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  • 7/29/2019 ONE_968-Public Relations.docx

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    ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

    (Department of Mass Communication)WARNING

    1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING

    THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD

    OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.

    2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROMOTHER(S) AS ONES OWN WILL BE PENALIZED AS DEFINED IN

    AIOU PLAGIARISM POLICY.

    Course: Public Relations (968) Semester: Autumn, 2011

    Level: M.Sc Total Marks: 100

    ASSIGNMENT No. 1(Units: 14)

    Q. 1 What is Public Relations? Also explain the need and importance of Public

    Relations. (20)

    Q. 2 Explain in detail the basic concepts and tools of Public Relations. (20)

    Q. 3 What are the various types of Public Relations? Explain in detail. (20)

    Q. 4 Explain the origin and development of Public Relations in Pakistan. (20)

    Q. 5 Elaborate the duties and qualities of Public Relations Officer. (20)

    ASSIGNMENT No. 2(Units: 59)

    Q. 1 What are the various steps of planning a Public Relations Campaign? (20)

    Q. 2 Explain the need and importance of a code of ethics in Public Relations with

    special reference to Pakistan. (20)

    Q. 3 Write note on Press Release, Handout and Press Note and explain how these aredifferent from one another in style and structure? (20)

    Q. 4 What are the various media, which a Public Relations department uses forachieving its objectives? Explain it with examples. (20)

    Q. 5 Define Persuasion and explain its principles and techniques. (20)


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