Online and Offl ine Communication

Proposal

December 2012

Identity and

image

Objectives

Getty: everything you need to tell your story

21 offi ces which

distribute material to clients in more than

100 countries

More than

1.800 employer

s

Creation and distribution

of: photography,

film clips, videos and multimedia products

It was born in 1995 and within it

incorporates other brands

such as Thinkstock and

iStockphoto

Our Clients

Graphic design and advertising

agencies

Companies

Media

Perceptions

Part of the CREATIVE SECTOR it is seen as "a monolithic firm" which has "engulfed" a series of creative collections.

On the other hand the PUBLISHING CUSTOMERS perceive the business model as something hateful for their publishing integrity.

The PHOTOGRAPHIC SECTOR seems divided. The people who work with Getty absolutely agree. The ones who don't, consider the business model as detrimental for the sector and their careers specifically.

Getty in Spain: perceptions and needs

PERCEPTION

Lack of knowledge about other products which are not "photographic".

"Belief" that Getty is only useful for big companies

NEEDS

Increase visibility

Differentiate brands

Communicate the fact that we are a "digital firm" and not only a conventional collection of pictures

Objectives

Increase visibility

Establish

different

identities

New ways

of

positioning

Strengthen

relationships with the public

Action

plan

Offline action

Press office

Relationships with the

Community(RSC)

Speaking opportunities

Press office

RELATIONSHIP WITH THE MEDIA

CORPORATE INFORMATION MANAGEMENT

Database creation and maintenance

Press dossier

Key messages

One to one meetings

Production, delivery and tracking of press releases

Interview management

Input and media types

Event organization (Awards, forums, workshops...)

Lifestyle, cultural or communication and marketing publishing

Launch of new products and servicesSpecialised media in technology and photography

Getty structural changes

Main national newspapers: El País, El mundo, La Vanguardia…

One to one meetings

CONCEPT

GOALS

It is about relating with different key figures within the sectors through informal meetings, for example lunch.

These kind of interactions would be carried out with:

Journalists and technology coordinators

Event and contest planners specialised in the sector

Make the product known to consultantsCreate a solid contact network for the

firmTurn communication media in our

showcaseBe present in the main events and

announcements of the sector

Relationships with thecommunity

Getty scholarship for young inventors

CONCEPTHelp the next generation of inventors reach their goal: training.

PROCESSPresentation of a portfolio which will be assessed by a prestigious specialised jury.

IMPACTCultural sections in national newspapers, radio and television

Relationships with thecommunity

Photojournalism Getty prize

CONCEPTRecognise photo journalistic work at a national level.

PROCESSPresentation of works throughout the current year. They will be evaluated by a prestigious jury.

IMPACTPublications and cultural spaces, Lifestyle headlines, news and other spaces dealing with current issues.

Relationships with thecommunity

Getty Images:building the future

CONCEPTCooperate with a national NGO in their humanitarian projects.

PROCESSBesides economic support, Getty will elaborate a photographic exhibition as well as a documentary reflecting the process.

IMPACTNews, newspapers or marketing and communication means.

Getty Forum regarding audiovisual communication

Monographic event

Seek alliances

with strong national media

Communication and creation

relevant figures

Chance of dealing with all the sectors we are present in

Visibility of our work and

professionals

Consolidate our values and

strengthen our leading image

In artistic and communication

teaching centres

Focusing on students finishing

their courses

Given by prestigious

professionals

Which products and services does Getty

offer?

A variety of topics: photojournalism,

video, music editing...

Have you considered Getty for

your professional future?

Master classes

Other speaking opportunities

OMExpo MadridFair-Congress about Digital Marketing and Online Advertising

SIMO NETWORKInternational fair of IT Services and Solutions for Companies

Actionsonline

Blogger relations

Information delivery

(dossier and announcement

s)

One to one meetings

Special actions

Special actions

iStockphoto Blogosphere

CONCEPTSelect three bloggers which start three blogs focused in video and music trends, photographic creativity and innovation.

PROCESSEach blogger will submit an article which will be uploaded on iStockphoto website. Among the most voted by users, the firm will select the three official blogs.

IMPACTSpecialised media, social networks, blogs within the sector...

Fan page management

Products and services

Blog

Campaigns

Engagement

Events and appearances in the media

User support

Fan celebration

1

2

3

4

5

Content

6

7

Twitter management

Provide information about the product and the brand

Tweeting events

Generate conversation

Management and lists creation

1

2

3

4

Actions

Youtube: create your own television

Videoblog focused on new trends and audiovisual innovation

Interviews and meetings with photography figures and video creators

Acoustics from musicians from the Getty catalogue

iStockphoto and Thinkstock: individual identities

Personal profiles on social networks Facebook and Twitter

Creation of three blogs regarding: Photograph creativity Video and music trends Innovation

Existent Facebook profile management and creation of Twitter account in Spanish

Sponsoring specialised photography and graphic design magazine contests

*The launch of each brand's press releases is included, together with their news