on demographics101.200.200.138/fileadmin/user_upload/documents/lyndonmorant.pdf · source:...
TRANSCRIPT
On Demographics
By Lyndon Morant Mindshare Head of Strategy– Japan, Korea & Taiwan
Source: @UsainBolt
Death of the
Demographic
“Energy Eaters”
“Peelers”
“Kitchen Cooks”
“Smoothies”
Failure to prepare is preparation for failure
States of Mind
Cultural Moments
Controllables