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Getting You Found:S E L F- P R O M O T I O N • S O C I A L M E D I A • A P P R O A C H I N G A R T D I R E C TO R S

SOCIAL MEDIA

D R A W N + D R A F T E D X S P E C T R U M F A N T A S T I C A R T L I V E A R T I S T B O O T C A M P S E S S I O N 1

EMAILING ADs DOs:

RESEARCH1Make it obvious you’ve done your homework. Show you are familiar with the company’s product, mention something specific about a product or the art style. Pick art to send that you think fits their needs. Don’t expect a personal response to an impersonal message.

If ADs are at an industry event, they expect artists to come talk to them, it’s part of the job. The same applies for social media. Every AD’s preference is di�erent. Some like print promos, some prefer to find artists via social media, but across the board, you can contact every AD by email. So what do you send?

MAKE IT EASY(ON THEM)

2

The less steps you’re asking an AD to take to see and save your work the better. Attach lo-res jpegs, have an obvious link to your online portfolio, and keep it simple.

Even if your email was a complete success, you may not hear about it for a while. An AD will remember your art when the right project comes along. An AD may also pitch you to their approvers for a job many times before you’re put on a project. Assume the best, and send updates when you have new work.

DON’T EXPECT ANINSTANT RESPONSE

3

• ATTACH 3-5 LO-RES JPEGS• INCLUDE A DIRECT LINK TO YOUR WEBSITE• WRITE A SHORT RELEVANT NOTE• EMAIL AGAIN WHEN YOU HAVE SIGNIFICANT NEW WORK

Good for conversation, bad for art

You can’t cover them all. Be everywhere you can be well.

APPROACHING ART DIRECTORS Do your research, be polite, and be patient.

Great for sketches, process, and updates

Nice bonus, others reshare for you

There’s di�erent favorite sites for di�erent communities (concept art, design, comics, etc.)—do some poking around and see what genre has the majority of work. Do you fit in?

Behance, DeviantArt, Artstation, Dribble, etc.

Good for process vids

Generally useless

Keep resumé updated, ok for sta� positions

Pages are unreliable, Personal Accounts are best

DON’Ts:• ATTACH HI-RES FILES• EMAIL AGAIN JUST TO SEE IF THE AD GOT YOUR EMAIL• WRITE A MULTI-PAGE LETTER• DEMAND TO KNOW WHY YOU HAVEN’T BEEN HIRED YET

the COLD

EMAIL

IFTTT.com

MAND

ATOR

YOP

TIONA

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PSYCHOLOGY OF THE INTERNET

PORTFOLIO SITES + ART COMMUNITIES

THE BEST TIME TO POST ANYTHING ONLINE IS MONDAYS & TUESDAYS BETWEEN 10AM—12PM

Great for crit groups and feedback from peers

Di�erent ADs haunt di�erent sites

People share things that support their identity and make them feel smart, cool, or make them laugh. This is why 80% of the internet is fandoms, cat videos, and snark. People also respond to passion. Make things that YOU love and others will love them too. Be scientific and see what posts get the most support, and figure out why. Repeat.

These sites also draw attention from individual clients and small businesses needing art

SELF-PROMOTION Print or Digital—you have to be useful, or cool—or both— or you’re wasting your time & money.

Spend 75% of your time making great workand 25% of your time promoting it (social media,promotion, and networking).

PRINTERS: Jakprints, Moo, OneInchRound, Zoo, SpreadshirtFULL SERVICE: InPrnt, Society6, Redbubble

75/25 RULE GOOD PRINT VENDORS

75%25%

Recipes for automating your posts across social media platforms, auto-backups,and other productivity assists (free)