oliver wyman high speed rail capabilities final blog
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Oliver Wyman is a global consultancy headquartered in the United States, serving a wide range of industriTRANSCRIPT
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C O N F I D E N T I A L | www.oliverwyman.com
Oliver Wyman Transportation GroupHigh Speed Rail Services and Capabilities
January 2010
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1 Oliver Wyman www.oliverwyman.com
Oliver WymanOliver Wyman is a global consultancy headquartered in the United States, serving a wide range of industries.
AtlantaBarcelonaBeijingBostonBuenos AiresCalgaryChicagoClevelandDallasDubaiDusseldorfFrankfurtHamburg
Clients can leverage capabilities from around the world
Exceptional expertise, with more than 30 years of experience serving major companies in 40 sectors: Automotive Aviation, Aerospace, and Defense Communications, Media and
Technology
Energy and Utilities Financial Services Health and Life Sciences Manufacturing/Industrial Products Retail and Consumer Products Surface Transportation
Marsh & McLennan Companies
Oliver Wyman Group
Marsh Inc.Risk and Insurance
Guy CarpenterRe-insurance Advisors
MercerHuman Capital
KrollBusiness Intelligence
NERA Economic Consulting
LippincottBrand and Identity
ConsultingOliver Wyman
A broad set of functional capabilities to complement our industry focus
Corporate Finance & Restructuring Strategy Finance & Risk Sales & Pricing Operations & Technology Organization & Leadership
580+ partners and 2,260+ industry and functional experts across Oliver Wyman Group
Global ReachDeep Industry Experience Broad Capabilities
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ParisPhiladelphiaPittsburghSan FranciscoSao PauloSeoulSingaporeStockholmSydneyTorontoWashington DCZurich
Hong KongHoustonIstanbulLisbonLondonLos Angeles MadridMexico CityMilanMontrealMoscowMunich New York
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2 Oliver Wyman www.oliverwyman.com
Oliver Wymans rail practice Our rail practice employs the largest and most experienced staff in the world dedicated to the rail industry and is widely recognized as the premier management consultancy to state-owned and private freight and passenger railroads.
Major international railroads Regional railroads Intercity passenger railways Urban transit authorities
Rail customers Equipment suppliers Financial institutional investors Government agencies
Surface Transportation Group
RailMotor CarrierMaritime UrbanTransportation
Freight Mgmt./Logistics
Travel & Leisure
Rail System Restructuring and Privatization
Railway Mgmt. Information and Accounting Systems
Market and Revenue Analysis
Transportation Cost and Financial Analysis
Legal and RegulatoryAnalysis andExpert Testimony
Organizational Assessment
Operations Strategy
Financial and Operational Modeling
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3 Oliver Wyman www.oliverwyman.com
Oliver Wymans high-speed rail teamWe support high-speed rail feasibility, strategic, infrastructure, and equipment projects worldwide.
Oliver Wyman maintains a dedicated group to serve the high-speed rail market. This group offers: In-depth knowledge and a track record of success working with leading high-speed rail operators Strong relationships with every major railroad in North America and Europe A global team of rail experts that are highly regarded by governments and industry stakeholders
We support our clients on a variety of strategic and operational issues: We employ a fact-based analytical approach that produces impacts through insights Our capabilities range from financial modeling and ridership/revenue forecasts to operations
improvement and network scheduling
Oliver Wyman has advised investors, operators, and rail authorities on many topics, including: Ridership and revenue forecasts Development of large rail infrastructure projects Development of concession terms and structures Development of public-private partnerships and risk modeling Passenger over freight rail operations and planning Business model development and assessment Rightsizing of assets
Oliver Wyman has generated significant value for its rail clients. Examples include: Advanced customer insights that drove a 20 percent increase in ridership and 40 percent increase in
revenues Strategic assessments of benefits supporting various high-speed rail projects Complex risk analysis supporting renegotiations and saving hundreds of millions of dollars
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4 Oliver Wyman www.oliverwyman.com
We are a trusted and reliable partner for the worlds leading high-speed rail operators, having completed numerous engagements for the major European rail operators
Our value proposition Oliver Wyman possesses the knowledge, expertise, and experience to advise on a wide range of high-speed rail issues.
We have a rich fact base of intellectual capital on rail trends and economics, which includes methodologies, analytical models, and databases.
We possess proven strategic analysis capabilities on rail issues. We recently completed strategic assessments of high-speed rail projects in western Canada and the northern United States.
We are considered a global leader in rail strategy and operations, having worked with all of the major North American and European railroads.
