Offline Internet

Sharing Economy

@josanku @kozaza

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42 17

13

17

11

9.6

Uber App > skt + kt + lg u+

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The Networked Society

IoEinternet of everything

people

things

data

process

cisco: goo.gl/udGkYd

1996

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InvisibleInternet

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Technologies Empower People

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Why Software Is Eating The WorldWSJ, 2011- By Marc Andreessen

http://goo.gl/XOueM BOOK HOMES IN KOREA

LIFE 2.0

web2.0

Atoms, Space, Time, Money, Skill

Bits

IoETechnologies

ParticipateShareOpen

Power tothe People

Sharing Economy BOOK HOMES IN KOREA

Online Internet

20151995 2035

Offline In

ternet

o2O

INFOMRATION LIFE

Web2.0 Life 2.0+ TrustParticipate, Open, Share

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InternetOffline Internet

Intenet of Everything

Sharing Economy = Offline Internet Sharing Economy will Evolve as the Internet Does

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2050 21002015

Capitalism

50:50

Sharing Economy Becomes Economy Jeremy Rifkin 2014

Sharing Economy

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Two Days

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정의

DefinitionBOOK HOMES IN KOREA

소유 대신 공유 중심의 경제활동 및 사회현상이다. 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활에 변혁을 일으키고 있다.

사람들이 필요한 것을 회사 대신에 서로에게 구한다. 유휴자원 공유에서 시작해서 이제는 새로 만들어서 공유한다.

공유경제 Sharing Economy

Collaborative Economy, Collaborative Commons

[ Circular, Peer, P2P, Access, People ] EconomyBOOK HOMES IN KOREA

FEATUREASBOOK HOMES IN KOREA

I NEED I HAVE연결 CONNECT 경제적 ECONOMIC 쉽게 EFFICIENT 믿고 TRUST

Technologies SNS: The Networked Society

WE SHARE

Sharing the Idle Resources Among People: Sharing Becomes Economy1

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Idle Capacity Value

ME Ownership

유휴자원에 경제적 가치 부여 Turn Idle Capacity to Value

WE Sharing

More Stuffs Widly

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CONSUME

PRODUCE

DISTRIBUTE

ShareSh

are

Shar

e

Human and Physical Assets

2시민중심 경제: 시민중심 경제 Of The People, By The People, For The People

제품생산 금융 교육 에너지

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People More Empowered Company, Factory, College, Bank, Generator

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1% 99%

Capitalism Sharing Economy

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AccessThrough Sharing

OwnershipExclusinve

On Demand

3Always

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ShareOwn Access

Own, Share, Access

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Identity

Reputation

Identity

Reputation

Trust Network

Insurance Escrow Emergency Service

Identity verification Credit card

4Participation Big Data Trust Algorithm

Trust Replace the Regulation Connected Society and Technologies

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Reputation Economy

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5Value Shift Ownership=Me?

Money=Happy? Environment

Community

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DRIVERS

EconomyVALUE

YConvinence

Asset-free Lifestyle

TECH

편의성 다양한 선택 접근성

편리성,효율, 신뢰환경, 공동체

MONEY

GENERATION

IMPACT

Get Extra Money and Save Money1Economic Value

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6억3천2백만불의 경제유발 효과 6천개의 일자리 창출 효과 평균 6.4일을 머물고 평균 880불 씀 (호텔투숙객은 3.9일, 690불) 82%가 맨하탄 중심가 이외의 곳에 위치 (1/6의 수익 창출) 전형적인 호스트들은 일년동안 약 7,530 달러의 수익

Boost Local Enonomy 뉴욕 경제 유발효과: 6억 3천만불

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IndustrialMarket

Economy

Sharing Economy

Sustainable Growth of Economy 기존 경제 효율화와 새로운 경제 성장

By Dr. Kyutae Lim

Effective

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By Simone Cicero

Effectiveness of Economy Disintermediation

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새로운 사업기회

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New Businesses Supporting Service Ecosystem for Home Sharing

