office 365 customers: drive business value with yammer
TRANSCRIPT
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Driving Business Value with YammerPresented by Rich Wood
facebook.com/perficient twitter.com/Perficient_MSFTlinkedin.com/company/perficient
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Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients implement business-driven technology solutions that integrate business
processes, improve worker productivity, increase customer loyalty and create a more agile
enterprise to better respond to new business opportunities.
About Perficient
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• Founded in 1997
• Public, NASDAQ: PRFT
• 2013 revenue ~$373 million
• Major market locations throughout North America• Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus,
Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C.
• Global delivery centers in China, Europe and India
• >2,100 colleagues
• Dedicated solution practices
• ~90% repeat business rate
• Alliance partnerships with major technology vendors
• Multiple vendor/industry technology and growth awards
Perficient Profile
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BUSINESS SOLUTIONSBusiness IntelligenceBusiness Process ManagementCustomer Experience and CRMEnterprise Performance ManagementEnterprise Resource PlanningExperience Design (XD)Management Consulting
TECHNOLOGY SOLUTIONSBusiness Integration/SOACloud ServicesCommerceContent ManagementCustom Application DevelopmentEducationInformation ManagementMobile PlatformsPlatform IntegrationPortal & Social
Our Solutions Expertise
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Our Microsoft Practice
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Rich Wood, Director of Web & Social Collaboration Practice at Perficient
Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms.
Our Speaker
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Agenda: Engaging Employees with #ESN
• A Quick Overview – Definitions and Context• User Engagement/Adoption: What is it?• How We Do It:
–Get in–Get engaged–Get advanced
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Definitions and Context
• Enterprise Social Network (#ESN)• Yammer• User Adoption & Engagement
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Enterprise Social Networks (#ESN)
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Yammer
Yammer is a cloud-based service for enterprise social.
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Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”
Yammer
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Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.
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Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.
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Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).
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Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).Yammer is fun, but more importantly, it drives value.
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Yammer
Yammer is a cloud-based service for enterprise social.Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.”Yammer is Microsoft’s direction for #ESN.Yammer breaks down communication silos.Yammer is disruptive (and that’s good).Yammer is fun, but more importantly, it drives value.Yammer pricing is really, really good right now.
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Mobile Accessibility
Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
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USER ADOPTION & ENGAGEMENT
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User Adoption: What is it?
• We hear the term a lot, but…
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User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
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User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done
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User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users
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User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others
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User Adoption: What is it?
• We hear the term a lot, but…–We prefer “engagement”
• People using a tool to get their jobs done• Example: Email is 100% adopted by users• SharePoint: There in some orgs, not in others• And now you want me to do what…?!
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OrganicAdoption
OrganizationalMandate
http://www.discoversharepoint.com
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Organic Adoption
Will only succeed with IT support
OrganizationalMandate
http://www.discoversharepoint.com
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45%Organic
AdoptionWill only succeed with IT support
OrganizationalMandate
http://www.discoversharepoint.com
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45%Organic
AdoptionWill only succeed with IT support
OrganizationalMandate
Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today.
http://www.discoversharepoint.com
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The Adoption Formula
∗
∗ ∗ ∗
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User Adoption Variables
SharePoint drop
adoption
FocusPick up specific business problems to solve. Grow it from here.Don’t go “all in
ExcitementInvolve Corporate Communications.
EducationProvide resources that matter.Tailor your language for users.
EngagementBring IT & End Users together,Identify future projects to implement,Make SharePoint open . . . but provide a safety net,Give a voice to the users and identify sponsors.
PlanDefine your vision.
time
Credit: http://www.discoversharepoint.com
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Looks A Lot Like…
Yammer: The Social Journey
Credit: http://success.yammer.com
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Adoption & Engagement Resources
• http://office.microsoft.com/en-us/sharepoint/• http://www.discoversharepoint.com• http://success.yammer.com
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GET IN
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#ESN: First Impressions Matter
Getting into enterprise social the old fashioned way:
– Using SharePoint– A little clumsy, even for experienced users– Not bad, just not an easy path to social
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Another Way In: Yammer and Office
+
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Familiarity = Usability
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Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
Familiarity = Usability
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Familiarity = Usability
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Groups
Global Nav
SuggestionsNewsfeed
Search
Notifications
Post updates
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How About Office? Everyone Uses That.
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And Once You’re In, Just Go Backstage.
MetadataSave to SharePoint
Security
SocialVersioning
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Harnessing That Disruption
People can and will get to SharePoint this way.But who are these early adopters?• Group creators?• Bold, fearless collaborators?• Pathologically oversharing extroverts?
These are your CHAMPIONS. And you should be using them.
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GET ENGAGED
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Planning
Planning is key – Our secret sauce
45%
top down
everyone else
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Plan: Cloud Infrastructure
• Directory Sync for Profiles / Identity• Internal, External? Admins and Governance• What about SharePoint?
–Online–On-premise
• Pilot with key user groups–We suggest at least 250 users for a good sampling–It will grow organically–Which groups? Funny you should ask
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Plan: Social Strategy Workshop
• Identify your stakeholders• Identify your key communities• Then ask two key questions:
–What’s in it for the team? –What’s in it for me?
• Identify quick wins and advanced use cases
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Excitement
• Involve corporate communications• Utilize email templates from Yammer Success (or
bring your own – we do)• Create a communication plan• Identify audiences, channels and schedules
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Communication Plan
• Answer key questions – for audiences – on a schedule
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Communication Plan
• Answer key questions – for audiences – on a schedule
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GET ADVANCED
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Focus
• These are your advanced use cases• Integrations – should be high value to a specific
community–Sales and CRM–HR: Hiring and job applications–Et cetera
• Start small, grow big. No big bangs!
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• Training materials still matter – remember– Only 21% are Trained– 35% love learning from coworkers
• Focus on those early adopters (Champions!)
• Provide materials on call for the masses• http://discoversharepoint.com• http://success.yammer.com• https://about.yammer.com/moments/
Focus
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Engagement
• Bring IT & End Users Together–Communities and groups–Steering team
• Steering and the Strategic Roadmap• Keep #ESN Open . . . but Provide That Safety Net of
Education and Guided Use Cases
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