We have developed strong credibility within the industry and are regularly called on to provide expert testimony on rail matters for public authorities, including before the US Congress.
1Content
2
Strategic expertise
4
Railexpertise
3
5Credibility
High-speed rail experience
Dedicated team that combines deep industry expertise and state-of-the-art methodologies Decades of experience helping leading
rail and transportation clients globally Track record in successfully resolving
strategic and operational issues
Independent, data-driven analyses Market-driven analyses and insights to
evaluate investment decisions and define sound strategies
Extensive financial modeling capabilities that enable a detailed understanding of the key drivers of performance
A track record of providing valued, objective advice
Collaborative work style
The Oliver Wyman Proposition The Oliver Wyman Difference
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5 Oliver Wyman www.oliverwyman.com
Our knowledgeOliver Wyman combines the use of proven methodologies and analytical tools with industry leading thought leadership.
Intellectual capital
Organizationalarchitecture
Strategic control
Value capture/ profit model
Scope
Customer selectionand value proposition
ModeAir
Business Coach
Eurostar
1st 2nd
I Dont Travel
Price 1780F 990F 1320F 790F
Schedule frequency
Food service
Free gourmet
meal
Free snack
Free gourmet
meal
Cafservice
(not free)
What option do you
choose?Business Coach 1st 2nd
1 departure every 40 minutes
6 a.m. 11 p.m.
1 departure every 60 minutes
5 a.m. 10 p.m.
Methodologies and analytical tools
Value driven business design Oliver Wymans proprietary growth
strategy framework Used by a number of Fortune 500
companies in their strategic planning process
Strategic choice analysis Model for customer behavior Financial implications of customer
decisions can be evaluated
MultiRail software Network design and planning system Used by all major railways in North
America and Europe
ISMStrategy
Businessdrivers
Market
Interactive strategy models Business simulation model Driver-based financial analysis and
strategy development
Illustrative not exhaustive
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6 Oliver Wyman www.oliverwyman.com
Overall Demand
Factors Within Operator Control
Factors Beyond Operator Control Other
Customer Preference
Our expertiseWe apply our strategic capabilities to tackle complex questions within the high-speed rail industry.
Economic growth/change
Distribution of economic change
Induced demand from new mode choices/new capacity
Delay in consumer response
Value of time
Walk Wait In
vehicle Vehicle
ownership Price
sensitivities Intermodal
transfer
Operating speed/headway
Size/carrying capacity of cars
Scheduling/ arrival time
Price Level Structure
Car comfort Implementation
Improvements in other infrastructure
Congestion Transfer time/
other mode accessibility
Feeder systems/fare cooperation
Price caps Competitive
response/ constraints
Population growth
Tourism Annualized
rate of typical daily demand
Opportunity resulting from new transportation mode
2021 2031 2051
125-mph
150-mph
200-mph
300-mph
Ridership forecast by year by HSR option
PHASE 4Financial and economic analysis
PHASE 3Forecasting
PHASE 2Market analysis
PHASE 1Travel demand analysis
We use a phased approach in our analysis
which examines drivers of volume and demand
1
2
3 allowing us to develop reliable forecasts of revenue and ridership
Example of previous high-speed rail work: Ridership forecast Illustrative
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7 Oliver Wyman www.oliverwyman.com
Our experienceWe have supported large-scale high-speed rail feasibility, infrastructure, and equipment projects around the world.
Developed an overview of the market, competition, and regulatory environment for public transport in China (including high-speed rail and maglev)
Assessed the regulatory framework of the European passenger rail network for several rail equipment financing companies
Developed a fleet strategy for long-haul, including procurement concept for high-speed trains
Selected prior Oliver Wyman high-speed rail engagementsCompleted a project turnaround audit to ensure successful implementation of a high-speed rail coalition
Illustrative not exhaustive
Reviewed ridership and revenue forecasts for a proposed high-speed rail link in Illinois and Michigan
Assessed and highlighted critical issues for a high-speed rail link on the Quebec-Windsor Corridor
Developed ridership forecast for a high-speed rail link between Calgary and Edmonton
Presented a perspective on the role of high-speed rail to the US House of Representatives
Worked as part of a consortium in a major high-speed rail transaction, modeling the financials and aligning the views of the consortium
Reviewed projected operating and maintenance costs for a high-speed rail link between Las Vegas and southern California
Conducted a positioning and market assessment study to determine the maximum traffic/revenue level attainable for a high-speed rail line
To support the sale of a U.K. high speed line, Oliver Wyman provided a railway, and several government entities with a robust understanding of future demand and economic performance on European high-speed routes as well as for domestic high speed services.
