omar vigetti ecommerce day uruguay
TRANSCRIPT
Omar G. VigettiGerente Corporativo de Comercio ElectrónicoGrupo Cañuelas
El RETAIL & EL e-COMMERCE
#Como pasar del Offline al Online
eCommerce DAY Montevideo - 25 de Julio 2012.
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# 1- “We are All E-Commerce Companies Now” “ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough
eCommerce DAY Montevideo - 25 de Julio 2012
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# 2- La Base del negocio
Dominios
Hosting
Plataforma
Medios de pago
Logística
eCommerce DAY Montevideo - 25 de Julio 2012
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# 3- Foco en el armado y actualización del catálogo
eCommerce DAY Montevideo - 25 de Julio 2012
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# 4- CONTENIDO RELEVANTE Y USABILIDAD.
eCommerce DAY Montevideo - 25 de Julio 2012
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# 5- MANEJO DE IMÁGENES & VIDEOS
eCommerce DAY Montevideo - 25 de Julio 2012
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# 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL COMMERCE
eCommerce DAY Montevideo - 25 de Julio 2012
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# 7- ESTABLECER ESTRATEGIAS
MOVILES
eCommerce DAY Montevideo - 25 de Julio 2012
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# 8- DESARROLLO DE ESTRATEGIAS MULTICANAL
eCommerce DAY Montevideo - 25 de Julio 2012
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# 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR
Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday.
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GRACIAS!
Omar G. VigettiGerente Corporativo de Comercio
electrónico-Grupo Cañuelas
[email protected]: omar.vigetti
@ovigetti
eCommerce DAY Montevideo - 25 de Julio 2012
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