online cupons usage

2

Upload: hds-hotel-digital-strategy

Post on 15-Jun-2015

597 views

Category:

Business


1 download

DESCRIPTION

An online coupon for $30 off a five-night booking with online travel service hotels.com was the top coupon in May 2010 according to coupon aggregator RetailMeNot, which recently released its coupon data report for the month.

TRANSCRIPT

Page 1: Online cupons usage

© retailmenot.com

$30 off a 5-night booking with hotels.com!

Top printable coupon:IHOP - FREE Entree with the purchase of entree and 2 beverages

Top online coupon:

TOP COUPONS IN MAY

Year over year change: 42% (22m, May 2009)

Sales generated (approx): $31,153,765Online: 470,767 coupons for 63,899 retailers

57,207 coupons for 52,000 storesPrintable:

AVAILABLE COUPONS ONLINE COUPON SALES IN MAY

307,073

14,547

Number of votes submitted by users:

Number of comments submitted by users:

30,495Number of coupons shared by users:

COMMUNITY ACTIVITY IN MAY

42% (9.61 million, May 2009)Year over year change:

13,604,642Traffic in May

TRAFFIC IN MAY

PRINTABLE SAVINGS IN 2010Total number of coupons downloaded: 1,374,977

Total savings by users*: $6,874,885*figures collated since January 1, 2010

$42,433,076Consumer savings*:

ONLINE SAVINGS IN 2010

$1,275,960Total savings by users:

255,192Total number of coupons downloaded:

PRINTABLE SAVINGS IN MAY

* Based on an average user savings of $29 per online coupon and $5 per printed coupon

$5,983,174Consumer savings*:

ONLINE SAVINGS IN MAY

MAY 2010

Monthly Coupon Data Report

Page 2: Online cupons usage

MAY 2010

Monthly Coupon Data Report

© retailmenot.com

Georgia

Illinois

New Jersey

Minnesota

Colorado

Connecticut

PPennsylvania

Florida

New York

Virginia

New York

Massachusetts

New Jersey

Virginia

Connecticut

Maryland

Rhode IslandRhode Island

Illinois

California

Pennsylvania

1.

2.

3.

4.

5.

6.

7.7.

8.

9.

10.

1.

2.

3.

4.

5.

6.

7.7.

8.

9.

10.Traffic to RetailMeNot.com Printable divided by state population. Traffic to RetailMeNot.com minus traffic to RetailMeNot.com

Printable divided by state population.

TOP 10 STATES USING PRINTABLE COUPONS IN MAY TOP 10 STATES USING ONLINE COUPONS IN MAY

1.

2.

3.

4.

5.

6.

7.7.

8.

9.

10.

60544

30004

60563

60089

75034

12205

0772807728

30024

93065

80134

Plainfield, IL

Alpharette, GA

Naperville, IL

Buffalo Grove, IL

Frisco, TX

Albany, NY

Freehold, NJFreehold, NJ

Suwanee, GA

Simi Valley, CA

Parker, CO

TOP 10 PRINTABLE ZIP CODES SEARCHED

4

1

1

4

3

1

1

1

1.

2.

3.

4.

5.

6.

7.7.

8.

9.

10.

IHOP

Fantastic Sam’s

Great Clips

Subway

Kentucky F’d Chicken

Dairy Queen

MoeMoe’s Southwest Grill

Stanley Steemer

Sports Clips

Pat & Oscar’s

TOP 10 PRINTABLE BRANDS SEARCHED

1

1

1

1

2

2

1.

2.

3.

4.

5.

6.

7.7.

8.

9.

10.

Food

Clothing

Restaurant

Retailers

Haircut

Restaurant + Chains

Oil + ChangeOil + Change

Nails + Salons

Dry + Cleaning

Shoes

TOP 10 PRINTABLE CATEGORIES SEARCHED

1

2

1

2

1.

2.

3.

4.

5.

6.

7.7.

8.

9.

10.

Victoria’s Secret

Kohls

JC Penney

Amazon

Domino’s

Macy’s

EnterpriseEnterprise

Old Navy

Best Buy

Target

1

1

TOP 10 MOST SEARCHED STORES IN ONLINE COUPONS IN MAY CHANGE SINCE LAST MONTH: