Omnichannel Analytics for Retail: Delivering Insight Throughout the Customer Journey

Retailers have access to a ton of data that

can be used to shape a superior customer

experience – across the entire value

chain. The result? Connected customers

who are intimately engaged with your

organization. Here are some of the ways

retailers are using analytics to nurture

connected customers every day – with

a little help from SAS and Intel.

AI and natural language processing

Store associates interact with SAS® Analytics through voice recognition for easy access to client service applications, promotion information, next-best-action marketing and much more.

IoT-enabled supply chainKnow exactly what inventory is where and optimize online purchase with store pick-up fulfillment. With IoT-enabled inventory transparency delivered by Intel processors, store personnel always have visibility into in-stock positions to deliver a superior, connected customer experience.

Event stream processingThe store responds to customer needs instantly using contextual listening and other event stream processing tools to enhance both the in-store and online shopping experiences.

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Want the rest of the story? If you want to know more about how SAS retail omnichannel analytics powered by Intel can help you, visit sas.com/retail.

Merchandise planning and machine learning

Planners optimize assortments based on trade area demand and customer preferences. Machine learning tools automate and accelerate decisions on which assortment of merchandise is best suited to a store location.