CH 3: Change Your WebsiteTip 11: Identify What “Success” Is ........................................... p. 69Tip 12: Figure Out Who Your Audience Really Is..................... p. 71Tip 13: Gather Assets, Including Testimonials......................... p. 74Tip 14: Fine-Tune the User Experience ..................................... p. 77Tip 15: Learn About SEO or Hire Someone Who Already Gets It ........................................................ p. 82

CH 4: Change Your AnalyticsTip 16: Get a Case of the “What If’s”.......................................... p. 96Tip 17: Data as an All-You-Can-Eat Buffet: You Can Always Go Back for More Later.................................................. p. 97Tip 18: Make Metrics Meaningful: From Analytics to Key Performance Indicators ........................................ p. 101Tip 19: Continually Test Your Website ..................................... p. 106Tip 20: Bring Testing Into Your Business Culture .................. p. 110

CH 5: Change Your Online MarketingTip 21: Ensure That Your E-mail Marketing is Deliverable ... p. 122Tip 22: Create Brand Ambassadors ........................................ p. 124Tip 23: Understand Search Engine Marketing (SEM) or Find Someone Who Does ....................................... p. 126Tip 24: Develop Links Through Inbound Marketing .............. p. 130Tip 25: Make Your Video Go Viral! ........................................... p. 135

CH 6: Change Your SalesTip 26: How May I Help You? .................................................... p. 149Tip 27: Realize Your Dream of Passive Income ..................... p. 152Tip 28: Creating Loss Leaders for Local Service Businesses p. 159Tip 29: Trusted Content Results in More Online Sales ......... p. 161Tip 30: Tracking Sales Systematically to Success................ p. 164

CH 7: Change Your ReviewsTip 31: Understand the Power of Online Reviews to Your Advantage .............................................................. p. 173Tip 32: Make Sure Your Business Appears in Local Search Results Correctly.............................................. p. 175Tip 33: Get Listed in Online Directories .................................. p. 177Tip 34: Be Open to Reviews...................................................... p. 179Tip 35: Respond to Your Reviews............................................. p. 181

CH 8: Change Your Social Media ValueTip 36: Mastering the Time and Space Continuum ............... p. 193Tip 37: Eavesdrop to Find the Social Butterflies ................... p. 195Tip 38: Build Your Social Asset Empire ................................... p. 196Tip 39: Let the Love In ................................................................ p. 199Tip 40: Build Your Audience...................................................... p. 202

CH 9: Change Your Mobile PresenceTip 41: Think of Your Website in Mobile Terms ...................... p. 209Tip 42: Using the Marriage of Local and Mobile to Your Advantage .............................................................. p. 213Tip 43: Groupon, Group Off: Use Daily Deals the Right Way p. 215Tip 44: Forget Location, Location, Location ........................... p. 217Tip 45: Learn How Generations Y and Z Use Mobile ............ p. 219

CH 10: Change Your FutureTip 46: Change Yourselfie: How You Custom-Aggregate Useful News ................................................................... p. 226Tip 47: Pull Back the Curtain to Connect ................................ p. 229Tip 48: Tap Into the Best of Generation Z ............................... p. 230Tip 49: How to Do It All Going Forward................................... p. 233Tip 50: Embrace Community Giving ......................................... p. 236

50Tips

www.chunkofchange.com

small change adds up big

chunkofchange™

Olga Mizrahi,business blogger at

Brings you a new way to boost sales, one bite-sized tip at a

time, in her new book:

Available Nationwide in Stores & Online

CH 1: Change Your MessageTip 1: Pinpoint your unique-”EST”-ness ................................... p. 19Tip 2: Write out your unique value proposition ....................... p. 24Tip 3: Carry Your Message throughout your business ........... p. 27Tip 4: Get to Know Your Target Audience, Intimately............. p. 28Tip 5: Build Word of Mouth Into Your Product or Service ..... p. 32

CH 2: Change Your Offline MarketingTip 6: Update Your Logo ............................................................... p. 42Tip 7: Pay Attention to the Most Common Ways You Appear in Print ................................................. p. 47Tip 8: Create a Press Packet That Will Impress the Media and Key Influencers .......................................................... p. 51Tip 9: Pump Up Your Promotional Items ................................... p. 56Tip 10: Be Open to the Possibility of Alliances........................ p. 60

FOLD

CUT

CUT

SELL LOCAL THINK GLOBAL BOOKMARKPlease cut on the designated cutlines and then fold. Use a glue stick

or double sided table to secure the middle. Enjoy!

CUT

CUT

CU

T

CU

T

CU

T

CU

T

More free business resources for readers at chunkofchange.com/bookgoodies

FOLD