online market domination for your law firm
DESCRIPTION
Don't think your law firm needs internet marketing?Well, consider this:* 82% of the population has internet access * 89% of those internet users consider search engines to be the best way to find new services and products online* 90% of users never even click past the first page of search engine results!This means that the majority of your target market is online RIGHT NOW, looking for your services – the question is, will they find you before they find your competition?Check out this exclusive webinar and find out how using some powerful marketing strategies can put your law firm on the digital map!(Want to hear the presentation? Register here: www.bestlegalpractices.com/domination)TRANSCRIPT
ONLINE MARKET DOMINATIONFOR YOUR LAW FIRMMastering the 5 Key Internet Toolsto Save Your Law Firm From Extinctionin the New Digital World
Presented by:Robert
ArmstrongSanford M.
Fisch
Jim Taylor
Business Leader, Coach and Trainer for over 35 years
Experience IBM Michael Gerber
Why Matters
Proven Practice Science
Legal Profession and Clients
Prospective Clients are Asking, “Why You?”
Our Presenters
Robert Armstrong—Founder
Co-Founder: Best Legal Practices and the American Academy of Estate Planning Attorneys
Principal: Armstrong, Fisch & Tutoli Attorney: 35 years in practice Education:
B.A. U.C. San Diego Summa Cum Laude
J.D. University of San Diego Law Review Writer
Sanford M. Fisch - Founder
Co-Founder: Best Legal Practices and the American Academy of Estate Planning Attorneys
Principal: Armstrong, Fisch & Tutoli Attorney: 31 years in practice Education:
B.A. Boston University Magna Cum Laude
J.D. University of San Diego Law Review
L.L.M. Georgetown University Law Center
Creating a Law Practice That Works
Mastering the Digital World
Today You’ll Discover
Today You’ll Discover
How the Internet has Transformed the Legal Industry
Why the Internet will be the Dominant Legal Marketing Platform of the Future
How Consumers are Using the Internet to Select all the Professionals in their Lives—Including Attorneys
And Just Wait Until…
5 Key Internet Tools You Need to Master
5 Key Internet Tools You Need to Master
1. Optimized Website and Landing Pages
2. Local Markets3. Organic Listings4. Paid Advertising5. Social Media
Why Are You Attending This Webinar?
Reasons Are Often Similar But Always Personal
A Question We Are Often Asked
It’s Not Your Fault
Two Business Laws That Make the Problem Worse!Law of Diffusion of Innovation
Law of Gravity
Diffusion of Innovation
Gravity and Your Law Firm
Two Major Forces
Commoditization Technology
Information Vs. Wisdom
Your New Job
We Understand
How the Internet Has Changed the Way We Experience the World
Online Revolution
Online Revolution
The Internet Has Fundamentally Changed the Way People: Find Discover Share Shop Connect
Online Revolution
Did You Know: There are over 255
Million Websites in existence
1.97 Billion Internet Users visit those websites
Americans conducted over 201 Billion searches using the top 5 search engines in 2010
Online Revolution
79% of All Adults are Online 18—29 = 95%
online 30—49 = 87%
online 50—64 = 70%
online 65+ = 42% online
Online Revolution
So What Does this Mean for You? Your ideal
prospects are online now!
Traditional “offline” methods are fading
The public trusts the Internet even more than personal recommendations
Law Firms Without a Strong Online Presence Will Be Left Behind
The Internet and the Legal Industry
The Legal Industry
Today’s Law Firm
Must do more than hang a shingle
Competition is no longer limited
The internet has changed the legal industry… Are you going to
change with it?
Search in the Legal Industry
People Look at 4.8 Attorney Websites BEFORE Contacting a Firm
89% of Internet Users Go Online to Find an Attorney
65% of People Begin Their Search for an Attorney Online
Do You Have a Presence in This New Online Market?
About the American Academy Founded in 1993 Focused on the
Internet Right from the Start
Positioned Academy Members on Top
American Academy SEO/Social Media Program
American Academy SEO/Social Media Program Saw the Need for a
Complete Online Domination Program for Attorneys
Created a Comprehensive Program for Academy Members that Included: Search Engine
Optimization (SEO) Social Media Blogging Online Marketing
About Best Legal Practices
Created to Deliver Our Special Internet Expertise to Other Law Firms
Wrote a Book: Dominate Your Market! The Attorney’s Complete Guide to Online Marketing and Social Media
Creating a Strong Online Presence
The ABCs of a Strong Online Presence
Step #1 Become Visible
Page1
Page 2
Page 3
Page 4
Page 5
Step #2 Drive Traffic
Only 3 Ways to Generate Traffic Buy it Borrow it Create it
Where a Search Begins
Search Engine Listings
Paid
Local
Organic
Do You Know What This Is?
