ohio builder july/august 2009
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The official magazine of the Ohio Home Builders Association, Vol. 29, No. 4, July/August 2009TRANSCRIPT
Windows 2009: Give credit where
credit’s dueTop 5
mistakes of social media
marketing
The official magazine of the Ohio Home Builders Association
Vol. 29, No. 4, July/August 2009
Delivered to you as a benefit of membership
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216-464-5260 marvingallery.com
Ansonia Lumber Co. 300 S Main St.
Ansonia 937-337-3111
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APCO Window & Door 777 Michigan Ave.
Columbus 614-224-2345
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Glass City Window & Door 6710 W Central Ave.
Toledo 419-517-0040 glasscitywd.com
Hartville Hardware 940 W Maple St.
Hartville 330-877-4690
Marsh Window & Door Classics 2660 Fisher Rd.
Columbus 614-272-5577 marshbuild.com
Specialty North American 7699 Green Meadows Dr.
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WindowPRO 16900 Bagley Rd.
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Call or visit a Marvin retailer
for more details.
July/August 2009 OhiO Builder 1
features5 ProductRoundup: Windowsanddoors
6 ThetopfivemistakesofsocialmediamarketingAccording to the Nielsen Research Group, social networks and blogs have moved ahead of personal e-mail among the most popular online activities. If you aren’t engaged in SMM, the time to start is now. But before you do, there are a few things you need to know.
12 Isyourbusinessreadyfortherecovery?Smart businesses are busy preparing for the recovery. These organizations know while business is slack, it’s the ideal time to tune up their operation.
Onthecover:Members of the crew are busy installing a window at The lafayette hotel,
one of the few remaining riverboat-era hotels in Ohio. eventually, all the windows in the historic hotel in Marietta will be replaced with windows from Malta Windows & doors.
(Photo courtesy of Malta Windows & doors.)
The official publication of the Ohio home Builders Association
2009OHBAofficersGreg romes, presidentStuart Cowan, vice presidentCharles h. Simms, immediate past
president
AreavicepresidentsWilliam Martin, ClevelandTony Mullet, WoosterWilliam W. Owens, ColumbusWilliam B. Paul, ToledoJoel Stile, Akron
ExecutivevicepresidentVince Squillace
Editor Stacey enesey KlemencAdvertisingsalesexecutive JoAnne SmithAdvertisingsalescoordinator Valerie MyersGraphicdesigner Paige TakachPublishedbyAssociation Publishing inc.Sandra Knight AmidonJoyce Frier hearn, APr2117 Smith Ave., Chesapeake, Va. 23320(757) 420-2434www.associationpublishinginc.com
Editorialinquiries can be directed to:2112 Flowerdew Court, Virginia Beach, Va., 23454, (757) 427-6355, or e-mail to [email protected], or Ohio home Builders Association, 17 S. high St., Suite 700, Columbus, Oh 43215, (800) 282-3403.
Advertisinginquiries can be directed to: 2212 Bayberry St., Virginia Beach, Va. 23451, (888) 412-1051, or e-mail: [email protected].
OhioBuilder is published bimonthly for mem-bers of the Ohio home Builders Association and is edited according to AP style.
Acceptance of advertising in OhioBuilder does not imply endorsement of the product or service by OhBA. Opinions expressed in articles are those of the authors and people quoted and not necessarily those of OhBA. Mention of specific products or services in editorial content does not imply endorsement by OhioBuilder or OhBA.
Nonmember subscriptions are available from the publisher for $18 per year. Since the mailing list used by Ohio Builder is compiled according to membership records, address corrections should be directed to your local association.
No material may be reproduced for further publication without the express permission of the association and the publisher.
July/August 2009
Affiliated with the National Association
of Home Builders.
Bloggingandwindows
To better keep in touch with its customers, Marvin Windows and
Doors has launched the new MLuxe blog at www.marvinblog.com
to offer its take on fine home living and distinctive home styles.
The blog is inspired by the company’s guiding principle that
each window and door it creates is “Built Around You.” (Photo
courtesy of Marvin.)
6
Vol. 29, No. 4, July/August 2009
columns2 ExecutiveVP’sReport by Vincent J. Squillace
3 President’sPerspective by Greg Romes
departments3 Upcomingevents
8 MembershipupdateOHBA recognizes its top Spikes for their hard work
10 Stateline
2 OhiO Builder July/August 2009
For affordable housing OhBA continues to fight the good fightBy Vincent J. Squillace, CAE, Executive Vice President
As we move to yet another level of this
extended downturn, we hope the next turn
will be a positive one. We are fully aware
of the current situation. We have looked for solu-
tions and programs to alleviate the suffering. No
magic cure or solution has been discovered. We
all await the promised recovery.
Despite this pall of depression, we sense no
let up of those who oppose our efforts to provide
affordable housing. The code wonks are eager to pass all code
changes despite any negative impact. They seem mesmerized by
the ICC label and stand guard to protect its manifestations of
tough building regulations. Despite the economic downturn, regula-
tors seem oblivious to their excess and press their daggers into
the heart of a housing recovery.
I am not trying to be poetic but I am having trouble coming
executive vp’s report
Your association has
been representing the
needs of this industry
for decades. Good
times or bad, your
“voice” has been
advocating for you.
up with a way to explain the efforts of those who
feel penalizing housing construction is just what
our state needs today.
