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2016 ISHAE AWARDS OF EXCELLENCE APPLICATION

For Member Programs - A program or project that shows performance results through increases in members or retention of members.

Ohio Hotel & Lodging Association (OHLA) -- rebranding and development of all-new membership marketing and promotional materials and collateral resources.

1. Goals & Objectives of Program

A review of branding, promotional and marketing materials identified a need for a more consistent and impactful approach to conveying the value of membership and participation in the association. The organization’s brand had not been updated in any way in more than 15 years. Materials used to solicit prospective members, sponsors and other stakeholders were dissimilar and created dissonance in our messaging. Key parts of our value proposition were missing from materials. Overall, the look and feel was seen as dated and unappealing by the external audience.

An investment in branding, design, and development of all-new marketing materials was undertaken in order to build a solid foundation for sales to hotel members, allied members, and additional investors; to raise the visibility and stature of the organization within the industry, and within the association and business communities; to increase the quality of our public face beyond our own industry, including media, government, etc.; to produce more participation, sales and revenue in all program categories; and to increase membership sales and retention.

In addition to creating a better and more dynamic aesthetic reflecting the energy, strength, quality and professionalism of everything we do, the products created will also make it easier for members and stakeholders to quickly identify the programs most important to them, and to learn more. For our membership and prospective member kits, we also used a modular approach to allow us to add or change out programs without having to replace the entire product. This will allow us to continue to transform the organization and add to our value proposition and be nimble in updating this information.

2. Target Audience

The audience for the transformation of our branding, membership and marketing materials includes all members and prospective members; Allied (associate) members; stakeholders, partners and sponsors; PAC participants and targets; and the greater association and business community.

3. Results of Program

The program is ongoing and in progress, but the major aspects of reinventing our branding and prospective member/member kits and related marketing materials has been implemented. The initial impact on our target audiences produced 100 percent positive feedback and some literally jaw-dropping

moments upon unveiling at our launch session meetings. Our membership year runs from July 1 to June 30, so the final impact on year one membership will be measured later. However, initial metrics reflect positive results.

Several months into our launch, we have seen an increase in retention percentage over previous year, and additional membership sales. Halfway through the year, we were experiencing retention of 6.5 percent higher than previous year. We have realized thousands of dollars in revenue from sponsors and Allied members as a result of the new campaign. Our new member sales from July-Oct. in the current membership year have increased from the same period in 2015. We have secured an unprecedented commitment from a number of management companies for 100 percent membership of all of their properties. We have also been successful in signing up brands as members/sponsors, including a national hotel brand that does not yet have a single hotel in Ohio but sees the value in partnering with us. We also increased our financial support received from the state tourism division 500 percent.

4. Evaluation Measures

Success is ultimately measured in membership retention, new member sales, Allied (associate) membership, and sponsorship funding received. Additional evaluation includes surveys and interviews with member, non-member, sponsor and stakeholder audiences.

5. How was the program presented to the Target audience?

Materials have been placed into a communications stream that includes additional touches to all categories of contacts, including direct mail, email, website, social media and events. Membership marketing and collateral materials are delivered by mail to relevant audiences (prospects, new members, members, etc.) Materials were previewed in presentation at all OHLA events to build awareness, then distributed at events as those materials became available. The association website was rebuilt to reflect the new design and direction, and is currently being realigned to present information in the same way as the new marketing materials.

6. Additional information

This project will be part of our transformational approach to sales and marketing, but at its core, it is about more than just that. It is helping us convey a critical message about a generational change within the industry in our state that will require new energy, strength and power from the hotel & lodging association. We are positioning the organization and the industry for relevance and success for the next generation.

OHLA brand prior to 2016

New OHLA branding launched in 2016

New Member Kit (Three-pocket folder with tabbed content)

PREMIER PARTNERS & ALLIED MEMBERS

INCREASE PROFITABILITY & SUSTAINABILITY

CareWorksComp is Ohio’s largest workers’ compensation, risk consulting

and claims management service provider assisting OHLA members since

1991. Members can participate in the OHLA Group Rating Program.

Constellation Energy offers customized energy solutions to address the needs

of each hotel. We offer OHLA members energy pricing options that give you

greater budget certainty if you want to lock in prices to minimize risk, or more

purchasing flexibility if you want to take advantage of market fluctuations.

CPI-HR is your full Human Capital Management solutions provider. OHLA

members should connect with CPI-HR to improve efficiency, reduce costs

and increase compliance.

Heartland Payment Systems delivers credit/debit/prepaid card processing

and security technology through Heartland Secure™ and its comprehensive

Heartland breach warranty. Heartland also offers point of sale, mobile

commerce, e-Commerce, marketing solutions, payroll solutions, and related

business solutions and services to more than 400,000 business and

educational locations nationwide.

IGS Energy is one of the largest independent retail natural gas suppliers

in the United States. Whether you have one hotel or multiple locations, we

can help OHLA members control energy costs with our fixed rate product.

ProGuard Pest Solutions can provide all of your bug, pest and nuisance

solutions. For 33 years, we have specialized in providing the fastest, most

efficient and cost effective service to our clients. We offer preferred pricing

for all OHLA members.

Time Warner Cable Business Class provides hotels with the connectivity to

help guests feel right at home, increase guest satisfaction and build customer

loyalty. As a technology partner, we offer hospitality solutions using the

cutting-edge technology you need to elevate your guests’ experience, while

also boosting the operational efficiency and effectiveness of your employees.

OHLA’s diverse group of Allied Members are partners that provide products and/or services to support virtually all

aspects of the lodging industry, from operational cost savings to legal counsel and beyond. Most of these partners

provide benefits and incentives for OHLA members. Each year, OHLA prints and publishes online its Allied Directory,

which is a compilation of Allied Member companies, exclusive offerings and contact information. Many of the suppliers

hoteliers use are engaged through OHLA. Start receiving your member benefits immediately!

Premier Partners are a select group of Allied Members that provide additional resources and support for OHLA and its members. OHLA Premier Partners are:


Company in Group Rating Annual Premium: $1,000 Group Rating Savings: 50% Premium Savings: $500 Total paid to BWC: $500

Company NOT in Group RatingAnnual Premium: $1,000Group Rating Savings: 0%Premium Savings: $0Total paid to BWC: $1,000

Group Rating

CareWorksComp Group RatingJoining a group rating program is the single best way for an Ohio employer to significantlylower their workers’ compensation premiums.

¢ The most effective programs pool together employers from similar industries withlow claims experience, helping to generate maximum premium savings for its participants.

¢ The CareWorksComp group rating program offers the highest possible discounts.

¢ Based on each customer’s unique eligibility criteria, we place employers in the highestdiscount level achievable, minimizing your need to comparison shop.

Why is CareWorksComp’s group rating program the best choice?¢ Premium discounts ranging from the BWC maximum to a lesser percentage for

companies with a higher prevalence of new claims.

¢ Multi-tiered program helping to preserve your valuable group rating status from yearto year, even when new workplace injuries do occur.

¢ Savings of more than $2.1 billion through CareWorksComp group rating program forthe more than 48,000 Ohio employers already CareWorksComp group clients.

How much money can you save with the CareWorksComp Group Rating Program?The following two scenarios illustrate the significant impact of achieving group rating status.

CareWorksComp1.800.837.3200 | 614.764.7600 | 614.764.7629 fax

5500 Glendon Court Dublin, Ohio 43016 USAwww.careworkscomp.com

Let CareWorksComp provide you with a NO-COST, NO-OBLIGATION analysis that maximizes your group rating potential.


