Philips Arena is a state-of-the-art, multipurpose sports and entertainment complex centrally located in downtown Atlanta. With a seating capacity of up to 21,000, Philips Arena’s design is unlike any arena in the country. All suites and club seats are located on one side of the building, delivering both intimacy and the highest quality acoustics. Awards include: • Number three concert and event venue in the country, and number eight in the

world, based on attendance figures released by Pollstar magazine for the year 2007 • Recipient of Ticketmaster’s prestigious Platinum Ticket Award (Oct 3, 2007) • Tour Guide Journal’s Top Dog Award for Best Large Venue (Jan. 2006) Philips Arena is home to the NBA's Atlanta Hawks, NHL's Atlanta Thrashers and WNBA’s Atlanta Dream. Additionally, the Arena hosts college basketball, concerts, ice shows, and family shows such as the Ringling Bros. and Barnum & Bailey circus. The attractions adjacent to Philips Arena include the CNN Center, Georgia Dome, Georgia World Congress Center, Centennial Olympic Park, Imagine It! Children’s Museum, Georgia Aquarium and World Of Coke.

Philips Arena

The Atlanta Hawks and Atlanta Thrashers offer a full range of partnership opportunities designed to give corporate partners as much visibility in the marketplace as possible. PASM works closely with each partner to customize a package that meets their unique marketing and advertising objectives. Partnerships are fully integrated, and include traditional and non-traditional assets. Exposure, brand amplification and ROI are maximized through the unique opportunities offered by the teams and arena. Premier Partners include the naming rights partner, Philips Consumer Lifestyle, Aaron’s, Anheuser-Busch, Coca-Cola, Delta Air Lines, Heineken, The Home Depot, UPS, and United Distributors.

Partnership Overview

Media Opportunities

Hawks radio advertising includes :30 or :60 commercial spots on the Hawks Flagship radio station during each of the 82 regular season games (currently on WQXI and simulcast on the Atlanta Hawks Radio network) as well as the opportunity for shared network billboards, and features during each of the 82 regular-season games.

Thrashers radio advertising includes :30 or :60 commercial spots on the Thrashers Flagship radio station during each of the 82 regular-season games (currently on WCNN and simulcast on the Atlanta Thrashers Radio network) as well as the opportunity for shared network billboards and features during each of the 82 regular-season games.

Reach fans where they live with our valuable media partners. Let PASM create a comprehensive marketing media strategy for your company, extending reach to millions of fans in Atlanta and surrounding areas.

Both the Atlanta Hawks and the Atlanta Thrashers offer television commercial time: The Atlanta Hawks games are broadcast on Sportsouth and Fox Sports South The Atlanta Thrashers games are broadcast on Sportsouth

Internet Opportunities

Philips Arena, Atlanta Hawks and Atlanta Thrashers have a strong web presence, which will provide excellent advertising and sponsorship opportunities to your company. Each site averages over 1.2 million page views per month.

Web Banners Banners may be placed on the Atlanta Hawks, Atlanta Thrashers and Philips Arena websites. Banners will rotate between sections, and serve as a link to your company’s site.

Website features Feature a section on the Atlanta Hawks website at www.hawks.com, the Atlanta Thrashers website at www.atlantathrashers.com, and the Philips Arena website at www.philipsarena.com, subject to NBA, NHL and ASM approvals.

Email Newsletters Include your marketing message in the official e-newsletters of the Atlanta Hawks, “Highlight Reel,” and the Atlanta Thrashers, “Blueland Insider.” The e-newsletters, reaching over 30,000 subscribers, keep fans up to date with what is going on with the team, upcoming promotions, ticket specials and many other things happening within the organizations.

Print Opportunities

There are numerous print advertising opportunities with the Atlanta Hawks and Atlanta

Game Programs The Atlanta Hawks Game Program, Hawks Tonight, and the Atlanta Thrashers Game Program, The Winger, are given away free of charge to fans attending regular season home games. Both publications feature profiles on players and coaches as well as rosters and information on the opponent. Circulation is approximately 650,000.

Team Magazine Hawks/Thrashers 360 magazine is published four (4) times during the season with a total distribution of about 30,000. Features include stories on players and staff, as well as the NBA and NHL. The publication also contains a center spread action photo, schedules, statistics, and puzzles!

