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Oliver Wyman is a global consultancy headquartered in the United States, serving a wide range of industri

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  • C O N F I D E N T I A L | www.oliverwyman.com

    Oliver Wyman Transportation GroupHigh Speed Rail Services and Capabilities

    January 2010

  • 1 Oliver Wyman www.oliverwyman.com

    Oliver WymanOliver Wyman is a global consultancy headquartered in the United States, serving a wide range of industries.

    AtlantaBarcelonaBeijingBostonBuenos AiresCalgaryChicagoClevelandDallasDubaiDusseldorfFrankfurtHamburg

    Clients can leverage capabilities from around the world

    Exceptional expertise, with more than 30 years of experience serving major companies in 40 sectors: Automotive Aviation, Aerospace, and Defense Communications, Media and

    Technology

    Energy and Utilities Financial Services Health and Life Sciences Manufacturing/Industrial Products Retail and Consumer Products Surface Transportation

    Marsh & McLennan Companies

    Oliver Wyman Group

    Marsh Inc.Risk and Insurance

    Guy CarpenterRe-insurance Advisors

    MercerHuman Capital

    KrollBusiness Intelligence

    NERA Economic Consulting

    LippincottBrand and Identity

    ConsultingOliver Wyman

    A broad set of functional capabilities to complement our industry focus

    Corporate Finance & Restructuring Strategy Finance & Risk Sales & Pricing Operations & Technology Organization & Leadership

    580+ partners and 2,260+ industry and functional experts across Oliver Wyman Group

    Global ReachDeep Industry Experience Broad Capabilities

    AtlantaBarcelonaBostonBuenos AiresCalgaryChicagoClevelandDallasDetroitDubaiDusseldorfFrankfurtHamburg

    ParisPhiladelphiaPittsburghSan FranciscoSao PauloSeoulSingaporeStockholmSydneyTorontoWashington DCZurich

    Hong KongHoustonIstanbulLisbonLondonLos Angeles MadridMexico CityMilanMontrealMoscowMunich New York

  • 2 Oliver Wyman www.oliverwyman.com

    Oliver Wymans rail practice Our rail practice employs the largest and most experienced staff in the world dedicated to the rail industry and is widely recognized as the premier management consultancy to state-owned and private freight and passenger railroads.

    Major international railroads Regional railroads Intercity passenger railways Urban transit authorities

    Rail customers Equipment suppliers Financial institutional investors Government agencies

    Surface Transportation Group

    RailMotor CarrierMaritime UrbanTransportation

    Freight Mgmt./Logistics

    Travel & Leisure

    Rail System Restructuring and Privatization

    Railway Mgmt. Information and Accounting Systems

    Market and Revenue Analysis

    Transportation Cost and Financial Analysis

    Legal and RegulatoryAnalysis andExpert Testimony

    Organizational Assessment

    Operations Strategy

    Financial and Operational Modeling

    $ i

  • 3 Oliver Wyman www.oliverwyman.com

    Oliver Wymans high-speed rail teamWe support high-speed rail feasibility, strategic, infrastructure, and equipment projects worldwide.

    Oliver Wyman maintains a dedicated group to serve the high-speed rail market. This group offers: In-depth knowledge and a track record of success working with leading high-speed rail operators Strong relationships with every major railroad in North America and Europe A global team of rail experts that are highly regarded by governments and industry stakeholders

    We support our clients on a variety of strategic and operational issues: We employ a fact-based analytical approach that produces impacts through insights Our capabilities range from financial modeling and ridership/revenue forecasts to operations

    improvement and network scheduling

    Oliver Wyman has advised investors, operators, and rail authorities on many topics, including: Ridership and revenue forecasts Development of large rail infrastructure projects Development of concession terms and structures Development of public-private partnerships and risk modeling Passenger over freight rail operations and planning Business model development and assessment Rightsizing of assets

    Oliver Wyman has generated significant value for its rail clients. Examples include: Advanced customer insights that drove a 20 percent increase in ridership and 40 percent increase in

    revenues Strategic assessments of benefits supporting various high-speed rail projects Complex risk analysis supporting renegotiations and saving hundreds of millions of dollars

  • 4 Oliver Wyman www.oliverwyman.com

    We are a trusted and reliable partner for the worlds leading high-speed rail operators, having completed numerous engagements for the major European rail operators

    Our value proposition Oliver Wyman possesses the knowledge, expertise, and experience to advise on a wide range of high-speed rail issues.

