whatwe

do

Omni-channel Retail Centre

BACKGROUNDThe Omni-channel Retail Centre (OCRC) is part of the School of Business Management’s Teaching Enterprise Project (TEP).

The centre offers a unique pedagogy which equips learners with key skills relevant to the needs of the retail industry. Learners will be taught to operate in different retail formats from brick and mortar stores to online platforms. The centre actively promotes digital transformation by assisting SMEs in creating e-commerce platforms and managing social media.

The centre comprises an offline and online l ifestyle store, D’Studio, an unmanned convenience store, Cheer s , and an e-commerce specialist lab.

Learners will be taught to operate with leading edge retail technologies, end-to-end omni-channel retail business process, data and video analytics -- skills which are critical in riding the e-commerce wave.

D’Studio Online & Offline Platform

& Search Engine Optimisation

& Social Media Marketing

& Data analytics

& Research, vendor sourcing and negotiation

& Merchandise management

& Marketing campaigns

& Event management

& Visual merchandising

& Online and offline store operations management

& Creation of Pop-Up stores

CheersCashless & Unmanned Store

& Harness the use of leading edge technology for better operational efficiency

& Testbed new store concepts

& Social media marketing

& Unmanned store operation management

& Marketing campaigns

& Event management

& Video analytics

& Data analytics

PARTNERS

whatwe

do

INDUSTRY collaboration

Omni-channel Retail Centre

Some of the areas that OCRC has been collaborating with our industry partners include:

1. Pop-Up stores and event/promotional management2. Creation of online presence 3. Data and video analytics4. Research in IoT

These collaborations have helped our partners to create a stronger brand awareness and establish a presence among the millennials and Gen Z consumers.

Through these projects, our students are equipped with critical skills that will help them thrive in a fast-changing retail industry and boost their employability.

E-Commerce

& Creation of e-commerce platform

& Brand research& Website content creation

and curation& Creation and

management of social media campaign

& Online platform data analytics

For more information or discussion on student project collaboration, please contact:

Angela Cheng Manager

6550 1101 Angela_Cheng@nyp.edu.sg

James Sim Deputy Manager

6550 1080 James_Sim@nyp.edu.sg