offering a great china welcome in greenwich · 2017-09-07 · offering a great china welcome in...
TRANSCRIPT
www.capelachina.com
Offering a
GREAT China Welcome
in Greenwich
Gary Grieve,
Capela China
Chinese travellers: big numbers
Chinese travellers: bigger numbers
Chinese travellers: big spenders
Fragmenting Market
• Group package tourists
Fragmenting Market
• Group package tourists
• Business and official travellers
• Students
• Second Wave….
Second Wave
Second Wave
Don’t
• Avoid number 4
• Auto-suggest the nearest Chinese restaurant
• Assume they want Louis Vuitton and Burberry
Do
• Receive them like global travellers but…
• Recognise them as being Chinese
• Help them source unique and exclusive experiences
Chinese like a ‘story’
Capela China
• China Welcome training
• Business and destination certification
• Tourism research in China
• Marketing services
COTRI is the world's leading independent research institute for information, training, quality assessment,
research, and consulting relating to the Chinese outbound tourism market.
Capela China has been their UK Country Partner since 2013.
http://www.china-outbound.com/
China Welcome training
www.capelachina.com
China Welcome: one day course
• Chinese Travellers Abroad: introduction and background
• Chinese Tourists: motivation, needs & behaviour
• Product adaptation and marketing: including case studies of
North of England Chinese tourism successes
• Chinese language and service expectations
London China Welcome training: 25th October
• At
• Full day
• £150 plus VAT
• 15 places: first come, first served
• www.capelachina.com
谢谢
Gary Grieve 戈加里
Twitter: @CapelaChina
www.capelachina.com