths of study programs.

• The Student Hotel offers parents, brothers, sisters and friends the possibility to spend the

night at the same place as the student himself – and is the only student accommodation

provider in the Netherlands to do so.

• During the summer months (July/August) the rooms are available for students and teachers

of summer schools and exchange programmes, interns and tourists.

The online booking system of The Student Hotel enables quick and easy room reservations:

• The website provides a very complete picture of what the guest can expect, with detailed

description, pictures and references. All this information can also be found on Facebook for

each location, where one can become a member of the community and get insights into the

activities and background of the other students and visitors.

• There is 100% clarity about the rate at the outset, and about what is part of the all-inclusive

package. This provides security and trust.

• One may book the desired room, make the first payment online, and directly receive a

confirmed reservation, thus providing a feeling of full certainty within a few minutes.

• After booking, along with the reservation, the student receives a link to a private ‘portal’.

This portal is where The Student Hotel shares all the relevant information with the students

and parents.

THE EASE OFONLINE BOOKING

THE STUDENT HOTEL: COMPANY & MODEL

18 |

COMPANY AND VISIONThe Student Hotel is a brand and formula by City Living. The formula – all-inclusive student accommodation – enjoys international success.

• In the next few years, City Living will open more than five thousand rooms under the brand

The Student Hotel in university cities across the Netherlands.

• In Liège, Belgium, our pilot project opened in 2008 and 100% occupied every September.

The Student Hotel Rotterdam opened in 2012 and The Student Hotel The Hague in 2014.

• Based on the occupancy, prices and origins of the students, City Living’s product is especially

popular amongst international and first-year students. They are willing to pay for the extra

quality, services and comfort which City Living offers them.

• City Living is the management organisation behind The Student Hotel. City Living is led by a

small group of enthusiast professionals with years of experience in real estate development

and the hotel and student accommodation businesses.

• City Living and partners have already secured five projects through which the first 1,700

beds will be created through 2014. Based on our business plan, we have identified seven

new locations with the potential for more than 3,000 beds.

• With a high quality product, professional management and solid investors, City Living is a

logical partner for universities to develop and manage student accommodation in the quality

segment.

Amsterdam

Den Haag

Rotterdam

Luik

bestaande Student Hotel locations

geplande Student Hotel locations

Nijmegen

Delft

Leiden

TilburgEindhoven

Enschede

Utrecht

Groningen

Maastricht

Current Student Hotel locations

Planned Student Hotel locations

Amsterdam

Den Haag

Rotterdam

Luik

bestaande Student Hotel locations

geplande Student Hotel locations

Nijmegen

Delft

Leiden

TilburgEindhoven

Enschede

Utrecht

Groningen

Maastricht


| 19

MANAGEMENT MODELCity Living is responsible for the management of The Student Hotel brand and locations. City Living is a professional management organisation led by a team with many years of international experience in real estate development, hotel and student accommodation.

• City Living was created by the MacGregor family from Edinburgh. Since 1982 in Great Britain,

together with partners, they have developed a portfolio of more than 20,000 rooms. Based on the

thirty years of experience in Great Britain and four years of operational experience in Liège, City

Living has chosen for a centrally-led organisational model.

• Every location is supported by the operational City Living organisation. This is where fifteen

people carry out marketing and distribution, finances and control and operational management.

Our online booking system, reservations and other customer services are also supported from the

main office.

• The staff at the branch level has operational functions, aimed at the students and guests in

house. For each location, a regular staff with one location manager, one assistant manager and

three all-round staff members for cleaning and maintenance are available. In addition the cafe

restaurant operates with additional hosting staff.

• The development model of The Student Hotel formula is comparable with that of a regular hotel

formula. But the duration of the stay of the guests and the type of service expectations differ. This

is why a skilled and efficient organisation is sufficient at the branch level. It focuses on the daily

routines and looks after hygiene, safety and hospitality at the location.

• During the summer months of July and August with many short hotel stays, an external staff is

available for cleaning and reception services.

ALL-INCLUSIVE STUDENT ACCOMMODATION

EVERYTHING UNDER ONE ROOF

| 21


THE STUDENT HOTEL OFFERS VALUE FOR MONEYThe Student Hotel is created for international & Dutch guests with stay durations from one night up to one academic year.

The Student Hotel provides an attractive alternative in the current market situation in Amsterdam:

• Fast-growing number of international students.

• Structural qualitative shortage in the Amsterdam student accommodation market.

• Decreased investment opportunities limit traditional student accommodation.

• Very few experienced and specialised providers of Short Stay and all-inclusive student accommodation.

Product and quality level are competitive:

• The demand for quality and furnished student accommodation is increasing.

• The Student Hotel as a brand and product matches international trends.

• Our track record Liège, Rotterdam and Amsterdam show concept popularity amongst international

students.

• The all-inclusive prices of The Student Hotel seem higher than the Short Stay supply of social housing

corporations. But if the costs and convenience of the facilities are factored in, The Student Hotel

provides students a competitive price.

The most international community in the city

“The facilities are just amazing. New and home energy feeling. I really like loft design. It’s

warm and humanity. Young students around so it feels less like traveling alone but in a big

family. I went there with my boyfriend and it turned out to be my most favorite hotel.”

Ting-yu (source: www.booking.com)

fantastic place and amazing design“We stayed here for 4 nights and 5 days and it was all perfect, our

room was really clean and the hotel design was very peculiar and

young. Staff was very nice and kind. We will surely come back here.”

Lorenzo (source: www.tripdvisor.com)

MORE INFORMATION

| 23

For more information, a visit to The Student Hotelor an introductory conversation about collaboration, please contact:

Frank [email protected]: 020 422 8669

For bookings & reservations visit:www.thestudenthotel.com

COLOPHONThe Student HotelJan van Galenstraat 3351061 AZ AmsterdamThe Netherlands

T: 020 422 8669E: [email protected]: www.thestudenthotel.com/amsterdam

Copyright: 2014 City Living

the student hotel amsterdam brochure

Documents