odw ch7 ppt_without_audio

Our Digital World

Chapter 7

The Social Web: Opportunities for Learning,

Working, and Communicating

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© Paradigm Publishing, Inc.

This chapter will help you be able to:

• Describe the evolution of social technologies and how they’re changing our society.

• Explain the terms social Web, open content, blog, social networking, social bookmarking, and wiki.

• Discuss the ways in which social technologies are being used.

• Explain what media sharing is and how it’s used.• Examine ethical issues surrounding the social Web.

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Main Topics7.1 The Social Web Phenomenon

7.2 Social Technology Comes of Age

7.3 Blogging: The Internet Gets Personal

7.4 Social Networking

7.5 Social Bookmarking

7.6 Wikis

7.7 Media Sharing

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Why Should You Care?

• Participate in growth of social networking.

• Connect with friends and family.

• Collaborate on business or school projects.

• Use for business to connect with customers.

• Promote social causes.

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7.1 The Social Web Phenomenon

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A Social Web Revolution

• A new way for people to connect.

• Redefining news and collective knowledge.

• A vehicle for a two-way dialog.

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What Is the Social Web?

• Includes any site that allows users to interact and share information.

• Content almost entirely driven by members.• Social networking allows you to share contacts

and build a network of friends.• Media sharing is used to share photos, video,

and audio.• Interact with online dating and special interest

sites.7

© Paradigm Publishing, Inc. 8

• social Web• social networking site

Terms to Know


Ask Yourself

On a social site, what is driven by the members?a. the site’s infrastructure

b. the site’s privacy policy

c. the site’s content

d. how the site owners can use member content


7.2 Social Technology Comes of Age

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How the Social Web Was Born

• Relation to concept of Web 2.0 • First true social networking site:

SixDegrees.com.• Included profiles and lists of friends in one

service.• Blogs surfaced in 1999.• MySpace, Facebook, LinkedIn all appeared in

late 2003 to early 2004.



Social Networking Timeline

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Overview of Social Technology Today

• Access to social networking via cell phones.• Used by social causes to raise money.• Used by business for social marketing.• Schools host classes online.• Social Web now includes blogging, social

networking, social bookmarking, wikis, and media sharing.

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The Future of Social Technology

• Carry your identity from site to site.• Gather content from several services.• Access social networking features on all sites.

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Terms to Know

• open content• profile• friends list• blog• identity• preferences


Ask Yourself…

Which of these is a future trend of social technology?

a. The ability to access a social site from your cell phone.

b. Use of social sites by social causes.

c. Use of social sites by businesses.

d. The ability to carry your online identity from site to site.


7.3 Blogging: The Internet Gets Personal

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How Blogging Has Evolved

• An online journal in text, images, or video.

• Blogging gained popularity in 1999.

• Today blogs appear in many online settings.

• Artblogs, sketchblogs, photoblogs.

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Computers in Your Career

• Blogging has changed journalism.• Individuals are participating in reporting.• Existing model of print newspapers is

undergoing a change.


The Many Uses of Blogs

• Personal journals.• Reporting news.• Government blogs.• Entertainer blogs.• Microblogging (Twitter).

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Playing it Safe

• Social sites monitor behavior.• Choose sites that prohibit

cyberbullying. • Use settings to control your

interactions.


• microblogging• social journaling• artblog• sketchblog• photoblog• video blog• MP3 blog

Terms to Know


Ask Yourself…When did blogging gain popularity?

a) 2001

b) 1995

c) 1999

d) 2005

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7.4 Social Networking

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The Growth of Social Networking

• Today MySpace, Facebook, Ning, LinkedIn, and Bebo are examples of social networking sites.

• Roots in bulletin boards of 1970s.• In the 1980s discussion forums appeared.• 1995 brought Classmates.com and AOL

searchable member profiles.


Social Networking Trends

• Social networking tools used on many types of sites.

• Access through mobile social networks.• Event planning sites. • Trend towards older users.


Social Networking Trends

December 2007 to December 2008



Playing It Safe

• Friends of friends includes strangers.• Protect your privacy and be careful

what you post.


Use the social Web to get a job.• Join career networking sites.• Post podcast/video portfolios.• Create your own website.



• social mobile media


Ask Yourself

What was the fastest growing age group of users of social networking in a recent Nielsen Online survey?

a. 65+

b. 2–17

c. 18–34

d. 35–49


7.5 Social Bookmarking

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How Social Bookmarking Works

• Share online content with others.• Organize site bookmarks.• Metadata helps browsers find content.• Tags identify content.

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Bookmarking Services

• Digg, Reddit, StumbleUpon, Delicious.• Share button to easily share bookmarks.



• social bookmarking• bookmark• metadata• tag

Ask Yourself…What is metadata?

a. It describes the location or nature of data.

b. It is a keyword assigned to content.

c. It is a bookmark.

d. It is stored on your hard drive.



7.6 Wikis

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What’s a Wiki?

• A way to share knowledge.• Used for business and education.• May contain inaccurate information.

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Who’s Using Wikis?

• Individuals to plan events.• Authors, artists, collectors, journalists.• Shared interest communities.• Classroom projects.



• wiki


Ask Yourself

What would you consider one of the key features of a wiki?

a. the ability to create a list of friends

b. the ability to collaborate

c. the accuracy of content

d. the opportunity for social interaction


7.7 Media Sharing

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How Media Sharing Works

• Sharing of music, videos, or photos.• Roots in MP3 music file sharing.• Legal challenges over copyright.• Part of many social networking and

bookmarking sites.

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How People Are Using Media Sharing

• Artists promoting work.• Tutorials and online classes.• Building personal playlists of

media by topic.




• Be aware of copyright laws.• Some sites allow you to copy content. Others

only allow you to link to their content.


The Social Web Driving Commerce• How will online social networks change

the way we buy and sell?• How might business respond to the

growing influence of social networks?• What privacy implications does social

networking of the future present?


• media sharing• live media streaming• live broadcast

Terms to Know

Ask Yourself…What is live media streaming?

a. live TV shows

b. a popular media sharing site

c. a live broadcast

d. a technology that allows you to send media content over the Internet


Our Digital World


odw ch7 ppt_without_audio

Technology

career paradigm

paradigm publishing

media sharing

social bookmarking

social web

social networking

social sites

social site