What is Group Retrospective Rating?Group Retrospective Rating is a program where BWC-certified group sponsors pool employers oflike industry that meet their criteria for safety and claims management practices. As total futureclaim costs of the group stay under the group’s premiums paid, the group members receive a premium refund of their individual premiums paid. CareWorksComp has created two tiers with different projected savings levels for each industry group. The two levels are:

Platinum; and,Gold.

Considerations before JoiningEmployers who wish to take part in group retrospective rating must fully understand the risk involved. If the group’s claim costs exceed the group’s premiums paid, the entire group of employers will pay a premium assessment. This assessment is capped at a percentage of the employer’s individual annual premium. CareWorksComp thoroughly reviews each group member’ssafety program and claim history prior to acceptance into all CareWorksComp group retrospectiverating programs we administer. CareWorksComp works aggressively and proactively to help ourgroup retrospective rating clients prevent injuries and control costs to maximize the benefits of theprogram for all participants.

Paying your PremiumsGroup retrospective rating employers continue to pay their semi-annual premiums (at their individualrates) to BWC, as if they were not in a group.

If new claim costs remain under the premiums paid for the group as a whole, rebates will be issued by BWC at 12, 24 and 36 month intervals after the policy year ends.

Employers that maintain participation in the group retrospective program for multiple yearscan continue to get multi-year rebates.

Deadlines to EnrollInterested employers must apply through a BWC-certified sponsor. Certified sponsors provide theapplication and determine whether to include employers in their group retrospective program. Deadlines for applying are:

Private, state fund employers – Last business day of January.Public employer taxing districts – Last business day of July.

Group Retrospective Rating

CareWorksComp1.800.837.3200 | 614.764.7600 | 614.764.7629 fax

5500 Glendon Court Dublin, Ohio 43016 USAwww.careworkscomp.com


© 2016 Constellation Energy Resources, LLC. The o� erings described herein are those of either Constellation NewEnergy-Gas Division, LLC, Constellation NewEnergy, Inc., Constellation Energy Services - Natural Gas, LLC, Constellation Energy Services, Inc. or Constellation Energy Services of New York, Inc., a� liates of each other and ultimate subsidiaries of Exelon Corporation. Brand names and product names are trademarks or service marks of their respective holders. All rights reserved. Errors and omissions excepted.

Energy has risen to one of the top fi ve expenses for many hotels. Today, more general managers, ownership

groups and management companies are looking to Constellation to develop energy strategies to help

manage these costs.

OHLA selected Constellation as their endorsed electricity supplier and Premier Partner in 2009 to help their

members take advantage of powerful energy solutions that increase budget stability and mitigate risk.

To learn more about the OHLA energy program and how you can make a direct impact on your bottom

line, contact Craig Grant at [email protected], 614-286-1189 or visit

energy.constellation.com/OHLA.

Integrated Energy Strategies for Ohio Hotel & Lodging Association Members


HR Enhance Allows You to GrowAt CPI-HR we understand the last thing your hotel needs is another system you’ll have to learn to solve a problem. We strive to simplify your needs through a single source solution for all of your Human Capital Management and Employee Benefits needs.

The complexities of managing risk, technology, compliance and your employees is growing and utilizing HR Enhance allows you to:

• CONSOLIDATE the number of vendors that you are using and managing.

• Work with a TRUE HR PARTNER that understands your needs, decreases the workload of your HR Department and improves work-flows.

• Bring CREATIVE HR SOLUTIONS and INSPIRED IDEAS that are modern and efficient for today’s HR departments

The services and technology of HR Enhance allow you to manage your benefits and compliance, and increase employee engagement through a single HR Partner. Further, HR Enhance is scalable so as your hotel and lodging business grows, the platform grows with you.

cpihr.com


CPI-HR is a Smart Partner of Benefit Advisors Network. ©2015 CPI-HR. All rights reserved.

In a world of conventional brokers and administration

providers ... CPI-HR is different.

Our mission is to be an exceptional service organization offering human resources solutions that enhance our clients’ people and profits.

At CPI-HR we operate under our core values of Integrity, Commitment to Excellence and Positive Culture. Fundamentally we believe that people serve people. We invite you to learn more about our company by contacting us.

6830 Cochran Road, Solon, OH 44139p 877.542.7833 w cpihr.com

HR ENHANCE

BENEFITS BROKERAGE & CONSULTING

PAYROLL/HR

BENEFITS ADMINISTRATION

TECHNOLOGY• Payroll

• HRIS

• Time Capture

• Performance Management

• Applicant Tracking

• Carrier Connectivity

COMPLIANCE• Health & Welfare

• Employment Law

• ACA Requirements & Reporting

• Retirement Plan

• FMLA

• COBRA, FSA, HSA, HRA

BENEFITS• Medical & Welfare

• Retirement

• Underwriting & Actuarial

• Voluntary Employee Benefits

• Full Benefits Administration

• Data Analytics

EMPLOYEE ADVOCACY• Call Center

• Wellness

• Transparency

• Consumerism

• EBIS

• Communication

Consolidate & Improve Work Flows with HR EnhanceHR Enhance provides the services your HR Department needs to improve work-flows andconsolidate service providers in the areas of:

If you’d like to discuss how HR Enhance could benefit your

hospitality business, please contact Wes Perry at CPI-HR at:

440.542.7800 or [email protected]


© 2016 Heartland Payment Systems, Inc.

To Our Valued Ohio Hotel and Lodging Association Members,

OHLA is invested in the growth and success of your business, providing support, education and advocacyfor our members.

With that in mind, we’ve partnered with Heartland, one of the largest payment processors in the U.S. We are confident that Heartland will provide you with a wide range of products and services, from payment and payroll processing, lending, security technology and more.

We selected Heartland because reputation is everything, and they operate with integrity and transparency, serving as a merchant advocate.

Heartland Secure

Heartland Secure is the most secure card processing solution in the industry, backed by a comprehensive breach warranty. Heartland uses EMV, end-to-end encryption and tokenization to protect your customers’ credit card data.

Payroll

Whether you are looking for payroll for your expanding employee base or offering a 401(k) for the first time, Heartland’s payroll and HR services provide reliable solutions. And you benefit from a three-year price lock and a single point of contact dedicated to your business.

Payment Processing

Fair, up-front pricing and data security that continues to set the industry standard. Heartland’s pricing model features Interchange Plus pricing: All bankcard Interchange and fees assessed by the card brands are passed through to business owners without a markup of any kind.

Lending

We know that small business owners can face multiple hurdles in obtaining traditional funding. That is why we’ve developed the best solutions in the market—to get you the funds you need at the most reasonable rates possible. Heartland o� ers quick, easy and competitively priced loans that can move your business forward. You already trust uswith your payment processing. Now let us help you secure a loan through our partnerships with multiple funding sources.

For more information, please contact Janelle McCarthy614.439.6778 or [email protected] reference your Ohio Hotel and Lodging Association affiliation.


Preferred Natural Gas Partner for more than 5 years ofTHE OHIO HOTEL & LODGING ASSOCIATION

One of the largest independent retail natural gas suppliers in

the United States, IGS Energy has been in business for more

company. Join the hundreds of thousands of customers who

have chosen IGS Energy as their energy supplier to help save

money and control their energy costs.

Whether you have one hotel or multiple locations, IGS Energy

can help you control your energy costs. Join the other OHLA

relationship with IGS Energy.

