online business social identities (obsis)
DESCRIPTION
OBSI refers to representing yourself online for better business opportunities as a social member of your community.TRANSCRIPT
Mohamed Elsherif
Social Media Research Analyst, Brandtology
Msc Social Informatics and Interactive Technologies
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Online Business Social
Identities (OBSIs)
Agenda
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The concept behind OBSIs
What is OBSI?
Why you should start your OBSI?
Creating and sustaining a strong and professional OBSI
Where to start your OBSI and when?
How to manage and sustain it?
Finding better business opportunities
Google: Customized Google Search.
Google Alerts.
Socializing.
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Self Development
Marketing
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What is Marketing?
It is process ……….. but what is process?
It is a series of actions or steps taken to achieve an end
Marketing is a process of communicating the value of a
product or service to customers, for the purpose of selling it
Online Business Social Identity (OBSI)
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OBSI refers to representing yourself online for better
business opportunities as a social member of your
community.
Time
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It is never too early or too late
As soon as you realize that you are part of a community you
should start
Do not wait to until you need to find new or better jobs
OBSIs are not about finding jobs, it is about creating and
sustaining a social business image of you online
Now is a perfect time!
Market analysis
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Like any market, you need to understand it before digging
deep:
Industry analysis
Competitive analysis
Self analysis
Self analysis
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SWOT Analysis
Gather information about yourself in 4
different fields: Strengths, Weaknesses,
Opportunities, Threats.
Objectives
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Set your objectives:
Use SMART technique:
Specific, Measurable,
Attainable, Realistic and Time
Framed.
Your objectives will ensure
that you understand what do
you want and where do you
want to go.
Checklist
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I know what I want.
I know myself very well.
I understand the industry and my competitors.
I have set my objectives.
Starting
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Develop strategies and tactics to achieve your goal. For an example:
A strategy: Increase your reach to more people
Tactics:
1. Create my OBSIs on several channels over Social Media. 1. Create Linkedin Account
2. Create Twitter Account
3. Create a blog
2. Edit the exciting accounts: 1. Check Facebook account
3. Produce more professional content: 1. Learn what people are interested in.
2. Write for 25 minutes daily.
Online CV VS. Business Community
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Static VS. Dynamic!
Both are needed.
Job search Job alert
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How to do customized
search? Practical.
How to create job alerts by
email? Practical
Socializing
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Using Google search
Using social networks
Search for people with similar interests
Share content that interest them
Start interacting on pages or groups
Using tools:
www.wefollow.com
www.socialmention.com
Readings
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Do You Have Six Killing Mistakes On Your LinkedIn Profile? http://socialmediatoday.com/mohamed-elsherif/833486/10-mistakes-
your-linkedin-profile
3rd Key to Using Social Media Responsibly: Build Your Personal Brand: http://socialmediatoday.com/chrissyme/1685931/3rd-key-using-social-
media-responsibly-build-your-personal-brand
Building Your Personal Brand: Do’s and DON’Ts: http://www.frostbox.com/blog/building-your-personal-brand-via-social-
media-dos-and-donts
Personal Branding 101: http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-
101/
The Importance of Managing Your Personal Brand: http://www.businessweek.com/articles/2013-11-22/the-importance-of-
managing-your-personal-brand
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Website
www.MohamedElsherif.com