of p3 bpp
TRANSCRIPT
Slide 1
Tutor Contact Details
• BPP Professional Education
19 Hilary Street
St Helier
Jersey CI
Slide 2
Health & Safety Procedures
• Fire Alarm
• Fire Exits
• Assembly Point
• First Aid
Slide 3
Course Administration
• Start and finish times
• Breaks
• Daily attendance register
Slide 4
Facilities
• Toilets
• Refreshments
Switch off Mobile PhonesSwitch off Mobile Phones
Slide 5
Classroom Tuition and Home Study
• Classroom tuition
– Key areas of the syllabus
• Home study
– Home study is vital for this paper
– Question practice essential
– Guidance at the end of each day
• ACCA Forum – www.bpp.com/accaforum
• Helpline for queries
Slide 6
SECTION A + max 1 SECTION B
A Strategic position
B Strategic choices
C Strategic action
Slide 7
SECTION B - rest of questions
D Business process change
E Information technology
F Quality issues
G Project management
H Financial analysis
I People
Slide 8
Examiner and format of the exam
Section Marks Question type
A 50 Compulsory case study
Up to 5 separate requirements
Quantitative data included
B 50 2 questions from 3
25 marks each
Can come from any part of syllabus
Examiners: Steve SkidmoreExaminers: Steve Skidmore
Slide 9
What is P3 about?
Slide 10
Approach to P3
• Imagination
– Think of ideas on behalf of an organisation– What changes should be made to this business?
• Spontaneity
– Think of ideas under time pressure– Exam tests what you think NOT what you remember
• Professionalism
– The way you set the answer out– Headings; Fluent business style
Chapter 2
What Is Strategy ?
Slide 12
What is strategy – 3 Lenses
“The direction and scope of an organisation over the long term that achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations”
1. Design Lens – Rational Planning
2. Experience Lens – Emergent Strategies
3. Ideas Lens – Freewheeling Opportunism
Slide 13
The Rational Model
MISSION &OBJECTIVES
CORPORATEAPPRAISAL
STRATEGICOPTIONS
STRATEGICCHOICE
STRATEGICIMPLEMENT
STRATEGICCONTROL
ENVIRONMENTANALYSIS
POSITIONAUDIT
Position
Choice
Action
Slide 14
Mintzberg’s Emergent strategies
Intended strategy
Unrealised strategy
Deliberate strategy
Emergent strategy
Realised strategy
Chapter 3
Mission, Objectives, Stakeholders: The Goal
Slide 16
Mission and objectives
Vision
Mission
Goals
Objectives
Slide 17
Objective setting
Mission
Horizontal consistency
Time consistency
Corporate
Business
Operational
Individual
Vertical consistency
Slide 18
Mission and Objectives
SPV’s
• Strategy
• Purpose
• Values
• Standards of behaviour
SMART
• Specific
• Measurable
• Attainable
• Relevant
• Time bound
Slide 19
Mendelow’s Matrix
Interest
Power
Low
Low
High
High
Minimal Effort Keep Informed
Keep Satisfied Key Players
Slide 20
Cultural web
Org’nstructure
Symbols & Titles
Controlsystems
Rituals & routines
Myths & stories
Organisational Assumptions
(Paradigm)
Power relations
Chapter 4
Environmental Analysis
Slide 22
P L
S T
Competition
Market
FirmSupply Chain
The Environment
E E
Slide 23
PESTEL – External Analysis
• Political
• Economic
• Social and Demographic
• Technological Developments
• Environmental
• Legal
Slide 24
Firm strategy, Structure and Rivalry
Related and supporting industries
Demand conditions
Porter’s Diamond
Factor conditions
Slide 25
Porter’s 5 Forces
SUPPLIERS
POTENTIALENTRANTS
BUYERSCOMPETITION AND RIVALRY
SUBSTITUTES
Barriers to Entry
Chapter 5
Position Audit
Slide 27
9 M’s
1. Manpower – Human resources
2. Money – Financial resources
3. Machinery – Operational resources
4. Materials – Purchasing & suppliers
5. Markets – Marketing and Distribution
6. Management – Corporate, Tactical & Operational
7. Methods - Processes
8. Make Up – Structure & Culture
9. MIS – IT & IS
Resources & Competences
Threshold & Unique
Slide 28
Portfolio Analysis- BCG Matrix
Relative Market Share
Market or Industry Growth Rate