Abbie Stair | IGS Energy OH&LA Specialist

614-659-5131

[email protected]

IGS ENERGY BENEFITS

Customized Pricing

Accurate Billing

In-House Energy Experts

Dedicated Support

Market Analytics

Ongoing Analysis

Proactive Communication

No Hidden FeesONE CALL FOR ALL OF YOUR ENERGY NEEDS.

than 24 years and is a certified, trusted Ohio-based energy

members who are already benefiting from having a direct

OHIO HOTEL & LODGING ASSOCIATION

PREMIERPARTNER


L E G E N D

Electricity Only

Natural Gas Only

Natural Gas and Electricity

WHO IS IGS ENERGY?Founded in 1989, IGS Energy is one of America’s largest independent energy suppliers and

a leading advocate for change in the energy industry. We are committed to efforts that will

improve the way consumers and businesses view and use energy resources. Today, we serve

more than one million residential, commercial and industrial customers across the United States.

Unlike most energy marketers or third party brokers, IGS Energy delivers a complete solution

to eliminate the confusion surrounding energy pricing. IGS Energy can help establish a dynamic

and sustainable framework for your energy management program that keeps you out in front of

changes in the marketplace and reduces administrative headaches.


ProGuard brings you peace of mindthrough our comprehensive programs and strategic partners

• Year Round Pest Protection• Rodent Services• Termite Programs• Termite Inspections• Proactive Bed Bug Treatments

• Bed Bug Heat Treatments• Bed Bug Inspections• Wildlife Trapping • Wildlife Exclusion• Bird & Goose Services

The Premier Pest Control Provider of the OHLA

Call 800-793-8169 and ask about the preferred rates and promotions for OHLA members

www.proguardcommercial.com

ProGuard brings you peace of mindthrough our comprehensive programs and strategic partners

• Year Round Pest Protection• Rodent Services• Termite Programs• Termite Inspections• Proactive Bed Bug Treatments

• Bed Bug Heat Treatments• Bed Bug Inspections• Wildlife Trapping • Wildlife Exclusion• Bird & Goose Services

The Premier Pest Control Provider of the OHLA

Call 800-793-8169 and ask about the preferred rates and promotions for OHLA members

www.proguardcommercial.com

ProGuard’s proud to serve and support these clients:

.


12003_OHLA_7.5x9.5_4c_R1.indd2-23-2016 5:44 PM chris / chris

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ImagesWiFi_graphic.ai (411.49%), HD_TV-Remote.ai (24.85%), TWCBC_ProductLockup_color.eps (96.42%), Just Like Home Hotel Connectivty Advantage TWCBC wp 11 15-1.pdf (9.73%), TWCBC_ArcLogoLockup_BR_4c.ai (86.86%), Device_illustration.ai (64.09%), TWCBC_wifi hero.psd (CMYK; 1108 ppi; 13.53%), TWCBC Internet HERO.psd (CMYK; 1688 ppi; 17.77%), TWCBC Television HERO.psd (CMYK; 1688 ppi; 17.77%), TWCBC Voice HERO.psd (CMYK;

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GUEST CONNECTIVITY DEMANDS ARE RISING.

Guests prefer hotelsthat offer ROBUST HD VIDEO SERVICES.2

of travelersCONNECT MULTIPLE

DEVICES IN THEIR GUEST ROOM.3

See how hotels are driving occupancy and revenue by meeting growing technology expectations.

of meeting planners say WIRELESS INTERNET IS A MUST.1

94%67%

Products and services not available in all areas. Actual speeds may vary. Some restrictions apply. Time Warner Cable Business Class is a trademark of Time Warner Inc. used under license. ©2016 Time Warner Cable Enterprises LLC. All rights reserved.

Ready to learn more? Get our free white paper today!BUSINESS.TWC.COM/HOSPITALITYNOW

The “Just-Like-Home” Hotel

Connectivity Advantage

How Hotels Are Driving Occupancy and Revenue

by Meeting Guest Wi-Fi and HD Expectations

Michael HarrisKinetic Strategies

INTERNET | VOICE | TELEVISION | NETWORK SERVICES | CLOUD SERVICES

In today’s competitive hospitality market, high-quality connectivity is no longer a luxury—it’s a business necessity. That’s why choosing the right connectivity partner is critical to delivering the comprehensive solutions your guests demand.

Offer high-quality WiFi connectivity when and where your guests need it

Provide a homelike HD video experience for every guest

Deliver reliable, high-speed Internet access throughout your property

Keep guests connected with crystal clear voice service

1 STR Destination Map 2013 survey, Hotel News Now. 2 The 2014 Lodging Study Hotel Trends: An Inside Look at Popular Amenities and Guest Services, American Hotel & Lodging Association, December 2014. 3 STR Destination Map 2013 survey, Hotel News Now.

Ohio Hotel & Lodging Association Members receive a free consultation. Contact Steve Williams, Hospitality Sales Manager: [email protected] | 614.481.5252

S:7.25”

S:9.25”

T:7.5”

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OPERATIONAL TOOLKIT

PROVIDE RESOURCES

INFORMATION CHANNELS

LOCAL LODGING COUNCIL MEETINGS Local Lodging Council Meetings are robust informational resources that OHLA offers on a local level. OHLA currently hosts multiple meetings across the state throughout the year in Akron, Cincinnati, Cleveland, Columbus, Dayton, and the Northwest region to discuss state and local issues that matter to you. Local Lodging Council Meetings are also a great opportunity to participate in your surrounding community, and to network with others in the lodging industry and those who support it.

E-NEWSLETTER This monthly electronic publication provides hospitality industry and government affairs updates, industry articles provided by our Allied partners, details on upcoming events, educational opportunities and much more. The e-Newsletter keeps you connected to the industry.

E-COMMUNICATIONS OHLA regularly sends communications regarding event notices, lodging council messages, hot public affairs topics, member recognition, and opportunities for OHLA lodging and Allied Members.

Unique Lodging of Ohio (ULO) Members also receive the Unique Lodging of Ohio Update, which provides updates on ULO Council activity, including upcoming events and current promotional or educational opportunities. The update also includes a note from the chair and a member highlight or newsworthy item.

SOCIAL MEDIA OHLA is active in social media and uses these platforms to provide supplementary information to its members. The OHLA Facebook page provides information regarding events, member recognition, and updates on the OHLA community. To begin following OHLA on Facebook, please visit www.facebook.com/Ohio-Hotel-Lodging-Association.

OHLA also offers an Under30 Gateway Facebook page that allows your young professionals to receive professional advice, networking opportunities, and a community of peers who are seeking leadership opportunities. Follow the OHLA Under30 Gateway at www.facebook.com/OhioUnder30.

On Twitter OHLA provides up-to-the-minute, quick blurbs about lodging council meetings, exciting news about members, and information about other events throughout Ohio. OHLA’s Twitter is yet another great avenue to get your business and community recognized within the OHLA community. Follow us on Twitter and interact with us using @OHLA_Ohio.

LinkedIn is another social media platform that OHLA uses to communicate to members. OHLA’s LinkedIn page offers industry news and articles, member recognition and much more. Follow the OHLA LinkedIn page by visiting www.linkedin.com/company/ohio-hotel-&-lodging-association. Follow us, post to our page, and share your news!

ALLIED DIRECTORY The OHLA Allied Directory is the hotelier resource for services and products with exclusive benefits through OHLA’s Allied partners. Within the directory, you will find a description of the Allied company, exclusive OHLA benefits and opportunities, contact information, and other insightful information you can use when moving through the buying process. By doing business with OHLA’s Allied Members, hoteliers are supporting those companies that support Ohio’s hotel and lodging industry, because together we are stronger!