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8 Oliver Wyman www.oliverwyman.com
Business
First Class
Not Decision Makers
Leisure
Short Stay Vacation
Travel Experience
Price-Sensitive
Case study #1: Strategy and business model developmentWe used customer purchase decision simulations to strategically reposition a high-speed railways market offer.
ModeAir
Business Coach
Eurostar
1st 2ndI Dont Travel
Price 1780F 990F 1320F 790F
Schedule frequency
Food service
Free gourmet
meal
Free snack
Free gourmet
meal
Cafservice
(not free)
What option do
you choose?
Business Coach 1st 2nd
1 departure every 40 minutes
6 a.m. 11 p.m.
1 departure every 60 minutes
5 a.m. 10 p.m.
Strategic Choice Analysis (SCA) Concept of Repositioning
Customer Segmentation
Strategic Choice Analysis (SCA) is based on the discrete choice approach
Customers select specific product offers
Result for each customer segment:
Market share Revenue Profit margin
Link to business plan model
Four classes of service: Premium First First (Business, Leisure) Second Plus Second Standard
Customer service/sales: Multi-channel sales Frequent Traveler Program Eurostar Lounges Code share with airlines
Differentiated price strategy
Key Results Passengers increased by 20% Yield raised by >15% Revenue increased by 40% Market share gain against aviation Selective price markups
Differentiation in service Frequent Traveler Program Major customer strategy
Limited price campaign Bundled offers (hotel) Bus/Metro Ticket Multi-channel strategy
Measures of repositioning
Inter- capital
Beyond Capitals
Rest of Europe
Overseas
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9 Oliver Wyman www.oliverwyman.com
Case study #2: Ridership forecastingWe developed a complex demand model to forecast ridership for a high-speed rail project in a inter-city Canadian corridor.
Situation Approach
OutcomeResults
ResultsForecasting trafficvolumes
Model estimation andcalibration
Data validation andassembly
Inputs**
BY 2006 LOS data forauto, air, Grey-hound,Red Arrow
BY 2006 trip tablesfor 158x158 zones forexisting modes
BY 2006 socio-economic data for158 zone system
SP survey data forauto, air, Greyhound,Red Arrow
Future year LOSskims for existingmodes
Future yearsocioeconomicprojections
Future year LOSskims for 4 HSRscenarios
Deleted OD pairs withonly 1 modeavailable*
Deleted OD pairs withzero trips on anymode
Calculated populationand employmentdensities
Calculated VOT andVOF from SP surveydata
Tested severalalternative modelspecs on RP data
Used VOT to convertLOS into a compositetime
Obtained coefficientsfor separate modechoice models forbusiness and non-business
Calibrated the MCmodels to BY shares
Estimated induceddemand models fromcomposite utilitiesderived from modechoice
Future year forecastvolumes for auto, air,Grey-hound, RedArrow
Forecast HSRvolumes divertedfrom each mode
Forecast inducedHSR ridership
Total HSR intercityridership and revenuefor various future yearscenarios
Final report andpresentation
Faced with an expanding economy and growing intercity traffic in a dense corridor, our client wanted to explore the viability of a high-speed rail service that would increase intercity travel and reduce highway congestion.
Oliver Wyman was asked to provide an independent ridership forecast that could be contrasted with another vendors projection:
Improve overall ridership forecast certainty Identify base case revenue expectations Assess sensitivity to economic growth, oil and
gas prices, competitive reactions, etc.
Model elements
Value of time model
Mode choice model
Induced demand model
2021 2031 2051
125-mph
150-mph
200-mph
300-mph
Statistically significant forecasts of ridership and modal share as well as revenues
Ridership estimates based on varied service levels Departure frequencies Four high-speed rail service levels (speed) Pricing (along with pricing elasticity and
optimization) Induced demand estimates based on mode addition and
service improvement Sensitivity analyses: economic scenarios, competitor
moves, oil and gas prices
Ridership forecast by year by HSR option
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10 Oliver Wyman www.oliverwyman.com
Case study #3: Fleet strategy We developed a strategy to assist a major European railway in replacing its high-speed rail fleet.
Situation
Approach
Our client will need to replace major parts of its high-speed rail fleet in the coming decade. Oliver Wyman was tasked with:
Evaluating the economic implications of a revised fleet strategy, and Defining the migration path from todays fleet to the target structure.