Media Guide The Atlanta Thrashers Media Guide and the Atlanta Hawks Media Guide offer full page, color advertising. The team media guides feature detailed statistical information regarding the team players, coaching staff, and front office, in addition to historical facts and figures.

Yearbooks Full page four-color advertising in the Atlanta Hawks Yearbook (circulation 10,000/readership 25,000) and the Atlanta Thrashers Yearbook (circulation 15,000/readership 37,500 are available.

Print Opportunities

Ticket Backs Exclusive advertising panel on the back of one quarter (1/4) of all Atlanta Hawks and/or Atlanta Thrashers season tickets is available for sponsorship. The ticket backs may be used as a direct coupon opportunity to drive retail traffic.

Pocket Schedules Pocket schedules are distributed each season at retail locations and feature the full team schedule. An advertising panel is available on 50,000 pocket schedules for both the Atlanta Hawks and Thrashers.

In-Arena Signage Opportunities

Throughout Philips Arena are high-visibility signage opportunities providing valuable platforms to create dominant brand awareness.

LED Fascia, Scoreboard and Scoreboard Verticals Receive Dynamic exposure on approximately nine hundred (900) linear feet of rotating fascia signage and scoreboard signage, or display your brand on the Scoreboard verticals, all to be exhibited during each event at Philips Arena.

Jumbo Matrix Receive advertising presence on jumbo matrix signs located within the bowl of Philips Arena

Lower Level in-arena static signage Backlit signage on the 100 level

Scoreboard

LED Fascia

Scoreboard Verticals

Jumbo Matrix

Backlit Signage

Hawks Signage

Courtside DLP Signage DLP Signage displays one advertiser at a time, providing prominent branding on the court. Measuring fifty-five (55’) in length, the advertising is not only visible to fans in the arena, but to television viewing audiences on local and regional TV, as well as national and international viewers of highlight shows, etc.

Team Bench Rotational The Atlanta Hawks Team Bench advertising is highly visible rotational signage located on each end of the court near the team benches.

Pole Pads and Stanchion Wraps Deliver “in-your-face” advertising on both ends of the court! Centered in the middle of the game action, this unique advertising is highly visible to fans in the arena, as well at television viewers.

Courtside DLP

Rotational

Pole Pads Stanchion Wraps

Thrashers Signage

Thrashers Team Bench Static signage is available for partners to place advertising copy behind the Home and Visitor’s Bench

Dasherboards Dasherboards surround the ice surface and are positioned to capture maximum in-arena crowd and television exposure. Dasherboards are 2.5 feet in height by 11 feet in width. Exposure reaches fans in-arena and TV audiences.

Rotational Rotating dasherboard signs are located between the blue line and goal line on the TV viewing side of the Arena. Dasherboard features a rotational system, which will display promotional images, providing premium TV positions during prime time viewing.

In-Ice Logo Bring the ice to life with an in-ice logo on the Atlanta Thrashers playing surface. Your logo will be one of only four in-ice logos, maximizing in-arena exposure. Brand will be prominently displayed to fans attending the game and to television viewing audiences.

Zamboni Associate your brand with one of the most attention-grabbing focal points of the game, the Atlanta Thrashers Zamboni ice resurfacer.

Dasherboards

Rotational

Team Bench

In-Ice Logos

Zamboni

Exterior and Concourse Signage Opportunities

Club Entrance

Main Concourse HawkWalk Signage

Pole Wrap

Concourse Signage

Exterior Marquee Ticket Pick-up Windows

Receive dynamic branding inside and outside the Arena

First Horizon Club

Promotional OpportunitiesPhilips Arena Sports Marketing is committed to creating innovative promotional opportunities that provide partners with total media and marketing support. Whether retail based or in-game promotion, PASM will customize an integrated opportunity to bring awareness to your brand and build consumer traffic.

On-Court/On-Ice Contests Integrate your brand in a live action setting. On-ice & on-court contests offer a unique and creative addition to any marketing mix. From youth hockey exhibitions to fan interactive contests, intermission contests deliver high impact exposure in an entertaining setting. A customized on-ice/on-court promotion can be customized to your specifications for increased brand awareness.

Videoboard Features Videoboard features on the center-hung scoreboard at Philips Arena captivate audiences in a fun and entertainment setting. Messaging will be prominently displayed through the use of engaging video/graphic features on the main arena videoboard. To maximize exposure and achieve specific marketing goals, there are a number of different sponsorship opportunities that can be tailored to your needs. Examples include; highlight features, statistics, fan interactive contests, trivia questions, etc.

