N AT I O N A L G O L F C O U R S E O W N E R S A S S O C I AT I O N C A N A D A S U M M E R 2 0 0 5

TURFGRASS RESEARCH & STEWARDSHIP • FOR FOREST & TREES • A FRESH TAKE ON FOOD SAFETY

OneandOnlyOne

andOnlyDistinctiveBrandingStrategies

i t t a k e s t h e ea r t h14,000

t o f i l ter w a t e r.( w h o’ s g o t t h a t k i n d o f t i m e? )

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“DASANI” IS REGISTERED AND “FILTERED 5X FOR PERFECTION” IS A TRADEMARK OF THE COCA-COLA COMPANY.

BIG IMAGE STUDIOS INC• 05-1211 Dasani 14000 8.125 x 10.875 Publication Ad Eng/BLACKMAGENTACYANYELLOW

For one time use only, do NOT reproduce after initial May, 2005 placement. Do not alter file in any way.

GOLF BUSINESS CANADA Volume 9, Issue 2

SUBSCRIPTION AVAILABLE Four issues for $19.95 Call (613) 226-3616 or email pstewart@ngcoa.ca

7 THE FIRST TEE

Spring RevitalizationFocusing your Creative EnergyDon Seable

8 FEATURE

Distinctive BrandingDelivering a ‘One of a Kind’ ExperienceLarry Gulko

Cover: It is tough to get noticed in today’s marketplace. This issue’s feature article explores the rationale behind becoming the solitary brand sought out by your most loyal customers.Cover photo: Pamela Stewart

C O N T E N T S16 PRO SHOP

The Power PlayTaking Advantage of Good OpportunitiesGary Pollock

22 TURF & MAINTENANCE

By Nature’s ProxyBehind the Scenes of Turfgrass R&DJohn Bladon

28 COURSE PROFILE

Markham Green Golf Club Thinking of the Forest and the FutureBob Fisher

38 CANADIAN IDEA

Thinking Big & LittleArchie’s Family Golf Centre Draws a Crowd Carol Ann Campbell

51A ‘Private’ Perspective

In Memory of Mac

Golfmax News

Events Across the Country

Gearing Up for Take A Kid!

N G C O A C A N A D A U P D AT E

SUMMER 2005

Cultivation & Imagination p.8

P R E S I D E N T DON SEABLE, RIVERSIDE GOLF RESORT, FAIRMONT HOT SPRINGS, BC

V I C E- P R E S I D E N T BILL BROWN, MONT CASCADES GOLF CLUB, CANTLEY, QC

S E C R E TA R Y/ T R E A S U R E R NEIL KAPP, EAST PARK GOLF GARDENS, LONDON, ON

E X E C U T I V E D I R E C T O R JEFF CALDERWOOD

N G C O A C A N A D A SCOTT ATKINSON HeatherGlen Golf Course, Calgary, ABB O A R D O F D I R E C T O R S ALASTAIR BARR Welsford Golf Club, Welsford, NB

NEIL CHAMPAGNE Mont Tremblant Resort, Mont Tremblant, QC ED DAWE Pippy Park Public Golf Course, St. John’s, NF GILLES DEBUT Club de Golf les Quatre Domaines, Mirabel, QC RON ERIKSON Dakota Dunes Golf Links, Saskatoon, SK ERNIE FERNE Manderley on the Green, North Gower, ONDOUG HAWLEY Redwoods Golf Course, Langley, BCNORM KACHUR The Ranch Golf & Country Club, Spruce Grove, ABDON MACKAY Muskoka Highlands Golf Course, Bracebridge, ONDAVE MCDONALD The Links at Quarry Oaks Golf & Country Club, Steinbach, MB COLIN NISBET Westview Golf Club, Aurora, ONHENRY SCHMITZ Brookfield Country Club, Cambridge, ONMARK SEABROOK Canadian Golf & Country Club, Ashton, ON RETO STEINER Woodside Golf Course, Airdrie, AB JIM THOMPSON Pine Lodge Golf Club, Bristol, QCLARRY UNGERMAN Royal Woodbine Golf Club, Etobicoke, ON

N G C O A C A N A D A S TA F F JEFF CALDERWOOD Executive DirectorPETER LEYSER Director of Golfmax & Business DevelopmentNATHALIE LAVALLÉE Director of Communications & MembershipPAMELA WOLK Director of AdministrationRITA COWAN ControllerGLENNA GOSEWICH Business Development ManagerPAMELA STEWART Publications ManagerSTACEY TAYLER Graphic DesignerBARBARA BODE Database ManagerMELISSA MOLINA Special Projects Manager KRISTEN HURL Office Administrator DENNIS CONLY Golfmax Inc. Managing DirectorCLAUDIA DULGHERU IT ManagerRACHEL JEAN-RENÉ Co-op StudentSHANNON RICKEY Co-op Student