Lifecycle costs Market to be operated
A B C Other cost categories
DCosts
/train km
Profitability
requirement Costs are direct (e.g., depreciation,
interest) or indirect (maintenance costs), which will be determined by the type of fleet procured
In case of a given profitability requirement, the size of the network must be reduced as lifecycle costs rise
A fleet strategy centered around a common platform for a portion of the fleet was developed. Core vehicle characteristics were defined.
Results
The tradeoff between lifecycle costs and operated network was explicitly examined, taking profitability requirements into consideration.
Divide train kilometers by the number of trains
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11 Oliver Wyman www.oliverwyman.com
Our capabilities (1/2)Oliver Wyman can deploy a sophisticated set of tools and approaches to help its clients minimize risks and increase returns.
Sample
Network and planning
MultiRail proprietary network design and planning system Used by major railways in
North America and Europe
State-of-the-art system using innovative algorithms and user interfaces
Tool of choice for special studies such as mergers, privatization, operating plan redesign, and routing investment analysis
Operational risks
Stochastic, probabilistic modeling
-$ 2 0 , 0 0 0 , 0 0 0
-$ 1 5 , 0 0 0 , 0 0 0
-$ 1 0 , 0 0 0 , 0 0 0
-$ 5 , 0 0 0 , 0 0 0
$ 0
$ 5 , 0 0 0 , 0 0 0
$ 1 0 , 0 0 0 , 0 0 0
$ 1 5 , 0 0 0 , 0 0 0
2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2
M a x i m u m
B a s e c a s e E x p e c t e d
M i n i m u m
Stochastic probabilistic models such as Monte Carlo simulations (versus deterministic single-answer models): Model the range of
outcomes and the probability of certain outcomes
Provide the probability of an unacceptable outcome as well as the likelihood of generating above average returns
Revenue and cost risks
Ridership/revenue forecasts
Market ScenarioIllustrative
Competitor 1 Competitor 2 Competitor 2
Proprietary choice-driven statistical approach for forecasting and maximizing ridership/revenue Choice set approach
mirrors real-life tradeoffs and increases forecasting accuracy
Provides customer price elasticities relative to competitive options, service levels, time of day, etc.
Demand risks
Strategy and business modeling
Costing Trends and predictions for all
cost levers
Costing Trends and predictions for all
cost levers
TrendsTrendsCost Trends and forecasts for raw materials (steel,
wood, concrete, etc.)
Cost Trends and forecasts for raw m aterials (steel,
wood, concrete, etc.)
Cost Trends for construction laborCost Trends for
construction labor
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Multiple indexesMultiple indexes
Key Variable Costs by Main Material
Key Variable Costs by Main Material
Costs over timeCosts over time
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Interviews
Research
Implications
Interviews
Research
Implications
Historical Cost Trends
Historical Cost Trends
SCM Activities (Future & Historic)
SCM Activities (Future & Historic)
Other Fixed CostsOther Fixed Costs
Labor CostsLabor Costs
Future Capital Investments
Future Capital Investments
Current cost structure by raw
m aterial base
Current cost structure by raw
material base
Current Labor Structure
Current Labor Structure
Current Fixed Costs and Future
Investments
Current Fixed Costs and Future
Investments
Cost Base Evolution over time by ke y
component
Cost Base Evolution over time by key
component
Tim ing & Procurement
Timing & Procurement
Income StatementIncome Statement
Cash Flow StatementCash Flow Statement
Opportunities for SCM and Cost
Structure Activities
Opportunities for SCM and Cost
Structure Activities
Com pany Perspectives
Company Perspectives
External Costs Structures
External Costs Structures
Strong track record in developing successful HSR business models
Detailed driver-based operational and financial models
Statistically driven assumptions and expert opinions Tied to operational
measures for performance management
Can be used to review and revise or validate existing plans or run scenarios
Strategic risks
PPP structuring and contract evaluation
Analysis of risk-sharing arrangements and dispute resolution mechanisms, and the quantification of contract risks Assessment of
governance arrangements
Database of previously used risk-sharing arrangements
Technical term evaluation based on industry experience (e.g., trackage rights agreements)
Negotiation support
Deal structure risks
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12 Oliver Wyman www.oliverwyman.com
Our capabilities (2/2)Our broad range of strategic and operational capabilities are relevant to all stakeholders.
Business case development
Operations improvement
Infrastructure and capital management
Strategic assessment
Operators
Due diligence
Strategic and operational planning
Deal structuring
Revenue development
Investors
Business case development
Risk allocation
Deal structuring
Infrastructure development and management
Governments
Business case development
Consortium facilitation
RFP support
Strategic assessment
Other Stakeholders
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13 Oliver Wyman www.oliverwyman.com
Our team (1/2)We have an experienced and dedicated senior team of professionals with deep rail expertise.
