onecomm indonesia portfolio

ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY

CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI

FACEBOOK CAMPAIGN 2012

Social Works


Portfolio on Health Communication, Social Marketing, and CSR

Breast Feeding multi media Campaign for UNICEF, 2006

Avian Flu Kick Off Launch Event, 2006

Program Pemberantasan TBC (KOALISI UNTUK INDONESIA SEHAT):2006

Program Air Bersih PUR (JOHNS HOPKINS UNIVERSITY CENTER FOR COMMUNICATION PROGRAMS): 2006

Sun Bright Education Program (Sun Life Financial Indonesia): 2006

BCA’s CSR Program (BHAKTI BCA): 2004 - present

Anti Counterfeit Medicines Campaign (PT PFIZER INDONESIA): 2004

Program ASUH (Awal Sehat Untuk Hidup Sehat/ PATH/ USAID): 2005

National Hand Washing Campaign (JHUCCP/ KUIS/ DEPKES): 2003 MNH Program/ PPH Project (JHPIEGO/ USAID): 2003 - 2005


Program Pemberantasan TBC (Koalisi Untuk Indonesia Sehat)


Clean Water Project (JHUCCP/ P&G)


JHPIEGO/ MNH Program/ PPH Project: IEC & Counseling materials for cadres in Bandung & Subang in 2003

Flip Chart


JHUCCP/ MNH Program/ SIAGA Campaign

One Comm developed IEC materials to mobilize community participation & create awareness on use of skilled provider at birth, distributed mainly in

Cirebon area

Sertifikat AMANAT Persalinan

Kalender AMANAT Persalinan

Leaflet AMANAT Persalinan


UNDP/ KPU: For Election 2004, one comm helped KPU to develop training materials (including 3 x 15 minute TV

Program) for KPPS, as well as media planning & buying

Newspaper Ad

Post Card

Training Manual Book


Koalisi Untuk Indonesia Sehat/ MoH/ JHUCCP:

One Comm organized the kick off launch event of National Movement of Washing Hands, officiated by the Ministry of Health


European Union Visibility Campaign: One Comm organized events such as photo expo, pantomime play, and seminar road show, as well as article write ups and interviews in

radio, newspapers and TV


Pfizer & BPOM


Sun Life Financial Indonesia


CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI

FACEBOOK CAMPAIGN 2012


There were 3 important moments in August 2012 :Independence Day, Ramadhan and Idul Fitri.

CIMB Niaga decided to combine ‘charity and greeting card’ into music videos because :

1.During Ramadhan most people will try to do good deeds.2.And now people like to use Facebook to send a greeting since it is free, fast and easy.

Four Indonesia’s evergreen music videos were rearranged into more current songs and they were named ‘Kartu Berlagu’. It is the first charity music videos in a form of greeting card ever.It was a success campaign. In a month campaign there were :

109 thousand cards were sent, 79 thousands new fans and people talking about this increased 3233%.

CASE STUDY: CIMB Niaga ‘Kartu Berlagu’Idul Fitri & Independence Day 2012

CASE STUDY: CIMB Niaga ‘Kartu Berlagu’Idul Fitri & Independence Day 2012


Social Media


Desktop Applications


CIMB Niaga continued the success story of Idul Fitri Kartu Berlagu campaign by creating the same campaign for Christmas 2012.

Kartu Berlagu Christmas was also a success.

Although Indonesian people are mostly Moeslim, however there were quite many cards were sent during the campaign (1 month):

64 thousands cards were sent and 82 thousands new fans.

CASE STUDY: CIMB Niaga ‘Kartu Berlagu’Christmas 2012

CASE STUDY: CIMB Niaga ‘Kartu Berlagu’Christmas 2012


Desktop Applications


Hari Pendidikan Nasional


Imlek 2012


Idul Fitri 2012


Natal 2012


Nyepi 2012


Waisak 2012


Aqua as the market leader wants to give back to the community through a CSR program that needs to relate to the core business. So it’s more a Core Business Interest (CBI) than a CSR (Corporate Social Responsibility).

Program 1 lt Untuk 10 lt was launched in 2007 with heavy multi media campaign including TV, print ad, OOH, digital and event. In 2011, we initiated the development of a story book inspired by the people of NTT where the program took place.

The impact of this program is significant and phenomenal, not only it exceeded the (sales) target, it also—most importantly-- generated positive perception and image towards Aqua (and Danone overall) as “a good brand, a trusted brand, a brand that I would recommend and use for long”. In short, the program has strengthened Aqua’s position as the undisputable #1 brand in Indonesia.