DAVID MCCAFFERTY Regional Director, Atlantic CanadaJUSTINE FREUND Regional Director, QuebecSTEVE MEABRY Regional Director, Eastern Ontario/Outaouais VINCE KISHIMOTO Regional Director, Central ONKATHERINE NELSON Regional Director, Southwestern ON GLEN BOSECKE Regional Director, BC, AB, SK, MB

EDITORIAL COMMITTEE JEFF CALDERWOOD jcalderwood@ngcoa.caNATHALIE LAVALLÉE nlavallee@ngcoa.caPETER LEYSER pleyser@ngcoa.caPAMELA STEWART pstewart@ngcoa.ca

P U B L I S H E R JEFF CALDERWOOD jcalderwood@ngcoa.caE D I T O R I N C H I E F PAMELA STEWART pstewart@ngcoa.caCREATIVE DIRECTOR STACEY TAYLER stayler@ngcoa.ca

C O N T R I B U T O R S

A D V E R T I S I N G S A L E S PETER LEYSER pleyser@ngcoa.caP H O N E : ( 6 1 3 ) 2 2 6 - 3 6 1 6 JUSTINE FREUND jfreund@ngcoa.ca

Golf Business Canada is published quarterly and distributed to all NGCOA Canada members, and to owners and operators of golf courses throughout Canada. No part of this publication, advertising or editorial, may be reproduced without the written permission of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for anyerrors or omissions which may inadvertently occur. Articles and other information may not represent the views of NGCOA Canada and are the opinions of the writers.

ISSN 1492-7403

Printed in Canada

The official publication of the National Golf Course Owners Association Canada

National Golf Course Owners Association CanadaSuite # 105, 955 Green Valley Crescent Ottawa, Ontario K2C 3V4 (613) 226-3616 fax (613) 226-4148e-mail: ngcoa@ngcoa.cawww.ngcoa.ca

40 FOOD & BEVERAGE

Fresh PerspectiveExploring Food Safety & HAACP Paul Valder

46 BUSINESS ADVISOR

Night VisionHow Secure is Your Course? Gary Johnston

66 PARTING SHOT

Spot OnGolf’s Great Pesticide DebateGordon Witteveen

John BladonCarol Ann CampbellRobert DawesBob Fisher

Larry GulkoGary JohnstonJoe Murphy

Gary PollockPaul ValderGordon Witteveen

Publications Mail Registration No. 40030842Return Undeliverable Canadian Addresses to:NGCOA Canada Publications DepartmentSuite # 105, 955 Green Valley Crescent Ottawa, Ontario K2C 3V4 email: ngcoa@ngcoa.ca

We can help with:• Approvals for Golf Course Development

and Operations• Hydrogeology and Stormwater Management• Sewage Treatment and Disposal• Environmental Management Plans• Building and Clubhouse Design• Irrigation Design and Consulting• Environmental Impact Assessment

Contact Vito CironeTel: (905) 953-8967Toll Free: (877) 799-8499E-mail: vcirone@rjburnside.comWebsite:www.burnsidegolf.com

O f f i c e s l o c a t e d t h r o u g h o u t O n t a r i o

Engineers • Hydrogeologists • Environmental Consultants

Burnside Golf ServicesA DIVISION OF R. J. BURNSIDE & ASSOCIATES LIMITED

Serving the Needs of the Golf Industry

BURNSIDE

Golf - Max Suppliers to the NGCOA

40

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* Maximum achievable data speeds may vary based on location, transaction type and available technology. The 1XRTT network is faster than the Mobitex and CDPD networks ** Leger Marketing poll conducted on behalf of Moneris Solutions Corporation between May 18 and May 23, 2004. The telephone survey is based on a randomly selected

sample of 1,510 Canadians. With a sample of this size, the results are considered accurate to within ± 2.5 percentage points, 19 times out of 20 ® Moneris, the Moneris Solutions design are registered trademarks of Moneris Solutions Corporation.

Accept card payments whereveryour customers are – on the course, in the pro-shop, or in the club houseMoneris’® Mobile 8100 terminal enables you to process credit and debit card transactions faster than ever

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