OH&LA Allied Member Directory 2016 | 1

Allied Member Directory2016

Goods and Services From Trusted OH&LA

Allied MembersOHIO HOTEL & LODGING ASSOCIATION

ohio hotel & lodging association



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OPERATIONAL TOOLKIT

PROVIDE RESOURCES

DISCOUNT PROGRAMS

CareWorksCompAs the largest workers’ compensation and risk management consulting company in Ohio, CareWorksComp strives to exceed customer expectations and reduce the impact of workers’ compensation costs. As a result of delivering best-in-class service, CareWorksComp is proud to maintain one of the highest client retention rates in the industry. Their knowledgeable and experienced associates and advanced technology continue to distinguish them from competitors. CareWorksComp provides claims administration, non-legal hearing representation and risk management services.

CareWorksComp is a Premier Partner of OHLA. OHLA members are able to receive Ohio workers’ compensation premium savings through the OHLA group rating programs. Members can receive rate reductions up to 53% and premium refunds as high as 70%.

LobbyLightsOHLA’s Wage & Benefits Survey, powered by LobbyLights, is an online compensation survey specific to the hotel and lodging industry. The survey was developed to create a streamlined web-based user experience where any hotel can access data in a simplified, secure and informative format. It is a single source for real-time access to wages for hourly and salaried employees as well as unique operational data pertinent to the profitability of your company. Although information is compiled regionally, hoteliers are able to filter comparative data by property type, AAA Diamond/Forbes Star ratings and radius. LobbyLights is headquartered in Cleveland, Ohio and is built to keep hoteliers updated on compensation trends and equipped to stay on budget for the year.

The OHLA Wage & Benefits Survey powered by LobbyLights is complimentary to OHLA members.

HcareersHcareers is the hospitality industry’s leading career resource for those seeking hospitality employment and those looking to hire top talent. It is the leading job board in North America. Unlike general job boards, Hcareers provides targeted solutions for employment connections within a community of more than 650,000 unique visitors and 8.3 million page views every month. Its audience is both qualified and unique – 85% of job seekers have four or more years of industry experience and more than 90% of those professionals aren’t on other hospitality-specific sites. Of all the site’s online visitors, 80% return to Hcareers the same week.

Hcareers is a strategic partner of the American Hotel & Lodging Association and its Partner State Associations. OHLA Members receive an exclusive 20% discount on hiring tools such as job postings and resume database access.

Your membership can pay for itself through OHLA programs.

OHLA ONLINE STORE www.OhioLodging.com

OHLA’s Online Store includes low-cost items like labor law posters, door cards, and smoking ban stickers, as well as members-only complimentary items that you can use to operate your property more efficiently.

Online orders are processed within 1-3 business days and will be shipped via the US Postal Service. Sales tax and shipping costs are an additional fee, and are not reflected in the item listings below.

Go to www.ohiolodging.com to see the full list of all resources.

State & Federal Labor Law PosterCost: OHLA Member – $ 70 each Non-Member – $120 each

Door Cards/Rate CardsCost: OHLA Member – $5 for 10 signs; $25 for 50 signs Non-Member – $70 for 50 signs

Ohio Sales & Lodging Tax Reference ListCost: OHLA Member – $25 each Non-Member – $70 each

Ohio Smoking Ban StickersCost: OHLA Member – $3 each Non-Member – $8 each

GOVERNMENT AFFAIRS

PRODUCE FAVORABLE PUBLIC POLICY & GROW OUR TRAVEL ECONOMY

The Ohio Hotel & Lodging Association represents and fights for your industry at the local, state and national level. OHLA’s advocacy programs ensure that you and your business have a strong voice on issues that impact your bottom line every day.

LOBBYINGOHLA has the travel and hospitality industry’s largest team of dedicated, experienced professionals lobbying the government on legislation and regulations. We work year-round to protect hotel and lodging businesses from unfair and costly mandates, burdensome requirements, and unfair competition. Our organization is recognized as a leader in the halls of Ohio’s Statehouse, and our proactive engagement at the local level ensures that hotels and innkeepers across the state can call in the power and experience they need when it matters most.

PRIORITY LEGISLATIVE AND REGULATORY ISSUESOHLA protects the lodging industry from regulatory overreach and works to make government requirements achievable in important areas such as fire inspection, pool regulation, labor laws and more.

• Fighting harmful lodging tax increases• Supporting effective destination marketing efforts• Ensuring out-of-state online travel companies play by the

same rules as Ohio hotels• Fair oversight and taxation of short-term online rental

platforms • Securing improvements to Ohio’s travel infrastructure• Increasing per diem rates

LEGAL ACTION FUNDOHLA is the go-to resource when the fight to protect the hotel and lodging industry requires taking action in court. OHLA works with industry partners to ensure that when unfair and illegal actions put hoteliers and innkeepers at a competitive disadvantage, inhibit competition, or threaten operations across our industry, we bring in top legal resources to produce wins for our members.

GOVERNMENT, LEGISLATIVE AND REGULATORY UPDATES AND RESOURCESHoteliers and innkeepers can rely on OHLA as a single-point source of information about laws and regulations that impact your daily operations and your bottom line. Our monthly emailed updates keep you apprised of our work on the local, state and national level. Changes to the law and required actions are communicated to you in clear language. OHLA also provides in-depth resource documents on issues ranging from taxation to health and safety. Help is always just a phone call or email away.

OHIO HOTEL PACOHLA builds strength and stature for the hotel and lodging industry through its political action committee, Ohio Hotel PAC. Through the support of members

and partners throughout the state, we maintain the resources necessary to support those elected officials who support our travel economy and the issues which impact us the most.

Ohio Hotel PAC ensures that individuals in our industry have a stronger collective voice under one banner.

LEGISLATIVE DAYSOHLA members from across the state have the ability to meet key policymakers, learn about the political process, and impact public policy by participating in legislative days at both the state and national level.

Under the collaborative banner of Ohio Tourism Works, OHLA and its partners host the largest biennial gathering of individuals working to support the travel economy. Held in Columbus, this event includes important speakers, background on critical issues, and the chance to meet and discuss your industry with members of Ohio’s General Assembly and administration.

Each year, OHLA works to bring a large contingent from Ohio to the national AH&LA/AAHOA Legislative Action Summit in Washington, DC. Here, OHLA members can meet and interact with colleagues from across the country while discussing industry issues with members of Congress. OHLA provides scholarship stipends on a competitive basis to encourage member participation.

VOLUNTEER OPPORTUNITIESGood public policy outcomes require active involvement of OHLA members interested in helping formulate our priorities and positions. The OHLA Government Affairs Committee provides you the chance to represent your business and drive important discussions that impact your future profitability. You can join OHLA’s policy steering committee and help us set a course for success.

OHIOHOTEL

PAC

OHIOHOTEL

PAC

OHIOHOTEL

PAC

OHIOHOTEL

PACOHIOHOTEL

PAC

OHIOHOTEL

PAC

OHIOHOTEL

PAC

OHIOHOTEL

PAC

EVENTS & AWARDS

CREATING CONNECTIONS & RECOGNIZING EXCELLENCE

Local Lodging Council Meetings are one of the many informational resources that OHLA offers on a local level. OHLA currently hosts these regional meetings multiple times a year, across the state, in Akron, Cincinnati, Cleveland, Columbus, Dayton, and the Northwest regions to discuss industry issues. Local Lodging Council Meetings are an opportunity to network with peers and Allied partners as well as to gain valuable operations, legislative and economical information that helps you be more successful.

