on page optimization
TRANSCRIPT
What is SEO?
SEO is a technical process by which we optimize a site to get better visibility in major search engines So that we can improve the volume of quality traffic to a web site through search engines.
Popular Search Engines
SEO is divided in Two Parts
On-page Optimization
What is On-Page Optimization?
On-page optimization is the process by which various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase.
On Page Optimization Chart
On Page
Pre SEO Analysis
MetaTagsGeneration
HeaderTags
Site Structure
Optimization
Content Analyses
H1 to H6
Alt Tags&
Anchor Text
Linking Structure
Website Friendliness
SiteMap Generation
KeywordsAnalysis
Factors Involve in On-page Optimization
Domain Factors Keyword Analysis Title Tag and Meta Tags Content Optimization Code Optimization Image Optimization Other Factors
Domain Factors
Domain Age
Domain Hosting
Keyword Specific Domain
Use of Hyphen in URL
Canonical Issue
Keyword Analysis
Build list of possible keywords from keyword tools like keyworddiscovery.com or wordtracker.com.
Choose a keyword from the list and choose the best from them According to your targeted audience so that site can get Business oriented traffic.
Title and Meta Tag
Title
Meta Description
Meta Keywords
Meta Robots
Content Optimization
Content should be thematic
Proper Heading Tags
Content Formatting
Contextual Linking
Keyword Density
Keyword Prominence
Code Optimization
Use of External CSS
Heading and other Tags must be defined in CSS
W3C validated Code
W3C Validated CSS
No Frames are Used
Use of DIV
Image Optimization
Image Size
Image Name
Proper Alt and Title Tag on Image
Other Factors
Web Master Tool
HTML Sitemap for Users
XML Sitemap for Search Engines
With Regards:
Sarsij kumar chaturvedi