I could mention others who stand in the way of
affordable housing progress. But, we know they exist
and will not go away. That brings me to my point
here — our opponents will never disappear. Good
times or bad, those “bumps in the road” will always
manifest themselves in one form or another. We must
be prepared for challenges and confrontations at all times.
Your association has been representing the needs of this industry
for decades. Good times or bad, your “voice” has been advocat-
ing for you. Politics is a risky business with high stakes. No one
person or group can go it alone. Like you, we are adjusting our
budgets, but we steadfastly remain sharp, capable and committed
to do our job.
Vol. 28, No. 5, September/October 2008
The official magazine of the Ohio Home Builders Association
Delivered to you as a benefit of membership
Changing with the times: Systems-built homesHere’s to our Spikes!Tax credit for first-time home buyers
Strengthen your Position by MarketingIt’s easy to let fear set in during times of economic uncertainty, but remember,
businesses are built on sales.
It’s times like these, when business is off, when you need moresales and more customers.
Advertising in Ohio Builder is the most effective way to introduce your products and services to more than 8,000 influencial decision-makers in the building industry, 6 times a year! And, because Ohio Builder is the official publication of the Ohio Home Builders Association, you not only benefit from your ad promotions, you help support the efforts of OHBA as well!
For more information on how you can increase your sales through effective and targeted marketing,
contact:
Joanne Smith(888) 412-1051
July/August 2009 OhiO Builder 3
president’s perspective
Proposed energy policies will increase cost of new homesBy Greg Romes, 2009 OHBA President
The Ohio Home Builders Association
was very active in the second quarter
of this year. One of the major issues
was with the Department of Commerce
which continues to work against a fair code
adoption process. Although representatives
of the department have made promises to
Stuart Cowan and me to work with OHBA
to develop a fair code process, they have
taken the opposite approach and meddled
in the affairs of the Ohio Board of Building
Standards and the RCAC.
As we know, OHBA is the only federation
in the state of Ohio that works to keep
housing affordable, and it is sad commentary
to think that our government is lobbying
against these affordable principles.
To quote NAHB’s statistics on “affordable
housing,” for every $1,000 cost increase in a
home, 246,000 home buyers nationally lose
the right of owning their dream. With Presi-
dent Barack Obama forcing his new energy
policy, new home construction became one
of his targets, and he has mandated that
new homes must meet the criteria of his
upcomingevents
July15 OhBA Summer Board of Trustees Meeting, hilton easton, Columbus
Sept.30–Oct.4 NAhB Fall Board of directors Meeting, Chicago
Nov.10-12 OhBA Fall Board of Trust-ees Meeting, hilton easton, Columbus
new energy policies.
Although it is still unknown, it is expected
the new policy will possibly exceed the
2006 energy code by 50 percent. The cost
to build or remodel a home under these
new government mandates keeps several
million people from reaching the dream of
affordable home ownership.
The International Code Committee, a
private organization, has lobbied the depart-
ment to immediately pass its energy code
— an act that comes as no surprise to the
industry. ICC has proved to be more con-
cerned with its profits and pushing its code
books and education than on the relevance
and timeliness of the codes actually being
approved. Obama’s proposed energy policy
has given states up to eight years to adopt
“an energy code equal to what will become
the new national energy code.”
It is frustrating when our government
works against a democratic and sensible
code process. We have already seen many
changes by the Obama administration:
through government mandates to banks
that stifle the economy, a takeover of the
auto industry, and many new government
regulations on the construction of new
homes, to name a few.
This is why our efforts at OHBA have
become essential to protecting our industry
and the rights of homeowners. We appreci-
ate your cooperation and please support
Build-PAC. Thank you.
4 OhiO Builder July/August 2009
Safety & Hygiene Training Center
Classes for Ohio Workers
July - September 2009
Attend one of the more than 60 occupational safety, health and ergonomics courses offered by the Ohio Bureau of Workers’ Compensation Division of Safety & Hygiene. Classes are held throughout the state as well as online.
The division offers courses at no extra cost to Ohio employers with active workers’ compensation policies.
For more information, call 1.800.OHIOBWC. To register for a class online follow directions on reverse side.
Online courses Avoiding Back Trauma
Getting Started with Safety
Industrial Hygiene Overview
Ladder/Stairway Safety
Preventing Cuts and Lacerations
Preventing Slips/Trips/Falls
Course Day (s) Accident Analysis 1.0 Advanced Ratemaking 0.5
Asthma! Is Your Company at Risk? 1.0
Basic Construction Safety (OSHA 30) 4.5
Behavior-based Safety Systems 1.0
Bloodborne Pathogens 0.5
Confined Space Assessment and Work 1.5
Controlling Costs through Claims Management 1.0
Controlling Workers’ Compensation Costs 1.0
Effective Safety Teams 1.0
Electrical Hazard Recognition and Abatement 3.5
Emergency Preparedness Planning 1.0
Employee Safety for Staffing Companies/PEOs 0.5
Enhancing Safety through a Drug-free Workplace 0.5
First Aid in the Workplace 1.0
Hazardous Waste Operations and Emergency Response Awareness
0.8
Hazardous Waste Operations and Emergency Response Operations
2.0
Hazardous Waste Operations and Emergency Response Refresher
1.0
Industrial Hygiene Calibration and Sampling 1.0
Got Mold? 1.0
Fundamentals of an Effective Safety and Health Program
2.0
Course Day (s) Job Safety Analysis 1.0
Laboratory Safety 1.0
Lockout/Tagout and Safety-related Work Practices 0.5
Mechanical Power Press 2.0
NFPA 70E and You: Insight and Implementation 1.0 Nonviolent Strategies for Caregivers and Other Staff Working Directly with the Public
1.0
OSHA Recordkeeping 1.0 Powered Industrial Trucks: Developing a Training Program
1.0
Respiratory Protection 2.5
Safety and Ergonomics for Extended-care Facilities 1.0
Safety Fundamentals Examination (ASP) Review 3.0
Safety Works for Industry Module 1 0.5
Safety Works for Industry Module 2 0.5
Safety Works for Industry Module 3 0.5
Safety Works for Industry Module 4 0.5
Train the Trainer 1.5
Trenching and Excavation 3.0
Violence in the Workplace 0.5
Wellness in the Workplace 1.0
July/August 2009 OhiO Builder 5
Andersenperformancepackagemakestaxcrediteasy
Andersen Windows Inc. recently launched
its EcoExcel energy-performance package,
a program that makes it easy for builders,
remodelers and homeowners to identify
products that meet the new stringent tax
credit performance criteria.