In order to serve more members, OHLA offers different types of lodging council meetings. A general lodging council meeting typically lasts an hour and it meant to be a quick and efficient means of connecting and sharing information. OHLA also offers local lodging council breakfasts, luncheons and GM receptions. These events are intended to bring the same resources to our councils, but incorporate a bit more time for networking and socializing with our industry peers.

GREATER COLUMBUS

STARS OF THE INDUSTRY AWARDS

GREATER COLUMBUS


Each year, the Ohio Hotel & Lodging Association, in partnership with local lodging councils around the state, presents the Stars of the Industry Awards in recognition of the outstanding and exemplary efforts of talented and dedicated hospitality professionals in our state.

Nominations are accepted for individuals who go above and beyond in the performance of their duties, and exceed an organization’s ordinary expectations. The Stars of the Industry Awards program is a great way for you to recognize the efforts and success of your star performers!

Specific categories for Stars of the Industry award recognition include Front Desk Associate of the Year, Housekeeper of the Year, Server of the Year, Service Superstar of the Year, Supervisor/Manager of the Year, and General Manager of the Year.

Criteria & Guidelines• Any individual can submit a nomination for hospitality

professionals in any of the seven Stars categories• All current employees of OHLA member properties are

eligible for consideration• Individuals can be nominated in the area most relevant to

their roles and duties in your organization• Awards will be determined based on a review by an

impartial panel consisting of OHLA members and partner entity representatives

Where to Get a Nomination FormA Stars of the Industry Nomination Form is included within the New Member Toolkit and can be submitted to OHLA staff by email. The Nomination Form can also be found on the Events Page of OHLA’s website at www.ohiolodging.com.

All eligible nominees will be recognized and the winners will be announced and receive their awards at the Stars of the Industry Luncheons held in conjunction with OHLA’s local lodging councils. Cities that can participate in the Stars Luncheon programming include Cincinnati, Cleveland,

Columbus, and Dayton. Winners of the Awards Luncheons are then automatically considered for the statewide Ohio Stars of the Industry Awards Gala at OHLA’s Annual Conference & Gala.

Winners from the local Stars of the Industry Awards Luncheons, Ohio Stars of the Industry Awards Gala, and Unique Lodging of Ohio Property of the Year are recognized not only at the individual event, but also within OHLA’s numerous communication channels, including an official press release provided to each winner’s property.

STARS OF THE INDUSTRY AWARDS LUNCHEON

LOCAL LODGING COUNCIL MEETINGS

EVENTS & AWARDS

CREATING CONNECTIONS & RECOGNIZING EXCELLENCE

The Ohio Hotel & Lodging Association Annual Conference & Gala is the largest gathering of hotel and lodging professionals in the state of Ohio. With over twelve states represented at the OHLA Annual Conference, OHLA Hotel Members and Allied Members have an opportunity to learn and grow their professional networks and their knowledge of the hospitality industry. The OHLA Annual Conference & Gala provides opportunities to meet with vendors who support the lodging industry, participate in educational sessions, and engage your peers at several networking mixers.

OHLA’s Allied Members, who provide benefits to support member hotel operations, exhibit throughout the day. This is a great opportunity for both hoteliers and Allied Members to build relationships, support the lodging industry, and create a network that supports economic growth in Ohio.

During Conference, OHLA offers a Silent Auction, where attendees can bid on a variety of items and packages. Proceeds of the OHLA Silent Auction benefit the OHLA Education & Training Fund, which provides scholarship opportunities for hospitality professionals seeking educational and training opportunities.

The highlight of the OHLA Annual Conference is the prestigious Ohio Stars of the Industry Gala, where OHLA recognizes the outstanding achievements of both front-of-house and back-of-house hospitality professionals. The Gala recognizes the winners of the local Stars of the Industry Awards Luncheons, as well as the nominations from outlying areas that did not participate in the local luncheons. Categories for nominees include Front Desk Associate of the Year, Housekeeper of the Year, Server of the Year, Service Superstar of the Year, Supervisor/Manager of the Year, and General Manager of the Year.

Unique Lodging of Ohio (ULO) Property of the YearThe Unique Lodging of Ohio is a lodging council within OHLA that is made up of Bed & Breakfasts, Inns, Cabins, and other independent properties. Unique Lodging of Ohio Properties are awarded each year. These awards are based on customer testimonials of excellence in customer service, unique location or experience, and features that make an independent property special.

The Property of the Year receives a prestigious OHLA placard, and the second and third place runners-up receive a certification of excellence issued by OHLA.

ANNUAL CONFERENCE & GALA

EDUCATION & TRAINING

AMERICAN HOTEL & LODGING EDUCATIONAL INSTITUTEThe American Hotel & Lodging Educational Institute (AHLEI) has been the certifying body in the hospitality industry for over 60 years. Leading hotel brands, management companies, hospitality schools, convention bureaus, and associations around the world use AHLEI for hospitality education, training resources and professional certification.

SLATE (Strategic Learning and Training Experience) Hotel SLATE is a 3-D, immersive virtual simulation. Its audience can be hotel employees, postsecondary and high school students, or workforce agencies. AHLEI’s SLATE offers eight levels where users will use general hotel knowledge, listening, and critical thinking skills. Skill areas include a Tutorial, Lobby Audit, Safety & Security, ADA (Americans with Disabilities Act), Hallway Audit, Check-In, Guestroom Audit, Front Office, Sales & Marketing, Food & Beverage, Accounting, and Human Resources. An American Hotel & Lodging Educational Foundation (AHLEF) grant, in part, allows the first two levels of SLATE Hotel at no charge, and discounted access to the full version of eight levels.

Guest Service GoldGuest Service Gold® is a comprehensive program designed to create guest service-oriented line-level employees who know how to engage with their guests and provide memorable guest service. Core components include training, employee certification and property certification. Guest Service Gold® features a choice between two separate courses, Guest Service Gold®: Making Connections and the NEW Guest Service Gold®: Golden Opportunities. Each option features seven different guest service elements presented through real stories that are designed to motivate and inspire your staff to ‘Go for the Gold’ when it comes to providing service that goes above and beyond what is expected.

IMPROVE SERVICE

Hospitality certifications are well known and highly regarded at all levels throughout the hospitality industry. Hotel departments included at various levels are: Front Office, Revenue Management, Food & Beverage, Housekeeping, Maintenance Security, Human Resources, and Sales. www.ahla.com

Executive Level • CHA, Certified Hotel Administrator

Department Head Level • CRDE, Certified Rooms Division

Executive• CFBE, Certified Food and Beverage

Executive• CHHE, Certified Hospitality

Housekeeping Executive• CHFE, Certified Hospitality

Facilities Executive• CLSD, Certified Lodging Security

Director• CHT, Certified Hospitality Trainer

Managerial Level • CHRM, Certified Hospitality

Revenue Manager• CHSP, Certified Hospitality Sales

Professional

Supervisor Level • CHS, Certified Hospitality

Supervisor• CLSS, Certified Lodging Security

Supervisor• CHDT, Certified Hospitality

Department Trainer

Line Level • CGSP, Certified Guest Service

Professional• Certified Front Desk Representative• Certified Restaurant Server• Certified Guestroom Attendant• Certified Maintenance Employee• Certified Lodging Security Officer

Specialty Level • CMHS, Certified Master Hotel

Supplier• CHE, Certified Hospitality Educator• CHI, Certified Hospitality Instructor• CSS, Certified Spa Supervisor• CHTMP, Certified Hospitality &

Tourism Management Professional• CHIA, Certification in Hotel Industry

Analytics

CERTIFICATIONS

EDUCATION & TRAINING

Certified Tourism Ambassador (CTA) Program (Cincinnati, Columbus)The Certified Tourism Ambassador (CTA) Program is industry-recognized national certification that aligns the destination’s people infrastructure—its stakeholder businesses and front-line—to increase tourism by enhancing the visitor experience. With over 15,000 current CTAs, the program drives visitor spending through in-depth knowledge of the destination ‘product;’ gives destinations a competitive advantage; and ensures consistent delivery of a positive destination brand experience. In today’s consumer-driven world, savvy destinations realize the importance of CTA. Become an Ambassador of your city today! Visit www.ctanetwork.com

Scholarships are available for OHLA members. OHLA programming counts for 5-10 activity points towards your renewal.