H
H
L
L
Star
Question Mark or Problem Child
Cash Cow Dog
Slide 29
Product Life Cycle
£
Time
Sales
Cashflows
Intro Growth Mature Decline
Slide 30
InboundLogistics
Operations OutboundLogistics
Marketing& Sales
Service
Primary Activities
Procurement
Human Resource Management
Technology Development
Firm Infrastructure Support Activities
Value Chain
Slide 31
Value system and networks
Supplier Company Distributor
Customer
Customer
Supply chain managementCustomer relationship
management
Chapter 6
Corporate Appraisal
Slide 33
INTERNAL : RELATIVE TO COMPETITION
WEAKNESSESSTRENGTHS
EXTERNAL: PRESENT TO ALL INDUSTRY MEMBERS
OPPORTUNITIES THREATS
SWOT Analysis
Slide 34
TOWS
• SO – generate revenue
– Use Strengths to grasp opportunities
• ST – resource neutral
– Use Strength to counter threat
• WO – resource neutral
– Address weakness to exploit opportunity
• WT – require resources from SO
– Avoid threats to defend weakness
Chapter 7
Strategic Options Generation
Corporate Parent & SBU
Slide 36
Ashridge Model
(a) Heartland businesses can benefit from the attention of the parent without risk of harm from unsuitable developments.
(b) Ballast businesses are well-understood by the parent, but need little assistance. They would do just as well if they were independent businesses.
(c) Value trap businesses provide good opportunities for parenting, but these opportunities do not relate to the SBU's CSFs. They should only be retained if they can be moved into the heartland; this will require the parent to acquire new skills and resources.
(d) Alien businesses have no place in the portfolio.
Low Benefit High
Low
F
eel
Hig
h
Alien Business
Value trap Business
Ballast Business
Heartland Business
Slide 37
Cost leader
DifferentiatorStuck in middle
Porter’s Generic Strategies
Low CostLow Cost High CostHigh Cost
Low PriceLow Price
High PriceHigh Price
High CostHigh Cost
Low PriceLow Price
High ProfitHigh Profit
High ProfitHigh ProfitLow ProfitLow Profit
Slide 38
Basis of Competitive Advantage
SCOPE
COMPETITIVE BASIS
Broad
Narrow
Cost Leadership
Differentiation
Cost Focus
Differentiation Focus
Low cost Differentiate
Slide 39
Direction of growth - Ansoff’s Matrix
MARKET
PRODUCT
Present
New
Withdrawal
Consolidation
Penetration
Product Development
Market Development
Diversification
• Related
• Unrelated
Present New
Slide 40
Methods of growth - Lynch’s Matrix
Home
Abroad
Organic Growth
Mergers, Acquisitions
Joint ventures, Alliances
Franchises, Licences
Export
Overseas Office
Overseas Production
Multi-national
Global
Internal External
Mergers, Acquisitions
Joint ventures, Alliances
Franchises, Licences
Slide 41
Evaluating Strategic Options
Suitable
- To achieve mission
Acceptable
- To Stakeholders
Feasible
- Given resources
Slide 42
Three Steps to Success
Step 1Learning
Taught course
Step 2Practice and
revise
Revision course
Step 3Final
rehearsal
Question day
Slide 43
Three Steps to Success
Step 1Learning
Taught course
Step 2Practice and
revise
Revision course
Step 3Final
rehearsal
Question day
Slide 44
Examiners Approach
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Slide 45
ACCA P3 – Business Analysis
A Markers Eye View
Prepared by ACCA P3 Marker
Slide 46
A Markers Eye View - Content
1. What we do with your script
2. What we like
3. What we don’t like
Slide 47
1. What we do with your script
• Before we get the papers
• Check the boxes/bags/files contain the right papers
• Read every single page
• Check calculations
• Don’t read what’s not there
• 10 mins to mark (approx)
Slide 48
2. What we like
• Neat & tidy scripts
• Clear labelling
• New question on a new page
• Space
• Headings for each part
• Correct format/approach
Slide 49
3. What we don’t like
• Untidy/cramped scripts/one side only answers
• Disorganised scripts
• Underlining what YOU think is key
• PTO!