The American Recovery and Reinvestment
Act of 2009 allows for federal tax credits of
up to $1,500 for qualifying windows, doors
and skylights when used for remodeling or
replacement in a taxpayer’s primary U.S.
residence. The credit is good for qualifying
products purchased and installed throughout
2009 and 2010.
EcoExcel-branded windows and doors
include Andersen products that come in
a wide variety of styles and shapes (both
custom and standard) from Andersen’s 400
Series, 100 Series and architectural product
lines. They do not require expensive upgrades
or add-ons to qualify for the tax credit.
EcoExcel-branded windows and doors
can provide the homeowner with up to 70
percent higher energy efficiency in summer
and 45 percent higher energy efficiency
in winter.
Visit www.andersenwindows.comfor more
information.
product roundup
Windows and doors change with the times
MaltaWindows&Doorsundergoesmajorchanges
When one door closed, ABC Manufactur-
ing in Malta, Ohio, opened another.
In December 2007, ABC Manufacturing
acquired Malta Windows & Doors. Originally
founded in 1889 as the Sash and Door Fac-
tory, it is the second-oldest wood window
manufacturer in the nation.
“The acquisition was an opportunity to
rekindle the long tradition of quality crafts-
manship, a customer service group that is
ready to serve you (with) complete and
on-time deliveries, all backed by a lifetime
warranty,” says ABC Manufacturing founder
and CEO Wade Benjamin, a Malta native
who grew up just two blocks from the old
Malta plant. “This company is part of our
community and should remain as such.”
Malta Windows & Doors produces high-
quality wood windows and doors available
in primed wood, aluminum-clad and vinyl-
clad, as well as a 3 ¼-inch aluminum-clad
replacement window available in casements,
awnings and double-hungs.
To manufacture windows and doors faster
and more efficiently, the Malta facilities have
undergone a complete overhaul, which began
as soon as the acquisition was complete.
“We’ve remodeled the entire facility,” says
Benjamin. “It was built in the 1940s and
s Andersen’s new EcoExcel package makes qualifying for a $1,500 tax credit easy, without
expensive upgrades. The qualifying products come in a wide variety of styles and shapes from
Andersen’s 400 Series, 100 Series and architectural product lines. (Photo courtesy of Andersen.)
Intheblack
Integrity from Marvin Windows and Doors recently
added Ebony to its All Ultrex line of replacement
windows and doors. The UV-resistant line features
units made entirely of Ultrex, a tough pultruded
fiberglass material eight times stronger than vinyl.
Able to deflect heat up to 350 degrees, Ultrex will
maintain its structural integrity under the high
temperatures dark frames can reach when contin-
ually exposed to the sun. The colors of Evergreen
and Cashmere on the exteriors also were recently
added to the line. The windows come in a range
of sizes and factory-mulled configurations. For
more information, visit www.integritywindows.com.
(See WINDOWS AND DOORS on page 8)
6 OhiO Builder July/August 2009
The top five mistakes of social media marketing
As a business owner, you already
know the importance of utiliz-
ing traditional PR — print, radio
and TV exposure — to keep
your name circulating in the marketplace.
Now, however, there’s a new PR outlet you
need to become familiar with. It’s called
social media marketing, and when combined
with your traditional PR efforts, SMM can
help you penetrate the marketplace with
your message quicker and easier than ever
before.
What is social media marketing? It’s
utilizing the various social networking sites
to enforce your brand and market your
business. A social networking site is simply
an online meeting place. Think of it like
an eHarmony or Match.com for business
people. On such sites, people can post a
profile with the hopes of meeting other like-
minded professionals for business reasons.
According to the Nielsen Research
Group, social networks and blogs have
moved ahead of personal e-mail among the
most popular online activities people engage
in. Additionally, USA Today reports the
time spent on these sites is growing three
times faster than the overall Internet rate.
More than two-thirds of the world’s online
population now visits social networking and
blogging sites.
Knowing this, it’s clear if you haven’t
yet engaged in SMM, the time to start is
now. But before you do, be aware of the
top mistakes businesses make with this PR
outlet so you can avoid them and get the
biggest return for your marketing invest-
ment.
Mistake#1:Havingmorethanoneface
ontheInternet.
