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Solutions, Opportunities & Innovation in Automotive Applications Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA 2018-04-26 - public information – KSU 9.1

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Page 1: olutions, pportunities & nnovation in Automotive Applicationssoiconsortium.eu/wp-content/uploads/2018/01/2018... · Product portfolio of the Audi & Audi Sport brands Audi familiy

Solutions, Opportunities & Innovation

in Automotive ApplicationsDr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

2018-04-26 - public information – KSU 9.1

Page 2: olutions, pportunities & nnovation in Automotive Applicationssoiconsortium.eu/wp-content/uploads/2018/01/2018... · Product portfolio of the Audi & Audi Sport brands Audi familiy

AUDI AG Progressive Semiconductor Program2

Audi in the Volkswagen Group12 brands with individual identities and a shared goal: sustainable mobility

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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AUDI AG Progressive Semiconductor Program3

Audi GroupAudi, Lamborghini, Ducati and Italdesign

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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AUDI AG Progressive Semiconductor Program4

Audi Group: revenue 2008 – 2017 (in Mio EUR)Audi brand

34,196

29,840

35,441

44,096

48,771 49,880

53,787

58,42059,317 60,128

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

Page 5: olutions, pportunities & nnovation in Automotive Applicationssoiconsortium.eu/wp-content/uploads/2018/01/2018... · Product portfolio of the Audi & Audi Sport brands Audi familiy

AUDI AG Progressive Semiconductor Program5

Audi Group: operating profit 2008–2017in EUR million

*with consideration of special influences, particularly those related to the diesel crisis

2,772

1,604

3,340

5,348 5,365

5,0305,150

4,836

3,052*

4,671

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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AUDI AG Progressive Semiconductor Program6

Audi Group: deliveries 2008–2017Audi brand

1,003,469949,729

1,092,411

1,302,659

1,455,123

1,575,480

1,741,1291,803,246

1,867,738 1,878,105

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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AUDI AG Progressive Semiconductor Program7

Product portfolio of the Audi & Audi Sport brandsAudi familiy has 61 models… and is still growing (april 2018)

R8TT

TT Roadster

TTS Coupé

TTS Roadster

TT RS Coupé

TT Coupé

TT RS Roadster

A8

A8 L

S8

S8 plus

A8

A7

S7 Sportback

RS 7 Sportback performance

A7 Sportback

A6

RS 6 Avant

A6 Avant

A6 allroadquattro

S6 Avant

A6 Limousine

RS 6 Avantperformance

A5A4

A4 Avant

A4 allroadquattro

A4

A3

A3 Sportback

A3 Sportback e-tron

A3 Limousine

A3 Cabriolet

S3 Sportback

S3 Limousine

S3 Cabriolet

RS 3 Sportback

A1

A1

A1 Sportback

S1

S1 Sportback

R8 Coupé V10

R8 Coupé V10 plus

R8 Spyder V10

R8 Spyder V10 plus

A3 Sportback g-tron

A5 Sportback

S5 Coupé

A5 Coupé

A5 Cabriolet

A5 Sportback g-tron

RS 3 Limousine

A4 Avant g-tron

S4

S4 Avant

RS 4 Avant

RS 5 Coupé

S5 Cabriolet

S5 Sportback

R8 Coupé V10 RWS

R8 Spyder V10 RWS

Q7

Q7

Q7 e-tronquattro

SQ7 TDI

Q5

Q5

SQ5 TFSI

Q3

Q3

Q2

Q2

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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AUDI AG Progressive Semiconductor Program8

Audi e-tron

today

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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AUDI AG Progressive Semiconductor Program9

Audi e-tron Sportback

tomorrow

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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10

The day after tomorrow

Pop.Up Next ConceptDr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Autonomous Driving LevelsLevel 3 available today

Level 0 Level 1-2 Level 3 Level 4 Level 5

Driver only / assisted: full-time performance by the human driver.

Driver controls the automated functions.

System controls its functional borders and hands over time delayed to driver, when those are reached.

Within a specific use-case the system can master all tasks on its own.

System can master all tasks in all situations on its own. No driver necessary.

Piloted FunctionsAssisted Functions Autonomous

No Automation

PartialAutomation

HighAutomation

FullAutomation

Driverless

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Demand and Usecases

Is there any market and demand?

Design

How can autonomous transportation look like?

