SEO FundamentalsOn Page Optimization (Part 1)

Paul Wilsonhttp://search.cxpaul@search.cx

Optimizing the Guts of a Site

Myths, Misnomers, & Mistakes

Meta Keywords

Duplicate Title Tags

Keyword Title Tags

Flash & JavaScript

Bolded Keywords

Google’s Official Statement About Not Using the Keyword Meta Tag in their Search Index:

http://plw.me/13QlHVU

155 Characters

165 Characters

57 Characters

62 Characters

Best PracticesUse variations of your keywordin the title and description.

1

Don’t use the keyword you are targeting in either your title tagor description.

2

Create title tags and descriptionsfor users not bots!

3

BESTWhy I Hate Flash!

61% of mobile web traffic comes from iOS devices.

sources: http://plw.me/18TsD8j& http://plw.me/18TrDkL

“. . . we recommend that you use rich-media technologies like Flash primarily for decorative purposes, and instead use HTML for content and navigation.”

sources: http://plw.me/15pB7yz

“Rich media (Flash, JavaScript, etc.) can lead to Bing not being able to crawl through navigation, or not see content embedded in a webpage. ”

sources: http://plw.me/15pBEk91. I’ve fully loaded HTML, CSS, & images.

2. Now, I’ll execute my JavaScript.

3. Now, I’m a fully functional page.

Handling JS this way may still cause issues

http://plw.me/17bWeG4

http://plw.me/17bTyrU

Meta Keywords

Duplicate Title Tags

Keyword Title Tags

Flash & JavaScript

Bolded Keywords

Additional Meta Data To Use

<meta name="robots" content=“index,follow" />

<meta name=“googlebot" content=“index,nofollow" />

<meta name=“bingbot" content=“noindex,follow" />

<meta name=“slurp" content=“noindex,nofollow" />

Additional Meta Data To Use

Understanding Canonical

Warning: Can Hurt Your Site

Fix Canonicalization Issues

Site wide & Cross Domains

Domain-to-Domain Canonicalization

Content Syndication

Adding Color to Search through Rich Snippets

“[Rich snippets have] the potential to enhance CTR from the search results from anywhere

between 10-25%.”source: http://plw.me/1aPv8GM

“With Data Highlighter, you simply ‘tag’ each data field

with your mouse. Then Google can present your data more attractively, and in new

ways, in search results.”~Google

Google’s Official Data Highlighter Tutorial

http://plw.me/15Jsbq9

http://plw.me/1bFa9If

“…a profile photo with a recognizable headshot.”~Google

Great Google+ Case Study http://plw.me/13oalYX

http://plw.me/1b3NrvE

HTML code used to link this article to my HerbalDoc Google+ account.

<a href=“plus.google.com/108511804459229587484?rel=author”>Visit Me on G+</a>

Utilizing Micro Data

You can find schema creator at http://plw.me/12u2jj5

Found at http://plw.me/12u3fUI

OPTIMIZATING THE SITE’S CODE IS CRUCIAL

IN RANKING WELL

CANONICALIZATION IS A BAND AID NOT A

FINAL SOLUTION

RICH SNIPPETS CAN INCREASE SEARCH

ENGINE CLICK THRU

MICRO DATA IS GREAT FOR CROSS SEARCH

ENGINE USE

Key Take Aways

SEO FundamentalsOn Page Optimization (Part 1)

Paul Wilsonhttp://search.cxpaul@search.cx