Gilles Roucolle Head of the firms global surface transportation practice Has conducted numerous global assignments in all
transport sectors, including for transit and North American/European freight and passenger railroads
Regular speaker at logistics and transportation conferences
Allan E. Kaulbach Leads the Global Corporate Finance Practice in the
firms Manufacturing, Transport and Energy Unit Large-scale restructuring, M&A, project finance and
regulatory assignments for governments and private sector companies in North and South America, South Africa, the Pacific Rim, and Europe
Joris DInca Specializes in strategy, M&A and restructuring, mainly
for the transportation, machinery and engineering industries
Restructured and introduced new business designs for European operators, developed alliance strategies for leading freight rail operators, performed due diligence on rail fleets
Georges Vialle Specializes in competitive and strategic analysis,
organizational design, and information systems Conducted strategy assignments for high-speed rail
operators in Europe Held senior management position in the TGV division
of SNCF prior to joining Oliver Wyman
William J. Rennicke Specializes in surface transportation transactions,
strategic planning, management, marketing, economics, and operations
Provides restructuring and organizational redesign to improve financial and operating performance of transportation entities
Dr. Dirk Rompf Specializes in rail strategy, organization, change
management, restructuring, and network management Held senior management positions at a leading railway Has worked for international railways on strategic
reorientation, network optimization, strategic planning, investment strategy and fleet management
Paul Stephens Specializes in the design, development, and use of
surface transportation software Held executive positions in various transportation
companies and software development firms Broad experience in demand forecasting, capacity
management, and network design
Carl Van Dyke Has over 25 years of consulting and software
development experience in the transportation industry Specializes in the application of computers to
transportation engineering and operations issues, with particular emphasis on railroad network modeling, service design, train scheduling, and equipment management
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14 Oliver Wyman www.oliverwyman.com
Our team (2/2)We have an experienced and dedicated senior team of professionals with deep rail expertise.
Patrick Lortie Extensive experience in strategic business design,
organizational design, risk modeling, and operations improvement issues for transportation clients
Led global passenger rail operational performance benchmarking effort
Coordinated a major rail infrastructure project for a Latin American government
Rodney Case International expert in transportation operations
planning, strategy development, and performance management, notably for the rail freight industry
Held senior positions with Canadian Pacific and SNCF Founder and co-chair of the International Rail Planning
Conference
Eric Vratimos Over 15 years of consulting experience, leader of
North American surface transportation practice Broad experience in transportation and supply chain,
including strategy and operations in various sectors (freight and passenger rail, aviation and aerospace, trucking, parcel and transit)
Jason Kuehn Has over 20 years of railway experience, with
particular expertise in evaluating and designing rail networks and operating plans
Specializes in rail service design and the application of software to unique railway environments
Has provided his expertise to railways in North America, South America, Africa and Europe
Jeffrey P. Elliott Specializes in corporate planning and strategy,
business design, transactions support, marketing and sales strategy, and operations and maintenance performance improvement
Over 25 years of experience in the transportation industry; held executive positions at Conrail
Alejandro Gaffner Over 25 years of consulting experience with a focus in
the transportation and infrastructure sectors Expert in business strategy, marketing and sales,
organizational and operational improvement Has worked with major rail and commuter operators in
Spain and Portugal
Kevin Foy Has over 25 years of experience in the application of
information technology to transportation companies. Held senior management positions at several transportation software providers
Has worked with passenger and freight railways in the Americas, Europe, South Africa and Asia
Olivier Fainsilber Over 25 years of consulting for OW transportation
clients in 40 countries Deep knowledge of high speed rail markets,
economics, and operations in Europe Advisor to high speed operators, government,
infrastructure, and financial institutions
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15 Oliver Wyman www.oliverwyman.com
Do notrecommend
Average recommendation by firm1
7.6
7.6
7.2
7.2
7.1
7.1
7.0
6.9
6.8
6.4
6.4
6.0
5.3
1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0
BCG
Mercer/Oliver Wyman
E&Y
KPMG
PwC
AT Kearney
IBM
Bain
Deloitte
Accenture
Booz
McKinsey
Bearing Point
1 Based on 517 responds with feedback on 140 consulting firms. Only firms with more than 10 responses are displayed in the graph. 2008 Corporate Executive Board. Used with permission.
Customer satisfaction of international consulting firms
Stronglyrecommend
Results of independent research conducted by Corporate Executive Board
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16 Oliver Wyman www.oliverwyman.com