    We have a rich fact base of intellectual capital on rail trends and economics, which includes methodologies, analytical models, and databases.

    We possess proven strategic analysis capabilities on rail issues. We recently completed strategic assessments of high-speed rail projects in western Canada and the northern United States.

    We are considered a global leader in rail strategy and operations, having worked with all of the major North American and European railroads.

    We have developed strong credibility within the industry and are regularly called on to provide expert testimony on rail matters for public authorities, including before the US Congress.

    1Content

    2

    Strategic expertise

    4

    Railexpertise

    3

    5Credibility

    High-speed rail experience

    Dedicated team that combines deep industry expertise and state-of-the-art methodologies Decades of experience helping leading

    rail and transportation clients globally Track record in successfully resolving

    strategic and operational issues

    Independent, data-driven analyses Market-driven analyses and insights to

    evaluate investment decisions and define sound strategies

    Extensive financial modeling capabilities that enable a detailed understanding of the key drivers of performance

    A track record of providing valued, objective advice

    Collaborative work style

    The Oliver Wyman Proposition The Oliver Wyman Difference

  • 5 Oliver Wyman www.oliverwyman.com

    Our knowledgeOliver Wyman combines the use of proven methodologies and analytical tools with industry leading thought leadership.

    Intellectual capital

    Organizationalarchitecture

    Strategic control

    Value capture/ profit model

    Scope

    Customer selectionand value proposition

    ModeAir

    Business Coach

    Eurostar

    1st 2nd

    I Dont Travel

    Price 1780F 990F 1320F 790F

    Schedule frequency

    Food service

    Free gourmet

    meal

    Free snack

    Free gourmet

    meal

    Cafservice

    (not free)

    What option do you

    choose?Business Coach 1st 2nd

    1 departure every 40 minutes

    6 a.m. 11 p.m.

    1 departure every 60 minutes

    5 a.m. 10 p.m.

    Methodologies and analytical tools

    Value driven business design Oliver Wymans proprietary growth

    strategy framework Used by a number of Fortune 500

    companies in their strategic planning process

    Strategic choice analysis Model for customer behavior Financial implications of customer

    decisions can be evaluated

    MultiRail software Network design and planning system Used by all major railways in North

    America and Europe

    ISMStrategy

    Businessdrivers

    Market

    Interactive strategy models Business simulation model Driver-based financial analysis and

    strategy development

    Illustrative not exhaustive

  • 6 Oliver Wyman www.oliverwyman.com

    Overall Demand

    Factors Within Operator Control

    Factors Beyond Operator Control Other

    Customer Preference

    Our expertiseWe apply our strategic capabilities to tackle complex questions within the high-speed rail industry.

    Economic growth/change

    Distribution of economic change

    Induced demand from new mode choices/new capacity

    Delay in consumer response

    Value of time

    Walk Wait In

    vehicle Vehicle

    ownership Price

    sensitivities Intermodal

    transfer

    Operating speed/headway

    Size/carrying capacity of cars

    Scheduling/ arrival time

    Price Level Structure

    Car comfort Implementation

    Improvements in other infrastructure

    Congestion Transfer time/

    other mode accessibility

    Feeder systems/fare cooperation

    Price caps Competitive

    response/ constraints

    Population growth

    Tourism Annualized

    rate of typical daily demand

    Opportunity resulting from new transportation mode

    2021 2031 2051

    125-mph

    150-mph

    200-mph

    300-mph

    Ridership forecast by year by HSR option

    PHASE 4Financial and economic analysis

    PHASE 3Forecasting

    PHASE 2Market analysis

    PHASE 1Travel demand analysis

    We use a phased approach in our analysis

    which examines drivers of volume and demand

    1

    2

    3 allowing us to develop reliable forecasts of revenue and ridership

    Example of previous high-speed rail work: Ridership forecast Illustrative

  • 7 Oliver Wyman www.oliverwyman.com

    Our experienceWe have supported large-scale high-speed rail feasibility, infrastructure, and equipment projects around the world.

