one ring to rule them all telephone fundraising
TRANSCRIPT
Telephone Fundraising
One Ring To Rule Them All
Simon ScriverTotal Fundraising
@TotalFR
Telephone Fundraising - Simon Scriver
About Me
Telephone Fundraising - Simon Scriver
Telephone Fundraising - Simon Scriver
Telephone Campaigns
Relatively Cheap Personal Instantly
Adaptable
Scalable Easy To Launch
But people hate getting calls and
won’t give their bank details…
IntegrableEasy To Stop
Telephone Fundraising - Simon Scriver
Telephone Campaigns
UpgradesReactivationsConversionsDonor Care & Thank YouOne-off AppealsFundraiser ManagementInbound
Telephone Fundraising - Simon Scriver
Call StructureAre You Allowed To Call?
(TPS, Data Protection, Paperless DD, PCI Compliance)
Build Rapport
Thank You
Feedback
Update Details
By the way…ask for money
Telephone Fundraising - Simon Scriver
Upgrades
Telephone Fundraising - Simon Scriver
Reactivations
19%
27%54%
Yes No No Contact
Telephone Fundraising - Simon Scriver
Reactivations
Telephone Fundraising - Simon Scriver
Conversions8%
25%
67%
Yes No No Contact
Telephone Fundraising - Simon Scriver
Donor Response SpectrumTim
e & Care
Regular DD Donors
Lapsed Donors
Other Regular DonorsOne-Off Donors
People Who Value You
VolunteersFundraisers
Random Strangers
Telephone Fundraising - Simon Scriver
Influencing Donors
Control $75 $180 $300 $80.00
$85.00
$90.00
$95.00
$100.00
$105.00
$110.00
$115.00
$86.58 $87.44
$96.98
$111.91
“We had another member who contributed $_______”
Telephone Fundraising - Simon Scriver
Donor Care & Thank You
Affirmation
Validation
Feedbackation
Telephone Fundraising - Simon Scriver
Fundraiser Management
Test 1Online Event Registrants that received a phone call raised $131.42 more than a registrant who did NOT receive a call
Test 2
Courtesy of Mike Johnstonhttp://hjcnewmedia.com
InboundGood morning [charity]Could I make a donation please?Yes certainly. Just let me put you through to that department please.Morning, Fundraising. [NAME] speaking.Hiya, could I make a donation please?Yes just hang on two seconds.[SILENCE FOR 33 SECONDS}Hi. Sorry for the wait. We're just trying to find the right number to put you through to someone. Is that OK?Yep.Thanks, cheers.[SILENCE FOR 6 SECONDS]Was it an on-line donation you wanted to make?Um...Or was it just a cheque?Er...um...sorry...credit card.Yeh, that's the number we're just going to find for you. 2 seconds. Sorry for the wait.[SILENCE FOR 50 SECONDS]Sorry for the wait can I give you a ring back if you give me your contact details?Um...it's grand I'll just call back later.No, sure I can give you a ring back. It's no bother. I'm waiting for this number.No it's alright.Oh hang on! I just got it here! Hang on 2 seconds sorry. Yep, would you be able to give this number a ring? These people will be able to take your payment over the phone now. 0800...Let me just get a pen. Actually I'll just write it on the computer. OK go ahead.[GIVES NUMBER]Does that number work from the Republic of Ireland?I'm not sure.OK I'll give it a try.Thanks bye.
Inbound
Telephone Fundraising - Simon Scriver
What Next?
Corporate Fundraising Cold Recruitment – Supporters & Surveys Gift Aid Be Compliant Mystery Shop Test It Keep Doing It Remember Why You’re Doing It
Simon Scriversimonscriver@totalfundraising.iewww.totalfundraising.iehttp://changefundraising.blogspot.ie/+353 (1) 884 8002
@TotalFR