OHLA EDUCATION & TRAINING FUND (ETF)The OHLA Education & Training Fund (ETF) is designed to help finance the continuing education of hospitality industry employees who wish to further themselves in the performance of their duties. The OHLA ETF will offer to support 50% of the class cost in a matching program with your property or other source. These programs can be college or technical school hospitality-related courses/seminars. Other sources will be considered as long as the program will benefit the employee in their job. Exclusions: general managers, owners and independent contractors.

Applications are reviewed four times per year by a Board of Trustees Committee. An application insert is included within this packet, and is available online at www.OhioLodging.com.

IMPROVE SERVICE

INDUSTRY ENGAGEMENT

OHLA UNDER 30 GATEWAY/YOUNG PROFESSIONALSOHLA is supporting employees just entering the lodging industry who want to learn more about career development. Encourage your young professionals to join—it’s free! They’ll discuss what’s important in their career growth and professional development, gather resources, and meet new people in the industry locally, statewide and nationally. OHLA continues to plan casual networking events in our OHLA regions. Watch for notices on social media and postings at your properties. Also, attend the Annual Conference & Gala for sessions geared toward career growth.

Mission: To engage young industry professionals through the development of unique resources, programs, and educational opportunities via implementation of the AHLA Under 30 Gateway membership category.

Join: Membership is free to join OHLA Under 30 Gateway. An application insert is included within this packet and available online at www.ohiolodging.com.

OHLA WOMEN IN LODGING – WIL CONNECTThe Ohio Chapter of Women in Lodging (WIL) CONNECT is a network of successful women Hoteliers, Unique Lodging Owners and Innkeepers, and Allied Members that empowers women to exercise their potential as hospitality industry leaders.

OHLA is growing the number of opportunities for women in lodging to engage with others around the state with regional events throughout the year and at the Annual Conference & Gala.

Mission: WIL is a catalyst 1) to enable the personal and professional development

of women with strategies and actions focused on removing barriers and providing solutions,

2) to foster the development of women to obtain leadership competencies that contribute to the achievement of overall career growth, and

3) to engage women in the political process as it relates to our industry.

The WIL Program offers educational opportunities and inspirational talks from industry leaders to help you achieve your personal and professional goals. Members can also connect to share experiences with a supportive network of women with diverse experiences.

Join: As a member, you are positioned to stay on top of industry trends and networks. OHLA WIL CONNECT membership is free. An application insert is included within this packet and available online at www.ohiolodging.com.





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IMPROVE PROFESSIONALISM

Prospective Member Kit (Two-pocket folder with tabbed content)

EDUCATION

IMPROVING SERVICE AND PROFESSIONALISM

Executive Level • CHA,CertifiedHotelAdministrator

Department Head Level • CRDE,CertifiedRoomsDivisionExecutive

• CFBE,CertifiedFoodandBeverage

Executive

• CHHE,CertifiedHospitalityHousekeeping

Executive

• CHFE,CertifiedHospitalityFacilities

Executive

• CLSD,CertifiedLodgingSecurityDirector

• CHT,CertifiedHospitalityTrainer

Managerial Level • CHRM,CertifiedHospitalityRevenue

Manager

• CHSP,CertifiedHospitalitySalesProfessional

Supervisor Level • CHS,CertifiedHospitalitySupervisor

• CLSS,CertifiedLodgingSecuritySupervisor

• CHDT,CertifiedHospitalityDepartment

Trainer

Line Level • CGSP,CertifiedGuestServiceProfessional

• CertifiedFrontDeskRepresentative

• CertifiedRestaurantServer

• CertifiedGuestroomAttendant

• CertifiedMaintenanceEmployee

• CertifiedLodgingSecurityOfficer

Specialty Level • CMHS,CertifiedMasterHotelSupplier

• CHE,CertifiedHospitalityEducator

• CHI,CertifiedHospitalityInstructor

• CSS,CertifiedSpaSupervisor

• CHTMP,CertifiedHospitality&Tourism

ManagementProfessional

• CHIA,CertificationinHotelIndustryAnalytics

CERTIFICATIONS THROUGH AHLEI

Hospitalitycertificationsarewellknownandhighlyregardedatalllevelsthroughoutthehospitalityindustry.Hoteldepartmentsincludedatvariouslevelsare:FrontOffice,RevenueManagement,Food&Beverage,Housekeeping,Maintenance,Security,HumanResources,andSales.

1. Union2.Delaware3.Licking4.Franklin5.Fairfield6.Butler7.Warren8.Hamilton9.Clermont

OHLAworkswithleadingproviderstodevelopanddelivereducation

andtrainingprogramsthatallowyoutomaximizeyourownpotential

anddevelopeffectivemembersofyourteam.Withindustry-leading

offeringsfromtheAmericanHotel&LodgingEducationInstitute

(AHLEI),prestigiouscertificationprograms,easy-to-usewebinars

andonlineofferings,andnewcomponentsbeingaddedthroughout

theyear,youcanfindoptionsthatpromotepersonalgrowthand

positivelyimpactyourbottomline.OHLA’sEducation&Training

Fundprovidesscholarshipstohelpyourteamgrow.

TheOHLAEducation&TrainingFund(ETF)isdesignedtohelp

financethecontinuingeducationofhospitalityindustryemployees

whowishtofurtherthemselvesintheperformanceoftheirduties.

TheOHLAETFwilloffertosupport50%oftheclasscostina

matchingprogramwithyourpropertyorothersource.These

programscanbecollegeortechnicalschoolhospitalityrelated

courses/seminars.Othersourceswillbeconsideredaslongasthe

programwillbenefittheemployeeintheirjob.Exclusions:General

Managers,OwnersandIndependentContractors.

CERTIFIED TOURISM AMBASSADOR (CTA) PROGRAM (Currently available in Greater Cincinnati and Greater Columbus; Locations growing!)TheCertifiedTourismAmbassador(CTA)Programis

industry-recognizednationalcertificationthataligns

thedestination’speopleinfrastructure—itsstakeholderbusinesses

andfront-line—toincreasetourismbyEnhancingtheVisitor

Experience.Withover15,000currentCTAs,theprogramdrives

visitorspendingthroughin-depthknowledgeofthedestination

‘product’;givesdestinationsacompetitiveadvantage;andensures

consistentdeliveryofapositivedestinationbrandexperience.In

today’sconsumer-drivenworlds,savvydestinationsrealizethe

importanceofCTA.BecomeanAmbassadorofyourcitytoday!

Scholarships are available for OHLA members. OHLA programming counts for 5-10 activity points towards your renewal.

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RESOURCES

TOOLS AND ANSWERS TO HELP YOU EVERY DAY

OHLAisyourone-stopresourceforinformation,legalreferencematerials,industrydataandstatistics,wagesurveys,

andprogramsthatcanhelpyouoperatemoreefficientlyandeffectively.Ourtargetedcommunicationswillhelp

differentmembersofyourteamfindinformationspecifictotheirjob.TheOHLAStoreandouronlineResourceCenter

aredesignedtoprovideyouwhatyouneedquickly.