    Developed an overview of the market, competition, and regulatory environment for public transport in China (including high-speed rail and maglev)

    Assessed the regulatory framework of the European passenger rail network for several rail equipment financing companies

    Developed a fleet strategy for long-haul, including procurement concept for high-speed trains

    Selected prior Oliver Wyman high-speed rail engagementsCompleted a project turnaround audit to ensure successful implementation of a high-speed rail coalition

    Illustrative not exhaustive

    Reviewed ridership and revenue forecasts for a proposed high-speed rail link in Illinois and Michigan

    Assessed and highlighted critical issues for a high-speed rail link on the Quebec-Windsor Corridor

    Developed ridership forecast for a high-speed rail link between Calgary and Edmonton

    Presented a perspective on the role of high-speed rail to the US House of Representatives

    Worked as part of a consortium in a major high-speed rail transaction, modeling the financials and aligning the views of the consortium

    Reviewed projected operating and maintenance costs for a high-speed rail link between Las Vegas and southern California

    Conducted a positioning and market assessment study to determine the maximum traffic/revenue level attainable for a high-speed rail line

    To support the sale of a U.K. high speed line, Oliver Wyman provided a railway, and several government entities with a robust understanding of future demand and economic performance on European high-speed routes as well as for domestic high speed services.

  • 8 Oliver Wyman www.oliverwyman.com

    Business

    First Class

    Not Decision Makers

    Leisure

    Short Stay Vacation

    Travel Experience

    Price-Sensitive

    Case study #1: Strategy and business model developmentWe used customer purchase decision simulations to strategically reposition a high-speed railways market offer.

    ModeAir

    Business Coach

    Eurostar

    1st 2ndI Dont Travel

    Price 1780F 990F 1320F 790F

    Schedule frequency

    Food service

    Free gourmet

    meal

    Free snack

    Free gourmet

    meal

    Cafservice

    (not free)

    What option do

    you choose?

    Business Coach 1st 2nd

    1 departure every 40 minutes

    6 a.m. 11 p.m.

    1 departure every 60 minutes

    5 a.m. 10 p.m.

    Strategic Choice Analysis (SCA) Concept of Repositioning

    Customer Segmentation

    Strategic Choice Analysis (SCA) is based on the discrete choice approach

    Customers select specific product offers

    Result for each customer segment:

    Market share Revenue Profit margin

    Link to business plan model

    Four classes of service: Premium First First (Business, Leisure) Second Plus Second Standard

    Customer service/sales: Multi-channel sales Frequent Traveler Program Eurostar Lounges Code share with airlines

    Differentiated price strategy

    Key Results Passengers increased by 20% Yield raised by >15% Revenue increased by 40% Market share gain against aviation Selective price markups

    Differentiation in service Frequent Traveler Program Major customer strategy

    Limited price campaign Bundled offers (hotel) Bus/Metro Ticket Multi-channel strategy

    Measures of repositioning

    Inter- capital

    Beyond Capitals

    Rest of Europe

    Overseas

  • 9 Oliver Wyman www.oliverwyman.com

    Case study #2: Ridership forecastingWe developed a complex demand model to forecast ridership for a high-speed rail project in a inter-city Canadian corridor.