CASE STUDY: AQUA 1 lt untuk 10 ltCASE STUDY: AQUA 1 lt untuk 10 lt


LAUNCH & PROGRESSPOS – GENERAL TRADE

PRINT ADSOCIAL MEDIA

MICROSITE


Es Teler 77 is the first Indonesian franchise brand and has been in the market for over two decades. To rejuvenate and refresh the image, starting 2010 Es Teler 77 focused to Moms as the primary target audience (previously it skewed more to teens).

Agency helped this by developing a creative communication campaign called MASAK MUSIKAL, in 2011. It is all about COOKING SHOW mixed with SINGING AND DANCING. Why? We believe cooking, singing and dancing are in the heart of every family.

And it’s true! Here is the result:

-With thousands of entries, 6 couples of mom/dad and child were selected as the participants.

-It was aired in ANTV every Sunday for 6 episodes and it proved to be the first and unique of its kind.

-The PR value generated worth of Rp. 6 billion, half of the actual budget spent. And the most important is: the sales increased 20% YTD, exceeding the target.

CASE STUDY: Es Teler 77 Masak Musikal 1CASE STUDY: Es Teler 77 Masak Musikal 1


PRINT AD


MASAK MUSIKAL 2


It is a promo bundling with Musica studio.Every purchase of Do, Re or Mi package menu will get the CD music of Nidji or d’Masiv.

Other than that, they could also join the cooking competition by sending their original recipes and the 7 finalists will compete during the grand final event that accompanied by the singers.

What a great experience !

CASE STUDY: Es Teler 77 Masak Musikal 2CASE STUDY: Es Teler 77 Masak Musikal 2


PRINT AD

Poster

POS MATERIAL

X-Banner

Flagchain

Menu

Tray matt

Spanduk


Print Ad

Kompas231x300 mm

Kontan137x200mm

SWA210x275mm

Bisnis Indonesia325x270mm


WORKSHOP/ ROAD SHOW


CARA ASIK CARI MUSIK

EXHIBITION/ Clicks Market


CARA ASIK CARI MUSIK

AWARDING NIGHT


Clicks Society(Online Entrepreneur Community)

Clicks Society(Online Entrepreneur Community)


Philips is the market leader in lighting in Indonesia, except in Medan. Medan is a totally different battlefield for Philips as the market is dominated by a local brand, Hannoch. Hannoch lamps and luminaire have successfully bridged the gap between Awareness and Consideration in Medan and North Sumatera making them a strong competitive brand. Therefore the agency is asked to implement a Push & Pull Strategy Plan among Consumers & Resellers to gain stronger presence and preference in the region.

We came up with a Home Visit program for encourage usage and build loyalty, Gerebek Pasar to push sales, branding to increase awareness, and TV and radio campaign to create noise and excitement among the target audience. The integrated program has resulted in generating awareness and sales at the same time, closing the gap between Philips and Hannoch.

CASE STUDY: Philips Medan Attack 2011CASE STUDY: Philips Medan Attack 2011

COVER LAPORAN KEUANGAN

KALENDER 2012

AGENDA 2012


• 13 years (1989-2001) with JWT Jakarta and Vietnam (his last position is Group Account Director/ Client Service Director), and 2 years (2001-2003) with Johns Hopkins University Center for Communication Programs.

• Consultant for UNICEF (2002), World Bank (2003), and Merpati Airlines (2002-2003)

• During his 17 years career in the communication industry, Luthfi had handled many different accounts, from consumer goods to banking and insurance, from condom to F&B, from airlines to tourism. Aside from commercial communications, Luthfi also experienced in handling health communications for government institutions and NGOs, including Departemen Kesehatan, BKKBN, UNICEF, USAID, WHO and Koalisi Untuk Indonesia Sehat.

Luthfi HasanBusiness Director


KEY CONTACTKEY CONTACT

Handoko has been known to be the calm creative mentor yet full of curiosity among his peers. As creative principal in Onecomm Indonesia, Handoko also shares his experience by teaching and expressing his inspiration through painting. Passionate interest for photography, architectural design, film and writing, Handoko embarked his career at Nuvo Advertising continuing to Chuo Senko, McCann-Erickson, Matari and DBB before partnering to create Onecomm Indonesia. His works for Teh Botol Sosro (“Makan Ati”) in 2007 won him Citra Pariwara and ADOI creative awards, as well as media exposures.

Email: [email protected]

Mobile number : 0816 1905 824


ABOUT ONECOMM(lihat folder about onecomm)

ABOUT ONECOMM(lihat folder about onecomm)

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