When you’re engaging in SMM you’re
really building your image from the ground
up. SMM’s goal is to virally spread parts of
your image across the Internet. The word
“parts” is important. Basically, you’re starting
with a holographic image of yourself in the
virtual world, breaking it apart and finding
appropriate places on the Internet where
you can frame certain pieces.
When someone looks at all the pieces
at the various sites, they should be able to
put them together to see a single whole.
They shouldn’t see multiple images of who
you are, as that would ruin your credibility.
Therefore, if you have multiple Facebook
accounts, for example, your personal one
has to be hidden and by invitation only.
You don’t want that other image out there
confusing people and possibly diminishing
your reputation.
by Pam Lontos and
Maurice Ramirez
July/August 2009 OhiO Builder 7
Mistake#2:Collectingfriends.
SMM is how you create instant buzz on
the Internet by getting the same message
out over and over. It’s spreading your mes-
sage and getting yourself branded so you
can get more business. Social networking,
on the other hand, is about making friends.
For example, you’ve likely seen someone
on LinkedIn who has 25,000-plus contacts.
That’s great, but what do you do with all
those contacts? Remember, just because you
have a phone book in your office doesn’t
mean you can open the book at random,
pick names, and call them for business.
When you collect a contact, you’re sup-
posed to be opening the door to exchange
information and build a relationship. Think
of it as relationship marketing in the 21st
century, and the same rules apply. The only
difference is that you’re building the rela-
tionship online rather than over coffee.
Mistake#3:Puttingoutthewrongmessages.
You’ve likely seen people put posts on
Twitter or Facebook that say something
like, “John Smith is watching a great movie
and eating popcorn.” Such messages may be
fine for personal networks, but for busi-
ness networks you need to put out useful
messages to your readers. In other words,
don’t talk about yourself. You want to give
valuable tips and advice so people who read
your posts want to repost them to their
own sites. That’s how your message spreads
virally.
So keep your messages consistent.
Remember people are subscribing to
various feeds in order to get your informa-
tion. They are essentially saying your mes-
sage has value. That’s why you can’t do a
series of sales tips and then post a couple
of your favorite omelet recipes. You have to
stay on message, and your message has to
be for your readers.
With that said, it is OK to occasionally
have a press release-type message that says
something like, “John Smith is speaking at
ABC Convention on employee productivity
today.” Such a message does two things:
1) It tells people they might not get a tip
today or tomorrow because you’re busy,
and 2) It shows that other big-wigs out
there think your message is important. It’s
a positive reinforcement that boosts your
credibility, as long as you don’t do it too
frequently.
Mistake#4:Postinginappropriateinformation.
Don’t allow yourself or anyone on your
site to post anything online you don’t want
your most conservative client to see. You
never know where something will end up,
especially since the nature of the Internet is
for things to spread virally.
For example, a CEO of a corporation
had a picture of himself and his girlfriend
on a topless beach in Mexico. In the
photo she’s riding on his shoulders with
her breasts exposed. For some reason, he
decided to post the photo on his personal
invitation-only Facebook site.
The only problem is that he was mar-
ried. His wife (or rather, his now ex-wife)
saw the photo. How? Someone on his
invitation-only Facebook account thought it
was a great picture and decided to re-
post it on the public Internet. To top it
all off, his board of directors got wind of
the photo and fired him. The moral of this
story: Never post anything on any site that
you wouldn’t personally show your own
grandmother.
Mistake#5:Assumingit’sbetterto
haveyourmessageinonlyoneplaceontheInternet.
In the “old days” of the Internet, people
believed they had to keep all their content
on their own Web site. The theory was
that spreading it out ruined your credibility
and diminished your reputation as being
a unique speaker. Not so today. In fact,
with SMM, the opposite is true. The more
places you can get your message to appear
simultaneously, the more effective your
message will be.
Think of it as constructing a funnel. You
want to lay several trails of information, all
of which lead to your main site. Therefore,
no matter how someone stumbles upon you,
as long as they “follow the trail,” they’ll
eventually find you. That’s essentially what
you’re doing with your Twitters and other
SMM messages. You’re putting out ker-
nels of information. If someone wants the
next kernel, they have to follow the trail.
Eventually it funnels them to one Web site,
which is where you wanted them to be
anyway.
You’re creating an environment where
people see your message everywhere. As
a result, you have their attention and you
have the opportunity to sell your product,
your services or whatever you’re selling.
Here’s an example of the power of fun-
neling: Recently Aaron Chronester posted a
message on Twitter. Someone saw his post
and reposted it on their blog. CNN and
The New York Times found the post inter-
esting and reported on it. Because of that
exposure, Chronester got a book deal from
Simon and Schuster.
So, what was his post about? Current
events? Global warming? A tell-all celebrity
biography? Nope. It was a Twitter post with
a unique bacon recipe, as Chronester was
trying to get publicity for a barbeque club
he belonged to. That’s how powerful funnel-
ing your message can be.
GetnoticedwithSMM
The marketplace is changing, and you
have to change with it. Your name has to
be everywhere — in print, on radio, on
TV and on the social networking sites. The
more you can get your name and mes-
sage circulating in the various mediums, the
higher your chances of clients seeing your
information and ultimately hiring you.
Thanks to SMM you can get your mes-
sage out to thousands of people in an in-
stant. And the results are greater credibility,
more exposure and higher sales — all of
which positively impact your bottom line.