    Situation Approach

    OutcomeResults

    ResultsForecasting trafficvolumes

    Model estimation andcalibration

    Data validation andassembly

    Inputs**

    BY 2006 LOS data forauto, air, Grey-hound,Red Arrow

    BY 2006 trip tablesfor 158x158 zones forexisting modes

    BY 2006 socio-economic data for158 zone system

    SP survey data forauto, air, Greyhound,Red Arrow

    Future year LOSskims for existingmodes

    Future yearsocioeconomicprojections

    Future year LOSskims for 4 HSRscenarios

    Deleted OD pairs withonly 1 modeavailable*

    Deleted OD pairs withzero trips on anymode

    Calculated populationand employmentdensities

    Calculated VOT andVOF from SP surveydata

    Tested severalalternative modelspecs on RP data

    Used VOT to convertLOS into a compositetime

    Obtained coefficientsfor separate modechoice models forbusiness and non-business

    Calibrated the MCmodels to BY shares

    Estimated induceddemand models fromcomposite utilitiesderived from modechoice

    Future year forecastvolumes for auto, air,Grey-hound, RedArrow

    Forecast HSRvolumes divertedfrom each mode

    Forecast inducedHSR ridership

    Total HSR intercityridership and revenuefor various future yearscenarios

    Final report andpresentation

    Faced with an expanding economy and growing intercity traffic in a dense corridor, our client wanted to explore the viability of a high-speed rail service that would increase intercity travel and reduce highway congestion.

    Oliver Wyman was asked to provide an independent ridership forecast that could be contrasted with another vendors projection:

    Improve overall ridership forecast certainty Identify base case revenue expectations Assess sensitivity to economic growth, oil and

    gas prices, competitive reactions, etc.

    Model elements

    Value of time model

    Mode choice model

    Induced demand model

    2021 2031 2051

    125-mph

    150-mph

    200-mph

    300-mph

    Statistically significant forecasts of ridership and modal share as well as revenues

    Ridership estimates based on varied service levels Departure frequencies Four high-speed rail service levels (speed) Pricing (along with pricing elasticity and

    optimization) Induced demand estimates based on mode addition and

    service improvement Sensitivity analyses: economic scenarios, competitor

    moves, oil and gas prices

    Ridership forecast by year by HSR option

  • 10 Oliver Wyman www.oliverwyman.com

    Case study #3: Fleet strategy We developed a strategy to assist a major European railway in replacing its high-speed rail fleet.

    Situation

    Approach

    Our client will need to replace major parts of its high-speed rail fleet in the coming decade. Oliver Wyman was tasked with:

    Evaluating the economic implications of a revised fleet strategy, and Defining the migration path from todays fleet to the target structure.

    Lifecycle costs Market to be operated

    A B C Other cost categories

    DCosts

    /train km

    Profitability

    requirement Costs are direct (e.g., depreciation,

    interest) or indirect (maintenance costs), which will be determined by the type of fleet procured

    In case of a given profitability requirement, the size of the network must be reduced as lifecycle costs rise

    A fleet strategy centered around a common platform for a portion of the fleet was developed. Core vehicle characteristics were defined.

    Results

    The tradeoff between lifecycle costs and operated network was explicitly examined, taking profitability requirements into consideration.

    Divide train kilometers by the number of trains

  • 11 Oliver Wyman www.oliverwyman.com

    Our capabilities (1/2)Oliver Wyman can deploy a sophisticated set of tools and approaches to help its clients minimize risks and increase returns.

    Sample

    Network and planning

    MultiRail proprietary network design and planning system Used by major railways in

    North America and Europe

    State-of-the-art system using innovative algorithms and user interfaces

    Tool of choice for special studies such as mergers, privatization, operating plan redesign, and routing investment analysis

    Operational risks

    Stochastic, probabilistic modeling

    -$ 2 0 , 0 0 0 , 0 0 0

    -$ 1 5 , 0 0 0 , 0 0 0

    -$ 1 0 , 0 0 0 , 0 0 0

    -$ 5 , 0 0 0 , 0 0 0

    $ 0

    $ 5 , 0 0 0 , 0 0 0

    $ 1 0 , 0 0 0 , 0 0 0

    $ 1 5 , 0 0 0 , 0 0 0

    2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2

    M a x i m u m

    B a s e c a s e E x p e c t e d

    M i n i m u m

    Stochastic probabilistic models such as Monte Carlo simulations (versus deterministic single-answer models): Model the range of

    outcomes and the probability of certain outcomes

    Provide the probability of an unacceptable outcome as well as the likelihood of generating above average returns

    Revenue and cost risks

    Ridership/revenue forecasts

    Market ScenarioIllustrative

    Competitor 1 Competitor 2 Competitor 2

    Proprietary choice-driven statistical approach for forecasting and maximizing ridership/revenue Choice set approach

    mirrors real-life tradeoffs and increases forecasting accuracy

    Provides customer price elasticities relative to competitive options, service levels, time of day, etc.

