office app case study...office app head of sales and dutch publications, gaining traction in data...
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Office App Case StudyBringing a Happy Office Life
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Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting
employees to their office space for optimal productivity and enjoyment.
The vision started small and has now grown to in 10 different countries all across Europe.
The platform has completely changed the way work environments are built and utilized,
optimizing the work-life flow.
The app can be your personal
caterer, your chat room, your
indoor navigator and so much
more. The 45 + modular
functionalities are made with
detail and precision to enhance
your time, in and out of the office,
in other cities and brand
recognition in the design industry.
Who is Office App?
Office App has become one of the fastest-growing PropTech companies worldwide.
However, they did not have a PR strategy in place to support their rapidly growing
company. They wanted to boost their position in the industry
and that is where PRLab stepped in.
PRLab and Office App have been
working together since July of 2019.
Since then Office App has gained
local and international exposure.
They began with a full PR and
content marketing strategy to
amplify exposure and spread
knowledge about the innovative
software.
The Challenge
Content
Creation
PR StrategyTranslations
PRLab Strategy
PRLab started by contacting various
media outlets and publications to launch
Office App into the public eye. Working
all across Europe, the strategy quickly
picked up speed.
PRLab set up exclusive interviews with
Office App Head of Sales and Dutch
publications, gaining traction in Data &
Technology news outlets.
For the first time Office App began
actively running press releases for new
partnerships and feature releases. In the
first month alone these press releases
gained a readership of 993.000.
PR Strategy
Content CreationOffice App is a revolutionary idea
that needed content marketing
support. With that in mind, PRLab
Hub created a content plan that
consisted of 3 new article topics
every month on the vast array of
Office App’s capabilities.
These articles were featured in
publications specializing in
everything from Property
Management to Human Resources
and Technology, bringing in new
clients month after month.
PRLab employees are multilingual
professionals who provide Office
App with constant translations.
These translations are conducted in
the form of news articles and press
releases in Dutch, German and
French catering and informing the
international clientele.
Translations
PRLab was able to successfully boost Office App’s exposure in and outside of Europe and
in different languages. In the first month alone, with PRLab’s help, Office App was featured
in 12 separate publications.
The Exposure
Much, but definitely not all, of this
exposure came from localized Dutch
press. This has put Office App on the
radar of new professionals in The
Netherlands, France and the UK.
The concrete content strategy has
enabled a holistic view of all of Office
App’s capabilities. Now those looking
for an optimal office assistant know
exactly who to go to.
PropTech is quite a niche market, but PRLab has the skills and knowledge to
manage accounts from tech to sustainability to interior design. There is no industry
they are not willing to tackle. Knowing the client is critical and knowing the
audience is furthermore essential.
PRLab’s Capacity for Office App & Beyond
PRLab works across borders, with top
tier publications, engaging readers
across all platforms. They assist
startups and scales ups with PR to
put you at the top of your industry.
Published at Propmodo
Industry Report
We’ve interviewed over 2000
professionals across North
America and Europe.
All in all, they were from the
United States, United
Kingdom, The Netherlands,
Germany, France, Canada,
Sweden, Italy and then a few
other countries.
Online
readership
Estimated
coverage views
PRLab Results
Number of
languages
published in3 22.6K
920K
Phone number +31 6 577 216 12
Email Address [email protected]
Website page prlab.co
Get in touch with us:
Thank you!