olca portland chapter - reviewsprout.com presentation

Copyright 2015. Third River Marketing

“They Said What?”Reputation Marketing &

Management For The Yard, Garden, and Patio Industry

Presented By

Tim FahndrichReputation Marketing Specialist

Founder, ReviewSprout


Why should your local green industry business care about

reputation management?


The Game Has Changed



1 Find Businesses

2 Conduct Research

3 Make Purchasing Decisions

This Has Changed How We …


1 Game Changer #1: Search

Landscaping Portland


88% of consumers trust online reviews as much as a personal

recommendationSource: Brightlocal


3 Game Changer #3: Social Media

People aren’t just ON social media, they are GLUED to it

All Trademarks Owned By Respective Companies


4 Game Changer #4: Mobile

Consumers now have more power in the palm of their hands than the

computers that sent man to the moon

More Power. More Access. Zero Patience.


Do You Have A Plan

To Leverage These Massive Game Changers?


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Which One Would You Choose?

★★★★★(5 Star Reputation)

★★★★★Poor Reputation

★★★★★No Reputation

(No Online Reviews)


of users will use a local business with a 4 star rating

92%

More Stars = More Customers


72%


27%

Only of users will use a local business with a 1 star rating

13%

Not Just Any Stars … Reviews Must Be:

• Authentic• Trustworthy• Recent• Relevant

Never, ever make up or pay someone to write reviews!


★★★★★(5 Star Reputation)

★★★★★Poor Reputation

3.5x More Business

More Stars = More Customers


How Important Are Reviews?

Short Answer: Everyone is online. They all

have an opinion. Those opinions matter, and

their voices carry.


Referrals ReviewsPrivate Public1x Event Ongoing ImpactGiven to 1 Person Unlimited Reach

What About Word-of-Mouth?“I Get Most Of My Customers From Word of Mouth”


Are you leveraging your online presence

and reputation to close more business this

month?



Quick Story

Lawn Mower Repair Shop



Bottom Line:

Your Online Presence & Reputation Matters


How Much Is A Customer Worth?

Are You Ready To Stand Out Online Above Your Competition?



1 Build A “Reputation Matters” Culture

2 Proactively Ask For Reviews & Feedback

3 Promote & Market Your Positive Reviews Across The Web

How To Grow A 5 Star Reputation


4 Follow-up On Negative Feedback And Use It As An Opportunity To Improve Your Company

5 Listen To & Monitor What People Are Saying

6 Create A Positive & Accurate Online Presence


How Do You Stack Up??


Thank You

The #1 reputation marketing and management solution built

specifically for the yard, garden, and patio industry


Special Offer:15 Day Trial

Just $1


You’ll Get Access To Our Reputation Builder Package


Start Generating Feedback & Reviews Right Away On Your Own Review Engine


Promote Your Positive Reviews on Social Media

Sites Like Facebook, Twitter, and Google+

… And On Your Website


Turn Negative Feedback Into An Amazing Customer Service Opportunity


Generate More Leads With Our Social Sharing Features


Improve Your Search Engine Rankings With Our SEO

Optimized Algorithm


Don’t Worry … Your Review Engine is Mobile Responsive For

Use On Any Platform


1 Search

2 Reputation & Reviews

3 Social Media

Take Advantage Of All 4 Game Changers

4 Mobile


Improve Your Online Presence & Reputation

And Stand Out Online Above Your Competition!



Reputation Builder Package$1 Trial – 15 Days

$97/mo. No contracts. Cancel anytime.


Package Options