Click Distribution
Sponsored Ads: 20-25% clicks
Organic Listings: 75-80% clicks
Top 3 Organic Listings: 63% clicks
91% Will Not Look Past Page 1
If You are Not on Page 1: YOU ARE INVISIBLE
Hard to be Ranked on 1st Page
How Do You Become Highly Ranked? Search Engine
Optimization (SEO) No Rule Book Constant Change Step Out of Line—
Get Punished
How Do You Become Highly Ranked? Search Engine
Optimization (SEO) 2 Areas of Work
Onsite SEO Offsite SEO
Both areas are essential to ranking
What’s Onsite SEO?
Working on the actual Website Keywords Content:
Articles/Blogs Layout/Theme Meta Tags/Title
Tags Easy Navigation Landing Pages
What’s Offsite SEO?
Website
Article Marketing
Social Media Sites
Online Video
Online Reviews
Online Press Releases
Social BookmarkingClassified Ads
Online Forums
Online Business
Directories
Local Search
Pay Per Click (Google
Adwords)
Article Marketing
Write Content Rich, Compelling Articles Target your
keywords 400 to 750 words
with link back to your site
Submit to Article Directories 100s of them
Social Media Sites
Facebook Recently Passed Google as the Most Visited Place on the Web
The Future of the Web Facebook Twitter LinkedIn
Actions Create Profiles for your
Firm Link all sites with your blog Engage with your audience Show your personality
Social Media Linking
Explosive Video Growth
2 Million Views Daily
Average 182 Videos a Month
82% Watch Videos Online
YouTube 2nd Largest Search Engine
Online Video
All the Rage With Search Engines Make them 3 to 5
minutes Let your personality
show Types:
Real people on screen Slides with voice over Pictures, Music and Motion
Submit to video directories
Online Reviews
Google Reviews Improve Your Google Places Ranking
The Internet is a Social Place—Are You Being Represented? Reviews give
potential Clients “social proof”
Corrosive Effect of Bad Reviews
Online Press Releases
Social Bookmark Sites
Multiplying the Value of Your Content Register on all the
sites Bookmark your
website and blog Bookmark every
blog entry and article you create
Backlinks are generated
Online Classified Ads
Classified Ads Rank on Their Own A Classified Ad
gives a backlink to your website
Online Forums
Become a Known Expert in Your Field Contribute
relevant comments
Receive questions from consumers and journalists
Every comment creates a backlink
Online Business Directories
Authority Sites With Ranking Power Register for every
one you can find Directory listings
increase your Google Places ranking
Google Places
Puts Your Firm at the Top of the Search Engine Rankings
How to Rank Optimize your Places
page (Free!) Create local Citations
(Online Directories) Obtain Reviews
(Google, Yelp, CitySearch)
Pay Per Click
Paid Listings from Google/Yahoo/Bing Based on auction
of keywords Can be expensive Organic results
are better
You Are #1!
Step #3 Lead Capture
Becoming Visible and Creating Traffic is Only the Beginning
Action is Required for Success
You Want the Prospect to Raise Her Hand
Lead Capture
How Do I Know What They Are Interested in?
How Do I Get Them to Leave Their Contact Information?
Lead Capture
Ask for What You Want
Focus on Client Needs
Offer Incentives
“Surviving Your Divorce”
Lead Capture
Divide and Conquer Optimize Each
Service Page on Your Website
Each Page will be Focused on the Prospects Needs in that Specific Area
Encourages Visitors to Submit Their Contact Information
Lead Capture
RelevantHeadline
Short Video
Submission Box
Free Report
Lead Capture
The Report is Another Opportunity Useful Information Offer Free
Consultation What if They Don’t
Take Action Immediately? Send Follow Up Emails Offer a Subscription Sent a Seminar
Invitation
As You Can See…
This is a full time job Frustrating even if
you knew what you were doing: SEO Social Media Onsite Optimization Off-site Strategies Constantly Changing
Rules Consistently creating
content
How Valuable Is This to You?Where Do You Go From Here?
Key Questions
Law Firms at a Tipping Point
Announcing …
Best Legal Practices’ Law Firm Online Mastery Program… Exclusive: Only
One Law Firm Per Territory
Two Plans to Choose From
SEO Essentials Includes tools that
are SEO Essential Keyword Analysis Site Optimization Back Link Building Law Firm Branding Local Search
Optimization
Online Domination Complete Online
Marketing Program Everything included in
the SEO Essentials Plan plus key Online Marketing Tools: Social Media Blog Posts Articles Videos Landing Pages Free Consumer Reports Press Releases
Plan Pricing
SEO Essentials Setup: $2,500 Monthly: $1,595
Online Domination Setup: $3,500
Monthly: $2,195
But We’re Not Done Yet…
Special Offer for Webinar Attendees Take Action Today and Cut the Set Up
Fee in HALF SEO Essentials
Was $2,500 NOW $1,250
Online Domination Was $3,500 NOW $1,750
Savings of up to a $1,750
One Last Thing…
Gravity Defining Moment
Wisdom of Charles Darwin
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”—Charles Darwin
Contact Us Today
Our legal marketing experts are waiting to meet with you
Toll Free (800) 975-6448
Online: www.bestlegalpractice
s.com/request
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