Giveaway Nights Enjoy maximum game exposure by providing giveaway items containing your corporate logo to fans attending the game. Examples of giveaway items are; bobblehead dolls, team jerseys, caps, rally towels, etc.

Community Development The Atlanta Hawks, Atlanta Thrashers and Philips Arena are extremely dedicated to being an integral member of the communities where we (and our fans) live, work and play. The primary focus of community development initiative is to support the greater Atlanta area through educational programs, community service projects and financial in-kind donations. The Atlanta Spirit family has committed to helping our communities “win” in the game of life. Expose and market your company’s brand in the Atlanta community. Sponsorship of one of the multitude of outstanding programs is currently available. This will uniquely position and display your company as a valuable corporate citizen.

Atlanta Hawks Foundation Annual Charity Event The annual Hawks “Bowl-n-Ball” spring event benefits the Atlanta Hawks Foundation. This highly energized night of fun affords guests the opportunity to meet, mingle and compete with the Hawks Players and Coaches in a unique setting. This “not to miss” event features a DJ, dinner, cocktails, auctions, prizes, and more. Proceeds support the youth of greater Atlanta through literacy programs and youth sports programming.

Atlanta Thrashers Foundation Casino Night Casino Night is held annually to benefit the Atlanta Thrashers Foundation and the AFLAC Cancer Center of Children’s Healthcare of Atlanta. This exclusive black tie event includes casino games, cocktails, a dinner buffet, silent auction, and live entertainment, all in the company of the Thrashers players, coaches and executives.

Atlanta Hawks Celebrity Golf Tournament Atlanta Thrashers Celebrity Golf Tournament The Atlanta Hawks Foundation and the Atlanta Thrashers Foundation each hold annual celebrity golf tournaments to benefit the foundations and local charities. Enjoy a round of golf with Hawks or Thrashers players and celebrities. Sponsorships include exposure as sponsor, foursome(s) in the tournament, event amenities, and an event dinner and awards ceremony.

Fan Development Opportunities For far-reaching impact in the community, consider one of the many unique ways to support Hawks/Thrashers initiatives, while displaying your brand. Atlanta Hawks and Thrashers school assembly program focusing on the

importance of reading, healthy eating habits and staying active! The Fan Development Team creates over 240 outdoor entertainment

experiences capturing the essence of Hockey and Basketball. The elements and large trucks provide unusually significant branding opportunities.

Youth Hockey and Youth Basketball Sport Program Sponsorships Our youth sport programs provide an unparalleled professional experience in a fun and challenging environment. By associating your company with an NBA or NHL youth program, the impressions will create a lifelong family of fans. Most of our sport instruction sessions are sold out in advance.

Tickets and HospitalityChoose from a wide variety of corporate entertainment options designed to meet your organization’s needs. Create valuable business networking opportunities, entertain key clients and business prospects, and reward employees… all with the very best in entertainment and hospitality in a high profile setting.

Season Tickets Experience the Atlanta Hawks and the Atlanta Thrashers excitement all season long from the best seats at the greatest values. Choose from full, half or club flex to find the plan that suits you best.

Club Seats Club seats at Philips Arena are more than just the best view of the action; it’s also membership in “The Philips Arena Club” – a private club with unrivaled set of benefits and privileges (including exclusive use of the First Horizon Club and Center Club. Club seats are located in the lower level of the arena directly below the private suites.

Suites The 92 private suites at Philips Arena are arguably some of the best in the industry. The Arena features a unique design with all suites located on one side of the building, hereby offering superb sidelines for all Philips Arena events Philips Arena has a limited number of Party and Hospitality Suites available to rent on a per game/event bases for Atlanta Thrashers Hockey, Atlanta Hawks Basketball, concerts and special events. Suites are great for a social or business gathering, birthday party or any other special event, and will make an indelible impression on your clients, prospects, employees, family or friends.

Road Trips Take a road trip with your favorite team to a select regular season away game. The road trip will include airfare on the Team’s plane, hotel accommodations and tickets to the game for two (2).

Opportunities

Integrate your brand into the excitement of the Atlanta Hawks and the Atlanta Thrashers

Let Philips Arena Sports Marketing customize an exciting, unique and effective marketing partnership with your company among the most loyal fan base in Atlanta.

For more information please call 404 878 3800 or email pasm@atlantaspirit.com