Presented by

Frédéric NGUYEN EICHHOLZERMBA2B, IEMI-CMH

2011

Introduction

Louis Vuitton is one of the world's leading international fashion houses. Louis Vuitton sells its luxury products through small boutiques in high-end department stores, and through the e-commerce section of its website.

French fashion house founded in 1854.The label is well known for its LV monogram. Products: ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is a one of the world's leading international luxury houses.

Bernard Arnault (President)Marc Jacobs (Art Director)Antoine Arnault (Director of Communications)

Revenue €20.32 billion (2010) Parent LVMH Website www.louisvuitton.com

Madonna – Louis Vuitton ad campaignLuxury fashion retailer Louis Vuitton has revealed that Madonna is the new face of their Spring/Summer 2009 ad campaign that will debut in magazines from February. The eternal Material Girl will join the likes of Jennifer Lopez, Scarlett Johansson and Uma Thurman, who have all lent their looks for Louis Vuitton.

LOUIS VUITTON CHAMPS-ELYSEES

A warm welcomeA warm and friendly staffProfessional serviceGreat kindnessInternational customersQuality productsA festive atmosphereStairs mirrors

DecorationProducts

ColorsLights

Good opinion

ServiceAvailability

AttitudeAmbianceMarketing

Communication

Louis Vuitton Champs-Elysées

Gorbachev Louis Vuitton Ad Hides Sinister Secret Message

LOUIS VUITTON aux Galeries Lafayette

LOUIS VUITTON aux Galeries Lafayette

LOUIS VUITTON aux Galeries Lafayette

Louis Vuitton pose ses malles au CarnavaletLouis Vuitton trunks in Carnavalet Museum

The famous Parisian luxury trunk maker invests the Carnavalet Museum in an exhibition entitled "Journey into the capital, Louis Vuitton and Paris." Through trunks, luggage and historical artifacts, the exhibition reveals the history of the house Louis Vuitton and that of the family Louis Vuitton from 1854 until today. The exhibition takes place at the Carnavalet Museum, 23 rue de Sévigné, 75003 Paris. Contacts: 0 1 44 59 58 58; www.carnavalet.paris.fr

Louis Vuitton in Carnavalet Museum in ParisOctober 13th 2010 to February 27th 2011

Conclusion

Louis Vuitton is the leading name in luxury and style. With its outstanding quality, its exceptional beauty, Louis Vuitton offers for the customers of the world only the best of the best. Louis Vuitton is also a great showcase, reputation and pride for France.