ITEX 2009 Power Hour

Software as a Service (“SaaS”)The Utility Company®

Session 2 | Time: 11:00 AM - 12:15 PM March 18, 2009

Mark Scott, President

Objective

SaaS What is it? What are the benefits? How do you communicate it to your customers? How is it implemented?

Introduction

The Utility Company is a single-source provider of technology, communications and business management solutions for small and medium-sized businesses across North America.

Beyond Managed Services (BMS) is a revolutionary partner program designed specifically for the marketing, sales and service delivery of remote managed IT services and utility computing to small and medium-sized businesses. BMS Master Reseller – for value-added resellers and dealers that want an

alternative to building an internal network services division. Exclusive territory. We partner with dealers to allow them to offer network/connectivity services to

their clients and to offer full technology services i.e. website, hosted software, VoIP, etc.

Our Connected Office Technology-as-a-Service program provides a single point of contact for ALL things technology to the SMB. Target market is 5-100 employees.

Where do SMBs spend Technology dollars today?

The Utility Stage…

Is this concept or reality?

Reality: You are using SaaS every day. Through the Internet boom technology advancement of the communications grid

positioned us in the new millennium to introduce complex technologies as Web-based services: Search, personalization, CRM (TUC corporate as an example), accounting,

e-mail, collaboration, VoIP It has already created an IT utility – Google!

Virtualization now provides us with the ability to truly move from subscription-based to utility IT. It brings the idea of abstracting hardware, software and operating systems

and delivering the desktop experience as web-based service Even Our Children Use Technology “Virtually” MSN, Google Apps, Facebook, phone texting…

The future business leaders and consumers are already 99% virtual today. The Utility Stage releases business from the burden of technology operations

(plumbing) to focus on business productivity (content)

Traditional vs. Virtual IT Approach

The Virtual OfficeWhere does SaaS apply?

Hosted Exchange

World’s most popular business messaging platform with 60% of the market Boosts company productivity through advanced communications features like

global address list, shared calendars, web mail, mobile access (ie. Blackberry integration) and shared public folders

Provide all hardware and software, then operate and maintain it for you in a Class A datacenter

Pay a low monthly fee

Hosted Exchange - Benefits

Superior uptime Quick implementation Easy maintenance LOWER TOTAL COST OF OWNERSHIP

Customers have turned off their internal deployment

Based on 25 user company

Remote Backup

Automates current manual processes that are prone to error. The failure to safeguard critical data can be financially devastating to your

business. Hosted backup service ensures that your corporate and client data is backed up and completely protected, reducing the costs and downtime inherent in losing critical information.

All data backed up is protected in vaulted, fully redundant, offsite data storage facilities that feature mirrored server pairs; guaranteeing the security of your critical data.

Data is transmitted using state-of-the-art 128-bit AES encryption - the same secure, reliable standard that financial institutions use for electronic transactions.

Advanced data retention policies provide additional data security.

VoIP

Technology used to allow making telephone calls over IP networks, especially the Internet. Using the internet to make phone calls Blurs line between phone and computer

Businesses with advanced needs are ideal prospects; multiple offices remote users high-levels of long distance integration requirements with sales tools, mobile devices or e-mail

VoIP Benefits

Reduce your phone bills up to 80% and more Implementation is cost-effective, quicker, and easier – be up and running in 15

minutes No major upfront expenditure on phone equipment Avoid having your phone system become obsolete Enjoy do-it-yourself simplicity – it’s as easy to use as email Scale your phone system with your growing business, quickly and

inexpensively Unify geographically-dispersed office and employees for increased efficiency No IT consultants to pay and no phone equipment in the closet to manage

VoIP Benefits

Hosted VoIPHardware:

Firewall   $ 650 PoE Switch $

450 Network setup $

250 15 IP Phones

$2,400 Phone Setup $

375

Total Hardware $4,125

36 month lease $ 150

Monthly Service (L/D incl.) $ 615

Total Cost $ 765

Traditional PhonesHardware: (based on actual quote for a client) CPE PBX $13,348 Install & Training $ 1,200

Total Hardware $14,548

36 month lease $ 510

Long Distance (in/out) $ 800

Monthly Service (3:1) $ 200

Total Cost $ 1,510

3 Year VoIP Savings: $26,820 Plus maintenance savings MACs are included in Managed

Program

CRM - Accounting

CRM • Sales and contact management – lead management, pipeline tracking, quote

generation.• Marketing automation – campaign management, lead source, Web and search engine tracking.• Executive dashboards – key performance indicators.• Customer service portal – establish a Web-based knowledge base, ticketing and online training.• Professional services – statement of requirements and implementation plan

Accounting & Reporting • General Ledger – accounts receivable, payable, time and billing, inventory

management• Financial reporting – executive dashboards, balance sheet, income statement, budgeting• Employee management – HR and expense management, payroll integration

• Professional services – statement of requirements and implementation plan

Warehousing

Accounting

SFA

Support

Web

SMB Business Application Challenges…

Our CO Business Solution

Purchasing

OrderFulfillment

Inventory

Financials

UPS Online Tools

E-Mail Campaigns

CustomerSupport

Affiliate Marketing

Record Transactions/ Communications

All Data In One Application – No Costly Integration– Reduce Redundant

Data Entry & Maintenance

Integrated Data & Business Workflow

Real-time Visibility Across Enterprise

Modular Implementation– Role Specific Usage– Increase Success Rate

Q&A

for both of today’s presenters

Thank you

Our mission is to ensure our customers only invest in the technology they require to operate, communicate and manage their business effectively.

Our vision is to transform information technology into what it should be – a utility.