1. 2013 2. AGENDA Mobile Interpretation Goals, Ideas, and Challenges OnCell Summary Demo MyOnCell Interface2 3. ABOUT ONCELL Founded in 2006 Over 1,200 sites with 15,000 points of interest Over 8.5 million end users State-of-the-art platform for mobile technology Exceptional customer service Core competency is technology Partnerships in exhibit creation, script-writing andaudio production3 4. U.S. CELL PHONE/SMARTPHONE USAGE39% 61%Smartphone UsersCell Phone UsersData from nielsen.com, 20134 5. BREAKDOWN OF SMARTPHONE USERS 7%40% iPhone Users 53%Android Users Other platformsData from CTIA.org, 20115 6. WHO DOES ONCELL SERVE? Museums Art Galleries Historic Sites National, State and Local Parks Zoos & Aquariums Gardens & Arboretums Colleges & Universities Cities & CVBs6 7. MUSEUMS7 8. ART GALLERIES8 9. GARDENS & ARBORETUMS9 10. WHAT DOES ONCELL OFFER? Cell Phone Tours Mobile Web Tours iPhone and Android Apps Text Messaging QR Codes Mobile Giving Q Interactive Suite Quest Scavenger Hunt10 11. 11 12. VALUE PROPOSITION Enhances the Visitor ExperienceLeverages Technology Differentiation FlexibilityReporting Increase Membership Sponsorship Opportunity12 13. MY ONCELL PLATFORM Clients receive an online account tomanage their content Upload and edit current exhibit files Instantaneous changes; 24/7 access Preview content files online point, No service change chargesclick, save!13 14. MY ONCELL REQUIREMENTS No equipment to buy No software package to load/update All you need is internet access!14 15. STEPS TO BUILDING AN ONCELL TOUR 1. Identify your points of interest2. Write the scripts 3. Record & gather content 4. Build the tour5. Create signage/marketing15 16. 16 17. Hundreds of Customers, Millions of Visitors17 18. Cell Phone Tours Call a local number to hear recorded audio Visitor feedback and statistics18 19. Mobile Web Apps Interactive Features Aligns with Current Smartphone Trends Android, iPhone, BlackBerry. Customized for phones browser + OS IncludesAudio, Images, Videos, Feedback, Ratings, Map s. Social Media19 20. QR Codes Requires Smartphone and QR Reader Access content on Mobile Web App Added to signs, labels and marketing Steady growth and adoption20 21. Native Apps for iPhone & Android Custom or Channel App withAudio, Images, Video, Map Complete Tour Download GPS and Map Navigation Search Capability21 22. Q Mobile Surveys Intuitive, user-friendly, simple todeploy Collect votes with real time display Green solution (no paper) Fast & reliable method of gathering data22 23. Mobile Giving Allows visitors to give moneyvia mobile phone Support your financialmission! Text, Text Pledge and Phone23 24. Social Media Facebook Twitter24 25. Text Messaging Interact with your visitors Create Scavenger Hunts Play Games Mobile Web Link to Visitors Text a Discount or Special Offer25 26. Mobile scavenger hunt-styleadventure Visitors guide themselves to mystery destinations that you create at your venue or site Combines elements of geocaching, scavenger hunting and self-guided mobile touring.26 27. Tour Statistics & Mobile AnalyticsKnow where your visitors are from on the Google Pin Map27 28. Tour Statistics & Mobile Analytics Robust mobile analytics platform Provides a wealth of data for your tour calls and mobile hits Find origins of mobile traffic Make predictions about where tour traffic will increase Export your data to an Excel spreadsheet - perfect for sharing with colleagues, board members and grant providers!28 29. 29 30. ONCELL SUPPORT Client Account Manager Assist in building & maintaining tour Marketing Department Tips on best practices Signage and publicity 24/7 Technical Support30 31. www.oncell.com | (585) 419-9844 | info@oncell.com31