ODSOperational Data Store

Operational database system handling personal data and Internet activities

ODS: 1. Central DB for Internet activities

Personal Data

Activities

ODS

ODS: 2. Activities of leads and customers

activities

Internet data source

ODS

Event registration

The main assumptions

• Fully automated registration of personal data from Internet (forms, event applications – landing pages, brandportal, facebook).

• Combining personal data of users with the activities performed by customers, for example, tracking, results of surveys, competitions, car configurations, etc.

• Import data acquired from other channels than the Internet and merging with online data. • Authentication tools for web applications and forms for marketing campaigns and loyalty programs (PINs,

user accounts, dynamic tracking links, such as personalized mailings).• Email and SMS communication.• Source of data quality and effectiveness of the campaign (online reporting for campaign owners and

external agencies).• Source of data for the campaigns in external systems (privacy policy management).• Integration with CRM (Autoteam), CallCenter.• Supports multiple brands, full separation of data.• Part of the ESB (Enterprise Service Bus) - integration with a wide range of additional services and data.

External agency

VGPESB

The idea

External servicesfinancing, locating, discounts, etc.

INTERNET(online)

Forms

Apps

Facebook

Tracking

Events(offline)

Even

t uni

ficati

on

test drive,poll, contact formcontest, game,landing pagetest drive,poll, contestmailing, behavior path

Open air, markets,external databases

Busi

ness

logi

c

Exte

rnal

cha

nnel

s

SMS

email

CIOS

Call Center

CRM (autoTeam)

combinatorics, locatingdictionaries, financing

Brand Portal

Enterprise Service Bus (ESB)

feed

back

efficiencyranks

reports

Online (WSDL)Offline (file)

report

CC

Offering systemoffer, configuration

OperationalData Store

(ODS)

• Activities• Apps & Forms• Access codes (eg. PINs)• Customers (privacy policies)

ODS – lead registration

ODS VGP

activity registration

transfer to external channel

form

testdrive

offer

lead handling

Internet

How to integrate with ODS

Agency

•Form preparation (creation, copywriting, data validation tools)•Form application to Gmind (form fields definition, activity specification)• Integration of scripts provided by Gmind•Data reporting requisition•Testing

Gmind

•Form registration (data structure definition, source data definition, integration scripts for agencies)•Privacy policy management•External (agency) server authorisation (IP address to whitelist, secret key)•Data verifiaction•Activity registration•Handling of communication channels (SMS, email, file, WSDL)

VGP

•Handling source data definitions• Import activities (AutoTeam, Call Center)•Data merging (AutoTeam)•Lead handling•ODS feedback with lead handling result