(Pam Lontos is president of PR/
PR Public Relations and author of “I
See Your Name Everywhere.” Maurice
Ramirez, Ph.D., is the chief strategist for
social media at PR/PR and a renowned
speaker. For a free publicity consulta-
tion, e-mail [email protected] or call [407]
299-6128. To receive free publicity tips,
go to www. PRPR.net and register for the
monthly e-newsletter, “PR/PR Pulse!”)
8 OhiO Builder July/August 2009
Windows and doors(continued from page 5)
membership update
in this issue of Ohio Builder, we want
to recognize our top 100 Spikes. These
folks continue to recruit new members and
help retain the member companies in our
local associations. In these unprecedented,
challenging times, the Membership Com-
mittee also would like to thank all of our
recruiters at any level, who help keep our
local associations strong.
As our local associations are experiencing
a decline in membership numbers to levels
we’ve not seen in many years, we know
that as housing starts grow in the future
so will our memberships.
November is Spike Recognition month
when our local associations pay tribute to
those recruiters who keep the lifeblood of
our associations alive. But during these sum-
mer months, let us not forget to recognize
our Spikes, as well as any other member
who has recruited even one new member
this year.
As of press time, the names on the facing
page are the top 100 OHBA Spikes:
OhBA recognizes its top Spikes for their hard workBy Fred Tobin, 2009 Membership Chairman
Recruiting new members is special and can certainly be rewarding for the OHBA
volunteer ambassadors who recruit the most members each year. The deserving 2008
membership recruitment winners were treated to three nights at the Mirage on the
Las Vegas strip and enjoyed dinner at Kokomo’s Restaurant — thanks to Whirlpool
Corp., which sponsored the 2008 Membership Recruitment Contest. Seen here (from
left) are the OHBA recruitment winners, with their wives: Jim and Teri Grantz, T.J.
and Katie Murphy, “Top Gun” winner Michael Cumberledge, Kathy and Tom Ashpaw,
and Nancy and Fred Tobin, membership chairman. Grantz, Murphy and Ashpaw were
repeat winners from the 2007 contest.
was long overdue for equipment upgrades, cosmetic and structural
improvements. Our new facility is a place that our employees are
proud to work and serves as a great showpiece for the company
and the investment we’ve made in our product line.”
The facility now houses Malta’s new
corporate offices, a 4,000-square-foot
showroom, state-of-the-art manufactur-
ing lines which include a “green” envi-
ronmentally friendly powder-coat paint
line and a dust-collection system.
For more information, visit www.
maltawindows.net or call (877) 956-
2582.
A one-time regional manufacturer,
Malta Windows & Doors in Ohio
has now expanded its market reach
to cover more than three quarters
of the U.S. market. The company
is known for its high-quality wood
products.
Onelessthingtoreplace
A new door
stop introduced
at the 2009
International
Builders’ Show
may make
those pesky
rubber bumpers
— a common
choking hazard
for children
and pets — a
thing of the past. Perfect Products’ innovative design of the
DoorSaver2 enables a door’s motion to be absorbed into
the hinge, effectively eliminating the need for bumpers
found on other base- and hinge-mount doorstops. The new
doorstop simply replaces one hinge pin on any residential
or commercial door, interior or exterior. It never touches
the door, wall casing or baseboard. For more information,
visit www.doorsaver.com or call (877) 366-7728.
July/August 2009 OhiO Builder 9
membership update HBA NAME TOTAl NAME
1 HBA of Dayton & Miami Valley 1226 Tom Peebles2 HBA of Greater Toledo Inc 1133.5 Richard Germana3 HBA of Greater Toledo Inc 1011 Tim Nichter4 Medina County HBA 1009 Ken Cleveland5 HBA of Greater Cincinnati 938.5 Tom Ashpaw6 BIA of Stark County 824 Fred Tobin7 HBA of Greater Cleveland 770 Rocco Puzzitiello8 BIA of Stark County 737 Melanie Krantz9 HBA of Greater Cincinnati 704.5 Timothy Murphy10 HBA of Portage & Summit Counties 694 Don Lucas11 HBA of Greater Cincinnati 626 Carey Fitzpatrick12 HBA of Mahoning Valley 618.5 Ray Kashmiry13 HBA of Greater Cincinnati 577 Jack Wieland14 HBA of Greater Cleveland 570.5 Anthony Latina15 HBA of Greater Cleveland 561.5 Richard Puzzitiello16 BIA of Central Ohio 555 David Wickline17 North Coast BIA 552 Calvin Smith18 HBA of Dayton & Miami Valley 550.5 George Oberer19 HBA of Greater Toledo Inc 536.5 Frank Szymanski20 HBA of Dayton & Miami Valley 507 Mark Brainard21 HBA of Greater Cincinnati 500.5 Tim Cassady22 