    Demand risks

    Strategy and business modeling

    Costing Trends and predictions for all

    cost levers

    Costing Trends and predictions for all

    cost levers

    TrendsTrendsCost Trends and forecasts for raw materials (steel,

    wood, concrete, etc.)

    Cost Trends and forecasts for raw m aterials (steel,

    wood, concrete, etc.)

    Cost Trends for construction laborCost Trends for

    construction labor

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Multiple indexesMultiple indexes

    Key Variable Costs by Main Material

    Key Variable Costs by Main Material

    Costs over timeCosts over time

    E

    X

    T

    E

    R

    N

    A

    L

    P

    R

    O

    J

    E

    C

    T

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    P

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    E

    C

    T

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    N

    I

    N

    T

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    R

    N

    A

    L

    P

    R

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    E

    C

    T

    I

    O

    N

    C

    o

    n

    s

    e

    n

    s

    u

    s

    Interviews

    Research

    Implications

    Interviews

    Research

    Implications

    Historical Cost Trends

    Historical Cost Trends

    SCM Activities (Future & Historic)

    SCM Activities (Future & Historic)

    Other Fixed CostsOther Fixed Costs

    Labor CostsLabor Costs

    Future Capital Investments

    Future Capital Investments

    Current cost structure by raw

    m aterial base

    Current cost structure by raw

    material base

    Current Labor Structure

    Current Labor Structure

    Current Fixed Costs and Future

    Investments

    Current Fixed Costs and Future

    Investments

    Cost Base Evolution over time by ke y

    component

    Cost Base Evolution over time by key

    component

    Tim ing & Procurement

    Timing & Procurement

    Income StatementIncome Statement

    Cash Flow StatementCash Flow Statement

    Opportunities for SCM and Cost

    Structure Activities

    Opportunities for SCM and Cost

    Structure Activities

    Com pany Perspectives

    Company Perspectives

    External Costs Structures

    External Costs Structures

    Strong track record in developing successful HSR business models

    Detailed driver-based operational and financial models

    Statistically driven assumptions and expert opinions Tied to operational

    measures for performance management

    Can be used to review and revise or validate existing plans or run scenarios

    Strategic risks

    PPP structuring and contract evaluation

    Analysis of risk-sharing arrangements and dispute resolution mechanisms, and the quantification of contract risks Assessment of

    governance arrangements

    Database of previously used risk-sharing arrangements

    Technical term evaluation based on industry experience (e.g., trackage rights agreements)

    Negotiation support

    Deal structure risks

  • 12 Oliver Wyman www.oliverwyman.com

    Our capabilities (2/2)Our broad range of strategic and operational capabilities are relevant to all stakeholders.

    Business case development

    Operations improvement

    Infrastructure and capital management

    Strategic assessment

    Operators

    Due diligence

    Strategic and operational planning

    Deal structuring

    Revenue development

    Investors

    Business case development

    Risk allocation

    Deal structuring

    Infrastructure development and management

    Governments

    Business case development

    Consortium facilitation

    RFP support

    Strategic assessment

    Other Stakeholders

  • 13 Oliver Wyman www.oliverwyman.com

    Our team (1/2)We have an experienced and dedicated senior team of professionals with deep rail expertise.

