Bass ParametersTotal Market Potential 5000 Total number of potential adopters before period 1.

100 Total number of actual adopters before period 1.

Market Growth Rate 2.0% Growth rate of the market potential.Market Price Elasticity 0.0% Percentage increase of market potential with a 1% decrease in price.

Advertising Coefficient 0.7% Percentage increase in speed of market penetration with a 1% increase in advertising.

Price Coefficient 1.5% Percentage increase in speed of market penetration with a 1% decrease in price.

Forecasting ScenarioScenario labels, total market potentials, and parameters p and q, used for different forecasting scenario.ScenarioTotal Market PotentialParameter pParameter q

Past Data, Price and Advertising DataAdoptions per period, and relative price and advertising levelsBy default, relative price and relative advertising are set to 1.0 in the first period

Period / Data Relative Price

1 70 120 1.00 1.002 125 245 0.99 1.013 100 345 0.98 1.024 164 509 0.97 1.035 210 719 0.96 1.046 265 984 0.95 1.057 330 1314 0.94 1.068 395 1709 0.93 1.079 450 2159 0.92 1.0810 400 2559 0.91 1.0911 0.90 1.1012 0.90 1.1213 0.89 1.1314 0.88 1.1215 0.87 1.1016 0.86 1.0817 0.85 1.0518 0.84 1.0319 0.83 1.0120 0.83 0.9921 0.82 0.9722 0.81 0.9523 0.80 0.9324 0.79 0.9225 0.79 0.90

Market Penetration Before Period 1

Adoptions/ Period

Cumulated Adoptions

Relative Advertising

Total number of potential adopters before period 1.

Total number of actual adopters before period 1.

Percentage increase of market potential with a 1% decrease in price.

Percentage increase in speed of market penetration with a 1% increase in advertising.

Percentage increase in speed of market penetration with a 1% decrease in price.

Scenario labels, total market potentials, and parameters p and q, used for different forecasting scenario.