Electronics Architecture/ Infrastructure

Today‘s vehicle electronics architecture and infrastructure needs further development

Computing units and Sensors (new, more)

„Senses and brains“ are the major fields of work

Ingredients for a successfull storyKey factors for realization of the future mobility experience

12

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Example: Start your business dayat your driveway

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Demand and Usecases

Is there any market and demand?

Design

How can autonomous transportation look like?

Electronics Architecture/ Infrastructure

Today‘s vehicle electronics architecture and infrastructure needs further development

Computing units and Sensors (new, more)

„Senses and brains“ are the major fields of work

Ingredients for a successfull storyKey factors for realization of the future mobility experience

14

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Autonomous Driving is doablewithout Pickles on the roof

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Demand and Usecases

Is there any market and demand?

Design

How can autonomous transportation look like?

Electronics Architecture/ Infrastructure

Today‘s vehicle electronics architecture and infrastructure needs further development

Computing units and Sensors (new, more)

„Senses and brains“ are the major fields of work

Ingredients for a successfull storyKey factors for realization of the future mobility experience

16

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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New powerful Architecture for future (autonomous) mobilityBasic Concept of a 3-Level Architecture

Seamless integration of Car2x- as well as off-board level for swarm data applications and computing-intensive functions

Scalable computing level as an enabler for new functions with technical expendability as well as new business models

Sensor/actuator level with a unified interface to mechanics, control of complexity through function shifting

Computing UnitComputing Unit Computing UnitComputing Unit

EPS ESC

LEs HAL

… …

LRR LSC

Kam NR

… …

Displ SCC

Kombi SDC

… …

TSG BMC

LMS OBC

… …fun

ctio

ns

fun

ctio

ns

fun

ctio

ns

BackendConsumerDevices

Traffic participants& Infrastructure

Off-board

Computing level

Sensor/Actuator

› Clear functional separation in 3 architecture levels› Function shifting from sensor / actuator level in computing and Off-board level

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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End-2-End Electronics (E³) ArchitectureBuilding Blocks

Technical Architecture

Functional Architecture

Software platform

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Connectivity is a givencar2x, 5G, etc…

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

Page 20: olutions, pportunities & nnovation in Automotive Applicationssoiconsortium.eu/wp-content/uploads/2018/01/2018... · Product portfolio of the Audi & Audi Sport brands Audi familiy

Demand and Usecases

Is there any market and demand?

Design

How can autonomous transportation look like?

Electronics Architecture/ Infrastructure

Today‘s vehicle electronics architecture and infrastructure needs further development

Computing units and Sensors (new, more)

„Senses and brains“ are the major fields of work

Ingredients for a successfull storyKey factors for realization of the future mobility experience

20

!Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Sensing the worldSensors build a cocoon around the car… and in the car

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Evolution of the central driver assistance ECUMore performance in less space

22

2013: a trunk full of computers 2017: one small box does it all

2021 and beyond: massive demand for more!Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Ultra low voltage operation

down to 0.4V by corner trimming/ bias trimming

>70% power reduction possible

Performance gain

by corner trimming/ bias trimming

„more bang for the buck“

Dynamic switching between situation specific optimum operating points

High performance ADAS systems: Not always need for 100% performance application/ situation adaptive biasing?

New applications and usecases

due to new ultra low power sensors and microcontrollers (acoustic, MEMS, optical/ light,…)

…and what‘s the role of FD-SOI in this story?Key benefits

23

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Electronics value chainCooperation for speed, synergies and common success!

Source: European Industrial Strategic Roadmap for Micro- and Nano-Electronic Components and Systems – Report to VP Kroes by the Electronic Leaders Group’ (June 14, 2014)

>25 project partners all along the value chain

(Opportunity to Carry European Autonomous driviNgfurther with FDSOI technology up to 12nm node)

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Shaping the Future Electronic Mobility Experience needs a

combination of modern semiconductors (e.g. FD-SOI)

and modern vehicle architectures

and an auto - semi cross value chain cooperation

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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26

Audi AICON

The place to be… for FD-SOI

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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27

Audi AICON

The place to be… for FD-SOI

Dr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA

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Thank you.

Audi e-tron GTDr. André Blum, AUDI AG | 2018-04-26 | SOI Silicon Valley Symposium, Santa Clara, CA