E-COMMUNICATIONS OHLAregularlysendscommunicationsregardingeventnotices,lodgingcouncilmessages,hotpublicaffairstopics,

memberrecognition,andopportunitiesforOHLAlodgingandAlliedMembers.

SOCIAL MEDIA OHLAisactiveinsocialmediaandusestheseplatformstoprovidesupplementaryinformationtoitsmembers.TheOHLA

Facebookpageprovidesinformationregardingevents,memberrecognition,andupdatesontheOHLAcommunity.

FollowusonFacebook:www.facebook.com/Ohio-Hotel-Lodging-Association,

Twitter:@OHLA_Ohio,Linked-In:OhiohotellodgingassociationandInstagram:OhioLodging

E-NEWSLETTER Thismonthlyelectronicpublicationprovideshospitalityindustryandgovernmentaffairsupdates,industryarticles

providedbyourAlliedpartners,detailsonupcomingevents,educationalopportunitiesandmuchmore.The

e-Newsletterkeepsyouconnectedtotheindustry.

HcareersisastrategicpartneroftheAmericanHotel&LodgingAssociation

anditsPartnerStateAssociations.OHLAMembersreceiveanexclusive20%

discountonhiringtoolssuchasjobpostingsandresumedatabaseaccess.

TheOHLAWage&BenefitsSurveypoweredbyLobbyLights isasinglesource

forreal-timeaccesstowagesandbenefitsforhourlyandsalariedemployees,

aswellasuniqueoperationaldatapertinenttotheprofitabilityofyour

company.ThisisacomplimentaryresourcetoOHLAmembers.

CareWorksCompisaPremierPartnerofOHLA.OHLAmembersareable

toreceiveOhioworkers’compensationpremiumsavingsthroughtheOHLA

groupratingprograms.Memberscanreceiveratereductionsupto53%and

premiumrefundsashighas70%.

PROVIDE RESOURCES THROUGH INFORMATIONAL CHANNELS

Your membership can pay for itself through OHLA programs.

in


OHLAcreatesrelationshipswiththebestprovidersofproductsandservicesforourindustry.Thesecompaniesand

organizationscanprovidesolutionstailoredtoyourneeds,andmanyprovidespecialoffersexclusivelytoOHLA

members.OurPremierPartnersdemonstratethehighestlevelofcommitmenttoOHLA.Theirexclusiverelationship

makesthemthego-toresourceforourindustry.

INCREASE PROFITABILITY & SUSTAINABILITY

OHLA Allied Member Directory 2016 | 1

Allied Member Directory2016-17

Goods and Services From Trusted OHLA

Allied MembersOHIO HOTEL & LODGING ASSOCIATION

2016-17

TheOHLAAlliedDirectoryisthehotelierresourceforservicesandproductswithexclusive

benefitsthroughOHLA’sAlliedpartners.Withinthedirectory,youwillfindadescription

oftheAlliedcompany,exclusiveOHLAbenefitsandopportunities,contactinformation,

andotherinsightfulinformationyoucanusewhenmovingthroughthebuyingprocess.By

doingbusinesswithOHLA’sAlliedMembers,hoteliersaresupportingthosecompaniesthat

supportOhio’shotelandlodgingindustry,becausetogetherwearestronger!

ALLIED MEMBER DIRECTORY

PRODUCING FAVORABLE PUBLIC POLICY

GOVERNMENT AFFAIRS

OHLAistheleadingvoiceforOhio’slodgingindustryandtraveleconomy.Webuildstrongandlastingrelationships

withelectedofficials,governmententities,industrypartnersandthebusinesscommunity.Ourhighlysuccessful

lobbyingandadvocacyeffortsensurethebestenvironmentforthehotelandlodgingindustryinourstate,including

competitivetaxpolicies,fairregulations,andsupportforeffectivedestinationmarketing.

LEGISLATIVE DAYSOHLAmembersfromacrossthestatehavetheabilitytomeetkey

policymakers,learnaboutthepoliticalprocess,andimpactpublicpolicy

byparticipatinginlegislativedaysatboththestateandnationallevel.

UnderthecollaborativebannerofOhioTourismWorks,OHLAandits

partnershostthelargestbiennialgatheringofindividualsworkingtosupport

thetraveleconomy.HeldinColumbus,thiseventincludesimportant

speakers,backgroundoncriticalissues,andthechancetomeetanddiscuss

yourindustrywithmembersofOhio’sGeneralAssemblyandadministration.

Eachyear,OHLAworkstobringalargecontingentfromOhiotothenational

AH&LA/AAHOALegislativeActionSummitinWashington,DC.Here,

OHLAmemberscanmeetandinteractwithcolleaguesfromacrossthe

countrywhilediscussingindustryissueswithmembersofCongress.OHLA

providesscholarshipstipendsonacompetitivebasistoencouragemember

participation.

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OHIO HOTEL PACOHLAbuildsstrengthandstaturefor

thehotelandlodgingindustrythrough

itspoliticalactioncommittee,OhioHotel

PAC.Throughthesupportofmembers

andpartnersthroughoutthestate,we

maintaintheresourcesnecessaryto

supportthoseelectedofficialswho

supportourtraveleconomyandthe

issueswhichimpactusthemost.

BRINGING OUR INDUSTRY TOGETHER & RECOGNIZING THE BEST

EVENTS

ConnectionsandfriendshipsthatwilllastalifetimebeginatOHLAevents.Wecreateavenuestobroadenyour

personalnetwork,sharehelpfulinformation,andpromotecommunityandcharitableinvolvement.Lodgingcouncils

allowyoutoengageatthelocallevel.OurStarsoftheIndustryprogramallowstheindustrytorecognizeitsbestand

mostdedicatedindividualsatthelocallevelandacrossthestate.TheAnnualConferenceallowsyoutogainexposure

tonewpartners,programsandbenefits.

LOCAL LODGING COUNCIL MEETINGSLocalLodgingCouncilMeetingsareoneofthemany

informationalresourcesthatOHLAoffersonalocallevel.

OHLAcurrentlyhoststheseregionalmeetingsmultiple

timesayear,acrossthestate,inAkron,Cincinnati,Cleveland,

Columbus,Dayton,andtheNorthwestregionstodiscuss

industryissues.LocalLodgingCouncilMeetingsarean

opportunitytonetworkwithpeersandAlliedpartnersaswell

astogainvaluableoperations,legislativeandeconomical

informationthathelpsyoubemoresuccessful.

STARS OF THE INDUSTRY AWARDS LUNCHEONTheOhioHotel&LodgingAssociationpartnerswithlocal

lodgingcouncilsaroundthestateannuallytopresenttheStars

oftheIndustryAwards.Theawardsrecognizeoutstanding

andexemplaryeffortsoftalentedanddedicatedhospitality

professionalsinOhio.

ANNUAL CONFERENCE & GALATheOhioHotel&LodgingAssociationAnnual

Conference&Galaisthelargestgatheringofhotel

andlodgingprofessionalsinthestateofOhio.With

overtwelvestatesrepresentedattheOHLAAnnual

Conference,OHLAHotelMembersandAlliedMembers

haveanopportunitytolearnandgrowtheirprofessional

networksandtheirknowledgeofthehospitalityindustry.

TheOHLAAnnualConference&Galaprovides

opportunitiestomeetwithvendorswhosupportthe

lodgingindustry,participateineducationalsessions,and

engagewithyourpeersatseveralnetworkingmixers.