HBA of Northwestern Ohio 474 Richard Kahle23 HBA of Portage & Summit Counties 466 Joe Payne24 HBA of Portage & Summit Counties 441 Ted Kirn25 HBA of Greater Cincinnati 440 Georg Meinhardt26 BIA of North Central OH 437 Paul Getz27 HBA of Portage & Summit Counties 415.5 Bill Zoltai28 BIA of Stark County 404.5 Steve Smith29 North Coast BIA 399 Bob Yost30 HBA of Greater Toledo Inc 396 Joe Brown31 HBA of Dayton & Miami Valley 396 James Ernst32 HBA of Hancock County 386.5 William Johns33 HBA of Portage & Summit Counties 367.5 William Kremer34 HBA of Portage & Summit Counties 365 Donald Shultz35 North Coast BIA 357 Terry Goode36 HBA of Greater Cleveland 356.75 Gregory Romes37 HBA of Dayton & Miami Valley 352.5 Gary Thibo38 HBA of Greater Cleveland 349.25 Kevin Kanareff39 BIA of Central Ohio 349 Vince Ghiloni40 HBA of Mahoning Valley 347.5 Jerry Carleton41 HBA of Greater Cleveland 344 Chuck Kuenzig42 HBA of Greater Cleveland 341 Perry Troiano43 HBA of Portage & Summit Counties 340.25 Nancy Migal44 HBA of Dayton & Miami Valley 338 Robert Tanner45 HBA of Dayton & Miami Valley 336 Charles Simms46 Buckeye Valley BIA 330 Lew Claggett47 HBA of Greater Cincinnati 317 Darlene Steffen48 HBA of Greater Cleveland 316.5 Cliff Shandle49 HBA of Greater Cincinnati 316 Robert Lucke50 HBA of Greater Cincinnati 314 Jerry Honerlaw51 North Coast BIA 306.5 Ken Oswald52 HBA of Greater Toledo Inc 296 Richard Moses53 HBA of Greater Toledo Inc 289 Bailey Stanbery54 HBA of Mahoning Valley 287.5 David Marino55 BIA of Stark County 286.5 Doug Prestier56 HBA of Greater Cincinnati 284.5 Dave Estes
57 HBA of Wayne and Holmes Cos 284 Terry Pol58 HBA of Greater Toledo Inc 283 Gary Mossing59 BIA of Stark County 282.5 Greg Kauth60 Seneca County HBA 279 Thomas Daniel61 HBA of Mahoning Valley 277.5 Andy Profanchik62 HBA of Greater Cleveland 274 Darryl Mancini63 HBA of Portage & Summit Counties 268 Michael Luisi64 HBA of Portage & Summit Counties 267.5 Roy Payne65 HBA of Portage & Summit Counties 264.5 Paul Testa66 HBA of Miami County 261 David Dodd67 HBA of Dayton & Miami Valley 256.5 Adam Cristo68 BIA of Central Ohio 253.5 William Fannin69 Ohio HBA (State) 252.25 Donald Barr70 HBA of Miami County 251 Roger Hawk71 HBA of Dayton & Miami Valley 250.5 Ron Diorio72 HBA of Greater Cleveland 247 Richard Puzzitiello73 HBA of Greater Toledo Inc 246.5 Dawson Baker74 HBA of Mahoning Valley 236.5 Kenneth Hunter75 HBA of Greater Cleveland 235.5 John Zillich76 HBA of Portage & Summit Counties 229.5 Joe Marchetta77 HBA of Mahoning Valley 228 Elton Kuszmaul78 HBA of Portage & Summit Counties 219 Helen Scott79 HBA of Dayton & Miami Valley 216.5 J. Dungan80 BIA of Central Ohio 215.5 W. Roger Hatch81 HBA of Greater Cleveland 213 Daniel Bailey82 HBA of Mahoning Valley 209.5 Don Walter83 North Coast BIA 209 Dale Yost84 HBA of Mahoning Valley 207 James Grantz85 HBA of Mahoning Valley 206.5 James Carsone86 HBA of Greater Cleveland 206.5 Bill Sanderson87 HBA of Greater Toledo Inc 206 Tim Brown88 HBA of Mahoning Valley 205 Roger Crowell89 HBA of Miami County 205 Jim Godfrey90 HBA of Greater Cincinnati 204.5 Donald Misrach91 HBA of Dayton & Miami Valley 203.5 Richard Duggan92 BIA of Central Ohio 203 Adam Lewin93 HBA of Greater Toledo Inc 201.5 Gary Obenauf94 BIA of Stark County 200 Scott McCue95 BIA of Central Ohio 200 Eric Schottenstein96 Buckeye Valley BIA 198 Mike Gorius97 BIA of Stark County 194.5 David Mathie98 HBA of Dayton & Miami Valley 193.5 Robert Rhoads99 Buckeye Valley BIA 192.5 Mac Kennedy100 North Coast BIA 192 William Perritt
HBA NAME TOTAl NAME
membership update
July/August 2009 OhiO Builder 9
10 OhiO Builder July/August 2009
stateline
Obituary
JacqueSheley,1930-2009
Jacque R. Sheley, a long-time executive
director of the HBA of Dayton and Miami
Valley, passed away April 18 at the age
of 78.
Sheley was born in Ham-
ilton, Ohio, Oct. 4, 1930,
and since 1963 resided
in Centerville. He began
his career in association
management as an assistant
director of the HBA of Greater Cincinnati
in 1959. In 1963 he became the executive
director of the HBA of Dayton and the
Miami Valley, a position he held until he
retired in 1990. He was designated a Life
Member of the association and its board
of directors.
He also served as president of the
Dayton Society of Association Executives
in 1972. In 1976 Sheley was president of
the National Association of Home Builders
Executive Officers Council. He also was an
NAHB Life Director.
Sheley received the Ohio Home Builders
Association’s highest honor, the Garson-
McDaniel Award, for his loyal support and
contributions to OHBA.
