Old Hollywood Film

Dracula 1931

Production

• Todd Browning – Producer in charge

• Universal Studios

• Cheap – Sets reused from Phantom of the Opera - $355,000

• X rated – Highest at that time

• Black & White

• No real SFX – Crappy bat “it’s gonna get in your hair”

• Audiences had never seen a zoom before and it was scary

Distribution

• Theatre looking poster

• Didn’t need much marketing as cinema was very popular

• No internet for viral marketing

• No TVs for trailers

Exhibition

• Shown at cinemas only

• 35mm reels

• The scream was taken out in the cinema but added back for the DVD release.

• “Newspapers reported that members of the audiences fainted in shock at the horror on screen.” - Wikipedia