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Number Produced

Unit Cost

Physical Goods

Digital Goods

한계비용 제로: Near Zero Marginal Cost Disrupting Incumbances: Texi and Hotel

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http://www.ted.com/talks/view/lang/en//id/1572

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일자리 창출

2지구자원 절약과 환경보호 Save Natural Resources and Protect Environment

공동체 Trustful Society

3

Offline Sharing offline trustonline trust

Social graph Trust graph

Strangers Friends

Trust Society

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Cloud Lifestyle Pay as You Live Buy Experiences

4

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Choices

Qua

ility License

3 Push

Companies

Taxi type 1 Taxi type 2 Taxi type 3

Trust 100+ Pull People

Sharing Economy

Choices Longtail: Car Sharing

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Why? Convinenience: +70%

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Social Innovation Most Effective and Econoomic Solutions5

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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magic!

1. Economy 2. Evironment 3. Community 4. Liefestyle 5. Innovation

TRENDS

Transformation to Sharing EconomyMe

Company Consumer

Centralized, 1% Global

Individual Ownership Credit, Regulation

Money, Capital Competition

Market

We People + Micro Entrepreneur Distributed, 99% Local Shared Access Reputation, Trust + Value Collaboration Network

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분야 전통 경제 공유경제소비형태 소유 접근 (공유를 통한)자원활용 자원낭비 자원활용 극대화거래기준 법률/면허/제도 신뢰경제활동 목표 이윤창출 이윤과 사회 가치창출

(환경, 공동체)경제 형태 대량소비 협력 소비거래 플랫폼 마켓 네트웍개인의 역할 소비자 마이크로 기업가거래구조 집중형 분산형지리적 중심 범위 글로벌 로컬(지역)발전전략 경쟁 협력소비자 선택의 폭 제한적 다양(롱테일)

라이프스타일 소유를 통한 향유필요할 때 접근하는 클라우드 라이프스타일

사고체계 나 우리경제의 주체 기업 사람신뢰평가기준 금융거래 크레딧 소셜평판

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http://graphics.wsj.com/billion-dollar-club/

home

transportation

Sharing Economy$ 56.2 B + $ 8 B

The Billion-Dollar Startup Club

Office

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24 Startups $102 M $52 M

Why Investors are in Love with the Sharing Economy

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http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/BOOK HOMES IN KOREA

Evolution of Car Market Car Manufacturing to Mobility Services

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•자원의 활용성 극대화

•신뢰관계 확대

•공동체 복원

•일자리 창출

•도시경제 활성화

Sharing City Seoul 2012년 9월

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How Seoul Became One Of The World's Sharing Capitals

5/25/2014

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home

city

car

space

guide

skill experience

child care

book

clothes

tools

funding

SHARING ECONOMY K O R E A

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ko a azz

Eric Loves Hanok

HANOKSTAY

FINESTAYHOMES HOTELS

Space Service

스위트홈 + 호텔서비스

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Hospitality Platform In Korea

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Global Seoul Korea Asia

eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose–but if we fight in the river, we win. Jack Ma, 2005

The Best in Korea by 2018

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SHARE KOREA

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Accept Uber-style Disruption or Face Unemployment

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Unlocking Sharing Economy Move to Make UK Global Centre for Sharing Economy

https://www.gov.uk/government/news/move-to-make-uk-global-centre-for-sharing-economy

• 공유경제 연구소 설립: 재정지

원, 사업추진 공간제공, 공유경

제 관한 연구

• 공유경제 활성화를 위한 장려

정책

• 핵심 공유경제 사업 적극 지원

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한국은 최고의 통신인프라, 전자산업, 창의성 가졌다. 장점을 살려서 빠르게 3차 산업으로 전환해야 한다.

사회간접자본의 25%를 스마트 인프라 구축에 투자하라.

공유경제가 지속성장을 위한 답이다!

Life Sharing Platform and Ecosystem

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THANK YOU!