He was preceded in death by his wife
of 53 years, Martha Ann (Kraus) Sheley.
He is survived by his daughter, son, sister,
treasured grandchildren, and numerous
nieces and nephews.
BoehneraddressesCincinnatiHBA
Rep. John Boehner, R-Ohio, was the
featured speaker at the HBA of Greater
Cincinnati’s spring general meeting in May
at the Savannah Center in West Chester.
At the event, Boehner’s talk focused on
the economy. He said he firmly believes the
housing sector is a necessary component to
economic recovery due to its large contri-
bution to gross domestic products and its
leadership out of past downturns. He also
renewed his opposition to the Employee
Freedom of Choice Act, which contains
the controversial “card check” rule. The act
would allow labor unions to organize workers
without holding a vote by secret ballot.
After his talk, Boehner fielded questions
and addressed availability problems with
acquisition, development and construction
loans by saying he thought bank regulators
and the treasury department need to com-
municate more closely about how federal
money should be used. He said it’s not fair
for banks to label all AD&C loans as bad
investments and that bank regulators ought
to allow banks to use new capital to issue
new loans.
NRPGroupwinsprestigiousNAHBmultifamilyaward
The NRP Group LLC — a full-service
developer, general contractor and property
manager with offices in Cleveland among
other places — was honored in March with
the Multifamily Development Firm of the
Year Award from the National Association of
Home Builders at the annual Pillars of the
Industry Awards program in San Diego.
The NAHB Pillars Awards promotes
excellence in apartment and condo design,
development, marketing and management.
It is considered the most prestigious and
coveted multifamily recognition program of
its kind and a showcase of future trends
in successful multifamily housing.
NRP Principal J. David Heller accepted the
award on behalf of The NRP Group and co-
principals, Al Scott and T. Richard Bailey.
NAHB indicated this year’s Pillars judges
were impressed by NRP’s community involve-
ment, management expertise and commitment
to affordable housing. The NRP Group was
chosen on the basis of consistently being
ranked annually in the Top 30 Multifamily
Developers and a No. 1 ranking for afford-
able housing developer for 2006 and 2007
by Affordable Housing Finance.
AudioVideoInteriorshonoredforexcellence
Audio Video Interiors, a member of the
HBA of Portage & Summit Counties, won
the platinum award for Best Lighting Design
in the Mark of Excellence Awards program
presented by the Consumer Electronics As-
sociation’s TechHome Division. The program
recognizes the best custom home electronics
products, services and installations.
The Ohio-based company competed
with technology companies nationwide. The
winning project, located in Rochester, N.Y.,
has garnered the company three national
awards for the home’s residential lighting
control system. This is the sixth award
Audio Video Interiors has won in the last
two years.
Paradeison
The HBA of Wayne & Holmes Counties
will hold its 2009 Parade of Homes July
24-26, July 31 and Aug. 1-2.
Nine builders will participate in the
scattered-site parade with homes in Mar-
shallville, Dalton, Orrville, West Salem and
Wooster.
Admission is free. For updates and a
map, visit www.whhba.com.
GreatTraditionsreapscacheofawards
Winning 26 awards for sales, design and
marketing, Blue Ash-based Great Traditions
Land & Development Co. and Great Tradi-
tions Homes celebrated their joint success
at the HBA of Greater Cincinnati’s annual
Sales and Marketing Awards luncheon at
Kenwood Country Club in March.
Among the top SAM awards were Devel-
oper of the Year, Marketer of the Year, The
Sheley
s HBA of Greater Cincinnati President Joe
Cristo of Cristo Homes (left) poses with Rep.
John Boehner, who was the guest speaker at
the local’s spring meeting.
July/August 2009 OhiO Builder 11
stateline
President’s Award for Creative Achievement
and Top Sales Performance. The Great Tradi-
tions’ development company won the Master
Planned Community of the Year award for
The Vintage Club of Montgomery.
Great Traditions Homes received multiple
awards for its 2008 Cincinnati Magazine Design
Home at The Vintage Club, including Best
Product Design and Best Interior Merchandis-
ing by Hoffman and Albers Designers. The
impressive Vintage Club Clubhouse and Sales
Center also earned design awards.
Among the other award-winning GT
communities with homes and sites available
are Chestnut Hill in Mason, Harbour Town
Village of West Chester, Eagle’s Watch of
Anderson Township, Legendary Run in Pierce
Township, SaddleCreek in Centerville and
Stetson Square in Corryville.
s Seen here are the Great Traditions sales
and marketing team (top row, from left)
Chip Browne, Linda Watts, Jim Sullivan, Jill
Robb, Jim Kiefer, Tina Compton, Ted Hoer-
stmann and Doug Hinger and (bottom row,
from left) Jamie Humes, Laura Turton, Lisa
Barto, Nancy Young, Eve Goeddel and Betty
Vance.
There’s never been a more importanttime for your business to cut costs.Now is the perfect time to get your workers’ compensation costs headedin the right direction. The Ohio Home Builders Association has a group rat-ing program that can help employers significantly lower their Ohio premium.Our program administrator, CareWorks Consultants, Inc. (CCI), offers multiplesaving levels up to the BWC maximum discount. Get started on a no-obliga-tion analysis by visiting www.cciworkerscomp.com/groupratingapplication/ohiohomebuilders. Or, learn more by calling CCI’s Mike Dove, toll-free, at 1-800-837-3200, Ext. 7108, or via email to [email protected].
