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Office of Alumni Relations and the Southeastern Alumni Association
WhyaProgramReview?
SettingtheStageforFutureEngagementWithAlumni
• Historicalsatisfactionwithsuccessfulalumnirelationsleadershipandalumniassociationprogramming,but…• Changesinnationalhighereducationparadigm-especiallyinLouisianahaveresultedin:• Greaterrelianceonprivatefundraising• Greaterneedforadvocacyonbehalfoftheuniversity• Greaterneedforstudentrecruitment• Greaterneedforreal-worldpartnerships
•Newparadigm+changeinalumnirelationsleadership=• Timetoassesscurrentstateandfuturedirection
HOWDOOURAFFILIATEORGANIZATIONSHELPSOUTHEASTERNFULFILLITSMISSION?
•WHATAREOURAFFILIATEORGANIZATIONS?• SoutheasternAlumniAssociation• SoutheasternFoundation• LionAthleticAssociation• InstituteforGlobalandDomesticDevelopment•UniversityFacilitiesInc.
•HOWDOOURAFFILIATEORGANIZATIONSHELPSOUTHEASTERNFULFILLITSMISSION?•Recruit newstudents•Advocate fortheUniversity’smission&programs•Networkinsupportofcareeropportunities&educationalprograms• Fundraise insupportofstudentsandprograms• Facilitate transactions/activitieswheretheUniversityisprohibitedorrestricted
TheRoleoftheDivisionofUniversityAdvancementistoEnsureCoordinationofEffortsbyAffiliateOrganizationstoadvanceSoutheastern’s Mission.
WithintheDivisionofUniversityAdvancement,WhatistheRoleoftheOfficeofAlumniRelations&theAlumniAssociation
?
RoleofOfficeofAlumniRelations&AlumniAssociation
•EngagingstudentsandalumniinmultiplewaysinordertofosteracommitmenttosupportSoutheasternandeachother.
Participation&EngagementData
•Givenupcomingchanges,Iaskedforananalysisofalumniparticipationdata…
StatisticalComparisons
Mean 45Median 43Mode 31
Source:Southeastern AlumniDatabase.Statisticalanalysisperformed onallduespayingmembers(alumniandfriends)with AlumniAssociationmembership transactions duringAssociation fiscalyear(July1– June30).Fiscalyear2015-2016isasof4/28/16.Contactable Alumnidataasof5/9/16
Mean,MedianandModeAgeofContactableAlumni
Mean,MedianandModeAgeofDuesPayingAssociationMembers
Mean 58Median 61Mode 68
TotalAlumniandActiveAlumniDuesPayingMembersbyAge
14,953 14,806
11,667
8,641
7,092
2,235
724
2,907
239 199 266 397 510 227 77 33
Age18to32 Age33to42 Age43to52 Age53to62 Age63to72 Age73to82 Age83+ <Unknown>
LivingAlumni AlumniwhoareDuesPayingMembers
3.09% of Southeastern’s Living Alumni
Pay Dues
Source:Southeastern AlumniDatabase.ActiveDuespayingmembersareasof4/28/16.National averagefromTheCouncil forAdvancementandSupport ofEducation- education’s leadingresourceforknowledge, standards,advocacyandtraining inalumnirelations, communications, fundraising, marketingandrelated activities–“CURRENTS” publication, April2014article.
63,025ContactableAlumniComparedto1,948ActiveAlumniDuesPayingMembers
1.60% 1.34% 2.28% 4.59% 7.19% 10.16% 10.64% 1.14%
FreeandCurrentAlumniMembersbyClassYear
2211
92 62 46 33 240
500
1000
1500
2000
2500
Classof2015 Classof2014 Classof2013 Classof2012 Classof2011 Classof2010
Source:Southeastern AlumniDatabase.ActiveDuespayingmembersareasof4/19/16.
3.95% Pay
Dues
2.65% Pay
Dues
2.03% Pay
Dues
1.47% Pay
Dues
1.10% Pay
Dues
2,211 2,332 2,243 2,2712,246 2,188
100% Free
Conclusion
•Thechallenge- effectivelyengageyoungalumni•But,wearenotalone– thisisachallengemanyschoolsarefacing•Ourtask– identifyandimplementnewstrategiesthatwilleffectivelyengagestudentsandyoungalumniinordertoensureaviablefutureforouralumniassociationandfulfillmentofitsroletosupportthemissionofouruniversity.
Buick– ARelevantCaseStudy
Buick– ARelevantCaseStudy
AformerBuickpublicrelationsguyoncetoldme,half-seriously,thetypicaloccupationofaBuickownerwas“retired”andtheaverageagewas“dead.”However…
Buickheldareputationforreliabilityandquality.Itscarsweresoldandservicedbyastrongnetworkofdealers.And,Buickwasstillprofitable,thankstotheloyaltyofitsGreatestGenerationbuyers.So…
Afterreinventingitself,thegeezerdivisionofGMhassprungtolife,becomingoneofthehottest-sellingbrandsintheUnitedStates.
Buick– ARelevantCaseStudy