ThehighlightoftheOHLAAnnualConferenceisthe

eveningGala,whereOHLArecognizestheoutstanding

achievementsofhospitalityprofessionalsthrough

theprestigiousOhioStarsoftheIndustryGala.The

GalarecognizesthewinnersofthelocalStarsofthe

IndustryAwardsLuncheons,aswellasthenominations

fromoutlyingareasthatdidnotparticipateinthelocal

luncheons.CategoriesfornomineesincludeServerof

theYear,HousekeeperoftheYear,FrontDeskAssociate

oftheYear,ServiceSuperstaroftheYear,Supervisor/

ManageroftheYear,andGeneralManageroftheYear.

UniqueLodgingofOhioPropertiesareawardedeach

year.Theseawardsarebasedoncustomertestimonials

ofexcellenceincustomerservice,uniquelocationor

experience,andfeaturesthatmakeanindependent

propertyspecial.

GREATER COLUMBUS


GREATER COLUMBUS


PATHS TO SUCCESS

PROFESSIONAL PROGRAMS

BepartofsomethinggreatwithinyourindustryandyourcommunitybyparticipatinginOHLAprofessional

developmentopportunities.Wecreatenetworksfordedicatedhospitalityprofessionals,includingWomeninLodging,

theUnder30GatewayforYoungProfessionalsandteammembersindifferentjobroles.





WOMEN INLODGING

WIL CONNECT

WIL CONNECT

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WOMEN INLODGINGWIL CONNECT

WOMEN IN LODGINGJoinanetworkofwomenhoteliers,B&Bowners,

innkeepersandAlliedMembersempoweringother

womentoexercisetheirpotentialashospitality

industryleaders.Connectwithtopfemale

professionalsbothstatewideandnationwideandgain

careermomentum.

WILCONNECTinspireswomentoreachtheirfull

potential!

UNDER 30 GATEWAYUnder30Gatewayoffersresources,networkingand

educationdesignedtoensureyoungprofessionals

havethecareerdevelopmentopportunitiestomove

upinthelodgingindustry.

These programs are free to OHLA members.

Marketing “hot pack” for introductory touch

Additional marketing and membership collaterals

FIGHTING AND WINNING FOR YOU!Ohio Hotel PAC needs your participation and your support

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Ohio’s hotel and lodging industry has a strong voice through OHLA. We must also be a strong player in the political arena to build the influence necessary to win important battles. Some of our most important activities can only be funded through our political action committee — Ohio Hotel PAC.

HOW DOES OHIO HOTEL PAC HELP YOU?Every day, OHLA is fighting harder for the hotel and lodging industry and for our partners in the travel economy. A strong PAC helps us deliver results on issues such as:• Fighting illegal and ill-conceived lodging taxes• Keeping competition fair and on a level playing field• Ending deceptive trade practices that hurt hoteliers• Requiring oversight of platforms like Airbnb• Beating back burdensome and costly regulations • Securing adequate support for travel & tourism marketing• Improving infrastructure and public services• Building a more business-friendly, pro-jobs environment

State and federal laws restrict certain activities, such as political contributions, from using corporate funds. Money from dues, sponsorships and benefit programs cannot be used for this purpose. To undertake successful political efforts, it is critical for OHLA to secure financial support for our PAC from individuals — our members, partners and participants in the travel economy.

Ohio Hotel PAC is the only political action committee dedicated to fighting for all of Ohio’s hotel & lodging industry and our travel economy. We fight and win for you!

WE NEED YOU!Please join the fight on behalf of our industry, and help us win. Show your support for OHLA and your desire for hotel and lodging professionals to be the winning team. Join those leaders in our industry who already make an investment that benefits every person and business in our sector. Make a personal annual contribution to Ohio Hotel PAC today.

To make a contribution, email [email protected], speak with any OHLA team member or volunteer leader, or call OHLA at 614-461-6424 to participate via credit card. Download a contribution reply form at www.ohla.org/OhioHotelPAC today.

Corporate contributions cannot be accepted. Contributions are not tax deductible.

Visit www.ohla.org/OhioHotelPAC for more information.

A tax that doesn’t cost money???

That’s a lot of bull!

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WHAT IS A PAC?A political action committee, or PAC, is a legally-recognized organization that represents a group of like-minded individuals and organizations who want to have an effective voice in the democratic process.

WHY DO WE NEED OHIO HOTEL PAC?Having a PAC allows us to do things that support our industry’s goals and agenda that we cannot do through other means, such as supporting elected officials, candidates who champion our cause and campaigns that achieve our desired outcomes.

HOW STRONG IS OUR INDUSTRY PAC?We are working hard to make OHLA more effective and influential than ever before. We need Ohio Hotel PAC to keep pace with that transformational growth. Currently, our PAC does not reflect the incredible size and economic impact of hotel & lodging. Fewer than 11% of OHLA member entities are represented by individuals participating in Ohio Hotel PAC. Fewer than 0.0015% of the number of individuals working in our industry participate.

WHAT IS CHANGING REGARDING OUR POLITICAL ACTIVITY?We face new challenges, new competitors, and new opponents. These forces come with limitless resources and large PACs of their own. Armed with that ammunition, they can line up more political support, secure more allies, and fund more campaigns against our interests.

DOES OHIO HOTEL PAC PAY FOR OUR LOBBYING AND GOVERNMENT AFFAIRS?No. OHLA must direct resources from the association budget for our top-notch lobbying and government affairs activities. PAC funding is only used for very specific activities that cannot be funded by OHLA or corporate funds.

DOES PAC ACTIVITY FAVOR A POLITICAL PARTY I DON’T SUPPORT?No. Ohio Hotel PAC takes a very balanced, bipartisan approach to building support for our industry. We support elected officials, candidates and campaigns based on the interests of the hotel and lodging community, and nothing else. We will always openly discuss requests for support and ideas with PAC participants.

Ohio Hotel PAC gives everyone in our industry and the travel economy a louder, stronger voice by banding together individuals, combining their investments, and directing those resources in a smart, effective way.

OHIO HOTEL PAC IS DEMOCRACY IN ACTION!

JOIN TODAY!Visit www.ohla.org/OhioHotelPAC

for more information.

Ohio Hotel PAC 1127, Wm. Curlis, Treasurer, 692 N. High St., Suite 212, Columbus, OH 43215

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Please accept my investment for Ohio Hotel PAC efforts to benefit the hotel & lodging industry in the amount of: $100 $250 $500 Other $

Name:

Address:

City: State: Zip:

Email:

Check Cash* Visa MC Discover AMEX

*Maximum annual cash contribution allowed by state law is $100.

Credit Card #:Corporate cards prohibited by law

Expiration Date: (CID) Security ID#:

Signature:

Date:

See reverse for rules, limitations and mailing address.

FIGHTING AND WINNING FOR YOU!

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• Contributions must use personal funds. Ohio Campaign Finance Law prohibits political action committees from receiving corporate funds.

• Political action committees are prohibited from accepting cash contributions in

excess of $100 from any individual during a calendar year. • Payments and contributions to Ohio Hotel PAC are not tax deductible as

charitable contributions for income tax purposes. • For more information or answers to any questions about PAC activity, contact

the Ohio Hotel & Lodging PAC at (614) 461-6462.

THANK YOU for joining efforts to protect and fight for our industry and your business.

Ohio Hotel PAC 1127, Wm. Curlis, Treasurer, 692 N. High St., Suite 212, Columbus, OH 43215

Awards Gala – Wednesday, October 26Conference Programs – Thursday/Friday October 27-28

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