©20
09
CareW
orks C
onsultants, Inc.
1-800-837-3200 | www.cciworkerscomp.com | [email protected]
12 OhiO Builder July/August 2009
Just like the seasons, economic busts turn into economic booms.
Whether the economy or the stock market has bottomed out
is irrelevant — one day soon the economy will turn around.
Will your business be ready to handle the increasing volume of
orders smoothly and efficiently, or will you find yourself back in
firefighting mode, scrambling to deliver?
While most businesses are whining about the recession, a
few are preparing for the recovery. They know the ideal time
to tune up their operation is now while business is slack. Don’t
waste this opportunity. If you want to be ready
for the recovery, the time has come to simplify,
streamline and optimize your organization to
prepare for the future.
Step1:Simplify
Over the years, every business collects clutter:
unused materials and machines that muck up
daily operations. The solution: Spring cleaning!
Go through every nook and cranny and throw
out anything out of date or unused. Organize
what’s left so anyone can find it when they need
it. Label the locations of all materials and tools
to make them easy to find.
Step2:Streamline
Businesses grow organically, not systemati-
cally. So they often look more like a gnarly tree
than a set of railroad tracks. This convoluted
workflow takes too much time and causes pre-
ventable errors.
Eliminate unnecessary movement. Unneces-
sary movement of people, machines or materials
is wasteful and slow. Reorganize the flow of work
to eliminate unnecessary travel.
Eliminate unnecessary delays. Remove the delays between
steps in the workflow. In most businesses, the product or service
spends 57 minutes out of every hour waiting for the next employee
to do something with it.
When businesses eliminate the delays between steps, they can
reduce turnaround times by 50 percent or more, double productiv-
ity and increase profits by 20 percent or more. Companies that
eliminate unnecessary delays also grow three times faster than
their competitors.
The mistake most managers make is looking at their employees
and thinking: “Our people are busy.” And they are, but the product
or service isn’t busy most of the time. When you eliminate the
delays and unnecessary travel, employees don’t have to work any
harder, yet the product starts working much harder.
Eliminate unnecessary inventory. Hold onto this thought:
Inventory is evil. Raw materials and finished but unsold goods
take up space, time and money. In most businesses, some level of
inventory is necessary, but companies often stockpile materials they
rarely need. Figure out how to get them when you need them.
Shift to one-piece flow. Most of us grew up learning about
mass production and the economies of scale. While useful at the
time, the Toyota Production System has taught the world about
the economies of speed.
If a customer only wants one of your products, it doesn’t mat-
ter if you can produce 10,000 quickly. They only
want one and you end up with 9,999 in inven-
tory. Figure out how to redesign and reconfigure
machines and processes to produce any number
quickly and easily. This simplifies production
scheduling and reduces time to deliver. Once the
business operation is simplified and streamlined,
it’s time to optimize the process.
Step3:Optimize
Every business makes mistakes, errors or
defects. Even productive, profitable businesses
can have 3-6-9 percent error rates. Unfortunately,
most managers blame employees for errors when
it’s not the people at fault. Instead, blame the
process. Processes let people fail. Processes can
be set up to prevent failures in such a way that
anyone could do the job.
Count and categorize mistakes and er-
rors. When businesses take the time to count
and categorize their errors, they quickly discover
where most of the errors occur. Figure out a
way to mistake-proof the process to eliminate
most of the errors.
Mistake-proof the process. Mistake-proofing
makes it impossible for an employee to make an
error. Examples surround us. Modern cars won’t start unless the
transmission is in park. Electrical plugs have a fat and slender
prong so people can’t plug them in incorrectly.
Any process can benefit from mistake-proofing. It just takes a
little imagination to figure out how to change the process so it
becomes impossible to make a mistake.
While the economic downturn has been painful, it also has given
every business an unparalleled opportunity to simplify, streamline
and optimize in preparation for the recovery. Can you use this
time to become faster, better and cheaper than the competition?
When the economy recovers, will you be ready?
(Jay Arthur has spent the last 20 years helping companies
maximize their revenue. To plug the leaks in your cash flow,
sign up for free lessons online at www.qimacros.com/freestuff.
html or call [888] 468-1537.)
is your business ready for the recovery?by Jay Arthur
12 OhiO Builder July/August 2009
July/August 2009 OhiO Builder 13
Value. Beauty. Quality.
210 13th Street, Malta, OH 43758 • 740.962.3350 • 877.95.MALTA • www.maltawindows.net
To find the dealer nearest you go to our website www.maltawindows.net. For Dealer inquires call 740.962.3350 and mention you saw this ad in the Ohio Builder magazine.
The name Malta has been associated with windows since 1889. Malta Windows and Doors has brought the latest manufacturing techniques to the second oldest window manufacture in the U.S. All of us at Malta Windows and Doors thrive on quality craftsmanship, a customer service group that is ready to serve you, complete and on time deliveries and a lifetime warranty. We are ready to earn your business!
Value. Beauty. Quality.Made in Ohio.Made in Ohio.
ALUMINUM CLAD, VINYL CLAD, PRIMED WOOD WINDOWS & PATIO DOORS
14 OhiO Builder July/August 2009
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“Andersen” and all other marks where denoted are marks of Andersen Corporation. © 2008 Andersen Corporation. All rights reserved.
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