• Poems/prayers/notes to the marker
• Not answering the question
• Students who fail to gain the “easy” marks
• Too long/short answer for the marks
Slide 50
Examination Techniques
• Read question
• Underline key words
• Structured or unstructured?
• Scoring plan
• Mind map (Answer plan)
• Full Answer
• Format / layout
• Spaces; Underlining; Bullet points
• List; Explain; Example
• Pros and Cons
• State the obvious
• Does it answer the question asked?
Slide 51
Answer planning – ONA Q46
(a) Using the information provided in the scenario, evaluate the strengths and weaknesses of ONA and their impact on its performance. Please note that opportunities and threats are NOT required in your evaluation. (20 marks)
(b) The CEO of Oceania National Airways (ONA) has already strongly rejected the re-positioning of ONA as a ‘no frills’ low-cost budget airline.
(i) Explain the key features of a ‘no frills’ low-cost strategy. (4 marks)
(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.
Note: requirement (b) (ii) includes 3 professional marks (16 marks)
(c) Identify and evaluate other strategic options ONA could consider to address the airline’s current financial and operational weaknesses.
Note: requirement (c) includes 2 professional marks (10 marks)
(Total = 50 marks)
Slide 52
Answer planning – ONA Q46
(a) Using the information provided in the scenario, evaluate the strengths and weaknesses of ONA and their impact on its performance. Please note that opportunities and threats are NOT required in your evaluation. (20 marks)
(b) The CEO of Oceania National Airways (ONA) has already strongly rejected the re-positioning of ONA as a ‘no frills’ low-cost budget airline.
(i) Explain the key features of a ‘no frills’ low-cost strategy. (4 marks)
(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.
Note: requirement (b) (ii) includes 3 professional marks (16 marks)
(c) Identify and evaluate other strategic options ONA could consider to address the airline’s current financial and operational weaknesses.
Note: requirement (c) includes 2 professional marks (10 marks)
(Total = 50 marks)
Slide 53
Mind Map ONA
• ..\..\Course Material\ACCA & CAT\ACCA P3 Business Analysis Answer Plans\J09 Question 46 Oceania National Airways.mmap
Slide 54
Answer planning – NMS Q45
(a) Assess the macro-environment of NMS by undertaking a PESTEL analysis. (10 marks)
(b) Using appropriate models and financial and quantitative data from
the scenario, provide an environmental and financial analysis of NMS, highlighting problem areas. (25 marks)
(Including 4 professional marks)
(c) Ray is considering three main exit options from the business as it currently exists. Assess each of the three identified exit options in terms of their ability to solve the problems highlighted in your analysis and in terms of Ray’s future role in the business. (15 marks)
(Total = 50 marks)
Slide 55
Answer planning – NMS Q45
(a) Assess the macro-environment of NMS by undertaking a PESTEL analysis. (10 marks)
(b) Using appropriate models and financial and quantitative data
from the scenario, provide an environmental and financial analysis of NMS, highlighting problem areas. (25 marks)
(Including 4 professional marks)
(c) Ray is considering three main exit options from the business as it currently exists. Assess each of the three identified exit options in terms of their ability to solve the problems highlighted in your analysis and in terms of Ray’s future role in the business. (15 marks)
(Total = 50 marks)
Slide 56
Mind Map NMS
..\..\Course Material\ACCA & CAT\ACCA P3 Business Analysis Answer Plans\J09 Question 45 NMS.mmap
Slide 57
Example - SWOT
• Identify
– Name the Strength
• Justify
– Why do you think this is a strength?
• Apply
– How can the organisation use this strength?
– What will the impact on the business be?
• The financial situation and cash reserves are a strength of this business
• This means that they have financial stability and will be able to invest in future opportunities without raising additional funds
• For ABC Ltd, this means that they will be able to invest in R&D to develop new products and be the first to market with product XYZ, which will give
them competitive advantage
Slide 58
Tutor Contact Details
• Gary Millns
• BPP Professional Education
19 Hilary Street
St Helier
Jersey CI
• +44 (0) 1534 711811
ACCA Paper P3 – Business Analysis
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Good Luck with your studies!Dec 2009 Exams