online brandingreputationmanagement_fb,twit,linkedin
TRANSCRIPT
A business proposition from HT Media
MANAGEMENT
ONLINE CONTENT BRAND
REPUTATION
On Social Media and other Digital Platforms
452 Lac readers across print publications of HT, HH, Mint
100 Lac users across hindustantimes.com, livemint.com, livehindustan.com,
shine.com, desimartini.com, htcampus.com
Over 155 Lac listeners of Fever 104
Why is Social Media important?
50% of smartphones connect to Facebook every hour of the day
58% of facebook users return daily
1 out of 7 minutes spent online is spent on Facebook
340 million tweets sent per day
1 million accounts are created every day
33 million Twitter users in India
187 million monthly unique visitors
300 million users registered
26 million LinkedIn users in India
MaximiseReach
Maximize reach of your content with post
promotions.
SOCIAL MEDIA
FOR BRANDS
Setup Social Media Pages
Create a Facebook page, LinkedIn and Twitter
page.
Add Company Branding
Page Profile Pic, Cover Pic, About Us Tabs,
Milestones etc.
Twitter Profile Pic Bio & Cover Image.
Reach People That Matter
Acquire Fans with fine tuned targeting
parameters.
Build followers that are interested in your
product/service.
Measureand Adjust
Social Media Analytics,Relook at Content Strategy.
How do we help you?
COMMUNITYBUILDING BRANDING
VISIBILITY
Why choose us?
A dedicated team of content writers from
Hindustan Times shall be working on content for
your social media channels.
We offer the best rates for facebook
advertising and have knowhow in speaking to communities on
the social media channels.
We offer spam management on
social media channels round the
clock!
DEDICATEDWRITERS
BEST MEDIARATES
SPAMMANAGEMENT
Content for FB put together by a strong content team – comprising a social media specialist and editor of Hindustan Times
Content is contemporary and written in an interesting and conversational tone.
Close editorial interface with client’s Marketing and Operation teams, for clear brand understanding as well as its positioning as a premium brand.
An attractive cover page designed for launch. Also certain templates for job postings are designed, on an on-going basis.
Regular interface with client for feedback on postings, and ensuring company brand guidelines are followed - for all postings and templates.
5REASONS
4PROCESSES
Standard responses to common queries/comments are created in consultation with the company’s Marketing/Operation teams.
Other queries are sent to the company for a suitable response.
Normal queries on the page regularly replied to within 4 hours. Content is checked every 4 hours for negative/spam content that may get posted. (Day timings: 10am, 2pm, 6pm | Night timings: 10pm, 2am and 6am)
Spam management done 24 X 7, six days a week. (Monday to Saturday)
Beauty and Personal Care
Retail and Home improvementTravel and Hospitality
Technology
Education and Online Services Special Events
Food Mobile and Telecom
Consumer Durables
Auto
FMCG
Ask any of our partners
Proposed Services
Social Media Services: CONTENT MANAGEMENT
RESPONSE MANAGEMENT
SPAM MANAGEMENT
COMMUNITY BUILDING
Booster Services: ADDITIONAL FAN-BASE
PROMOTED POSTS
Online Promotions:
CONTENT CREATION
FACEBOOK ADS
BANNER ADS
BLOGS
EMAILER’S
CONTENT MANAGEMENT
Content Postings on Facebook page – 7 posts per week Constant review and improvements from a dedicated team
with elaborate social media, editorial and design experience Original content writing & design by HT editorial team
Community management with dedicated strategy for tweets
Listening to prospect employees, their queries and concerns
8 Tweets per week
Content Management on your Company Page
Reputation Management across LinkedIn Groups
8 posts per week
Monitor Facebook page comments, wall posts & messages for negative comments- moderation within 4 business hours on weekdays
Standard replies to queries on the facebook within 4 business hours on weekdays
SPAM MANAGEMENT
Social Media Services: Deliverables
FAN ACQUISITION
ANALYTICS
Fan acquisition only from your choice of Target Audience on the basis of age, gender, company, interest, location etc.
Lowest cost per like in the industry not compromising on quality.
Fan Likes for each page ,from specified Target Audience (No. may vary based on defined target criteria)
Monthly dashboard on nature of fans acquired and content metrics.
Demographic information and actionable insights from the Facebook page.
RESPONSE MANAGEMENT
Replying to brand mentions & comments across all
online channels- within 4 Business Hours on weekdays
Social Media Services: Deliverables
Online Promotions: Deliverables
SMS/Emailer Promotion to specified Target Audience (HNI’s, IT Industry etc.) Emailer creative’s creation
Blogs Rich editorial content Strategic insights
Banner ads across FB and partner websites Brand visibility across prominent websites
Content Promotion
Posts on Facebook Page promoted to target audience to increase engagement & visibility
Lowest cost per like in the industry not compromising on quality.
Promotion to specified Target Audience on Facebook 3 Promoted Posts Per Quarter in a year Content and creative's creation
Additional Fan-Base
Like generation on Facebook Page every quarter based on
defined target audience (No. of Likes based on Target
defined)
Campaign target to specific profiles on Facebook based on
desired target audience One campaign per Quarter- total 4 Quarters
Booster Services: Deliverables
Investment
Important Note*
•Service tax applicable to the above mentioned cost of 14%
•Units of proposed Inventory for Online Promotions, Broadcasting Radio Ads & Booster
Services can be used as per client discretion through out the year.
Content & Reputation Management with Booster Services - Package Annually
INR-7,00,000
THANK YOU!
Contact :Vinoth Kumar Manager- Digital MediaHT Media- Social & Digital Media ServicesCell Phone : +91-9686816086 Email: [email protected]