    Gilles Roucolle Head of the firms global surface transportation practice Has conducted numerous global assignments in all

    transport sectors, including for transit and North American/European freight and passenger railroads

    Regular speaker at logistics and transportation conferences

    Allan E. Kaulbach Leads the Global Corporate Finance Practice in the

    firms Manufacturing, Transport and Energy Unit Large-scale restructuring, M&A, project finance and

    regulatory assignments for governments and private sector companies in North and South America, South Africa, the Pacific Rim, and Europe

    Joris DInca Specializes in strategy, M&A and restructuring, mainly

    for the transportation, machinery and engineering industries

    Restructured and introduced new business designs for European operators, developed alliance strategies for leading freight rail operators, performed due diligence on rail fleets

    Georges Vialle Specializes in competitive and strategic analysis,

    organizational design, and information systems Conducted strategy assignments for high-speed rail

    operators in Europe Held senior management position in the TGV division

    of SNCF prior to joining Oliver Wyman

    William J. Rennicke Specializes in surface transportation transactions,

    strategic planning, management, marketing, economics, and operations

    Provides restructuring and organizational redesign to improve financial and operating performance of transportation entities

    Dr. Dirk Rompf Specializes in rail strategy, organization, change

    management, restructuring, and network management Held senior management positions at a leading railway Has worked for international railways on strategic

    reorientation, network optimization, strategic planning, investment strategy and fleet management

    Paul Stephens Specializes in the design, development, and use of

    surface transportation software Held executive positions in various transportation

    companies and software development firms Broad experience in demand forecasting, capacity

    management, and network design

    Carl Van Dyke Has over 25 years of consulting and software

    development experience in the transportation industry Specializes in the application of computers to

    transportation engineering and operations issues, with particular emphasis on railroad network modeling, service design, train scheduling, and equipment management

  • 14 Oliver Wyman www.oliverwyman.com

    Our team (2/2)We have an experienced and dedicated senior team of professionals with deep rail expertise.

    Patrick Lortie Extensive experience in strategic business design,

    organizational design, risk modeling, and operations improvement issues for transportation clients

    Led global passenger rail operational performance benchmarking effort

    Coordinated a major rail infrastructure project for a Latin American government

    Rodney Case International expert in transportation operations

    planning, strategy development, and performance management, notably for the rail freight industry

    Held senior positions with Canadian Pacific and SNCF Founder and co-chair of the International Rail Planning

    Conference

    Eric Vratimos Over 15 years of consulting experience, leader of

    North American surface transportation practice Broad experience in transportation and supply chain,

    including strategy and operations in various sectors (freight and passenger rail, aviation and aerospace, trucking, parcel and transit)

    Jason Kuehn Has over 20 years of railway experience, with

    particular expertise in evaluating and designing rail networks and operating plans

    Specializes in rail service design and the application of software to unique railway environments

    Has provided his expertise to railways in North America, South America, Africa and Europe

    Jeffrey P. Elliott Specializes in corporate planning and strategy,

    business design, transactions support, marketing and sales strategy, and operations and maintenance performance improvement

    Over 25 years of experience in the transportation industry; held executive positions at Conrail

    Alejandro Gaffner Over 25 years of consulting experience with a focus in

    the transportation and infrastructure sectors Expert in business strategy, marketing and sales,

    organizational and operational improvement Has worked with major rail and commuter operators in

    Spain and Portugal

    Kevin Foy Has over 25 years of experience in the application of

    information technology to transportation companies. Held senior management positions at several transportation software providers

    Has worked with passenger and freight railways in the Americas, Europe, South Africa and Asia

    Olivier Fainsilber Over 25 years of consulting for OW transportation

    clients in 40 countries Deep knowledge of high speed rail markets,

    economics, and operations in Europe Advisor to high speed operators, government,

    infrastructure, and financial institutions

  • 15 Oliver Wyman www.oliverwyman.com

    Do notrecommend

    Average recommendation by firm1

    7.6

    7.6

    7.2

    7.2

    7.1

    7.1

    7.0

    6.9

    6.8

    6.4

    6.4

    6.0

    5.3

    1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0

    BCG

    Mercer/Oliver Wyman

    E&Y

    KPMG

    PwC

    AT Kearney

    IBM

    Bain

    Deloitte

    Accenture

    Booz

    McKinsey

    Bearing Point

    1 Based on 517 responds with feedback on 140 consulting firms. Only firms with more than 10 responses are displayed in the graph. 2008 Corporate Executive Board. Used with permission.

    Customer satisfaction of international consulting firms

    Stronglyrecommend

    Results of independent research conducted by Corporate Executive Board

  • 16 Oliver Wyman www.oliverwyman.com