Philips Seminar/ Amsterdam sept 22 , 2011

Inside euronewsa multicultural team

languages spoken within euronews

a total of employees

different nationalities

a newsroom composed

of journalists

multiple language services

more

euronews broadcasts simultaneously 11 servicesEnglish Russian German Italian

French Spanish Portuguese Ukrainian

Arabic Turkish Persian

How to change the language service?IP SYSTEMS AND FREE-TO-AIR audio can be changed with the remote control

PAY DIGITAL CABLE OR SATELLITE ask your local pay TV providers

ANALOGUE SYSTEM one audio only per channel that can be changed at the head end by the hotel management

pick-up the ones you want according to the profile of your guests

• via cable, digital satellite, IPTV and terrestrial windows • 350 million households in 155 countries • #1 news channel in Europe/Middle-East/Africa

Worldwide coverage

Source: inTV distribution Q3 2010 / Q1 2010 for CNN & Sky News – Q2 2011 for euronews

Million households in EMEA

euronews

CNN Int

BBC WN

France 24

Sky News

256

198

126

89

125

Number 1 in Europe, Middle-east & Africa

euronews is available free-to-air

Astra 1L tp 91 Hot Bird 6 tp 94 Turksat 3A Eurobird 1

Arabsat Badr-4 Nilesat 101 Asiasat 5

• 6.7 million daily viewers in 43 European countries• Three times bigger than CNN International

Audience leaderNumber 1 in Europe

3 618

2 014

1 197

3 073

Cable & Satellite Terrestrial

viewers profile

Mostly male audience

aged 47

well-educated

Successful

in their career

Curious, extroverted and

open to other cultures

frequent

business travellers

Opinion leaders

and

decision makers

A programme line-up fitting hotel guests needs

Newscast every 15 minutes from

06:00 to 10:00 CET

every 30 minutes the rest of the day

Short format programmes

In the viewer’s languageHour + 30’ programme

news

sport

no commentweather

ad break

Hour

sport

news

marketsbusiness

ad break

AM

Consumption trends are changingnews on demand – at home, at work and on the move

allowing the affluent and time-poor community to the right content on the right platform at the right time

euronews fits the digital world:- short format - multilingual

360

work

On the move

home

TVCable, satellite, terrestrial, IPTV,Smart TV

MobileLive streaming, mobile website & applications While travelling

1.5m hotel rooms, on board airlines, airports & train stations

OnlineWebsite, live streaming, Video on Demand, interactive services, social media

video-on-demand: euronews, YouTube and Dailymotion. 3.2 million monthly viewslive streaming: Real, Livestation

Facebook fan page and twitter updates

euronews.net: 5,800 videos and 310,000 articles available anytime & Live streaming

We have changed our content distributionproviding content on all digital platforms

ONLINEm.euronews.net, no comment iPhone application and Live on 26 mobile networks

MOBILEVIDEO

SOCIAL MEDIA SMART TV

more mobile networks on the movenew media

Smart TV

123 million connected TV sets by 2014

100% of the market by 2016

Source : (1) Display Search (2) estimation GFK

the future of TV

News at any time in the viewer’s languageavailable worldwide

euronews app for Philips Net TVavailable on Mediasuite

euronews’ app on Smart TV platforms

About 2.5 million page views since beginning of the year

An average of 3 to 4 pages or videos per visit

News driven:

80% of videos streamed are news

Following major news events (Japan Tsunami), March ‘11 had 3 times more unique browsers than average

53% of traffic in English language

Traffic from 99 countries worldwide (Aug ‘11)

Top 5 countries are Germany, UK, Netherlands, and France.

Brazil is 13th, Turkey 16th and Japan 23rd.

On Philips Net TV, Germany is #1 followed by Russia and the Netherlands 0

20

40

60

80

100

120

140

160

180

6 8 10 12 14 16 18 20 22 0 2 4

average

CET

Unique browsers per hour (index 100 av. day)

Source : Comscore Digital Analytix

consumer behaviour

Thank you